This study aimed to evaluate the influence of different whitening toothpastes on color change and alteration in enamel surface roughness and microhardness compared to a conventional toothpaste. Fifty bovine incisors were selected, cleaned, and stored before being divided into five groups: a conventional toothpaste group and three whitening toothpaste groups containing different abrasive agents: silica, hydrogen peroxide, and activated charcoal. Specimens underwent simulated brushing, staining with black tea solution, and subsequent analyses of color, surface roughness, and microhardness. Statistical analysis was performed using three-way ANOVA and Tukey post-hoc tests (P .05). The results showed that the color analysis revealed similar whitening potential among all toothpastes. They showed significant differences in surface roughness (P .001) and microhardness (P .001) after simulated brushing. While all toothpastes caused a decrease in microhardness, the charcoal-based toothpaste showed a significant increase in surface roughness compared to the initial condition. All toothpastes demonstrated whitening capability. Surface roughness changed after brushing with activated charcoal-based whitening toothpaste, but final roughness was similar across all groups. Whitening toothpastes led to a decrease in enamel microhardness, with similar final performance across all toothpastes analyzed.