Abstract
This study had the following purposes: (1) to analyze, (2) to describe SWOT, and (3) to formulate the appropriate SWOT’s implementation strategy of educational management at Integrated Vocational School Turen, Malang. The method used in this study was so-called mixed method or a combined method of quantitative-qualitative research. The sample used five (5) people as key informants. The analysis technique utilized was the SWOT analysis. The results of the study showed that there were four obtained strategies’ formulas, namely as: SO (strength-opportunity strategy), WO (weaknesses-opportunity strategy), ST (strength-threat strategy), and WT (weaknesses threats strategy). Based on the results of the SWOT analysis, the appropriate implementation strategy in the educational management in Vocational Schools was strategy. This signified that the educational institution should support an aggressive growth policy (Growth oriented strategy) with a strength-opportunity strategy approach. Keywords: SWOT analysis, strategy implementation, educational management DOI : 10.7176/JEP/10-12-10 Publication date : April 30 th 2019
Highlights
IntroductionAlong with the development of digital technology era that dominates all areas of life, humans are required to be able to survive and to be able to compete
Global life is a life which is full of various challenges
The formulation of this strategy was applied based on the utilization of existing opportunities by reducing the flaws or weaknesses of educational institutions in this school
Summary
Along with the development of digital technology era that dominates all areas of life, humans are required to be able to survive and to be able to compete. This phenomenon can be applied apply to non-profit organizations such as education. Schools as formal education institutions should carry out their duties properly. Their task is to manifest the educational objectives that have been formulated by the Indonesian Government. Good management certainly requires a strategy in order to sell additional value from educational institutions. Strategies in educational management can be obtained or known through the help of SWOT analysis
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