The economic recession triggered by the COVID-19 pandemic has significantly impacted street vendors (PKL), heightening the economic burden on families despite government social assistance efforts. This study aims to formulate an effective street vendor empowerment program in Jayapura City. Using the Analytic Hierarchy Process (AHP) method with the ExpertChoice 11 software, the research involved several relevant agencies as respondents. The findings indicate that the main obstacle to empowering street vendors is their low business management ability, driven by the underutilization of training institutions. This limitation also contributes to weak innovation capabilities and the uniformity of products offered by street vendors. Moreover, the incomplete street vendor database exacerbates the issue by hindering targeted interventions. The proposed empowerment program emphasizes improving innovation and business management skills through education and training, which can be implemented using micro, mezzo, or macro approaches. The mezzo approach, in particular, is highlighted as a suitable framework for addressing the identified challenges. This study highlights the need for more intensive, persuasive efforts by the Jayapura City government to increase participation in empowerment initiatives while encouraging street vendors to independently enhance their skills and innovate to improve the competitiveness and diversity of their products.
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