Student Loyalty Research Articles

“Autarchic, Missing-in-action, or Participative?”: Viewed through the Lens of Competitive Dance Team Members’ Organizational Commitment Vis-à-vis Choreographer’s Management Approaches and Years of Service

ABSTRACT There is a dearth of investigations specifically focused on the domain of dance that focuses on a choreographer’s management approach and its influence on commitment of students from competitive dance teams in the higher education context. Furthermore, the direct influence of choreographers’ duration of service and level of commitment of student-dancers remains unexplored in the existing literature. The present study determined how choreographers’ managerial approaches and years of service influence student-dancers’ commitment levels in Philippine higher education institutions. The survey was administered to a purposively selected sample of choreographers and student-dancers. The study found no relationship between choreographers’ managerial approach, years of service, and student-dancers’ commitment. To confirm or disprove this research, a similar study is recommended.

The Effect of Organisational Justice, Academic Identification and Legitimacy of Academic Authorities on Student Loyalty

ABSTRACTOur work contributes to existing research on student loyalty by testing a model that includes organisational justice as a predictor. In Study 1 (n = 257, Polish sample), students' perceived organisational justice of their university was a positive predictor of their loyalty. In Study 2 (n = 522, Polish sample), we replicated these findings and observed that academic identification accounted for the relationship between university's organisational justice and students' loyalty. In Study 3 (n = 500, American sample), we replicated findings from Study 1 and Study 2 and tested perceived legitimacy of university staff and authorities as another mediator of the investigated relationship. We conclude that the experience of organisational fairness at university translates into stronger academic identification and greater perceived university legitimacy, both of which lead to increased loyalty. Thus, we recommend that evaluation tools in higher education institutions more explicitly measure student perceptions of fairness.

The Impact of Components in Marketing - Mix Strategy on Customer Satisfaction and Loyalty: Case Study at Codegym Vietnam Joint Stock Company, Hue Branch

This study aims to analyze the impact of 7 components on the marketing - mix strategy on the satisfaction and loyalty of programming course students at the branch of CodeGym Vietnam Joint Stock Company in Hue. The study combined exploratory factor analysis (EFA), and confirmatory factor analysis (CFA) to measure the impacts of each component into the success of marketing - mix strategy then applied linear structural modeling (SEM) to test the related hypothesis of driving parameters to the customers’ satisfaction and loyalty. The finding indicated that there are 3 major factors having positively impact on customer satisfaction and loyalty, including: product, distribution and process. On the contrary, price, promotion, people and facilities factors have a negative impact on student satisfaction. The study also suggests several important implications to enhancing the efficiency of marketing mix strategy - with a need to focusing on developing marketing mix programs for centers to enhance customer satisfaction and loyalty.

OVERVIEW OF CAREER MANAGEMENT IN DENTISTRY: CHALLENGES AND TRENDS FOR THE FUTURE FROM THE STUDENTS' PERSPECTIVE

Career management has faced several innovations, due to the economy, politics and social contexts. Such changes are justified by technological advances, globalization, communication processes, outsourcing, and unemployment (PEREZ, 2021). It is relevant to reflect and outline a career plan, in order to find a way to put it into practice, to have the attitude of moving towards the achievement of both personal and professional goals. To describe the perception of career management, as seen by students in the health area at a private university in Belo Horizonte. This is a quantitative research, with the purpose of obtaining results that answer the guiding problem of this study. All dentistry students from Brazilian public and private universities were included, who answered a semi-structured questionnaire, reaching the following results: Gender 76.9% of the interviewees are female and 23.1% male; Age 58% of the students are in the 25-year age group; working in the area represent 38%; 79.3% of these students are studying their first undergraduate degree; 20.7% are in their second degree. Regarding the income profile, 37.9% receive between 1 and 2 thousand reais per month, and 50.7% have a salaried employment relationship, and 70.9% have never taken a vocational test to choose dentistry. Therefore, it is possible to conclude that in the current times, important changes in the work scenario are visible. Having achieved the objectives of this study, evidencing the commitment of dentistry students, however, contrary to expectations, it was noted that the individual initiative to develop the career is unsatisfactory, as well as there is no promotion by the HEIs due to the lack of disciplines on clinical career management and offices during the course.

O LÚDICO COMO PROPOSTA ESTRATÉGICA PARA O ENSINO, APRENDIZAGEM E DESENVOLVIMENTO DE ESTUDANTES AUTISTAS

Autism spectrum disorder (ASD) is a neurodevelopmental disorder characterized by atypical development, behavioral manifestations, deficits in communication and social interaction, repetitive and stereotyped behavior patterns, and may include a restricted repertoire of interests and activities. It is crucial that schools are concerned with the quality of education, which requires the collective commitment of educators and students, aiming at the integral formation of citizenship through the effective construction of knowledge. In order to better understand autism within the context of regular schools and education for autistic individuals, we chose to conduct a bibliographical research, discussing the theoretical foundations relevant to the study. Upon concluding the research, we observed that the use of play as a pedagogical method can be highly effective with autistic students, providing an interesting and fun approach to learning acquisition. We recognize that autistic students have special educational needs that must be met by teachers in order to promote their development and ensure that they follow the teaching-learning process.

Climate change among health students in France: a multicenter, cross-sectional study

Abstract Introduction Climate change (CC) has been identified as the greatest global health threat of our time. To foster the resilience of our health system and promote sustainable health, it is essential to rely on aware and trained actors. We evaluated the level of awareness, perception, and commitment of health students in France about CC and sustainable development (SD) issues. We also assessed their expectations in terms of initial training on these subjects. Methods We conducted an observational, cross-sectional, multicentre study targeting students enrolled in Medicine, Pharmacy, Odontology, Maieutics, Nursing, Physiotherapy, and Medical Electroradiology in the southwest region of France. The questionnaire used was designed to identify the Knowledge, Behaviors, Practices, and expectations on SD and CC during their studies. It was distributed in a format to be completed online in April 2022. Results A total of 529/7000 (7.5%) health students participated in our survey. Our results show that students have little perception of the impact of the health system on CC. However, they are already committed to reducing energy (97%) and water consumption (94.5%) and sorting their waste (87.8%) in their daily lives. Among students, 73.6% envision themselves as future actors in sustainable healthcare. Although they expect a strong commitment from their training institution, 92% of them think that students are the most active on these issues. Regarding their training, 83% of them think that it should integrate CC and SD issues, while 58.7% say that they have never dealt with this topic at this stage of their studies. Conclusions In France, the initial training of future health professionals must be rapidly adapted and must enable them to acquire the knowledge and skills necessary to understand the health impacts of CC on the one hand and to reduce the impact of the health sector on the climate on the other to build climate resilient and environmentally sustainable health systems. Key messages • French health students appear to be committed to the fight against climate change. • Initial training of future health professionals needs to be adapted to give them the knowledge and skills to understand the challenges of climate change with health and the health system.

Integrating Brand Religiosity Image, E-Service Quality, and Muslim Customer Perceived Value: A Study on Muslim Student Loyalty Mediated by Satisfaction

This study aims to analyze the effect of Brand Religiosity Image, E-Service Quality, and Muslim Customer Perceived Value on student loyalty, with student satisfaction as a mediating variable. This study was conducted at UIN Syarif Hidayatullah Jakarta using explanatory quantitative method. Data was collected through Google Form with a sample of 403 respondents from a population of 35,069 students. Data analysis was conducted using SmartPLS version 4.0.9.6. The results showed that Brand Religiosity Image, E-Service Quality, and Muslim Customer Perceived Value have a positive and significant influence on student loyalty. E-Service Quality and Muslim Customer Perceived Value also have a positive and significant effect on student satisfaction, but Brand Religiosity Image has no significant effect on student satisfaction. Student satisfaction has a positive and significant effect on student loyalty, but does not mediate the effect of Brand Religiosity Image on loyalty. Conversely, student satisfaction mediates the effect of E-Service Quality and Muslim Customer Perceived Value on student loyalty. These findings offer a new paradigm, namely the Islamic Higher Education Brand Religiosity Image (i-HEBRI), which emphasizes that Islamic universities need to internalize Islamic values and science in their brand and operations, and provide capable digital services to build student loyalty. This paradigm shows that to achieve student loyalty, it is not enough for institutions to have a strong brand image, but they also need to provide significant added value through quality services.

Influence of Learning Satisfaction and Teaching Willingness on Professional Commitment of Normal University Students

The researcher selected 395 normal students in five universities as the research object. All the five universities selected are old-fashioned normal universities. This study focused on development and changes of normal students' willingness to teach in the process of professional learning in five universities, and discusses the factors that affect normal students' willingness to teach, so as to make them better understand the relationship between professional learning and their professional development from the perspective of normal students, improve their recognition and love for their majors, urge them to study more seriously, enhance normal students' willingness to teach Based from the results of the study.Student instructors were assessed to have an average degree of professional commitment, this may imply many possibilities. Initially, it is possible that their teachers are not providing optimal instruction to their students.The moderate level of professional dedication among student instructors may potentially hinder their prospects of securing employment. Teachers must possess unwavering dedication and profound passion for their profession due to its arduous nature and demanding workload.If student teachers are only moderately satisfied with their learning, it may potentially impact their motivation and involvement.The degree of willingness in instruction among student-teachers is a critical factor in determining the caliber of education and the achievement of students. The levels of satisfaction and willingness of student teachers positively influence the level of commitment of student teachers. Student-teachers who show a commitment to engage in ongoing professional development are more likely to look for chances for growth and progress. Attending workshops, furthering one's education, or interacting with colleagues can all help teachers improve their teaching practices.

The impact of the COVID-19 pandemic on the professional commitment of male nursing students in China: a descriptive comparative study.

The social culture, gender stereotypes, and social status of nursing in China impact the professional commitment of male nursing students. Increasing the professional commitment of male nursing students is critical for alleviating the shortage of nurses and addressing the gender gap. The outbreak of the COVID-19 pandemic has caused widespread public concern about the nursing profession and may have changed people's perception of the profession, which in turn may have a positive impact on the professional commitment of male nursing students in China. This research aimed to assess how the COVID-19 pandemic affected the professional commitment of male nursing students in China and to analyze the impact of the COVID-19 pandemic on potential factors that might affect their professional commitment. A descriptive comparative study was conducted. This study involved total 368 male nursing students from five 4-year universities in Henan Province, China. 190 male nursing students were included before the COVID-19 pandemic (October to November 2019) and 178 were included after the COVID-19 pandemic (April to May 2023). The data, such as the sociodemographic characteristics and professional commitment of the two samples, were collected using a paper-and-pencil questionnaire. The research instruments used included the Professional Commitment Scale, the Multidimensional Scale of Perceived Social Support and the General Self-efficacy Scale. The data analysis employed χ2-tests, t-tests and hierarchical regression models. The proportion of Chinese male nursing students who are interested in nursing and do not intend to leave the major has increased after the pandemic (65.17% vs. 29.47%, 61.80% vs. 39.47%, respectively). Male nursing students exhibited greater professional commitment (3.30 ± 0.63) after the pandemic compared to before the pandemic (2.77 ± 0.43). The various factors, such as grade, intend to leave the major, interest in nursing, social support, and general self-efficacy, were linked to professional commitment of male nursing students in China. Male nursing students in China exhibited greater professional commitment after the pandemic. This phenomenon may be attributed to the public's increased recognition of the significance of nursing work during the pandemic, and the social status and image of nursing profession have been improved. Given the changes brought about by the COVID-19, strategies should be considered by nursing decision makers and schools to strengthen the professional commitment of male nursing students and increase the number of male nurses in the post-pandemic era.

The Effectiveness of MOOCs Quality in Influencing E-Learning Student Loyalty

The Effectiveness of MOOCs Quality in Influencing E-Learning Student Loyalty

SOCIO-DEMOGRAPHIC CHARACTERISTICS AS A FACTOR OF STUDENT LOYALTY: A MARKETING APPROACH

This paper focuses on student loyalty in higher education. In higher education, loyalty primarily means building a stronger connection with students, shaping a positive perception, and spreading positive publicity about the institution. Loyalty in higher education also involves retaining students until the completion of their studies and maintaining the relationship through enrollment in subsequent study cycles or alumni organizations. Building relationships with students and adopting a student-oriented approach will strengthen the bond with them and provide the foundation for building their loyalty. This paper analyzes the relationship between socio-demographic characteristics (gender and socio-economic status) and status characteristics of students (years of study, whether they pay for their studies or not, whether they are domestic or foreign students) with dimensions of student loyalty (satisfaction with the service, intention to stay at the institution, and attachment). The research has shown that gender and socio-economic status of students do not have a significant impact on any dimension of loyalty. On the other hand, the analysis results indicate that factors which are related to student status significantly influence all dimensions of student loyalty to the institution. The research results in this paper imply that marketing approaches in higher education can enhance relationships with students, their loyalty, and assist the management of these institutions in making decisions that will impact student retention at the educational institution.

Partnership Quality, Student’s Satisfaction, and Loyalty: A Study at Higher Education Legal Entities in Indonesia

Abstract Partnership among higher education institutions serves as the central element for sustainable development. The quality of their partnerships is highly necessary for higher education development, specifically in academic infrastructure, curriculum design, pedagogical practices, and financial frameworks. This progression is expected to enhance students’ satisfaction and loyalty. Therefore, this study explores the effects of partnerships among higher education institutions with legal entities on students’ satisfaction and loyalty. Accordingly, this research adopted a quantitative descriptive and regressive survey approach. The research population consisted of students from a university with a legal entity. At the same time, the sample was taken through purposive sampling with the criteria of having interacted or received services from the university’s partner with a legal entity. Data were garnered through questionnaires, which have been declared valid and reliable. The collected data were analyzed using the structural equation model technique through Structural Equation Modeling-Partial Least Squares with SmartPLS 3 application. The research results indicate the following: (1) partnership quality (PQ) directly influences student satisfaction (SS), (2) SS directly affects student loyalty (SL), (3) PQ of higher education institutions with legal entity presents no effects on SL, and (4) PQ indirectly affects SL through SS.

International comparison of vocational pre-service teachers’ character education in Indonesia and Malaysia

This study examines the commitment of vocational teacher education students at Universitas Negeri Yogyakarta, Indonesia, and Universiti Tun Hussein Onn Malaysia (UTHM) in applying core character values. The global trend in teacher education links education and economic growth, emphasizing students' competence for the job market. However, teachers are also expected to address social and moral cohesion in the younger generation. The research involved 177 third- and fourth-year students at FPTV UTHM Malaysia and an equal number at FT-UNY, utilizing a questionnaire based on core character values. The findings indicate moderate commitment levels (58.75%) among university students. UTHM students scored slightly higher (2.42) than UNY students (2.28). The study shows that character education for vocational teacher education students in both Indonesia and Malaysia has not reached optimal levels, emphasizing the need to investigate more effective character education models for future vocational teachers.

Analyzing the effect of inward- vs. outward-looking activities on student loyalty in Japanese universities

The increasing global competitiveness of university admissions has propelled the need to understand the critical factors underlying students’ loyalty. Although extensive research has been conducted on student loyalty, it focuses predominantly on student-centric activities, targeting only inward-looking measures aimed at students. In the corporate context, employees are considered the “second audience” for external marketing promotions, and the impact of these promotions on employee job satisfaction has been well researched. However, in the university context, little is known about how external policies affect student loyalty. Therefore, this study aimed to clarify the influence of both inward- and outward-looking activities on student loyalty in Japanese universities. An online survey was conducted for 1,000 Japanese university students. The results of applying structural equation modeling to the survey data confirm the positive effect of inward-looking measures on student loyalty. Significant effects were found for lectures (β = 0.670, p-value < 0.000) and job hunting (β = 0.250, p-value < 0.000), while campuses also showed a positive effect (β = 0.148, p-value = 0.039). Among outward-looking measures, only celebrity endorsements contributed positively to loyalty (β = 0.136, p-value = 0.026), while sports and digital channel promotions had negative effects, contrary to expectations. This may be attributed to the reliance of sports on wins and losses and digital channel promotions often inducing feelings of envy when students observe others’ successes. Therefore, when university policymakers implement measures to strengthen their external brands, they must consider their impact on enrolled students.

Value-based Islamic education management: developing leadership and commitment in contemporary Islamic school environments

This study investigates the impact of integrating local values into Islamic education management on student leadership and commitment in South Sulawesi, employing a mixed-methods approach. Purpose: The research aims to understand how embedding local values such as sipakatau and siri na pacce influences student development in Islamic schools. Design/Methodology/Approach: A combination of quantitative and qualitative methods was used. Quantitative data were collected through structured questionnaires distributed to students, teachers, and school administrators. Qualitative insights were obtained from interviews with stakeholders at Madrasah Aliyah Negeri (MAN) 1 Makassar, Madrasah Aliyah Negeri (MAN) 2 Bone, Madrasah Aliyah Al-Mujahidin Gowa, and Sekolah Islam Terpadu (SIT) Al-Ihsan Makassar. Findings: The quantitative results show that 42% of respondents strongly agree on the effective implementation of local values, positively impacting student leadership and commitment, with the highest support from school administrators. Qualitative data corroborated these findings, highlighting that local values significantly enhance character development and leadership skills. Conclusion: The integration of local values into educational management positively affects student leadership and commitment, offering novel empirical evidence in this area. Practical Implications: Policymakers should embed local values into educational policies and curricula, and provide training for educators to implement these values effectively. Limitations: The study’s limitations include potential response bias and regional specificity. Future Research: Further studies should explore diverse educational contexts and employ longitudinal designs to assess the long-term impacts of local values on educational outcomes.

Beyond service: commercial friendship's impact on trust and student loyalty

ABSTRACT Grounded in social cognitive theory, this study aims to explore how service quality and commercial friendship contribute to enhancing student loyalty and facilitating long-term positive relationships between universities and their students. It also examines the mediating role of trust in management policies and practices, as well as in faculty and staff within this framework. Structural equation modeling is used to test the hypotheses using the survey data collected from students in higher education institutions within Pakistan. The research reveals that service quality has a significant impact on students’ loyalty to their university, with trust serving as a crucial mediator in this relationship. Conversely, commercial friendship does not directly influence student loyalty. However, trust in management policies and practices effectively bridges the gap between commercial friendship and student loyalty. These findings are pivotal for crafting effective student retention strategies. This study makes a unique contribution by identifying the pathways to student loyalty through service quality, commercial friendship, and trust in management and faculty. It represents the first empirical investigation into the role of individual-organizational factors in the context of educational services marketing, offering valuable insights for enhancing student retention efforts.

Влияние преданности на психологическое благополучие студентов, состоящих в отношениях на расстоянии

<p>The phenomenon of long-distance relationships among students that have developed in this era is an opportunity that allowed them to thrive optimally in maintaining their relationships. However, in fact, LDR for students is still a challenge in itself because it requires a greater effort that can affect the achievement of individual psychological well-being. Psychological well-being is a necessary condition for individuals, including students who are in long-distance relationships so that they are able to maintain relationships optimally. Psychological well-being can be achieved by the presence of various factors, one of which is commitment. This study aims to determine the relationship between commitment and psychological well-being in students who are in long-distance relationships. The method used in this research is correlational quantitative. 587 students are undergoing long-distance relationships to become participants in this study with the accidental sample as the sampling technique. This study used two scales The Revised Commitment Inventory and the Ryff Scale of Psychological Well-being. The hypothesis test results with the Pearson correlation were 0,987 with sig = 0,000 (p<0,01), which means that the research hypothesis was accepted. Commitment contributed 97,4% to psychological well-being. This research shows that commitment is a very strong factor related to achieving psychological well-being in students who are in long-distance relationships. Commitment is essential in helping students to maintain relationships with existing different conditions while maintaining their psychological well-being and still carrying out their academic role optimally.</p>

Interdisciplinary collaboration: addressing global challenges through innovative learning strategies

In this era of globalization, students in Indonesia face increasingly complex challenges in understanding, addressing, and contributing to global issues. However, the existing curriculum often fails to provide adequate perspectives and skills to tackle these global problems. Therefore, this research aims to provide students with a holistic, practical, and relevant learning experience to address global challenges through a Team-Based Project strategy that integrates compulsory courses in higher education with a global citizenship education approach. Cross-curricular collaboration helps students see the interconnectedness of various disciplines, which is essential in addressing complex global issues. Survey results indicate a variation of views among student groups regarding their understanding of global issues. This innovative learning strategy utilizes principles of behaviorist theory, such as stimulus-response, positive reinforcement, and social interaction, to create an engaging, relevant, and responsive learning environment tailored to students' needs. Through involvement in joint projects focused on global issues, students are stimulated to contribute and take concrete actions in seeking solutions and bringing about positive change on a larger scale. Thus, this learning strategy is expected to enhance students' understanding, skills, and commitment to addressing global challenges in the contemporary era.

Factors influencing student loyalty in higher education: a meta-analytic generalization

ABSTRACT This study synthesized and integrated findings from diverse research on the antecedents and moderators of student loyalty in the higher education sector. Through a comprehensive meta-analysis, the research sought to understand the primary drivers of student loyalty and the potential cultural and contextual indicators that might influence these relationships. This meta-analysis analyzed 103 studies involving over 54,000 students from over 60 countries across five continents. The study identified key antecedents of student loyalty. Satisfaction had the most influence on loyalty, followed by student engagement and perceived value. We also detected significant cultural and contextual moderators. This research offers a holistic view of student loyalty, bridging gaps from conflicting findings in prior literature.

A study on the professional attention and career commitment of health management students.

The education process is based on leading the choice of profession in line with the interests and abilities of the individual and helping them with their career plans in these professions. The aim of this study is to investigate the effect of the occupational interest levels of the Health Management Department students on their career commitment. In the study, descriptive findings were included by using a quantitative research design. In the research, data were collected from 282 students studying Department of Health Management. SPSS 26.0 package program was used for statistical analysis of research data. Parametric tests (t-test, analysis of variance, Pearson correlation analysis, normal linear regression analysis) were utilized since the data fit the normal distribution. 57.1% of the individuals participating in the research are female, 47.8% have the age range of 21 to 22. There is a positive, moderate (r = 0.677 p < 0.01) significant relationship between professional interest and career commitment scales. The level of professional interest and career dedication varies according to gender, age, income status and the class of the student. It is very important that health management students have an interest in their profession. Because this interest will guide them in what kind of a career they should make in their business life after graduation.