The Internet has become an integral part of our society. This paper focuses on TikTok, one of today's most popular Internet platforms, and analyzes its e-commerce live streaming structure and traffic generation methods. Through a comprehensive examination of TikTok's current status and prospects, this study aims to deepen our understanding of the current Internet model and identify emerging trends. TikTok's commercial liquidity is essential to its success as a commercial platform. However, balancing commercial interests with user experience has challenged the platform's development. The key to TikTok's growth is creating a sticky user base and fostering a unique platform culture. Rather than prioritizing commercial gain over user experience, TikTok aims to engage users in the commercial process, which is critical for sustainable development. Overall, this paper sheds light on the complexities of e-commerce live streaming and traffic generation on TikTok and highlights the platform's unique approach to balancing commercial interests with user experience.
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