Strength Opportunities Research Articles

Marketing Strategy Using SWOT Analysis in Increasing Sale Nasi Kuning Mak’im in Selangor Malaysia

Nasi Kuning Mak’Im is a culinary business founded in Malaysia in 2016, specializing in Indonesian cuisine using high-quality ingredients at affordable prices. However, increasing competition from similar businesses poses a challenge to sustaining and growing the enterprise. Developing an effective marketing strategy is crucial to addressing these challenges and ensuring business growth. This study aims to evaluate the marketing strategies of Nasi Kuning Mak’Im using SWOT analysis to enhance sales performance. The research employs a descriptive qualitative approach conducted at the Nasi Kuning Mak’Im SME in Selangor, Malaysia. Data were collected through direct interviews with key stakeholders, field observations, and literature review. Key informants included the business owner and loyal customers, providing insights into both operational and customer perspectives. The findings from the SWOT analysis and the internal-external matrix indicate that the most appropriate strategy for Nasi Kuning Mak’Im is the Strengths-Opportunities (S-O) strategy. This approach leverages the business's strengths, such as product quality and affordability, to capitalize on market opportunities and build competitiveness while fostering customer loyalty. The application of the S-O strategy demonstrates that by aligning internal strengths with external opportunities, Nasi Kuning Mak’Im can enhance its market position and maintain sustainable operations amid a competitive landscape. Recommendations for further implementation of the strategy are provided to support long-term growth and customer retention.

Oil palm FFB supply chain for wetland and dryland plantations: Case Study in Banyuasin Regency

This research aims to identify the optimal marketing supply chain strategy for palm oil FFB in Banyuasin Regency using the SWOT method. It evaluates strengths, weaknesses, opportunities, and threats in the supply chain, prioritizing the best strategies. Data was collected through questionnaires and interviews, combining quantitative and qualitative insights. The findings place the smallholder palm oil industry in Quadrant 1 of the IFAS (3.28) and EFAS (2.69) matrix, indicating strong internal strengths and external opportunities. The proposed Strength-Opportunity (SO) strategy includes production efficiency, continuous training, adoption of best practices and technologies, and leveraging regulatory support such as subsidies and incentives. This approach aims to optimize distribution, improve FFB quality, and enhance the competitiveness of the smallholder palm oil industry in Banyuasin Regency.

ANALISIS STRATEGI PENGEMBANGAN EKOWISATA AIR TERJUN RIAM BEGIHAM DESA BUNGKANG KECAMATAN SEKAYAM KABUPATEN SANGGAU

Sanggau Regency has ecotourism potential, one of which is the Riam Begiham Waterfall, located in Bungkang Village, Sekayam District. Research on the Riam Begiham Waterfall has been studied by previous researchers, however, it has not yet produced a strategy for developing the Riam Begiham Waterfall. Therefore, the researcher intends to carry out an analysis of ecotourism development strategies at Riam Begiham Waterfall, with the aim of knowing the internal and external factors that exist at Riam Begiham Waterfall and making an appropriate development strategy plan for ecotourism development at Riam Begiham Waterfall. This research was carried out during the month September-October 2024 at Riam Begiham Waterfall, Sekayam District, Sanggau Regency. The data taken is in the form of internal and external factors, then data analysis is carried out to find out internal and external factors and the right strategy for developing Riam Begiham Waterfall. Based on the results of the analysis of internal and external factors, it was found that the position of Riam Begiham Waterfall is in quadrant I, which means there is significant strategic potential for the development of Riam Begiham Waterfall. The strategy that can be proposed is Strength- Opportunity (SO).

Farming Development Strategies of Purwaceng (Pimpinella pruatjan Molk.): Endemic Medicinal Plants in the Dieng Plateau, Central of Java, Indonesia

Purwaceng is a typical plant that grows in the Dieng Plateau and is efficacious for human health but is still cultivated on a limited basis. This study aims to determine the strategy for developing purwaceng farming in the Dieng Plateau. The study used a survey method. Key informants in this study were purwaceng farmers in Patak Banteng District, Sikunang District, and Batur District, Field Extension Officers from the Angestitani Agricultural Extension Center, Kejajar District, purwaceng processed product entrepreneurs, and the Head of the Batur District Farmer Group. Data collection through interviews and focus group discussions (FGD). Data analysis using the IFE matrix, EFE matrix and SWOT. The study produced 10 alternative strategies that can be applied to the development of purwaceng farming in the Dieng Plateau, namely SO strategies: marketing purwaceng through digital marketing, legal registration of purwaceng processed products, increasing the quantity and continuity of purwaceng crop yields, making purwaceng houses; ST strategies: branding the benefits of purwaceng; WO strategies: formation and strengthening of purwaceng farmer groups, the synergy between government agencies and purwaceng farmers, education of the Dieng Plateau community regarding purwaceng farming; WT strategies: consumer education regarding the benefits of purwaceng, and preparation of Standard Operating Procedures for purwaceng farming. Purwaceng farming in the Dieng Plateau can focus on SO (Strength-Opportunity) strategies by supporting aggressive strategy, namely utilizing existing strengths to take existing opportunities.

Strategi Perencanaan Destinasi Tukad Bindu sebagai Daya Tarik Wisata di Kota Denpasar

Tukad Bindu, a river tourism site in Denpasar, Bali, attracts a significant number of domestic tourists. However, it currently lacks a well-defined strategic plan for sustainable development, which is crucial for establishing it as a competitive tourist destination in Denpasar City. This study aims to identify the development potential along Tukad Bindu, Denpasar, Bali, using qualitative methods and SWOT analysis. The research primarily focuses on river revitalization as a catalyst for tourism, enhancing agricultural productivity, tourist attractions, and fostering active community involvement. The findings suggest that the SO (Strengths-Opportunities) strategy can be employed by maintaining river revitalization as a key driver for tourism while also boosting agricultural productivity and tourist attractions. The ST (Strengths-Threats) strategy involves empowering the community through active participation to mitigate potential threats. The WO (Weaknesses-Opportunities) strategy is facilitated by providing educational programs through the Denpasar City Environmental Service to the surrounding community. Meanwhile, the WT (Weaknesses-Threats) strategy underscores the importance of collaboration with the government and private sector to improve tourism promotion, develop cultural and agricultural tourism attractions, and ensure the sustainability of future programs. This study recommends the adoption of these strategies as concrete steps to fully leverage the development potential around Tukad Bindu, Denpasar, Bali. The successful implementation of these strategies is anticipated to positively impact tourism, agriculture, and the welfare of the local community.

SWOT Analysis of the Marketing Mix Strategy of Integrated Heart Services of Pku Muhammadiyah Gamping Hospital in the Era of National Health Insurance

The referral system in the National Health Insurance policy is a challenge for class B hospitals. This research aims to analyze the marketing mix strategy for Cardiac Vascular Center carried out by the PKU Muhammadiyah Gamping hospital in the National Health Insurance era. The research approach used is qualitative with a case study type of research. The subjects of this research are internal hospital informants and were selected based on purposive sampling criteria, namely those related to the marketing strategy of the hospital's superior services. Based on the results of the SWOT analysis, an alternative strategy was obtained, namely a growth oriented strategy. This strategy maximizes the strengths you have to take advantage of existing opportunities or can also be called an SO (strength-opportunity) strategy. The strategies resulting from the SWOT analysis are improving human resources, adding services, developing facilities and infrastructure, increasing promotions, collaborating, improving IT systems, providing HR training and studies, and providing appropriate remuneration. It is hoped that the results of this research can be used as a consideration for strategic decisions for Cardiac Vascular Center at PKU Muhammadiyah Gamping Hospital and for other researchers to make strategic priorities according to hospital needs.

Strategi Bauran Pemasaran dalam Meningkatkan Penjualan Wedding Package di The Anvaya Beach Resort Bali

The sales target for wedding packages at The Anvaya Beach Resort Bali in 2020, 2021 and 2023 cannot be achieved. This research aims to identify a marketing mix strategy to increase sales of wedding packages at The Anvaya Beach Resort Bali. This research uses qualitative descriptive data analysis techniques which will be analyzed using SWOT analysis with the 7P marketing mix (Product, Price, Place, Promotion, People, Process and Physical Evidence). SWOT Matrix Analysis groups internal and external factors to produce four specific strategies, namely SO, ST, WO, and WT. In the research results, there are four marketing mix strategies in increasing sales of wedding packages at The Anvaya Beach Resort Bali, namely the SO (Strength Opportunities) strategy of having a wedding venue location which is a strategy to facilitate access in holding weddings, the ST (Strength Threats) strategy of utilizing the wedding venue by promoting The beauty of each wedding location that is owned, the WO (Weakness Opportunities) strategy improves weaknesses by utilizing the potential of social media which provides information about wedding packages to companies, and the WT (Weakness Threats) strategy maximizes ecommerce to expand the reach of the target market.

Identification and Evaluation of Sustainable Factors in Urban Construction Project Management Using SWOT Technique

This study aims to create a management framework for identifying and evaluating sustainable factors in construction project management through strengths, weaknesses, opportunities, and threats analysis, focusing on the Rasht urban. The research method in this study includes the four steps. Step 1: Identifying internal and external sustainable factors using the Delphi technique; Step 2: Designing an analytic hierarchy process and calculating the weights of internal and external factors using SPSS 26 software; Step 3: Creating the internal factor and external factor evaluation and determining the final weights; Step 4: Model design and the analysis of strengths, weaknesses, opportunities, and threats. Quantitative strategic planning matrix analysis has been used to prioritize and identify the attractiveness of each of the designed strategies. By forming a quantitative strategic planning matrix, the existing twelve strategies have been prioritized. Based on the quantitative strategic planning matrix analysis, the priority of strategy selection includes: 1) The scenario of the construction of resistant infrastructure and creating the necessary regulations to strengthen and support construction projects with a score of 1.94 was ranked first. 2) The scenario of applying creativity and human resources experience to increase the productivity of construction projects with a score of 1.90 was ranked second. 3) The scenario of human resource training in order to enhance the expertise in the construction management complex with a score of 1.89 was ranked third. In this study, sustainable factors have been evaluated very accurately through quantitative strategic planning matrix, which has not been done more research so far. The study recommends implementing strength-opportunities (SO) strategies to improve construction projects in the Rasht urban area. Received: 18 October 2023 | Revised: 14 March 2024 | Accepted: 12 July 2024 Conflicts of Interest The authors declare that they have no conflicts of interest to this work. Data Availability Statement Data available on request from the corresponding author upon reasonable request. Author Contribution Statement Nima Amani: Conceptualization, Methodology, Validation, Formal analysis, Investigation, Resources, Writing - review & editing, Visualization, Supervision, Project administration. Mahsima Naeij: Software, Formal analysis, Resources, Data curation, Writing - original draft.

Strategi Pengembangan Produk Baitut Tamwil Muhammadiyah (BTM) dalam Meningkatkan Keunggulan Bersaing

This research aims to formulate a product development strategy that will be carried out by KSPPS BTM West Sumatra Sungai Rumbai Branch in increasing its competitive advantage. The research method used is field research using qualitative descriptive methods. Research data collection techniques are documentation, interviews and observation. The data analysis method used is SWOT analysis which uses IFE, EFE analysis, SWOT matrix, and score weight table analysis to identify and analyze factors. From the research results, the Baitul Tamwil Muhammadiyah (BTM) product development strategy at KSPPS BTM West Sumatra Sungai Rumbai Branch has an IFE matrix analysis that produces an overall score of 3.5, which means taking advantage of the advantages of the BTM cooperative and maximizing internal factors, this has been achieved. EFE matrix analysis produces an overall score of 3.15 which shows that the BTM cooperative is very responsive to external factors by taking advantage of existing opportunities. The weighted score of the SO strategy is 3.9, the WO strategy is 3.2, the ST strategy is 3.45, and the WT strategy is 2.75. Based on the weighted assessment, the SO strategy score has the highest points compared to other strategies. The weighted evaluation is based on the contribution of the strengths or weaknesses to the achievement of the company's goals, vision and mission. The higher the weight, the greater the contribution and influence on achieving the company's goals, vision and mission, where the Strength Opportunities (SO) assessment can be used as a strategy to capture and utilize strengths in order to seize as many opportunities as possible from competitors.

Marketing Strategy Analysis Using Swot And Qspm Matrix (Case Study On Guzzini Msmes)

The number of Micro, Small, and Medium Enterprises (MSMEs) participating in the marketplace continues to increase from 2020. This research aims to determine the condition of internal environmental factors (strengths and weaknesses) and external environmental factors (opportunities and threats) in Guzzini and analyze and identify the right marketing strategy to apply to Guzzini using the SWOT and QSPM methods. This research uses qualitative methods whose nature and research objectives are categorized into descriptive research. The research results based on SWOT analysis show that 6 (six) alternative strategies can be implemented, namely 1 (one) SO (Strengths-Opportunities) Strategy to seize opportunities and overcome weaknesses and face various threats, 2 (two) WO (Weaknesses-Opportunities) Strategies to Minimize the company's internal weaknesses by exploiting Guzzini's external opportunities, 2 (two) ST (Strengths-Threats) Strategies to face or reduce the impact of external threats and 1 (one) WT (Weaknesses-Threats) Strategy to deal with threats that will be faced and reduce internal weaknesses. Determining Guzzini's strategy begins with understanding the strengths and weaknesses in Guzzini's internal environment and recognizing the opportunities and threats in Guzzini's external environment. Based on the SWOT analysis, six alternative marketing strategies can be used at Guzzini. Meanwhile, based on the QSPM analysis, the most suitable strategy is to carry out more creative promotional activities and reactivate offline and online stores simultaneously.

Analysis Of Local Msme Development Strategy "Vis A Vis" The Development Of National Chain Minimarket Retail In Palembang City

The phenomenon of the proliferation of National Chain Minimarket Retail Groups has become a scourge for local MSMEs in Indonesia. Although the government continues to provide space for local MSMEs through Permendagri No. 53/M-DAG/PER/12/2008 which requires the establishment of minimarkets to pay attention to the existence of traditional markets and smaller neighborhood stalls/shops. However, some regions are actually utilizing the momentum of the existence of modern minimarkets, one of which is Yogyakarta through the Mayor's Regulation which issued a policy so that the national chain minimarket retail group empowers local MSMEs and is given a special place to market local products. Palembang, which is known for its pempek as a culinary specialty, has enormous potential for the development of local MSMEs, but MSME players who become industry players are still not ideal. This study aims to analyze how the development strategy of Local MSMEs "vis a vis" the massive development of national chain minimarket retail in Palembang City. This research uses a mixed method approach, which consists of two approaches, namely quantitative and qualitative. Mixed methods used are descriptive qualitative using SWOT analysis (strengths, weaknesses, opportunities, threats) to analyze the development strategy of local MSMEs in Palembang City. As well as quantitative descriptive using the IFAS and EFAS matrix to calculate the weighting, rating, and formulation of the development strategy position of Local MSMEs in Palembang City. The results of this study indicate that based on the results of the SWOT diagram analysis, the X and Y axes are obtained. The straight line in the diagram above shows the coordinates in quadrant 1 position. Quadrant 1 is a very favorable situation, where local wisdom MSME players can have strengths and opportunities that can be utilized so that it is suitable to use the SO (strength-opportunity) strategy to develop local wisdom MSME businesses supported by aggressive growth strategies, namely 1) Maintaining Public Interest by Optimizing Support Programs from the Government; 2) Optimizing Sales Without Limiting Target Markets both domestically and abroad; 3) Utilizing Community Expertise to Intervene Local Products to National Chain Minimarkets; and Creating Training Programs from the Association of Local Culinary Business Groups to Maintain the Authentic Taste of Products.

Analisis SWOT sebagai Strategi dalam Peningkatan Kinerja Pegawai Pemerintahan

This research aims to formulate strategies that must be implemented for performance development by analyzing the company's strengths, weaknesses, opportunities, and threats through analysis on the Government. This research is qualitative descriptive research with a SWOT analysis method that aims to improve the performance of Government employees. Data collection is carried out through observation, interviews, and documentation. Data analysis is carried out qualitatively consisting of data reduction, data presentation, and conclusion drawing. Based on the results and discussions that have been carried out previously, the author concludes that: the strategy used to improve employee performance is the SO (Strengths–Opportunities) strategy, actions that can be taken in the strengths strategy by increasing competence, extensive work experience and high competence. Meanwhile, the opportunities strategy is with the development of new technology that can improve work efficiency and reduce costs, the availability of quality human resources that can strengthen the work team.

Model Pengembangan Community Based Tourism Desa Jangkaran, Kabupaten Kulon Progo

Community-based tourism (CBT) development grants broader authority to the community to manage their village's potential to enhance the economy and sustainable development. This study aims to find a model for community-based tourism (CBT) development in Jangkaran Village, Kulon Progo, Yogyakarta, which has the potential for ecotourism, cultural tourism, and agrotourism. The research employs a mixed-methods approach, combining qualitative and quantitative methods, collecting data through observation, interviews, Focus Group Discussions (FGD), and documentation, with the aid of SWOT analysis to determine priority strategies for tourism development in integration with the CBT model. The results show that community participation in managing tourist attractions is quite good, with most mangrove tourism attractions managed by Jangkaran community groups, and the presence of creative economy elements such as local art events, culinary offerings, and unique souvenirs. The challenges faced by Jangkaran tourism stakeholders include development programs and the construction of attractions, amenities, and accessibility, which are still hindered by regulations that do not fully support Jangkaran's tourism development. Based on the SWOT IFAS-EFAS analysis, the strategic position for Jangkaran Village tourism development falls into the SO (Strengths-Opportunities) quadrant, indicating a Competitive Strategy. Gradually, this CBT model can be applied in Jangkaran Village through an institutional collaboration approach, thereby realizing sustainable tourism, creating job opportunities for Jangkaran residents, and strengthening the village and household economy. This study can serve as a guide for Jangkaran Village to further develop tourism direction through careful planning, prioritizing sustainable development principles, and emphasizing community participation in planning, implementation, monitoring, and evaluation.

Optimizing Sambar Deer Breeding Management: A Case Study at the Bpsilhk Aek Nauli Breeding

The sambar deer, an endemic animal to Indonesia, is protected by Government Regulation Number 7 of 1999 and is listed as "Vulnerable," according to the IUCN, indicating its vulnerability to extinction. The main objective of this research is to analyze the current management of sambar deer breeding, identify supporting and inhibiting factors, and plan strategies to improve management by ideal standards. Data for this research was collected through literature study, observation and interviews. The sample of respondents was selected from actors or stakeholders who have the most significant role in the management of this deer breeding area, including the head of the service (1 person), head of the planning section (1 person), team member (2 people), and guard (1 person). The form of captive management was analyzed using a Likert scale, supporting and inhibiting factors were analyzed using descriptive analysis, and the form of management strategy was analyzed using SWOT analysis. The results obtained were that the sambar deer breeding management had a score of 3.90, or the management was quite good. Supporting factors for management are the breeding area, which is still sufficient to accommodate many deer, complete equipment and cage equipment in the cages, and healthy deer. Moreover, the inhibiting factors for management are the unavailability of veterinarians and the fact that data on recording sick sambar deer needs to be well documented, making it challenging to monitor health. Recommendations for the management strategy for sambar deer breeding at BPSILHK Aek Nauli is an alternative SO (Strength-Opportunity) strategy obtained, namely: Caring for the cages together with the community, utilizing the area of the cage to add deer, utilizing breeding locations located in tourist locations and caring for the deer so that always healthy.

Analisis Strategi Pengembangan Agribisnis Kebun Strawberi di Desa Serang Kabupaten Purbalingga

Serang Village, Karangreja Sub-district, Purbalingga Regency is one of the best-performing villages at the national level because in 2013 it was successfully selected as the winner of Pakarti Utama I at the National Level in the Best Implementing Competition for Yard Yard Utilization (Heart of PKK) Regency Category. Serang village farmers first planted strawberries in 2003. The first seeds to be planted came from the remaining strawberry plantations of PT. Zeta Agro. Until now, Serang Village has been developed as a strawberry tourism village. This study aims to analyze the strategy of developing strawberry garden agribusiness in Seran Village, Purbalingga Regency. The research design is qualitative, with case study research techniques. Data collection methods used are interviews, observation and documentation. Based on the results of internal factors and external factors from the strawberry plantation agribusiness development strategy in Serang Village, it can be divided into four strategies, namely Strengths-Opportunities (S-O), Weaknesses-Opportunities (W-O), Strengths-Threats (S-T) and Weaknesses-Threats (W-T).

Pengelolaan Kawasan Perbatasan Motaain Dalam Upaya Pengentasan Kemiskinan di Desa Silawan Kabupaten Belu

This study aims to find out the strategy of utilizing the management of the Motaain border area in an effort to alleviate poverty in Silawan Village. This research was conducted at the Motaain Border of Silawan Village, Belu Regency using primary and secondary data. The results of this study show how the SO (Strength-Opportunity) strategy uses adequate natural resources, locations close to PLBN and the existence of animal feed factories by taking advantage of opportunities such as in the agriculture and plantation, tourism and trade and logistics sectors to increase the economic activities of the local community and be able to reduce poverty in Silawan Village. The obstacles that are often faced in poverty alleviation in Silawan Village are limited resources, economic activities that occur are more dominant in the outside community and security that is still weak so that smuggling often occurs. The location close to PLBN and the existence of a animal feed factory are expected to provide alternative solutions for farmers to manage agricultural products into animal feed and revive the culture of livestock in border areas.

The Development Strategy of Cross-Border Tourism as Halal Tourism in Sambas Regency

Tourism is a pivotal economic sector with significant development potential in Sambas Regency, West Kalimantan. The Aruk Cross-Border Tourism Festival serves as a strategic gateway for attracting foreign tourists to the region. This study aims to identify strategies for developing halal tourism through cross-border tourism at the Sebedang Lake in Sambas Regency. Employing a qualitative approach, data were collected through interviews and observations. The IFAS and EFAS analyses revealed opportunities rated at 2.100 and strengths at 2.179, which surpassed weaknesses rated at 1.089 and threats at 1.250. The recommended development strategy is the Strengths-Opportunities (SO) strategy, which involves leveraging the unique, pristine nature of Sebedang Lake as a tourist attraction, enhancing facilities, obtaining halal certification, and fostering cooperation with stakeholders. These measures can facilitate the transformation of Sebedang Lake into a premier halal tourism destination in Sambas Regency via a cross-border tourism program. The findings of this research are anticipated to significantly contribute to the advancement of halal tourism at Sebedang Lake.

ANALYSIS OF BOTTLED DRINKING WATER (AMDK) BUSINESS STRATEGIES IN IMPROVING THE ECONOMY OF Islamic Boarding Schools (CASE STUDY OF MAMBAUL ULUM Islamic Boarding School, BATA-BATA PAMEKASAN)

At this time, the business world is entering an era of globalization, where all parties can freely enter any desired market, both domestically and abroad, without any restrictions. Seeing these conditions, every business sector should be required to know and follow climate developments or changes in every business activity. The company must clearly determine the direction in which its business activities are carried out and which parties are the targets of the movement of its business activities or in other words, having determined the direction of its business activities, the company must determine which parties are the targets of the sales of the products offered by the company. Bottled Drinking Water (AMDK) as a newly growing industry has been encouraged to increase national economic growth in the last year. In terms of the number of companies operating in the AMDK sector, according to the Association of Indonesian Bottled Drinking Water Companies (Aspadin), it continues to increase. The increasingly rapid progress in AMDK has encouraged many companies in this industry to expand their production and markets, as well as encouraging the entry of new entrants. The situation that has developed in recent years is increasing competition. The aim of this research is to find out the business strategy for bottled drinking water to improve the economy of the Mambaul Ulum Bata-bata Islamic Boarding School Cooperative. The type of research used in the research is SWOT analysis. The sample used in this research was 30 respondents, namely employees at the Aneka Usaha Bata-bata Islamic Boarding School Cooperative (KOPPONTREN AUBA). Data collection techniques in this research used interviews and observation. Based on the results of business strategy analysis research conducted by KOPPONTREN AUBA to improve the economy of its Islamic boarding schools, KOPPONTREN AUBA implements five business strategies, namely the first SO (Strengths-Opportunities) strategy by expanding market share by carrying out effective and efficient promotions, expanding cooperation with various parties , the second is the ST (Strength - Threats) strategy by managing product quality and carrying out product innovation, the third is the WO (Weakness-Opportunities) strategy by increasing promotions both online and offline and increasing the effectiveness of promotions, the fourth is the WT (Weakness-Threaths) strategy by how to increase the promotion of Labini AMDK to the community. Keywords: Strategy, Business, AMDK, SWOT

Marketing Strategies Of Processed Cassava Businesses In Improving Community Welfare Islamic Economic Review (Case Study Of Cempedak Lobang Village)

This research aims to explore the Cassava Business Development Model in Improving Community Welfare with an Islamic Economic Approach in Cempedak Lobang Village. Descriptive qualitative methods and interviews were used to highlight the application of Islamic economic concepts which emphasize partnerships and sharing risks and benefits, strengthening inclusiveness and sustainable local economic development. The SWOT analysis highlights the strengths, weaknesses, opportunities, and threats related to developing a cassava business in Cempedak Lobang Village, including abundant natural resources, community involvement, lack of infrastructure, and market opportunities for organic cassava products. In addition, S-O (Strengths-Opportunities) Strategy is an approach that utilizes the internal strengths of an entity to pursue existing external opportunities. In the context of cassava business development in Cempedak Lobang Village, the S-O strategy can be applied to maximize the positive potential of the village and utilize it to take advantage of emerging opportunities. Threats may arise from market competition and climate change. By considering these factors, the cassava business development model in Cempedak Lobang Village can be improved to achieve better prosperity for the local community.

Developing Customer Satisfaction Strategies for Oke Jek Tebing Tinggi Online Transportation Users during COVID-19

This study investigated the optimal development strategy for Oke Jek, an online transportation service in Tebing Tinggi, to enhance customer satisfaction during the COVID-19 pandemic. Oke Jek, which commenced operations in 2019, faces unique challenges in maintaining customer satisfaction while prioritizing safety and user experience. The research employed a qualitative approach, utilizing primary and secondary data collected through interviews, observations, and documentation from seven respondents. The theoretical framework is supported by development, marketing, and customer satisfaction theories. This study utilizes SWOT analysis to examine the internal (IFE) and external (EFE) environments. The IFE matrix, which evaluates strengths and weaknesses, yielded a score of 1.45, while the EFE matrix, which assesses opportunities and threats, produced a score of 1.15. These results position Oke Jek in Quadrant I, indicating an Aggressive Strategy as the most appropriate approach. On the basis of SWOT analysis, four alternative strategies were identified: Strengths-Opportunities (SO), Weaknesses-Opportunities (WO), Strengths-Threats (ST), and Weaknesses-Threats (WT). The findings suggest that, to enhance customer satisfaction, Oke Jek should implement a comprehensive strategy focusing on safety measures, effective communication of health protocols, and improved application functionality for streamlined bookings and payments. This approach aimed to address the unique challenges posed by the COVID-19 pandemic while maintaining a competitive advantage in the online transportation market.