Strength-Opportunity Strategy Research Articles

Ecotourism Strategy and Potential of Delleng Simpon, Ulumerah, Pakpak Bharat Regency

Ecotourism can be developed into a sustainable development model because its management concept is oriented to the economy and maintaining forest preservation and community empowerment. Delleng Simpon is a forest area with a beautiful panoramic expanse. The Delleng Simpon area is critical and has the potential to be developed. This study aims to find strategies and potentials in the management of Delleng Simpon ecotourism by considering the community's ecological, economic, and socio-cultural conditions. This research used the qualitative descriptive case study method. Data collection was carried out through surveys and interviews in the field. The data was analyzed using the SWOT method. The analysis results showed that (42%) of respondents were not involved in tourism management because ecotourism is managed directly by the Tourism Office, visitor participation in maintaining cleanliness is still low, and only (14%) always dispose of garbage in its place. Respondents' perceptions of ecotourism development, including access, facilities, cleanliness, and promotion, are still less than optimal; all respondents agreed to build public facilities and support facilities immediately. The SWOT analysis results for the Delleng Simpon ecotourism development strategy are in Quadrant I by implementing the Strength-Opportunities (SO) strategy. The priority of the SO's strategy is the development of ecotourism by involving more local communities; its management must be carried out with the principles of preserving the environment, increasing educational value, and maximizing local wisdom.

Opportunities and challenges of public relations in Yogyakarta special region high prosecutor’s office

Background: The High Prosecutor’s Office for Yogyakarta Special Region (D.I.Y., abbreviation in Indonesia) conducts public relations through the Legal Information Section (Penkum., acronym in Indonesia). Penkum communicates and listens to public opinion and builds and maintains the institution’s image. Purpose: This study aims to find out the communication strategies employed by Penkum and its public relations opportunities and challenges. Methods: The current research used the four-step theory of the public relations process by Cutlip, Center, and Broom to see whether the communication process by Penkum had gone through the stages of mapping the situation and strategy, conducting program planning, program execution, and evaluation. Then, it used the SWOT concept to reveal internal and external factors that become opportunities and challenges in running public relations programs. It used a qualitative descriptive approach to examine and understand the data collected through interviews with relevant officials. Results: The results of the data analysis found empirically that the communication strategy of Penkum as public relations has adopted public relations stages by mapping budget availability, program planning, program execution, and evaluation. The SWOT analysis obtained opportunities and challenges encountered in the public relations programs, including strength-opportunity strategy; weakness-opportunity strategy; strength-threat strategy; and weakness-threat strategy. Conclusion: Based on the four-step theory of public relations process and SWOT Analysis, this research recommends that the public relations at the High Prosecutor’s Office of D.I.Y: 1) increased programs that involve the community; 2) established an SOP for handling issues; 3) strengthened collaboration with the mass media; 4) added and update of public relations facilities and infrastructure; 5) improved the ability and skills of personnel. Implication: The findings in this study are expected to strengthen the public relations role of the Public Prosecutor’s Office and become a source for further related research.

Strategi Bertahan Di Tengah Banyaknya Trend Coffee Shop Di Kota Palangka Raya

The purpose of this study was to determine and analyze the survival strategy of the Coffee shop business at About Something Coffee amid the many trends of Coffee shops in Palangka Raya City. In this research, the Descriptive Qualitative method is used with data collection through semi structured interviews, observation and documentation. From the results of the research About Something Coffee has a strategy to survive by using niche market strategies (market nihce strategies) by retaining customers through distinctive characteristics such as taste, price and service. The SWOT analysis of About Something Coffee is divided into four parts, namely: a) strengths, namely good product quality, good drink taste, affordable prices, friendly and polite service, many variations of products sold and the atmosphere provided is comfortable. b) weaknesses, namely, raw materials that are difficult to obtain, a variety of flavors that are still lacking, pricing on the menu and there are spots that are easily sultry. c) Opportunities, namely, new innovations in products. d) Threats, namely the number of competitors/competitors and also the weather which is sometimes uncertain. Meanwhile, the TOWS matrix analysis obtained through the About Something Coffee SWOT analysis is divided into four parts, namely: a) Strength-opportunities strategy, which is to always innovate in accordance with the times. b) Strength-Threats strategy, which is to maintain service quality and provide services through the Go-Food and Grab Food applications. c) Weakness-Opportunities strategy, About Something Coffee makes competitors as motivation and uses the right promotional media to attract consumers. d) Weakness-Threats strategy, continue to develop innovations in order to compete and attract market share according to goals.

STRATEGI PENGEMBANGAN OBYEK WISATA TAMAN BEJI GRIYA WATERFALL DI DESA PUNGGUL KEC. ABIANSEMAL BADUNG BALI

This research aims to identify the strengths, weaknesses, opportunities, and threats, as well as the development strategy of the Taman Beji Griya Waterfall tourism object in Punggul Village, Abiansemal Sub-district, Badung Regency, Bali. The analytical tools used are EFAS, IFAS, and SWOT analysis to formulate strategies for achieving goals based on logic to maximize strengths and opportunities while minimizing weaknesses and threats. The results of this research are as follows: Opportunities include government policies in tourism development, collaboration with local and adjacent tourist spots, government support in digitally promoting tourist destinations, the potential development of tourist spots with additional attractions, and the increasing popularity of natural and spiritual tourism. Threats include the impact of climate change and its effects on tourist attractions, public interest in other tourism object destinations, and a lack of awareness of the positive impact of natural and spiritual tourism among the community, as well as the emergence of spiritual tourism in various places in Bali. Strengths include a strategically located, easily accessible tourist spot, natural beauty and scenery, the availability of facilities such as restaurants and coffee shops, there are construction of roads or paths to the tourist park, the support and involvement of the local community, and Taman Beji Griya Waterfall as a natural and spiritual attraction. Weaknesses include ineffective promotion of tourist spots, a lack of security and comfort for tourists' belongings, ineffective management, and limitations in visitor facilities. The suitable strategy for the development of the Taman Beji Griya Waterfall tourism object in Punggul Village, Abiansemal Sub-district, Badung Regency, based on SWOT analysis, is the Strength-Opportunities strategy.

SWOT Matrix Analysis of Gastronomic Features of Fermented Products in Cisambeng Village, Majalengka

This study aims to formulate a digital marketing strategy for fermented products as superior gastronomy in Cisambeng Village, Majalengka Regency. This study uses qualitative research methods with data collection techniques through in-depth interviews, literature studies and documentation studies. The SWOT analysis carried out provides information that fermented food in Majalengka Regency has a great opportunity to be developed into a new food innovation that can build villages in opening job vacancies. SWOT matrix results show that producer of fermented food such as tofu, tempeh, oncom, and dage are experiencing growth, therefore a strength-opportunity strategy can be implemented. This can be achieved by improving the quality of human resources through the recruitment of individuals who are focused on online marketing. Content can be created in the form of videos about the products. The quality of product packaging can be improved to ensure longevity, potentially through the use of vacuum sealing or attractively designed food packages. Existing advertising services owned by social media platforms (online-ads) can be utilized. Consumer reviews can be uploaded on social media to enhance marketing efforts.

School Development Strategy (Case Study at Kemala Bhayangkari Kindergarten School 02 Pabaeng-Baeng Brimob Sulawesi Selatan Branch)

The research aims to determine internal factors (strengths, weaknesses) and external factors (opportunities, threats) in improving the quality of Kemala Bhayangkari 02 Pabaeng-baeng Kindergarten School and to find out the strategies that need to be implemented to improve the quality of Kemala Bhayangkari 02 Pabaeng-baeng Kindergarten School based on SWOT analysis . This study uses a qualitative and quantitative approach with the SWOT analysis method. Data collection techniques are Observation interviews, questionnaires, and Documentations Data analysis techniques are descriptive analysis, SWOT matrix analysis, and IFE (internal factor evaluation) and EFE (external factor evaluation) matrix analysis. The results of the SWOT analysis of Kemala Bhayangkari Kindergarten School are in quadrant 1 where the IFE and EFE scores are (2.22: 1.38) which is a position that supports an aggressive strategy in improving school development. Based on the results obtained, the strategy that must be carried out to improve the quality of schools is the SO strategy (Strength-Opportunities strategy) which supports aggressive growth policies as the approach.

QUICK ANALYSIS AND STRATEGY MIX MARKETING TO IMPROVE TOUR PACKAGE SALES IN BALI

This study aims to examine the right marketing mix strategy to increase tour packages on the island of Serangan, Bali which can be a benchmark in the development of tour packages in other potential tourist destinations area. Mix method (qualitative and quantitative) research, sampling of data used by random sampling. All variables (product, price, place or distribution channel, promotion) in the study were written in the IE matrix and analyzed using SWOT analysis, EFAS, and IFAS tables. Based on SWOT analysis can be explained that (1) Strengths Opportunities strategy is made by taking advantage of existing opportunities by optimizing internal strengths, maintaining the original strategy that has been implemented, and improving the conditions that have been achieved. (2) Strengths Threats strategy was made with the internal strengths of the Turtle Conservation and Education Center and overcoming existing external threats. (3) Weaknesses Opportunities strategy is implemented based on exploiting existing opportunities by minimizing internal weaknesses owned by the Turtle Conservation and Education Center on Serangan Island. (4) Weakness Threats strategy is based on business activities to minimize existing weaknesses and avoid external threats. The position of the SWOT quadrant is based on the x quadrant axis which is located at point 3.18 and the y quadrant axis is located at point 2.42, placed in Quadrant 1 so that it can be categorized as an aggressive support strategy. The growth strategy is designed to achieve growth in sales, assets, profits, or a combination of both. This can be achieved by lowering prices, developing new products, increasing product or service quality, or increasing access to a wider market. That strategy can be applied in other potential tourist destination areas.

SWOT analysis as HR development and performance assessment PT. Santosa Kurnia Jaya

This research was conducted at PT. Santosa Kurnia Jaya to determine the company's business strategy by analyzing the company's strengths, weaknesses, opportunities, and threats. The type of approach taken is to use qualitative methods through SWOT analysis, then analyzed using IFAS and EFAS matrices to get the right business strategy for PT. Santosa Kurnia Jaya. Based on the results of the SWOT analysis in this company improving human resource development and employee performance is good, because refers to the results of the IFAS and EFAS matrices, from the internal factor analysis (IFAS), namely, the company shows that the quality of production results has a major effect on the survival of the company. The results of the IFAS table, found that the high market demand and company image greatly affect the company. At this time the company is in the business development phase because its in the I SO quadrant position (2.572; 2.277). PT. Santosa Kurnia Jaya is also trying to maintain the development of human resources following the company. For employee performance and tries to improve the performance of its employees to achieve the goals following the company's expectations. The right strategy that must be used is the Strength-Opportunities strategy.

STRATEGI PELAYANAN PENINGKATAN KUALITAS KINERJA PADA MASA PANDEMI COVID-19 DI STASIUN TAWANG SEMARANG BERDASARKAN ANALISIS SWOT

AbstractTawang Semarang Station is included in the large class type A. To determine the performance of station services carried out during the COVID-19 pandemic, which is optimal based on the level of satisfaction of service users with the services of Tawang Semarang Station. Minimum Service Standards, abbreviated as SPM, are the minimum service standards that must be met by service providers in providing services to service users, which must be equipped with benchmarks used as guidelines for service delivery and a reference for assessing service quality as obligations and promises of service providers to the community in the context of quality service, fast, easy, affordable and measurable. As is the case with PT KAI (Persero) Operational Area (Daop) 4 Semarang Tawang Station where SPM checking facilities have been carried out. This study uses quantitative and qualitative methods with SWOT analysis to determine internal factors and external factors that can affect service effectiveness and to determine the performance quality of Semarang Tawang Station. The internal factors in question are strong (S) and weak (W), while external factors are opportunities (O) and threats (T). The results of the analysis of service performance in improving the quality of performance obtained a Strength-Opportunity strategy by using strength to take advantage of all existing opportunities so that the company can have an advantage over other companies' competition.Keywords: SWOT Analysis, Performance quality, Semarang Tawang Station.

Canvas Model Business Design (BMC) in Karawang Batik Production Business at Bale Batik Taza Karawang

The research objective is to implement the Design strategy to develop the Karawang Batik Business by using the design of the nine elements of the Canvas business model which includes Customer segment, value proposition, channel, customer relationship, revenue stream, key resources, key activities, key partnership, cost structure. This Canvas Model is expected to be able to overcome and provide solutions to problems and obstacles from all activities or activities at Bale Batik Taza Karawang which until now seems to have not been fully implemented so that researchers want to create, map, design, and direct what indicators should be improved to build a business that it can produce maximum production, marketing, and sales. The type of research used is descriptive with a qualitative approach method. The research location was conducted at Bale Batik Taza, KH. Ahmad Dahlan street No.20 at Karawang city. Respondents were carried out purposively by considering the factors of understanding the company's strategy, company conditions, internal conditions, business models, the company's main competitors. alternative Strength–Opportunity strategy as a strategy to use strengths to take advantage of existing opportunities. The conclusion of the research that can be found is that the mapping of the Canvas business model run by Bale Batik Taza Karawang has not been maximally implemented. Some elements that need to be improved are Key partnership, Key Resource, Key Activity, Customer Relationship, Customer segment, Channel, and Cost Structure. While the approach using SWOT analysis should be more maximal in developing its business innovations such as expanding marketing strategies, networking with vendors, and the quality of the various designs and variations of the typical Karawang batik patterns that are packaged according to consumer demand so that they will be satisfied with the results of the pattern designs made. The strategy is carried out using the S–O, S–T, W–T, and W-O to determine how many strategies can be used to build and develop the Karawang Batik Business at Bale Batik Taza Karawang so that it can increase.

Canvas Model Business Design (BMC) in Karawang Batik Production Business at Bale Batik Taza Karawang

The research objective is to implement the Design strategy to develop the Karawang Batik Business by using the design of the nine elements of the Canvas business model which includes Customer segment, value proposition, channel, customer relationship, revenue stream, key resources, key activities, key partnership, cost structure. This Canvas Model is expected to be able to overcome and provide solutions to problems and obstacles from all activities or activities at Bale Batik Taza Karawang which until now seems to have not been fully implemented so that researchers want to create, map, design, and direct what indicators should be improved to build a business that it can produce maximum production, marketing, and sales. The type of research used is descriptive with a qualitative approach method. The research location was conducted at Bale Batik Taza, KH. Ahmad Dahlan street No.20 at Karawang city. Respondents were carried out purposively by considering the factors of understanding the company's strategy, company conditions, internal conditions, business models, the company's main competitors. alternative Strength–Opportunity strategy as a strategy to use strengths to take advantage of existing opportunities. The conclusion of the research that can be found is that the mapping of the Canvas business model run by Bale Batik Taza Karawang has not been maximally implemented. Some elements that need to be improved are Key partnership, Key Resource, Key Activity, Customer Relationship, Customer segment, Channel, and Cost Structure. While the approach using SWOT analysis should be more maximal in developing its business innovations such as expanding marketing strategies, networking with vendors, and the quality of the various designs and variations of the typical Karawang batik patterns that are packaged according to consumer demand so that they will be satisfied with the results of the pattern designs made. The strategy is carried out using the S–O, S–T, W–T, and W-O to determine how many strategies can be used to build and develop the Karawang Batik Business at Bale Batik Taza Karawang so that it can increase.

Strategy for the Development of Small Industry Smoking Roa Fish (Hemiramphus sp.) in Boalemo District, Gorontalo Province

About 95% of the demand for smoked Roa fish in the province of Gorontalo comes from outside the region. The Roa fish smoking industry provides the remaining 5% in Boalemo Regency. These conditions are affected by the lack of production capacity, production facilities, and capital owned by small businesses. This study aims to analyze the current needs of the small-scale Roa smoking industry, conduct financial feasibility analysis, and formulate a development strategy for the small-scale Roa fish smoking industry. The research method used was qualitative and quantitative research with data collection techniques in interviews, documentation, and SWOT analysis. The feasibility of the Roa smoking industry was determined through the NPV, IRR, BCR, PP, and BEP values. Based on the results obtained from SWOT analysis, it was found that the strength-opportunity strategy had the highest score. Policies to support this development strategy are creating brands and labels, improving cooperative relationships with existing partners and networks, and taking advantage of the abundant availability of raw materials to increase production capacity. In addition, it was also found that the lack of processing facility can be overcome and develop diversification or through assistance from the government or other agencies. It was also found that diversification of processed products derived from smoked Roa fish can become an important strategy. Other significant findings from this study were the demands for the product were high, and the industry could not keep up with the needs, the Roa smoking industry is investment-worthy, and the right strategy to develop this industry should be based on the Strength-Opportunity strategy.

STRATEGY DEVELOPMENT OF BUSINESS LIVESTOCK BEEF CATTLE IN SUB-DISTRICT KULISUSU BARAT BUTON UTARA

Sub-district Kulisusu Barat is one of the districts that can develop a beef cattle business, so a strategyis needed to utilize local resources. This study aimed to determine the process of creating a beef cattlebusiness in Sub-district Kulisusu Barat, Buton Utara Regency. Respondents were chosen deliberately(purposive sampling) by taking 20 respondents in each sample village based on respondents' criteriato have at least two beef cattle, livestock age of at least two years. The variables in this study wereinternal and external factors of livestock business development, including maintenance systems,raising method, the origin of the breed, sources of feed, water sources, production potential,reproductive potential, disease management and control, the experience of farmers, markets andmarketing, human resources and financial institutions. The results of the study were formulated thatthe strategy for developing beef cattle business includes the strength opportunities strategy (increasingthe scale of beef cattle business), the weakness opportunities strategy (improving the maintenance ofbeef cattle), the strength threats strategy (expanding the capacity of farmers and field officers), and theweakness strategy threats (improving marital management by utilizing IB technology).

SWOT-AHP analysis of the Korean satellite and space industry: Strategy recommendations for development

The global satellite industry is growing in the private market with the advent of SpaceX Corp., Planet Labs Corp., and so forth. Following this trend, the Korean government established the National Space Commission to construct a space development plan that encourages private companies’ participation. Korea has the potential to create various satellite services based on its information technology and semiconductor industries. Thus, this study aims to present strategies to accelerate the growth of the satellite industry by considering various internal and external factors, such as the limitations and strengths of the Korean space and satellite industry. This study employs the SWOT-AHP method, to measure these items factors priorities’ and suggest in-depth strategies. The SWOT matrix is constructed based on prior research. Then, an AHP survey of 32 experts is conducted, and strength-threat and strength-opportunity strategies are developed using the top eight relatively important items. The analysis finds that opportunity items have high priorities. Thus, a strategy is devised to meet demand in the public sector and vitalize private businesses. Lastly, topics are collected using latent Dirichlet allocation topic modeling to identify the media's perspective, which we find is similar to the opinions of the experts chosen for this study.

Strategy of Department of Industry and Cooperation of Pidie Jaya District in Developing Small and Medium Micro Enterprises

The importance of UMKM for various parties makes it often the object of study and research which mostly discusses its development. This study deals with strategy of department of industry and cooperation of Pidie Jaya District in developing small and medium micro enterprises. This study use a descriptive qualitative. The results are there are two strategy of the Pidie Jaya trade industry and cooperatives service in developing small and medium enterprises:1) capital provision strategy; 2) Training / Empowerment Strategy. There are four efforts that improved micro, small and medium enterprises in Pidie Jaya Regency: 1) strength-opportunity strategy; 2) strength-threat strategy; 3) weakness-opportunity strategy; 4) weakness-threat strategy. It can be concluded that: (1).Capital strategy: assistance provided by the government is very supportive of community UKM, but in terms of capital / loans, UKM expect the government to allocate more budget considering that capital or raw materials and machines are so expensive. (1)The training strategy, the training strategy provided by the agency is very useful for the business community in Pidie Jaya district.

The Strategy Determination to Improve Marine Security Using SWOT-AHP

The high number of crimes and violations occurring in the Indonesian sea shows that marine security in Indonesia is still weak. To improve maritime security requires planning a good maritime security strategy by analyzing strengths, weaknesses, opportunities and threats. This study aims to determine the best strategy to improve marine security in Indonesia. Therefore, in this study, the combination of SWOT and AHP methods was used to compare the best alternative strategies.The results of the combination of the SWOT and AHP methods recommend the following decisions: First is the strength-opportunity strategy (SO) with a value of 0.51, namely by utilizing all the power to seize and take advantage of the opportunity as much as possible, the SO strategy uses the internal strengths of the agency to take advantage of external opportunities. Second is the strength-threat strategy (ST) with a weight value of 0.26, which uses the power possessed by the agency to overcome threats, the ST strategy uses internal forces of the agency to avoid or reduce the impact of external threats. Third is the weakness-opportunity strategy (WO) with a weight value of 0.17, which utilizes the existing opportunities by minimizing existing weaknesses, the WO strategy aims to improve internal weaknesses by utilizing external opportunities. The fourth is the weakness-threat strategy (WT) with a weight value of 0.08, namely activities that are defensive and try to minimize weaknesses and avoid threats, the WT strategy aims to reduce internal weaknesses by avoiding external threats.

DEVELOPMENT STRATEGY ANALYSIS OF TECHNOLOGY BUSINESS INCUBATOR IN SMALL MEDIUM ENTERPRISES ACCOMPANIMENT

Globalization opens opportunities while causing intense competition among business. Many beginner businesses fail in early year because of lack of management skills, lack of marketing support and financial access and a number of other things. The emergence and development of business incubators aims to minimize this by providing several facilities for business development. This study aims to design a strategy to assist technology business incubators for the development of small and medium business capacity. Data collected through interviews and focus group discussions, to sme’s actors and managers of business incubators. The Strength-Opportunity Strategy includes: (1) cooperating between ABG elements (academics, business, governement) in the downstream of the invention results to the world of industry / society, (2) assisting SMEs to immediately produce products that can be sold on the market. The Weakness-Opportunity Strategy includes: (1) creating work programs supported by Private CSR, (2) assisting SMEs that have the potential to obtain funding from CSR, (3) recruiting professionals from outside the University, (4) strengthening infrastructure by using funds from outside the University. The Strength-Threat strategy includes: (1) giving advice to the institution about regulations that support the incubator’s working program, 2) strengthening human resources (managers, assistants and experts) in encouraging the results of inventions for commercialization, (3) encouraging the Institution to issue regulations that can accelerate the development of the business incubator. The Weakness-Threat Strategy includes: (1) encouraging the institution, to complete the infrastructure. The Weakness-Threat Strategy includes: (1) encouraging the institution, to complete the infrastructure, (2) recruiting professionals to be able to compete with other incubators in managing incubation and mentoring for tenants, (3) strengthening the incubator structure, by providing regulations that are conducive to the development of the incubator itself and to tenants.

Using hybrid modelling to simulate and analyse strategies

PurposeThis paper aims to explore the applicability and strengths of proposing the three-paradigm hybrid simulation (HS) approach to developing and analysing strategies. The objective of the modelling effort is to conceptually illustrate its use in strategic planning by combining with the threat-opportunity-weakness-strength (TOWS) matrix, which builds a bridge between strategic management with the operations research community. The authors also aim to introduce a modelling framework to help model designers to apply HS to their own business issues.Design/methodology/approachThe paper presents a process to develop a HS model associated with the development of strategies using the TOWS matrix.FindingsAfter developing the model and testing four strategies, the best option for the supermarket to increase market share and sales is implementing the strength–opportunity strategy, which involves online shopping to adapt to the digital world.Research limitations/implicationsFirst, some modelling assumptions are used to simplify the development process, but they need further validation. Second, the real data collection is limited. Third, the personal learning edition of the simulation software is not a comprehensive version and has some limitations.Practical implicationsThe hybrid model and the scenario planning introduced, in this study, could allow decision makers to rehearse the potential strategy before actual implementation. The framework is easy to implement to other business and industry.Originality/valueThis study links HS with strategic management, which has not been performed previously and evaluates the capability of HS in strategic planning. The functionality of the modelling platform has been tested for simulating a completely dynamic system.

SWOT Analysis and Its Implementation Strategies in Educational Management

This study had the following purposes: (1) to analyze, (2) to describe SWOT, and (3) to formulate the appropriate SWOT’s implementation strategy of educational management at Integrated Vocational School Turen, Malang. The method used in this study was so-called mixed method or a combined method of quantitative-qualitative research. The sample used five (5) people as key informants. The analysis technique utilized was the SWOT analysis. The results of the study showed that there were four obtained strategies’ formulas, namely as: SO (strength-opportunity strategy), WO (weaknesses-opportunity strategy), ST (strength-threat strategy), and WT (weaknesses threats strategy). Based on the results of the SWOT analysis, the appropriate implementation strategy in the educational management in Vocational Schools was strategy. This signified that the educational institution should support an aggressive growth policy (Growth oriented strategy) with a strength-opportunity strategy approach. Keywords: SWOT analysis, strategy implementation, educational management DOI : 10.7176/JEP/10-12-10 Publication date : April 30 th 2019

Strategic Role Identification Of Agro-Science Technopark Management In Gorontalo Province

This study aims at determining strategic role groups related to the management of agro-science technopark site based on external conditions (opportunities and threats) and internal condition (strengths and weaknesses). Data were collected through observation and focus group discussion. Data analysis in this study employs SWOT analysis and Analytic Hierarchy Process (AHP). SWOT analysis uses internal and competitiveness factors to reveal that the strategic position of the management is within the first quadrant (Strengths-Opportunities strategy) with the coordinate points of 0.76 and 2.52. Paired comparative evaluation with AHP reveals that the global priority value from strategic role groups is: PS1 (0.419) local government’s role, stakeholders, and institutional management; PS2 (0.239) research institutions’ role, research and development; PS3 (0.210) community and business world’s role; PS5 (0.136) regional condition and availability of raw materials’ role; and PS4 (0.131) institutional role and marketing system.