Subjective Norms Research Articles

Systematic review of factors influencing household food waste behaviour: Applying the theory of planned behaviour.

Globally, household food waste alone accounts for about $700 billion in environmental costs owing to the resources expended in producing discarded or uneaten food, along with social costs reaching approximately $900 billion. Reducing this waste by 25% could potentially feed 821 million chronically undernourished individuals. This systematic review examines household food waste behaviour using the Theory of Planned Behaviour (TPB). Comprehensive searches were conducted in PubMed and EMBASE using Elsevier supplemented by additional articles from the reference lists. The procedure followed the PRISMA flowchart. A descriptive analysis was conducted to summarize the characteristics of the 42 included studies from 17 countries. Significantly, 95% of these articles were published between 1 January 2010 and 19 April 2024, in Scimago Q1 ranked journals. The findings demonstrate an intersection of TPB components in explaining household food waste behaviour. This study suggests that a holistic strategy targeting attitudes, subjective norms and perceived behavioural control is essential for effectively reducing household food waste. Additionally, tailored interventions that consider demographic and socioeconomic factors are necessary to address the diverse needs of different populations. The study concludes that public education targeting mindful consumption, effective policies and community initiatives can significantly reduce food waste.

Exploring Determinants of Sustained Participation in New Sports: The Impact of YouTube Engagement and Educator Support.

This study explored the determinants of sustained participation in new sports by applying the Theory of Planned Behavior (TPB) and examining the moderating role of social support, as well as the influence of media interest. This present study aimed to contribute to the promotion and effective adoption of new sports by providing valuable data for new-sports educators to teach these activities. A survey was conducted among 313 university students enrolled in new-sports classes across five universities in Korea, utilizing a convenience sampling method. Using SPSS 26.0 and AMOS 26.0, we conducted frequency, correlation, and reliability analyses, followed by confirmatory factor analysis (CFA) to validate the measurement model and structural equation modeling (SEM) to examine the relationships between media interest, attitudes, subjective norms, perceived behavioral control (PBC), and behavioral intentions. The software Jamovi version 2.3.21 was employed to analyze the moderating effects of social support from educators on these relationships. The findings reveal that media interest significantly influenced the attitudes, which, in turn, along with subjective norms and PBC, affected the behavioral intentions. Moreover, the social support from educators moderated the effects of attitudes, subjective norms, and PBC on the behavioral intentions. This study concluded that leveraging media interest and enhancing social support can effectively promote engagement and sustained participation in new sports. These insights can offer practical strategies for stakeholders aiming to increase participation rates in new-sports activities.

Dual-Stage Analysis Combining Structural Equation Modeling and Machine Learning for Low-Carbon Travel Intention of Urban Residents

Guiding urban residents to travel with low carbon is an important measure to reduce carbon emissions and promote sustainable urban development. To explore the important factors affecting urban residents’ low-carbon travel intention, this study proposes a composite model of urban residents’ low-carbon travel intention based on the composite framework of the theory of planned behavior and value belief norm theory. A total of 398 valid pieces of data were collected in Qingdao, China. Structural equation modeling (SEM) was applied to empirically analyze the data to identify the predictors that have a significant effect on low-carbon travel intention. Then, two machine learning methods, artificial neural networks (ANN) and extreme gradient boosting (XGBoost), were used to conduct sensitivity analysis on the SEM results to identify the determinants that affect residents’ low-carbon travel intention. The results showed that personal norm, attitude, subjective norm, and perceived behavioral control have a significant direct effect on residents’ low-carbon travel intention. Policy factors can indirectly affect low-carbon travel intention, through mediating variables. Environmental awareness and travel time perception have a direct effect on both residents’ attitude and subjective norms. In addition, the explained variance (R2) of low-carbon travel intention by ANN and XGBoost is 0.75 and 0.77, respectively. The Root Square Mean Error (RMSE) in both models are small, which verifies the effectiveness of the two machine learning methods. The results can provide a reference basis for policymakers to prompt urban sustainable development.

Sustainability Orientation of Generation Z and Its Role in Their Choice of Employer—A Comparative Qualitative Inquiry of India and United States

This article critically analyses and compares the sustainability orientation of Generation Z in India and the United States and examines its role in their employer selection, using the Theory of Planned Behaviour. Our qualitative study employs the Narrative Inquiry method and includes 30 participants—15 from India and 15 from the United States—aged between 19 and 26 years, who are either currently employed or preparing to enter the workforce within the next few years. Data were collected through in-depth interviews. The findings of our research show that subjective norms and contextual realities can play a significant role in shaping Generation Z’s personal attitudes towards sustainability and their perceived behavioural control in making important life decisions, such as choosing an employer. These findings contribute significantly to the literature on Generation Z’s sustainability orientation and bear important implications for the higher education sector and employers.

Generation Y and the Shift to Electric Vehicles in Indonesia: Exploring Key Drivers and Barriers

Purpose: Compared With other Asian countries, the usage rate of electric vehicles in Indonesia remains slow owing to a lack of public interest. This paper explores some significant factors that affect the interest of electric vehicles for Gen Y EV products, including environmental concerns and individual consequences. Research Methodology: We extend the previous study by adding other variables, including individual and environmental consequences. Data from 446 respondents were collected through a judgmental sampling procedure and analyzed using partial least squares structural equation Modeling. Results: The results showed that attitudes towards the five dimensions of the UTAUT-2 model significantly influenced intention to purchase. However, attitude did not mediate the relationship between habit and purchase intention. On the other hand, attitude mediation vastly influences not only the association between individual consequences and purchase intention, but also that between environmental concerns and purchase intention. On the other hand, subjective norms also have a positive influence on purchase intention, while perceived risk is not considered to affect the purchasing decisions of Generation Y. Recommendation: This study recommends that both electric vehicle manufacturers and the Indonesian government improve infrastructure and raise public awareness to increase interest in electric vehicles.

Enhancing Environmental Awareness for Sustainable Retail: Analysis of the Buy-Online-and-Return-in-Store Policy Adoption Using Theory of Planned Behavior

This study explores the context of buy-online-and-return-in-store (BORS) policy from an environmental perspective and conducts a comprehensive analysis through the theory of planned behavior (TPB). Adding environmental awareness and awareness of consequences provides a new perspective on how sustainable practices can be enhanced through an omni-channel retail strategy. Survey responses from 405 participants were analyzed using structural equation modeling. Results show that attitudes, subjective norms, and perceived behavioral control are key determinants of practical BORS policy. The study found that environmental awareness significantly influenced BORS adoption directly and indirectly by enhancing perceived behavioral control, whereas consequence awareness primarily affected adoption by shaping consumer attitudes. Compared with consumers who choose to return online, consumers who prefer in-store returns show higher environmental awareness, highlighting the environmental advantages of BORS. In addition, the BORS policy improves overall shopping satisfaction by integrating the convenient process of online purchases and offline returns, allowing consumers to switch freely between different channels. These findings provide valuable insights for retailers and policymakers seeking to promote sustainable consumer behavior to effectively promote the importance of sustainable retail practices.

What Determines Healthcare Workers to Seek Professional Psychological Support? A Cross-Sectional Study.

Although healthcare workers often experience significant mental health challenges, their willingness to seek professional psychological help remains relatively low. However, the factors associated with healthcare workers' psychological help-seeking remain unclear. This study aims to identify the determinants of professional psychological help-seeking intention among healthcare workers based on the theory of planned behaviour. Cross-sectional study. A questionnaire, incorporating demographic information and latent variable items, was developed and employed on 403 healthcare workers through online and offline surveys from December 2022 to January 2023 using convenience sampling. Structural equation modelling was applied to test the research hypotheses. The model explained 46.9% of the variance in help-seeking intention. Subjective norm had the strongest total association with help-seeking intention. Attitude towards help-seeking behaviour, subjective norm and perceived behavioural control were directly positively related to help-seeking intention. Moreover, self-stigma, public stigma, perceived barriers and perceived risk were indirectly associated with help-seeking intention mediated by attitude towards the behaviour and perceived behavioural control. Of the four constructs, public stigma showed the most significant indirect relation to behavioural intention. Healthcare workers' intention to seek psychological support is associated with multiple interacting factors, particularly subjective norm and public stigma. Targeted interventions addressing individual and systemic barriers are essential to create a supportive environment for healthcare workers to access mental health services. This study identified key barriers and facilitators to healthcare workers seeking psychological support, which can assist authorities in enhancing mental health services and implementing tailored intervention strategies, thereby promoting help-seeking behaviour among healthcare workers. Moreover, our research reinforces the applicability of the theory of planned behaviour in explaining healthcare workers' intention to seek professional psychological support. No patient or public contribution.

Academics’ intention to sustain new teaching practices after the COVID-19 pandemic: Examined through the theory of planned behaviour

AbstractFollowing the COVID-19 pandemic, higher education teachers, having transitioned to new teaching methodologies, including online learning and modified assessment strategies, face the question: Do they intend to revert to pre-pandemic ways of operating or retain their new practices? A university-wide invitation with an incentive resulted in 63 academics from all four faculties of the university participating in this study. Using the Theory of Planned Behaviour, this exploratory research assessed the roles of attitudes, subjective norms, and perceived control in determining academics’ intentions to maintain instructional shifts. Collectively, these elements robustly predicted intention, explaining 38% of the variance. Notably, our findings revealed that fostering a positive attitude towards these changes was the sole unique driver for wanting to maintain them. Without a conducive attitude to teaching, the efforts of others and perceived control become inconsequential in effecting educational change. Within the limitations of a small sample size, our study offers an understanding of the variables influencing academics’ intentions to sustain shifts in teaching practices. Such knowledge can guide future decision-making in higher education environments, especially when substantial transformation is required.

DETERMINANTS OF HALAL MEAT CONSUMPTION AMONG INDONESIAN GENERATION Z MUSLIMS: USING THE EXTENDED THEORY OF PLANNED BEHAVIOR

This study aims to examine the factors that influence halal meat consumption intention in generation Z Indonesian Muslims, using the Theory of Planned Behavior. This research is a quantitative study using primary data, obtained through distributing questionnaires. The sample used was 1182 people who belonged to generation Z Muslims, namely the age group with the criteria: born after 1996, aged at least 15 years, had consumed certified halal meat and lived in the territory of Indonesia. This study uses Structural Equation Modeling (SEM-PLS), to test the relationship between variables in the model. The results showed that there are 5 variables that directly affect Halal Meat Consumption Intent (IKDH), namely: attitude (Att), Trust (Kep), Moral Obligation (KM), Subjective Norm (SN), and Perceive Behavioral Control (PBC). Meanwhile, there are 6 interactions that affect indirectly.

Social determinants for understanding Muslims' intentions toward seeking mental health help based on the Theory of Planned Behavior.

Many have found that minorities seek help for mental health problems less than the general population. Such findings are surprising considering that minorities experience higher rates of mental health issues compared to the general population. Employing the Theory of Planned Behavior (TPB), this study aimed to explore the intentions of Muslims living in California and Israel pertaining seeking mental health help (SMHH). A qualitative approach involving semi-structured interviews guided by TPB principles was conducted with 78 participants. Thematic analysis was implemented to identify key themes. Five major themes were identified: 1 - Attitudes: Normalization of SMHH entangled with fear; causes and attributions of mental health disorders; perspectives on treatment. 2 - Subjective norms: Support groups; stigma and social norms. 3 - Perceived behavioral control: Personal and environmental facilitators and barriers. 4 - Intentions: High; conditioned preapproval; and low. 5 - Actual help seeking behavior: Religious figures as first resort; incorporating religious practices, and preference of Muslim therapist. Cultural beliefs, stigma, social support, and religion elements were dominant in the TPB model. The findings underscored the holistic approach among Muslims toward seeking mental help incorporating medical, psychological, social, and spiritual understanding of the mental health condition. This suggests considering social and communal elements in developing interventions, education, and policy for SMHH among Muslims.

Developing a Framework for Technopreneurial Behavior: The Mediating Role of Technopreneurial Intention and Moderating Role of Attitudes

Technopreneurship is a combination of technology and entrepreneurship. Entrepreneurs who are involved in technology-based ventures called technopreneurs employ technology throughout their venture operations and produce technology-based services or products. In the era of globalization, especially post-COVID-19 pandemic, technopreneurship has become more significant as it can drive economic growth. Hence, it is very crucial to further investigate technopreneurship behaviour among university students, as they are the future generation that will lead the development of the country and magnify globalization. Few technopreneurs studies have been conducted previously, however, technopreneurs in the Malaysian context are scarce. Thus, this study proposes to investigate the relationship between subjective norms, perceived behavioural control, and technopreneurs' education towards technopreneurs' behaviour, to ascertain the mediating effect of technopreneurs' intention between subjective norms, perceived behavioural control, and technopreneurs' education towards technopreneurs behaviour, and lastly to determine the moderating effect between attitudes, technopreneurs intention, and technopreneurs behaviour, that is based on the Theory of Planned Behaviour. This study proposed a research method through a survey via questionnaire. In determining the sample size, the software of Raosoft is proposed, and for data analysis, the study has proposed SPSS for data screening and PLS-SEM for the main analysis.

How Buy Now, Pay Later (BNPL) is Shaping Gen Z's Spending Spree in Malaysia

This study seeks to examine the determinants that impact the inclination to utilize Buy Now, Pay Later (BNPL) services, with an emphasis on the perspective of Generation Z. The study examines the relationships between materialism, money management skills, self-efficacy, attitude, subjective norm, perceived behavioral control, and moral obligation in determining the intention to adopt BNPL. It utilizes a quantitative approach with a descriptive research style. Questionnaires were distributed to the Gen Z demographic, and a total of 440 responses were collected using Google Forms. The data were gathered through comprehensive field research, which involved an online survey, and later examined using SmartPLS 4.0. The findings highlight the significance of materialism, money management abilities, self-confidence, attitude, subjective norm, perceived behavioral control, and moral obligation in influencing the utilization of BNPL. The outcomes are highly significant for both advancing theoretical understanding and improving practical operations for BNPL providers. It facilitates a comprehensive understanding of the elements that impact the propensity to utilize BNPL, particularly from the perspective of Generation Z. Although acknowledging the limitations of targeting only Gen-Z, the research offers interesting insights and practical recommendations for BNPL service providers.

Determinants of Participatory Intention in Autism Volunteer Work for Improving Quality of Life of Persons with Autism (PWA) and their Caregivers

Evidence-based psychosocial interventions can enhance communication and social abilities, leading to a favorable effect on the overall welfare and quality of life for individuals with autism and those who care for them. Despite the importance of volunteers in supporting individuals with autism and their families, there is limited research on the factors influencing individuals' decisions to participate in autism-related volunteer work. This study aims to bridge this gap by investigating the various factors that shape individuals' intentions to participate in volunteer activities related to autism. A cross-sectional study design with a purposive sampling technique was conducted. Data obtained from a survey questionnaire polled ninety-nine university students’ attitudes regarding the factors influencing their participatory intention in autism volunteer work. Descriptive statistics show that the participation intention level among university students was high (M=4.47, SD=0.52). There was a statistically significant strong and moderate relationship between attitude, subjective norms, perceived behavioral control, self-efficacy and religiosity toward participation intention. The regression analysis revealed that subjective norms, perceived behavior control and religiosity affected participatory intention. This study provided practical implications for designing and implementing effective interventions and programs to recruit and retain volunteers, as well as to promote positive social change and inclusion for people with autism.

Compliance to building thermal envelope insulation requirements based on theory of planned behavior (TPB) and procedural justice theory (PJT)

The construction industry plays a crucial role in achieving sustainable development, particularly in the context of energy conservation. addressing the building's optimized energy efficiency is essential, as it accounts for a significant portion of global energy consumption. While many countries have implemented policies related to building energy conservation, the lack of compliance with relevant regulations remains a challenge. However, voluntary self-regulated compliance can be encouraged through flexible approaches that leverage normative influence and equitable governance attributes within the regulatory system. This study evaluates the building contractors' intention to comply with the Building Thermal Envelope Insulation Requirements (BTE-IR), a critical energy conservation measure for buildings. An integrative model combining the Procedural Justice Theory (PJT) and the Theory of Planned Behavior (TPB) was developed to quantitatively investigate individual and social factors influencing compliance with BTE-IR. The study analyzed a sample of 214 Iranian building contractors using Partial Least Squares Structural Equations Modeling (PLS-SEM). The core findings revealed that subjective norms (β = 0.330, p < 0.01) and perceived behavioral control (β = 0.337, p < 0.01) significantly influence intention to comply with BTE-IR. Additionally, the study explored the moderating effects of job satisfaction, job commitment, years of experience, project experience and marital status on the relationships between variables in the research model. These findings can inform construction industry policymakers in developing optimized strategies for self-regulated compliance with BTE-IR and legitimizing the regulatory system for enforcing sustainable practices.

Analyzing outdoor event attendees’ pro-social attitudes and intentions to adopt social distancing practices

This study developed a theoretical framework to understand outdoor event attendees’ psychological mechanisms associated with the adoption of pro-social behavior. The theory of planned behavior, the norm activation model, personal values, perceived knowledge and threats were all merged to formulate the framework, using Chinese outdoor event attendees after the outbreak of COVID-19 as survey participants. The results showed that attitude toward social distancing behavior, subjective norms, awareness of consequences, ascribed responsibility, personal norms, self-transcendent value, knowledge of the pandemic, and perceived threat had effects on activating pro-social intentions for social distancing practices. This study also provided implications for the theoretical expansion of predicting pro-social behavior and for the practical management of social distancing practices at outdoor events in the COVID-19 era. The limitations of the current study and suggestions for future research are also presented.

Muslim Generation Z’s purchase intention of halal cosmetic products in Indonesia

This study aims to analyze the factors influencing the purchase intentions of male and female Muslim Gen Z in Indonesia toward halal cosmetics. A total of 434 female and 302 male respondents participated in the survey, and the data were analyzed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) technique. The results indicated that religiosity significantly influenced attitudes and subjective norms of female respondents (β = 0.170, p = 0.000; β = 0.184, p = 0.000), and affected attitudes, subjective norms, and perceived behavioral control of males (β = 0.119, p = 0.014; β = 0.105, p = 0.092; β = 0.181, p = 0.002). Halal knowledge significantly affected attitudes, subjective norms, perceived behavioral control, and purchase intentions of females (β = 0.149, p = 0.004; β = 0.272, p = 0.000; β = 0.361, p = 0.000; β = 0.185, p = 0.001), whereas it affected attitudes, subjective norms, and perceived behavioral control of males (β = 0.202, p = 0.009; β = 0.370, p = 0.000; β = 0.367, p = 0.000). Halal certification also significantly influenced attitudes, subjective norms, and perceived behavioral control of females (β = 0.200, p = 0.000; β = 0.310, p = 0.000; β = 0.169, p = 0.009) and males (β = 0.124, p = 0.043; β = 0.305, p = 0.000; β = 0.189, p = 0.006). In conclusion, attitudes, subjective norms, and perceived behavioral control are key determinants of the purchase intentions of both male and female Gen Z individuals regarding halal cosmetics.

Understanding military pilots’ fuel-saving intentions for supporting logistics missions

Military pilots can play important roles in saving aviation fuel by operating aircraft in an environmentally sustainable manner. Based on the theory of planned behavior (TPB), this study investigates the factors associated with cargo pilots’ fuel-saving intentions during logistics missions. We collected 108 survey responses, including 62 from the United States Air Force (USAF) and 46 from the Republic of Korea Air Force (ROKAF). Confirmatory factor analysis (CFA) and structural equation modeling (SEM) using the survey data show partial support for the relationships between three antecedents (attitude, subjective norms, and perceived behavioral control) and behavioral intention. Contrary to existing studies involving TPB, which are mostly about personal choices with some degree of freedom, the results suggest that the impact of subjective norms is greater than that of attitude in this study context, which can be explained by the rigid military culture and strict air traffic control including specific routes, altitudes, and speeds mandated by Air Combat Command. The theoretical and practical contributions of this study provide insights into how subjective norms influence intentions across different contexts, extending the applicability of TPB to industries with rigid organizational cultures and tight operational controls, such as the airline industry.

The development of a dietary nutrient density educational tool and the investigation of its acceptance by Chinese residents from Henan province

ObjectivesHelping residents select nutrient-dense foods is a strategy to improve their diet quality. However, communication based on the nutrient-dense foods as a positive attribute has not been widely used in nutritional education. This study aimed to develop an educational tool based on the picture and guidance of “Chinese food guide pagoda (2022) “, extend it with the concept of nutrient density, and investigate its acceptance by Chinese residents from Henan province.MethodsThree examples (one-day diet with high, medium, and low nutrient-rich food (NRF) 9.2 score, an indicator for evaluating dietary nutrient density) were designed for developing a dietary nutrient density educational tool. A self-designed questionnaire was conducted to investigate the acceptance of the “dietary nutrient density educational tool” among college students from Henan province on the basis of the theory of planned behavior.ResultsAmong the three one-day diets used in the tool, with the decrease in the NRF9.2 score, the energy intake increased from 1686 kcal to 2363 kcal, the dietary fat-to-energy ratio increased from 28 to 42%, and the mean adequacy ratio (MAR) decreased from 0.97 to 0.87. A total of 851 college students completed the acceptance questionnaire. The average score of the acceptance was 4.07, with a total score of 5. This study showed that resident’s intention to use the tool was correlated with family residence, perceptual behavior control, and subjective norms. These three factors accounted for 83.5% of the variation in behavior intention.ConclusionTo encourage residents choosing healthier foods, a dietary nutrient density educational tool was developed to expanding the current instructional tool—the Chinese food guide pagoda (2022). The acceptance questionnaire survey revealed that residents had good acceptance of the tool, and family residence, perceptual behavior control, subjective norms may strongly contribute to their acceptance and the intention to use of the tool.

Effect of educational intervention based on the theory of planned behavior (TPB) on amount of salt intake in pregnant women with PreHypertension

BackgroundPrehypertension is one of the common disorders during pregnancy. Reducing salt intake is among the best cost-effective interventions to reduce the risk of hypertension. The present study aimed to explore the effect of an educational intervention based on the Theory of Planned Behavior (TPB) on amount of salt consumed by prehypertensive pregnant women.MethodsThe present quasi-experimental study was conducted in 2022 on 61 prehypertensive pregnant women visiting the Comprehensive Health Services Centers in Birjand, Iran. Pregnant women were selected through a convenience sampling method and randomly assigned to intervention and control groups. A blood pressure test and a 24-hour urine test were taken in 3 stages (before, immediately after, and one month after the intervention). A reliable and valid questionnaire based on the TPB was used to measure the cognitive variables. The intervention program included three training sessions based on the TPB held on an online platform (WhatsApp social network). Data were analyzed using repeated measures ANOVA and longitudinal marginal model with the GEE approach in SPSS19. The significance level for all statistical tests was set at p < 0 0.05.ResultsAfter intervention, the mean score of perceived behavioral control (p = 0.02), intention (p = 0.004), and salt consumption behavior (p = 0.03) increased significantly in the intervention group, and the mean score of systolic blood pressure (p < 0.001) and diastolic blood pressure (P < 0.01) decreased significantly in this group. In the control group, a statistically significant difference was observed in the systolic and diastolic blood pressure of the subjects (p < 0.01). However, the score of attitude, subjective norms, perceived behavioral control, intention, salt consumption behavior and the daily salt intake did not show a statistically significant difference over time (P < 0.05).ConclusionThe present findings showed that the perceived behavioral control, intention, behavior, systolic and diastolic blood pressure can be modifiable variables to improve the amount of salt consumed by pre-hypertensive pregnant women. Therefore, we recommend that the present model be used to develop interventions to improve health indicators in pregnant women as a highly susceptible group in society.

Residents’ behavioral support for tourism in a burgeoning rural destination

This study aimed to test a model derived from the social exchange theory and the theory of planned behavior in determining the role that antecedents play in explaining residents' behavioral support for tourism in a rapidly developing destination. Data were collected from 511 residents of McCurtain County in Oklahoma, USA, using onsite interception and online sampling strategies. Based on a two-step structural equation modeling analysis, eight out of the 10 proposed hypotheses were supported. Of the four potential predictors of residents’ attitudinal support for tourism, perceived benefits, perceived costs, and trust in local government were significant, explaining 63% of the variance in the construct. Attitudinal support, subjective norms, and perceived behavioral control then significantly explained 84% of the variance in behavioral intentions to support tourism. These intentions, in turn, significantly explained 44% of the variance in behavioral support for tourism. Implications, limitations, and future research suggestions are discussed at the close of the article. Management ImplicationsResidents' support for tourism within McCurtain County in Oklahoma, USA, is not very strong mostly because residents do not feel that they can trust the government in making decisions regarding tourism and that they have limited power to contribute to tourism planning and management. To address the lack of trust in government, efforts should be made to increase transparency in tourism decision-making. This could occur through the greater inclusion of residents in planning sessions and sharing reports with the public (e.g., sharing minutes and reports via websites, radios, newspapers, etc.). The government should find ways to include more residents in tourism-related decision-making that will affect not only tourism businesses but also the community as a whole. This could look like a regular assessment of residents’ perspectives through conducting surveys, holding focus group interviews, or hosting town hall meetings.