AbstractBuckling of the longitudinal rebar is one of the main forms of plastic hinge failure in reinforced concrete (RC) columns after an earthquake. This rebar buckling significantly impacts the seismic bearing capacity and energy dissipation capacity. To restrain the development of longitudinal rebar buckling behavior and delay the degradation of lateral strength in RC columns, this paper developed a new type of buckling restraint rebar (BRR) consisting of three components: longitudinal rebar, a restraint sleeve, and foam material. First, the BRR mechanical properties under compression and tension‐compression cyclic loading were obtained through quasi‐static loading tests. Then, the BRR compression and tension‐compression cyclic loading processes were numerically simulated based on ABAQUS finite element software. The simulated results were compared with the test results. Finally, a stress–strain constitutive model for this new BRR was proposed based on this study. Results showed that the restraint sleeve could significantly enhance the lateral stiffness and the bearing capacity of longitudinal reinforcement after yielding. The compressive performance of BRR was mainly affected by the length and wall thickness of the sleeve. The cyclic performance was mainly affected by the length of the sleeve and the clearance between the sleeve and the reinforcement. The BRR constitutive model proposed in this paper can accurately reflect the influence of restraint sleeves on the stiffness of longitudinal reinforcement after yielding.