Retailers have always looked for ways to increase the spending habits of frugal consumers. However, there exists a long-standing notion that frugal consumers are more independent than other consumers. That is, they are less likely to be influenced by their personal network of friends (i.e., they are resistant to social influences). In three studies, the findings demonstrate the influence that personal networks have on frugal consumers' spending behavior. The findings reveal (a) frugal consumers spend more when they consume with high-spending networks of friends vs. low-spending networks of friends (studies 1a, 1b), (b) however, these results only apply for strong-tie networks and not for weak-tie networks (study 2). In summary, while frugal consumers are known to be independent and disciplined with their spending, they are less so when they consume with high-spending, strong-tie personal networks.