The oxygen reduction reaction (ORR) is a major bottleneck in the operation of proton-exchange membrane fuel cells (PEMFCs) since it introduces large overpotentials (no less than 250-300 mV), which degrade significantly the energy conversion efficiency of the device. In addition, the electrocatalysts (ECs) yielding the lowest ORR overpotentials in the acidic environment found at the PEMFC cathode are based on Pt, a very scarce critical raw material (CRM). Pt raises concerns as it might trigger serious supply bottlenecks in the event of a practical widespread implementation of PEMFCs in the framework of today’s energy transition. Hence, the development of high-performing and durable ECs for the ORR is a major stepping stone towards the large-scale rollout of PEMFCs.In our research group a new breakthrough approach has been devised for the synthesis of ORR ECs, that is completely different form the preparation routes that are commonly adopted in the state of the art [1, 2]. Briefly, the approach consists in the pyrolysis and subsequent treatment of a precursor obtained by coupling suitable carbon species/sacrificial supports with a zeolitic inorganic-organic polymer electrolyte (Z-IOPE). The latter comprises anionic complexes including the Pt “catalyst” and other “co-catalysts”, which are bridged by organic binders [1,2].On one hand, the proposed approach has already shown its potential to yield ECs exhibiting a performance and durability improved with respect to Pt/C benchmark ECs. On the other hand, the proposed approach is extremely flexible, especially with respect to the synthesis of the initial EC precursor. In principle, it is possible to modulate a number of crucial features of such EC precursor, with a particular reference to: (i) the chemical composition (e.g., in terms of Pt, other “co-catalysts” and N; the latter plays a crucial role to stabilize the active sites into “coordination nests” on the EC surface, raising durability); and (ii) the morphology, that can be “templated” on suitable species (e.g., carbon species, sacrificial supports). The very flexibility of the proposed synthetic process needs to be leveraged appropriately to maximize the performance of the final ORR ECs, at the same time minimizing the efforts wasted on approaches with a low development potential.Herein it is elucidated how the modulation in the parameters involved in the synthesis of the EC precursor (e.g., the binder and the approaches to couple the Z-IOPE with the support) impact the physicochemical and electrochemical properties of the final ECs, with a particular reference to the chemical composition, morphology and distribution of the ORR active sites. An extensive characterization of the final ECs is carried out. Inductively-coupled plasma atomic emission spectroscopy (ICP-AES) and microanalysis are adopted to determine the bulk chemical composition. Near-ambient pressure X-ray photoelectron spectroscopy (NAP-XPS) is used to elucidate the surface chemical composition and the chemical states of the surface elements. Ultra-high resolution scanning electron microscopy (UHR-SEM) and transmission electron microscopy (TEM) allow for the elucidation of EC morphology. The porosimetric features are probed by automatic gas adsorption instrumentations. Wide-angle X-ray diffraction (WAXD) is crucial to resolve the crystal structure. Cyclic voltammetry with the rotating ring-disk electrode method (CV-TF-RRDE) is used to clarify the “ex-situ” electrochemical performance and ORR reaction mechanism. Finally, the most promising ECs are used in the fabrication of single PEMFCs, that are tested as a function of the operating conditions.It is revealed that, in comparison with the Pt/C benchamark, some ECs are characterized by a much higher intrinsic kinetic performance due to the electronic and bifunctional effects bestowed by the carbon nitride support and the «co-catalysts». Finally, the binder has a marked effect on the stoichiometry, size, and distribution of the PtMx aggregates bearing the active sites.