Strategy for the Development of Small Industry Smoking Roa Fish (Hemiramphus sp.) in Boalemo District, Gorontalo Province

Abstract

About 95% of the demand for smoked Roa fish in the province of Gorontalo comes from outside the region. The Roa fish smoking industry provides the remaining 5% in Boalemo Regency. These conditions are affected by the lack of production capacity, production facilities, and capital owned by small businesses. This study aims to analyze the current needs of the small-scale Roa smoking industry, conduct financial feasibility analysis, and formulate a development strategy for the small-scale Roa fish smoking industry. The research method used was qualitative and quantitative research with data collection techniques in interviews, documentation, and SWOT analysis. The feasibility of the Roa smoking industry was determined through the NPV, IRR, BCR, PP, and BEP values. Based on the results obtained from SWOT analysis, it was found that the strength-opportunity strategy had the highest score. Policies to support this development strategy are creating brands and labels, improving cooperative relationships with existing partners and networks, and taking advantage of the abundant availability of raw materials to increase production capacity. In addition, it was also found that the lack of processing facility can be overcome and develop diversification or through assistance from the government or other agencies. It was also found that diversification of processed products derived from smoked Roa fish can become an important strategy. Other significant findings from this study were the demands for the product were high, and the industry could not keep up with the needs, the Roa smoking industry is investment-worthy, and the right strategy to develop this industry should be based on the Strength-Opportunity strategy.