Abstract
ABSTRACT This study synthesized and integrated findings from diverse research on the antecedents and moderators of student loyalty in the higher education sector. Through a comprehensive meta-analysis, the research sought to understand the primary drivers of student loyalty and the potential cultural and contextual indicators that might influence these relationships. This meta-analysis analyzed 103 studies involving over 54,000 students from over 60 countries across five continents. The study identified key antecedents of student loyalty. Satisfaction had the most influence on loyalty, followed by student engagement and perceived value. We also detected significant cultural and contextual moderators. This research offers a holistic view of student loyalty, bridging gaps from conflicting findings in prior literature.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
