Sunrise Industry Research Articles

Research on the Restoration and Development of Tourism According to the Characteristics of Rural and Urban Groups --- Based on Cointegration and Error Correction Model

With the further establishment of the scientific development concept of "green water and green mountains are golden mountains and silver mountains", tourism has become an important part of the tertiary industry and an important way for urban development, poverty alleviation and prosperity. It is known as the "sunrise industry". During the epidemic period, even if the tourism industry and its related catering and accommodation fields are greatly impacted, the tertiary industry is still the driving force for maintaining local macroeconomic stability in all regions of China and the key to the victory of the "battle against poverty". Based on the modeling of non-stationary time series, this paper establishes cointegration and error correction models for the relationship between urban and rural residents' domestic tourism consumption, residents' income and social security, in order to put forward reasonable suggestions and measures on how to restore tourism in different regions after the epidemic. The innovation of this paper is to compare rural areas with urban areas, and explore and analyze the different effects and paths of influencing factors. The conclusion of this paper is that for urban residents, the policy of increasing residents' income or reducing personal tax to increase disposable income can better stimulate urban residents' tourism consumption, while residents in rural areas pay more attention to social welfare and security, Therefore, the economic recovery of tourism in the later stage of the epidemic should be developed according to local conditions and different consumer groups.

Confidence Building Strategy of Hospitality Industry Amidst COVID 19 Pandemic

Hospitality industry is considered as a sunrise industry because it has high potential for growth, accounts for a considerable percentage of the GDP of the countries and is proved to be the main source of foreign exchange earner. Though the hospitality industry has the potential to be the major factor for the growth of the economy, the COVID-19 pandemic has affected this as never before. Now, it is critical whether the hospitality industry worldwide will revamp or drop down by losing the market share. This article aims to build confidence of popular hotel brands in the pandemic or post pandemic period by focusing on many brand building factors of the hospitality industry which are categorized as Inherited and Created factors. An effort is also put forward in the hospitality industry to improve all its facilities and standards to become market leader and most importantly, to gain back the confidence of the customers during or after this COVID 19 pandemic. Finally, importance of infrastructure capital, human capital, relationship capital and hygiene and safety capital in the hospitality industry are mentioned. Keywords: Confidence building, COVID19, Inherited factor, Created factor, Hospitality industry

An Analysis of Financial Performance of Food Retail Companies in India

The food retail industry is represented as a sunrise industry in the world because of its large potential for growth and socio-economic impact. Because of the critical linkages and synergies, it fosters between the two pillars of our economy, industry, and agriculture, the food retail industry is extremely important to India’s development. Britannia Industries Limited, Heritage Foods Limited, Kwality Industries Limited, KRBL Industries Limited, ITC Limited, and PepsiCo India Holdings Pvt. Ltd was chosen for the study based on financial ratio analysis. From 2015 to 2019, the research was conducted across five years. Britannia Industries Limited, KRBL, and Kwality Industries’ current ratios are 1.94, 1.86, and 1.51, respectively, approaching 2:1. It shows that all three companies have sufficient current assets to cover their current liabilities. ITC’s current ratio is 3.64, indicating that the company is more liquid, which could affect profitability in the long run. The quick ratios of Kwality Industries and Britannia Industries are both good at 1.08 and 0.61, respectively. These two companies have adequate liquidity to meet their short-term obligations. ITC, Britannia, and PepsiCo have debt-to-equity ratios of 0.002,0.07, and 0.02, correspondingly. It implies that their primary source of funding is from their own money rather than loan capital, which causes an increase in the cost of capital and, in turn, affects their profitability in the long run.

Correlation Degree Analysis of Tourism and Economic Growth Based on Computable General Equilibrium Model

With the globalization of the world economy and the improvement of people’s living standards, tourism has become a “sunrise industry” in the modern economy. Around the world, tourism is becoming an important lifestyle and socio‐economic activity in modern human society, and showing a good development trend. With the continuous growth of tourist sources, the continuous expansion of industrial scale, the continuous publicity of tourism demand personality, the increasing enrichment of tourism products, the integration of market competition into every link of service, the gradual improvement of tourism quality and level, the widespread application of network, the rapid intensification of technological innovation for Tourism, the promotion of traditional culture, and the increasingly prominent cultural competition in tourism, Popular group tourism stands out. Whether in developed or developing countries, tourism plays an increasingly significant role in promoting social and economic development. It is particularly important to quantify the contribution of tourism in the national economy and which industries are better developed by tourism. It is of great significance for each tourism region and each region to formulate corresponding strategies for the development of current scenic spots, and also plays a greater role in promoting the coordinated development of tourism. By analyzing a large number of relevant data, according to the relevant research theories of tourism economics and the contribution of tourism development to the economy at home and abroad, firstly, this paper analyzes the development status of tourism resources in Gansu Province, and uses the time series analysis method to obtain the pulling effect of the increase of Tourism income on the economy; Secondly, the grey correlation degree is used to quantitatively analyze the relationship between tourism and other industries; Finally, according to the conclusion of the article and the research results of many scholars, this paper puts forward the Countermeasures of how to better develop tourism and promote economic development to a greater extent. The development of tourism has a very important impact on expanding social demand.

A A Study on Challenges and Opportunities in Tourism Sector in India

The movement and the travel industry have been arising as one of the quickest and biggest developing monetary areas worldwide. It contributes around the world work and Domestic Product expanded essentially. In India now daily Tourism is a sunrise industry. It is likewise contributing to work age. Furthermore, it is an instrument of unfamiliar trade for the nation and a monetary action that helps neighborhood and host networks. The Tourism area is one way to foster the country and its chronicled places are one of the vital components for Indian Tourism. In any case, this area is confronting difficulties like the absence of good quality foundation of the travel industry, worldwide worries for wellbeing and security of vacationers, the street and thruway administrations charge structures across different states, incompetent labor in this area. The paper is offering imperative to factors that influence Tourism Sector. The information is taken from different public and global reports, diaries, books, magazines and other writing of this discipline. The Indian travel industry is assuming a significant part in the monetary improvement of numerous areas of the state by creating business. Gujarat the travel industry, helps the world popular Indian customary Art and specialty.

The Economic Analysis on the Competitiveness of Small Towns with Sports Characteristics under the Guidance of “Diamond Model” Theory

The sunrise industry of sports characteristic town under the transformation of economic development and the change of social demand contradiction is also a new growth point of sports industry economy. If we avoid homogeneous competition and improve the comprehensive competitiveness of small towns with sports characteristics, it will be a hot issue studied by scholars at home and abroad. The “Diamond Model” theory finds out the shortcomings of the development of sports characteristic towns by analyzing the factors of production, demand conditions, relevant supporting industries, and development strategies and puts forward the corresponding countermeasures. MATLAB simulation results show that the “Diamond Model” theory can improve the comprehensive competitiveness of sports characteristic towns, reduce the consumption of existing resources, and make a good prediction of the future development trend. Therefore, Porter’s “Diamond Model” theory can provide guidance for the improvement of the comprehensive competitiveness of sports characteristic towns, and this study can provide theoretical and case support for relevant domestic research.

Floriculture as an Entrepreneurial Venture : Problems and Prospects

Floriculture, which is an ancient farming activity is the branch of horticulture that deals with the cultivation of flowers and ornamental plants. It is emerging as a profitable agri-business in India and worldwide in recent years. The government of India has recognized it as a ‘Sunrise Industry’ and also accorded it hundred percent export oriented status. Owing to the increasing demand for flowers for different purposes in the country, floriculture has become one of the most important commercial trades in some states of the country. The cultivation and sale of flowers is becoming a popular entrepreneurial venture in North-Eastern states also, especially in Assam but floriculture business in Assam is still in the infant stage. Floriculture entrepreneurs are facing several challenges which are hindering its growth and development. This research made an attempt to study the present status of floriculture business in India vis-à-vis that in the state of Assam. The study also attempted to find out the problems faced by the retail floriculture entrepreneurs as well as the flower cultivators of Kamrup district of Assam, which is regarded as the business hub of the North-Eastern region. It also highlights the prospects of floriculture business.

An Analysis of Indian Entertainment Industry – Past, Present, and Future

Purpose: The entertainment industry (casually known as Show Business) is included in the tertiary sector of the economy and embraces fields so theater, films, fine arts, dance, music, television, radio, media, sports, cultural events, etc. This industry is continuously evolving with innovations and ideas for the industry. It is developing dynamically in terms of revenue and volumes employing creative and technical people. It witnessed explosive growth during post liberalization that led to internationalization and expansion of the market. This study explores the evolution, growth, threats, challenges, future trends, and impact of FDI on the Indian entertainment industry. This study uncovers the impact of internationalization and its potential for providing employment. Methodology: This study is based on secondary data including Google, online journals, reports, and news articles. Findings: Initially, the entertainment started with storytelling, a way to pass on their culture, traditions, values, and history. The introduction of television brought a big change in entertainment and now online entertainment is on-trend and this way the method of delivering entertainment has expanded progressively. The Indian government has increased the percent of FDI’s and many international collaborations have helped the Indian entertainment industry to grow nationally and internationally There is a lot of employment opportunity in the entertainment industry from the people who work on screen and behind the screen. But due to the pandemic, few classes of workers in the industry are suffering but others are surviving in the online platforms. Television has retained its position as the largest entertainment segment, while digital media overtook the print entertainment sector, and online gaming overtook a filmed entertainment segment. In the future, the online form of entertainment will overpower and the OTT platform will boom. Research limitations/implications: Very few sources are available for references, few concepts are not highlighted and most of the information is outdated hence the collection of relevant information was a challenge. Originality/value: This paper brings to focus the imperative of due consideration by the Government and other regulating bodies to adopt some incentive measures to boost the Indian entertainment industry, being a sunrise industry, and also try to work on the personal and financial safety and stability of all the stakeholders of the entertainment industry, especially during abnormalities like the present pandemic-. Paper type: This industry analysis is an exploratory study.

Research on the Current Situation and Problems of Online Game Industry

As an important part of the online economy, the online game industry is an emerging sunrise industry. After a period of rapid development, it is now stepping into a mature and stable stage and has become an important part of China's online economy and cultural industry. Through a brief analysis of the development status of China's online game industry, it can be observed that the user base of China's game group is relatively large, the income level of the game industry is growing steadily. This paper briefly discusses the shortage of talent demand, surrounding industries, e-sports and capital investment, which can be improved by government policies and relevant measures, so as to promote the development of online game industry.

Progress on Relationship between Natural Environment and Mental Health in China

Natural environment has a positive effect on individual mental health, which can be proved by many studies, both domestic and overseas. At present, some sunrise industries such as forest healthcare and natural tourism are booming in China. However, academically speaking, there’s still a lack of systematic summary of researches on the relationship between natural environment and mental health in China, as well as a lack of comparison with foreign research achievements, which hinders the further development of the field to some extent in China. Therefore, this paper reviews the literature systematically by using the database, China National Knowledge Infrastructure (CNKI), in order to understand the research status in China and find out its gap with foreign studies. The results show that the study in this area in China can be divided into three stages, namely the embryonic stage (prior to 2000), the start-up stage (2001–2008) and the stage of initial development (since 2009); disciplines involved in the study mainly cover forestry, agriculture, psychology, medicine, sports science, tourism, ecology, education and geography. In general, the research in China concentrates on four topics: ecological psychology, the impact of natural ecological environment on mental health, the impact of artificial ecological environment on mental health, as well as the impact of natural tourism on mental health. Based on the findings, a future study framework and some main study lines are suggested: firstly, a systematic study on the relationship between natural environment and mental health in other countries should be conducted; secondly, factors affecting mental health in natural environment should be identified; thirdly, an evaluation system of psychological effect of natural environment should be established; finally, the utilization modes and influencing mechanism of natural environment should be explored.

Research on the Reform Prospect of Blockchain Applied to Sports Industry

Blockchain technology has caused global technological innovation, and it is bound to bring profound changes in China's sports industry. Sports industry is a new sunrise industry in China. It is of great strategic significance to promote the transformation of sports industry mode and promote the high-quality development of sports industry by means of block chain technology. Based on the transformation and upgrading of China's modern sports industry, this paper explores the advantages of blockchain technology, and takes trust mechanism, sports IP value, intellectual property protection and market vitality development as the breakthrough point to objectively analyze the practical pain points of sports industry. From the three dimensions of technology, policy and market, this paper discusses the feasibility of applying blockchain technology to sports industry, the advantages of solving sports industry problems and the potential threat of future industry development. In addition, this paper first examines the change of sports industry mode brought by blockchain technology, and discusses the specific application scenarios of team salary system under the background of encrypted digital currency technology, product consumption mode under intelligent anti-counterfeiting system, and venue operation process in intelligent contract scenarios, so as to further provide reference for the introduction and development of blockchain technology in China's sports industry.

Research on Transformation and Upgrading of Sports Industry in Wuhan Economic and Technological Development Zone under Low Carbon Concept

Sports industry is a sunrise industry and is well recognized as a new green economic growth point. Wuhan, as the capital of Hubei Province, is giving full play to the city spirit of “daring to be the first and pursuing excellence” in the field of sports, and its sports industry is advancing at a rapid pace. As the first national sports industry demonstration base of Wuhan, the Wuhan Economic and Technological Development Zone (WHDZ) has a strong sports foundation and a collection of brand sports events. With great development potential in sports industry, WHDZ should take bold innovation with low carbon concept so as to better achieve the goal of high quality transformation and upgrading of sports industry in this region.

A comparative analysis of Islamic unit trust portfolio using value at risk methodologies

Islamic unit trust is a sunrise industry in the Malaysian capital market over the last decades to fulfill the demand from its Muslim investors. Muslim investors are only willing to invest their capital if the investment does not conflict with their religious beliefs, namely Islam. Previously, most of the studies focused to evaluate the performance of unit trust funds relative to the market as a whole. Meanwhile, it is also important for investors to accurately measure their downside risk because it is closely related to their future losses. Thus, Value at Risk (VaR) concept was introduced to calculate monthly risk for an Islamic unit trust portfolio using the three standard approaches which are Delta Normal, Historical Simulation and Monte Carlo Simulation. Results show that Monte Carlo Simulation is the best method to quantify risk exposure as the average Mean Absolute Percentage Error (MAPE) is the lowest compared to the other two methods. The findings also highlight the importance of embedding risk into investment analyses and provide insights to investors who are considering Shariah-compliant equity funds as a potential income-generating instrument. Therefore, financial consultants or fund managers can make informed decisions in setting up a well-diversified unit trust fund’s portfolio for their Muslim investors by applying the concept of VaR and its methodologies.

SWOT Analysis of China’s Smart Pension Industry

China’s smart pension industry is a sunrise industry, is an organic combination of information technology and traditional service industry emerging industry. To analyze the strength, weakness, opportunities and threats of the industry is conducive to a comprehensive understanding of the development status of the industry and grasp the development trend of the industry.

The Development Strategy of Marine Sports Tourism Based on Cost Theory under the Belt and Road Strategy

Li, Z., Wang, G., and Niu, Y., 2020. The development strategy of marine sports tourism based on cost therory under the belt and road strategy. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 112-115. Coconut Creek (Florida), ISSN 0749-0208.As one belt, one road strategy is implemented, the coastal area occupies a significant geographical advantage, which can enhance cultural exchanges and economic development among countries. Among them, marine sports tourism has become one of the key emerging sunrise industries in China, which has been loved by tourism enthusiasts. One belt, one road, is a major way to improve the tourist experience. The marine tourism in coastal areas has achieved significant economic and cultural benefits. The theory of cost is a kind of theory that discusses the cost of evaluating the consequences of people's social actions, which can better reflect on the objective effect and subjective motivation. This paper analyzes the problems of homogenization, low-end, vulgarization and destruction in the current marine sports tourism. Then, this paper puts forward some important measures. One belt, one road initiative and the deep integration of sports tourism can be achieved through promoting the quality and efficiency of marine sports tourism industry. This will better develop our marine economy.

Research on Current Situation and Development of Marine Leisure Sports in Shandong Peninsula

Yu, Y., 2020. Research on current situation and development of marine leisure sports in Shandong peninsula. In: Bai, X. and Zhou, H. (eds.), Advances in Water Resources, Environmental Protection, and Sustainable Development. Journal of Coastal Research, Special Issue No. 115, pp. 123-126. Coconut Creek (Florida), ISSN 0749-0208.As a new field of mass sports development, marine leisure sports is playing an important role in modern economic society and mass sports leisure life with its unique characteristics, functions and significance. Leisure sports activities, as an effective means to enhance people's physique in their spare time, have attracted more and more attention. During this period, China's tourism industry developed by leaps and bounds, becoming the largest tourism consumption market in the world today. Leisure sports industry will play a more and more significant role in social and economic development as a new industry and sunrise industry. Shandong Peninsula is surrounded by the sea on three sides, with long winding coastline and broad beaches, which has unique advantages in marine resources. This paper introduces the current situation of the development of the marine sports culture in Shandong Peninsula, points out the difficulties faced by the current development of the marine sports culture in Shandong Peninsula, as well as the Countermeasures for the development of the marine leisure sports in the blue economic zone of Shandong Peninsula.

The Discussion on Countermeasures of Perfecting the Operating Cost Control and Strengthening the Hospital Financial Management

At present, the medical industry has developed into a sunrise industry in the new era. With the continuous improvement of the level of medical services and technical requirements and the establishment and improvement of related medical service institutions, the competition between the medical industries is further intensified. As a complex, hospitals must achieve cost control and financial management in order to achieve ideal operating benefits. At present, there are still many problems in the financial management and cost control of related hospitals. For this, it is necessary to grasp the problem and take effective measures to cope with it, promoting the effective control of hospital operating costs, and achieving efficient financial management goals.

An Empirical Study on the Development of Marine Sports Tourism in Northern China

Zhao, P. and Lv, J., 2020. An empirical study on the development of marine sports tourism in northern China. In: Gong, D.; Zhang, M., and Liu, R. (eds.), Advances in Coastal Research: Engineering, Industry, Economy, and Sustainable Development. Journal of Coastal Research, Special Issue No. 106, pp. 105–108. Coconut Creek (Florida), ISSN 0749-0208.As a new sunrise industry, marine sports is deeply loved by sports tourists, with its unique participation and experience. China's rich regional resources provide a solid foundation for the development of marine sports tourism. On the basis of cost theory, this study analyzes homogenization, the low end, vulgarization, and destructiveness of the development of marine sports tourism and puts forward its characteristic development in the north of China: innovation in the tourism development mode and products by extending the chain operation of related industries. Additionally, tourism management and the high-end tourism quality system should be further improved. Finally, sports tourism resources should be developed scientifically, marine protection strengthened, and the scientific and sustainable development of the system industry promoted.

Food Processing and Value Addition for Nutritional and Entrepreneurial Development in India: Opportunities and Challenges

The Indian agricultural sector has always been known as one of the best and largest economy-generating sectors. Despite holding a remarkable position in the production sector, Indians have a poor reach of this expanding production, owing to the lack of storage, refrigeration facilities and processing equipment which alter the food by its quality, quantity, added nutritional value and shelf life. India, being the top milk producer and second vegetable, fruit, and grain producer in the world has a growing number of food industries which are also described as sunrise industries. The irony is that we do not lack in production but in processing. Only 2 percent of Indian vegetable and fruit produce is processed, compared to more than 50 percent of the production processed throughout the world. Also, value addition in India is a mere 7 percent, while it is 23 percent in China and 88 percent in the UK. These figures along with urbanization and nutritional transition in India are creating a raised demand for food processing industries that improve the product quality, reduce the post-harvest losses, reduce wastage, generate employment and enhance nutrition security. Achange in mindset with appropriate advocacy, training, and some financial buffering systems need to be put in place so that farmers realize the importance of processing and value addition for a better price. Given the importance of the processing of agricultural produce for the livelihood of rural people, it has the potential to greatly reduce poverty which is a key contributor to under nutrition and poor health. Further processing and value addition can also generate economy-wide effects such as increasing government revenues to food, infrastructure, health, and nutrition intervention programmes.

Discussion on Tire Retreading and Reuse Technology

China has basic state policies of developing circular economy and promoting the reuse of waste materials. They are also regarded as important guarantees for the sustainable development of mankind. The recycling of used tire resources has gradually become a consensus among people as a sunrise industry. Countries all over the world attach great importance to the retreading and reuse of used tires, especially in developed countries who have taken used tires as an important industry to save rubber resources. Tire retreading is a way of recycling resources, which can save rubber raw materials, solve the environmental pollution of waste tires, and make full use of the value of tires. There is no ‘three-waste’ emission during prevulcanization retreading of used tires. It is a green environmental protection industry, which not only can save a lot of rubber, steel wire, petroleum energy and other resources, but also can realize the reduction, reuse and recycling of used tires. Tire retreading is an active way to recycle used tires, it is regarded as extension and processing reuse of the tire industry. They are of positive significance for promoting the comprehensive utilization of resource conservation, transformation of economic growth mode and sustainable development. The characteristics, technological process of tire retreading technology, current situation and development trend of retreading tire are discussed comprehensively in the paper.