Student Loyalty Research Articles

Application of Kano model for optimizing the training system among nursing internship students: a mixed-method Egyptian study

BackgroundClinical experience is an important component of nursing education because it translates students' knowledge into practice, which serves as the cornerstone of nursing practice in health care delivery.PurposeThe study aims to explore the quality attributes required for optimizing the training system of nursing internship students using Kano model.MethodsA concurrent exploratory sequential triangulation design was used for mixed-methods research. A total of 295 nursing internship students (Target Population) were recruited (whole-population sampling) from the study settings in Egypt. Of them, 280 (97.2%) agreed to participate in the study and completed the interview and the self-administered questionnaire. Data collection was done over 6 months from February to August, 2022. Inferential statistics and thematic data analysis were used to analyze the results.ResultsFindings revealed that there were 35 fundamental attributes required for high-quality nursing students’ internship training. Kano model was used to categorize and prioritize the 35 quality attributes. Kano analysis revealed that 22 attributes were categorized as "attractive" and 11 attributes were as categorized as "must be" and two were indifferent attributes.ConclusionIncorporating the voice of nurse interns during their training is the key to providing efficient and high-quality internship training experience. It could give realistic impressions about the drawbacks of training and proposed solutions.Implications of the studyNurse managers and educators in clinical settings and educational institutions should put much emphasis on the training attributes and pillars to ensure that nursing internship students are mastering the skills of competent alumni. Provision of conducive training environment that fulfill the basic needs of internship students to maintain passion for learning as well as commitment of internship students to nursing profession will improve the satisfaction level and quality of education, training, and practice. Also, incorporating internship students support system with motivation strategies are helpful tools to maintain exemplary performance of internship students during the training period.

Engineering and social responsibility: Challenges and opportunities in high education

This study focuses on analyzing university social responsibility in the training of engineers. Engineering students were surveyed and contrasted with social science students to relate higher education with social education. The research was a quantitative and descriptive approach using a non-experimental cross-sectional design. The sample comprised 1023 intentionally selected engineering and social science students. A specific validated scale was applied to assess students' perception of their social responsibility in the university context and ordinary life. The results indicated a medium level of social responsibility with a tendency to be low in the group of university students analyzed. In addition, it was observed that engineering careers should reinforce the social commitment of students.

Studying the impact of e-marketing by universities on students' loyalty with the mediation of intention to get enrollment and moderation of eWOM

PurposeThis study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish theoretical foundation of study, theory of planned behavior and expectancy-value theory have been used to hypothesize relations.Design/methodology/approachQuantitative research methodology has been used in this research while structured questionnaires have been used to collect the sample data which is comprised of 201 students. Population for this study included students of universities in Pakistan from both private and public sector.FindingsIt has been found that e-marketing has a positive relationship with student loyalty. Further, eWOM acts as a moderator between e-marketing and student loyalty. The study also found that intention to get enrollment mediates the relationship between e-marketing and student loyalty.Practical implicationsThis study is a contribution to higher education literature and provides implications that how effectively HEIs should employ e-marketing techniques that not only attract new students to get enrolled but also help to develop long-term relations leading toward student loyalty.Originality/valueThe study has been unique as it has examined the increasing role of e-marketing on students' loyalty. The study is the first in nature which has explored how universities can use e-marketing to enhance students' loyalty and how this relationship can be enhanced through the use of electronic word of mouth (eWOM).

Building student loyalty in higher education: the role of corporate reputation

Background: Reputation is a vital asset for Higher Education Institutions (HEIs) as it constitutes a source of competitive advantage because it works as a quality sign for the stakeholders. Because of globalisation, decreasing funding and the changing environment in the Mozambican higher education market, HEIs need to build a favourable reputation to stay relevant. This research aims to study how a university's reputation can influence student loyalty. Methods: Utilizing a descriptive and analytical methodology, a quantitative investigation was carried out by surveying 402 students enrolled in higher education institution (HEI) courses in Mozambique. The research employed a survey questionnaire to directly collect information from the study participants. Results: The study concluded that university reputation affects student loyalty, as the relationship between both variables is statistically significant. All dimensions of HEIs reputation, namely, academic competence, social attractiveness, and responsible management, positively impact student loyalty. Although, the latter variable did not have a statistically significant impact, contradicting the current theoretical framework. Conclusions: The study's findings suggest that corporate reputation has a favorable impact on student loyalty, demonstrating a significant relationship between the two factors. Therefore, improve student retention, HEIs should seek to enhance their academic competence and social attractiveness.

Investigating Online Versus In-Person Learning on Student Performance

The urgent transformation from face-to-face teaching to an online format in Higher Education Institutions (HEIs) worldwide was carried out overnight, and almost seamlessly as a result of the COVID-19 pandemic. While the transition to adopting online assessment methods may have proved challenging for academics, recent literature in this area highlights the main reason for this—that many face-to-face universities had never implemented any form of online assessment from an institutional perspective prior to the pandemic. This issue was further exacerbated by the fact that these assessments had to be conducted remotely, bringing to the fore extraordinary challenges for HEIs, including academic dishonesty, infrastructural limitations, coverage of learning outcomes, and commitment of students to submit assessments, to name but a few. The overarching purpose of this research was to determine which teaching method proved more effective over the eight-year period. The scores of 548 students—401 traditional students and 147 online students—in an environmental science class were used to determine which instructional modality generated better student performance by means of a comparative study. This article adopts a quantitative approach analysing retrospective data at the selected institution to determine the performance of undergraduate students during the first and second semesters of 2019, when the institution operated in a fully face-to-face environment, and compares these results with those achieved during the first two semesters of 2020, during which the institution adopted emergency remote teaching and assessment as a result of the COVID-19 pandemic. The purpose of this article was to determine whether students performed better or worse in the online environment. Results from institutional-wide modules were compared across the two years.

Improving student retention in higher education institutions – Exploring the factors influencing employees extra-role behavior

This study explores the impact of internal service quality on employee job satisfaction (JOS) and the extra role behaviors (ERB) of frontline employees (FLE) in higher education institutions (HEIs). With the hope of improving student retention, the study specifically examined how Human Resources Management Practices (HRMP), Empathetic Leadership (EML), Colleague Support (CS), and Service Technology (ST) indirectly influence FLE ERB, as well as the contextual factor of employee Job satisfaction (JOS) that affects the strength of this relationship. Drawing on social exchange theory and equity theory, the authors propose that HRMP, EML, CS, and ST have positive effects on JOS, and JOS has positive impacts on FLE ERB. The research was conducted drawing on a sample of 251 frontline employees and 251 students using the dyadic research design and self-design questionnaires as the main instrument within one HEI in the United Arab Emirates (UAE). Structural Equation Modeling (SEM) was employed utilizing SmartPLS software to perform bootstrapping routines and generate the SEM to explore the relationships between different variables. The results were analyzed using measures of internal consistency, validity, and goodness of fit. The study's findings support the proposed hypotheses except for the positive influence of job satisfaction on FLE ERB. The study highlights the mechanisms through which internal service quality can impact FLE ERB and identifies the factors that enhance this process. The results revealed that HRMP, CS, and EML have a significant positive impact on JOS, and ST has a significant positive effect on ERB. However, JOS has a significant negative impact on ERB. The study has practical implications for understanding how to promote ERB among FLE in HEIs to improve the quality of service provided to students, which can help to sustain student loyalty and retention.

Lecturer’s transformational leadership and student’s attitude outcome: Organizational effectiveness in higher education context

Higher education institutions are the witness of organizational perception shifting from "student" to "customer". Therefore, an effective lecturer's leadership is critically needed. This study aims at analyzing the role of a lecturer's transformational leadership and class climate in influencing student’s attitude in the higher education context. The samples of this study were 150 students in the big five faculty at Udayana University, Bali, Indonesia, namely the Faculty of Humanities, Medicine, Engineering, Law, and Economics and Business determined by quota sampling. The data collection method used was a self-administered questionnaire. The technique of analysis implemented for testing the hypotheses was Structural Equation Modeling-Partial Least Square (SEM-PLS). The findings show that for direct effect, transformational leadership of the lecture has a positive and significant effect on objective commitment, learning motivation, and learning satisfaction of students; class climate has a positive and significant influence on learning satisfaction of students; and learning motivation has a positive and significant effect on student's objective commitment. Meanwhile, learning motivation has no impact on learning satisfaction. The results of the indirect effect show that learning motivation partially mediate the effect of lecturer’s transformational leadership on student’s objective commitment. Meanwhile, the learning motivation of students does not emerge as a mediator of the effect of transformational leadership on learning satisfaction. It is for the lecturers to develop and improve student learning motivation through their leadership which furtherly affects students' objective commitment in the endeavor to achieve high academic performance.

The Influence of Principal Leadership and Teacher Commitment on Student Learning Achievement at Ayer Tena Secondary, Ethiopia

Principal leadership is a major factor for the success of administrative, management and academic systems in schools. This is because the leadership of the school principal has a strong influence on communication between school managers, to the form of decision making. Of course, principals and teachers must co-exist in achieving learning goals. This study aims to examine the influence of principal leadership and teacher commitment on student learning achievement at Ayer Tena Secondary School, Ethiopia. This study used a quantitative approach, collecting data through questionnaires, questionnaires, and document studies. Furthermore, the research data will be processed using SPSS version 20. The results of this research conclude that the influence of the principal's leadership and teacher commitment on student learning achievement can be said to be good, as seen from the managerial rules implemented by the school starting from managing the commitment of teachers and students, to managing all school activities and detailed learning activities supported by very adequate learning facilities. It should take time to catch up in terms of learning loss. However, the school community, including the principal, teachers and students, have a strong commitment to catching up with what has happened.

Analysis of the Relationship Between E-Learning Service Quality and Student Trust, Student Satisfaction, and Student Loyalty

The research was conducted to explore the impact of service quality on student loyalty with student satisfaction and student trust as mediation. This sorting is expected to contribute to the university in adding information and positive managerial implications to its management. This research aims to demonstrate that the quality of services on e-learning in affecting several other factors is also able to increase student loyalty. The research population was 95 respondents active students at Esa Unggul University. The questionnaire data collection took place online in February 2023. The method used for data analysis is partial least squares structural equation structure equation modeling. The results show that there is a positive impact of service quality, student satisfaction, and student trust. There is also a role of student satisfaction mediation, and student trust. The research is expected to contribute to educational institutions in improving the quality role of e-learning services aimed at increasing student loyalty to universities.

Poverty as a legitimate management topic: The student voice

Our research investigates student perceptions of the legitimacy of poverty (SDG 1) in management curricula and students’ self-perceived role in addressing poverty globally. Students affirm the importance of poverty within their curricula, yet as we further investigate, we find that students report low exposure to SDG 1 as well as lower desire for exposure to this SDG relative to the other SDGs. Furthermore, our research finds that students feel that businesses are responsible for acting to reduce poverty, and as business students this means that they see this as a future responsibility of their own. Yet they report low personal agency for poverty alleviation as a student or as a graduate of a management program. We find as well that of the four “voices” we investigated, the faculty voice is the least influential in shaping student commitments to poverty alleviation. Because there is a disconnect between student perception of value and student desire for coverage of poverty in the curricula, we explore new avenues for influence on student perceptions of poverty during their studies.

Organizational Communication Analysis on Work Performance and Organizational Commitment to Student and Lecturer Satisfaction at the STIAMI Institute

This study aims to analyze the effect of organizational communication on work performance, organizational commitment, and student and lecturer satisfaction at the STIAMI Institute. A qualitative approach with case studies is used, and the variables tested include internal communication, openness, participation, recognition, and interpersonal communication. Survey methods and academic consultants are applied to strengthen communication and improve the teaching quality of lecturers. The results of the research show the importance of organizational communication in building a harmonious relationship between lecturers and students. This study recommends increasing the acceptance of input from students by lecturers, strengthening communication programs, maintaining the quality of interaction between lecturers and students, and improving services to students. The implication is increasing the effectiveness of organizational communication which has an impact on work performance, organizational commitment, and satisfaction of lecturers and students within the STIAMI Institute

AI as Part of the Pedagogy: A Restorative Justice Approach

Concerns around academic integrity (AI) are a national and international focus, as academic misconduct incidents have increased in recent years. Most institutions have committees, departments and policies dedicated to addressing AI, and increasingly recognize the punitive approach as ineffective and counter-productive. Accordingly, many institutions have transitioned from a punitive and reactive approach to an educational and preventative approach, and various faculty members struggle to develop strategies supporting this approach. Restorative justice provides a strong foundation and framework for this transition. Dr. Pawlychka will outline the restorative justice philosophy and share innovative and practical strategies for faculty to use in the classroom to increase student responsibility and capacity for AI while strengthening the faculty-student relationship. Her approach to fostering a culture of academic integrity begins at course and curricula development and continues through all aspects of course delivery, in-class discussion, and instructor-student contact. She will share pedagogical methods, based on RJ philosophy, current research, professional experience, and student feedback, that have resulted in decreased academic misconduct incidents, strengthened student commitment to academic integrity, and enhanced enjoyment of both teaching and learning! Strategies presented will include tips for in-class AI discussion, redefining terminology, development of AI handouts and assignments, and restorative approaches when meeting with students. Participants are invited to bring ‘scenarios’ for discussion.

Building Student Loyalty Through Study Program Commitment


 
 
 
 This study aims to determine the effect of study program commitment on student loyalty. This is conducted through a survey. Data are taken from students of the Economics Education Study Program, Teacher Training and Education Faculty of State Islamic University of Sultan Syarif Kasim, Riau by using a questionnaire in the form of google form link and analyzed with SPSS program. The results show that study program commitment has a significant effect on student loyalty. The finding also indicates that the study program commitment and student loyalty can be developed based on social exchange theory.
 
 
 

PENGARUH BRAND IMAGE DAN CUSTOMER SATISFACTION TERHADAP LOYALITAS KONSUMEN

This study aims to determine the effect of Brand Image and Customer Satisfaction on Consumer Loyalty in Purchasing Skecherss for Management Students at Muhammadiyah University of Bengkulu. This research was conducted on Management Students of the University of Muhammadiyah Bengkulu, the population used in this study was Management Students class of 2018 University of Muhammadiyah Bengkulu, the number of samples used was 110 respondents, using incidental sampling technique, namely the number of indicators multiplied by 10. The data that has been collected is processed using the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test). The results of this study indicate that partially the Brand Image variable has a significant effect on the Consumer Loyalty variable, H1 is accepted and Customer Satisfaction has a significant effect on the Consumer Loyalty variable, H2 is accepted. While the Brand Image (X1) and Customer Satisfaction (X2) tests have a significant effect on Consumer Loyalty (Y) of Management Students at Muhammadiyah Bengkulu University so that H3 is accepted. Keywords: Brande Image, Customer Satisfaction and Consumer Loyalty.

Pengaruh Brand Awareness dan Online Trust terhadap Online Purchase Decision pada Tokopedia Serta Dampaknya pada Loyalitas (Studi Kasus pada Siswa SMA Negeri 1 Sei Rampah)

This study aims to determine the effect of brand awareness and online trust on online purchase decisions at Tokopedia and their impact on student loyalty at SMA Negeri 1 Sei Rampah. The research method used is quantitative research, where variables are measured using a Likert scale. The number of samples in this study were 30 students of SMA Negeri 1 Sei Rampah. Data collection techniques used in this study were document studies and questionnaires. The data analysis technique used SPSS version 25. The results showed that 1) Brand Awareness (X1) had an effect on Loyalty (Y) Tokopedia for students of SMA Negeri 1 Sei Rampah. 2) Online Trust (X2) has no significant effect on Tokopedia Loyalty (Y) for SMA Negeri 1 Sei Rampah students. 3) Brand Awareness (X1) has no effect on Online Purchase Decision (Z) Tokopedia for SMA Negeri 1 Sei Rampah students. 4) Online Trust (X2) has an effect on Online Purchase Decision (Z) Tokopedia for SMA Negeri 1 Sei Rampah students. 5) Online Purchase Decision (Z) affects Loyalty (Y) Tokopedia for SMA Negeri 1 Sei Rampah students. 6) Online Purchase Decision (Z) is not an intervening variable that influences Brand Awareness (X1) on Loyalty (Y). 7) Online Purchase Decision (Z) is an intervening variable that is able to influence the Online Trust (X2) variable on Loyalty (Y).

The role of social media marketing activities in converting existing students into university advocates

ABSTRACT This paper focuses on university social media marketing (SMM) activities and their role in converting following students into university advocates on social media. The study, which has a relationship-oriented approach, first categorizes university SMM activities into four groups: entertainment, interaction, trendiness, and customization. Then it provides the theoretical background for the research model and unveils the role of university SMM on university image, student satisfaction, student loyalty, and electronic word-of-mouth (e-WoM). Data was gathered from 1072 university students in an undergraduate program at 55 universities in Istanbul, Turkey. Structural equation modeling was used to test the model. Results indicate that a university’s SMM activities have a significant role in spreading favorable attributes of universities on social media, and university image, student satisfaction, and student loyalty foster this relationship.

Peculiarities of commitment of students of a medical universit

Purpose: to assess the commitment of medical students to a healthy lifestyle during a new coronavirus infection. Tasks. Identification of threaths to health and identification of motivational factors for maintaining a healthy lifestyle Materials and methods. The study was conducted among first-year students of a medical university in 2018 and 2022 years, 926 first-year students were selected, including 412 people in 2018 (130 men and 282 women), in 2022–514 people (121 men and 393 women). Results. The study showed an increase in the proportion of medical students who consider health a priority value (from 59.1% to 71.7%) and are confident that they lead a healthy lifestyle (from 58.9% to 70.5%), a decrease in the specific weight who do not have physical activity (from 15.7 to 4.5%) and smokers (from 13.0% to 6.4). An increase in the number of students controlling the consumption of sugar, fruits and vegetables was recorded. The pandemic did not affect the opinion of students about the main factors affecting health: in the first ranking place, almost half of the students have systematic lack of sleep. On the second – overload associated with the educational process, on the third – the presence of bad habits. Conclusion. The study showed that the pandemic had a mixed effect on the adherence to a healthy lifestyle. Along with the growth of adherence, the opinion of students about the main factors affecting health has not changed. As in the pre-Covid period, students demonstrate opposite opinions about the influence of such factors as the presence of bad habits, passive smoking, an uncomfortable psychological microclimate in the group, overweight, hereditary predisposition. A significant part of the students indicate that the leading motivational factor influencing the implementation of health preservation is a regular and systematic study of the theoretical foundations of a healthy lifestyle.

MARKETING INFLUENCE ON STUDENTS LOYALTY AND FUTURE INTENTIONS IN HIGHER EDUCATION

Applying the marketing concept in higher education can significantly improve the performance of these institutions. The role of marketing is particularly important in ensuring the loyalty of students and timely influence on their future intentions, especially nowadays when the decrease in the number of students is a big problem in our country, but also in neighboring countries. From the marketing aspect, this paper provides the results of research on the relationship between student loyalty and their future intentions in higher education. The research was conducted on students of two state universities in the Republic of Srpska. Research results show that there is a strong relationship between student loyalty and future intentions of students in higher education. The obtained results are significant for universities that want to keep students at the institution, but also to secure partners even after the completion of their studies.

ХИБРИДНА НАСТАВА У ВИСОКОШКОЛСКОМ ОБРАЗОВНОМ КОНТЕКСТУ

The Covid-19 pandemic caused profound changes in all of the educational systems around the world, and these developments have had a considerable impact on how organizational forms of instruction are approached. Distance learning, online instruction, and hybrid instruction are substituting traditional face-to-face instruction. Hybrid instruction, an organizational style of learning that blends direct instruction with online education, actually becomes more prominent during this time of crisis. It held a unique position and function within the higher education system. The purpose of this paper is to ascertain the didactic qualities and principles of hybrid instruction from the viewpoint of the students. The research sample was made up solely of university students who participated in some type of hybrid method of instruction during their studies in order to assure the most accurate results. The study findings indicate that students have favorable opinions of the didactic elements of hybrid instruction and its principles. The most important didactic aspects of hybrid instruction were the high-quality integration of online and direct teaching tactics, the effectiveness and balancing of personal and student commitments, and the availability of settings that allowed students to study and advance at their own pace. Students, on the other hand, believe that the core principles of this teaching model are efficiency in time and finance management, as well as their use of time. In terms of additional support to attain effective higher education, the demonstrated positive student impressions clearly indicate a range of pedagogical implications concerning the worth, necessity, and use of this instruction model in the post-pandemic age.

Pedagogical innovation to captivate students to ethics education in engineering

PurposeThe purpose of the article is to develop an innovative pedagogic tool: an escape room board game to be played in-class, targeting an introduction to an ethics course for engineering students. The design is student-centred and aims to increase students' appreciation, commitment and motivation to learning ethics, a challenging endeavour for many technological students.Design/methodology/approachThe methodology included the design, development and in-class application of the mentioned game. After application, perception data from students were collected with pre- and post-action questionnaire, using a quasi-experimental method.FindingsThe results allow to conclude that the developed game persuaded students be in class in an active way. The game mobilizes body and mind to the learning process with many associated advantages to foster students' motivation, curiosity, interest, commitment and the need for individual reflection after information search.Research limitations/implicationsThe main limitation of the game is its applicability to large classes (it has been successfully tested with a maximum of 65 students playing simultaneously in the same room).Originality/valueThe originalities and contributions include the presented game that helped to captivate students to ethics area, a serious problem felt by educators and researchers in this area. This study will be useful to educators of ethics in engineering and will motivate to design tools for a similar pedagogical approach, even more so in areas where students are not especially motivated. The developed tool is available from the authors at no expense.