High-strength seismic-resistant rebar is essential in construction engineering, yet balancing its strength, plasticity, seismic resistance, and surface quality poses challenges. This research explores niobium-vanadium-nitrogen composite reinforced steel, examining how cooling bed temperature affects its microstructure, mechanical properties, and surface quality using advanced microscopy techniques. The research reveals that the steel's microstructure primarily consists of ferrite and pearlite. As cooling bed temperatures decrease, both the proportion and colony size of pearlite, along with ferrite size, show a declining trend. Specifically, reducing the cooling bed temperature from 1100 °C to 900 °C results in a decrease in yield strength, tensile strength, and tensile-to-yield strength ratio by 6 MPa, 27 MPa, and 0.03, respectively. Meanwhile, elongation after fracture, total elongation at maximum force, and strength-ductility balance improve by 3.8%, 1.5%, and 1.93%, respectively. At a cooling bed temperature of 1100 °C, significant blistering occurs on the steel surface. Significant blistering at 1100 °C vanishes at 1000 °C and 900 °C, with diminished silicon enrichment in the surface oxide scale. A cooling bed temperature of 1000 °C ± 20 °C is recommended for optimal performance. This study provides a temperature control strategy for the properties of high-strength seismic-resistant rebar rated at 650 MPa and above, contributing valuable insights to the field of advanced construction materials.