Tourism Strategy Research Articles

Exploring the Influencing Factors and Arrival Patterns of Inbound Tourism in Nepal

ABSTRACT Understanding the factors influencing a country's inbound tourism is crucial for shaping effective tourism strategies. This study analyzed historical data from 1964 to 2021 on tourist arrivals, duration of stay, GDP per capita, migration, heritage and attractions, COVID-19 impacts, population growth, and bilateral relationships in Nepal. Initially, regression analysis identified the statistical significance (p-value < 0.05) of these factors on Nepal's inbound tourism. Subsequently, the significant factors were modeled and visualized using neural networks. Historical arrival patterns were then identified using self-organizing maps. The results indicated that population growth, GDP, length of stay, and bilateral relationships positively influenced international arrivals, while migration, heritage, and COVID-19 had negative effects. Five distinct historical arrival patterns were identified form self organizing map comparing with the key drivers of inbound tourism. These findings are vital for tourism planners and policymakers, providing essential insights for the strategic planning and sustainable management of tourism in Nepal.

Social Media as a Communication Strategy for Regional and Local Tourism: A Portuguese Case Study

Investing in social media should be seen as a strategic asset in communicating and publicising tourism. In fact, more and more social media, especially social networks, are a winning bet for communicating and publicising tourist destinations. Based on these premises, this research aims to answer the following research question: "What is the importance of social media, especially social networks, as a local tourism communication strategy?". To answer this question, we analysed the communication of two local institutions: on the one hand, a local authority, a public institution; and, on the other hand, a local accommodation, a private institution, seeking to analyse how local authority policies use social media to communicate and publicise local tourism. To complement this, the opinion of the tourist public on the impact of social media on their choices was analysed. In this way, we sought to answer the following objectives: 1) to understand the importance of social media for communicating and publicising tourism; 2) to describe the main digital platforms used for communicating and publicising tourism; 3) to ascertain the importance of social media as a strategy for communicating and publicising tourism in Portugal. The data obtained showed that social networks are increasingly being used by institutions as a strategy for communicating and publicising tourism. On the other hand, they are also a source of advice and decisions when it comes to choosing a tourist destination. On this last point, the opinions shared on social networks and the role of influencers as determining factors in the final decision and choice are particularly important.

Shaping the Future of Destinations: New Clues to Smart Tourism Research from a Neuroscience Methods Approach

In the context of the technological era, the smart tourism construct serves as a bridge between human and the artificial worlds, combining social sciences and neurosciences. This study aims to explore smart tourism through neuroscientific methods in order to shape the future of tourism destinations, using a hybrid methodology combining bibliometric techniques and content analysis. The findings reveal the integration of diverse scientific domains, highlighting a transdisciplinary approach. They offer clear evidence that neuroscientific methods in smart tourism integrate multiple areas of scientific knowledge, surpassing disciplinary boundaries. “Destination” stands out alongside “emotion”, “visual attention” and eye tracking (ET). The collaboration network reveals the emergence of a new school, called neurotourism in the 21st century, formed mainly by actors and organizations from the Global North, evoking the need to include the Global South in the research scenario. The predominant methods include ET, heart rate (HR), and electroencephalography (EEG), suggesting triangulation with traditional methods for robust results. Virtual reality emerges as the primary immersive technology, promising insights when integrated with neurosciences. This study’s practical and theoretical contributions guide smart tourism strategies and enhance destination experiences through neuroscientific methods, addressing a gap in the scientific literature while advancing ontological and epistemological understanding.

Rural Tourism Design Strategy Under The Immersive Experience——A Case Study of Terraced Fields in Qingkou Village, Yuanyang, Yunnan, China

Objective: The objective of this study is to explores the current problems of rural tourism in Yuanyang Turnip Kou through the study of the immersion concept, and its main purpose is to explore the development strategy of rural tourism in Turnip Kou under the immersion concept, and its ultimate goal is to promote the economic Theoretical Framework: In this topic, the main concepts and theories that underpin the research are presented. Immersive experience stand out, providing a solid basis for understanding the context of the investigation. Method: The methodology adopted for this research comprises case study, and the specific practice and effect of immersive experience in rural tourism improvement are analyzed through interviews and observations. Focus on examining the immersive experience concept, implementation process, participant feedback and impact on local economic, social and cultural development of art projects. Results and Discussion: Combining rural tourism and immersive experience is conducive to creating colorful rural tourism activities and enhancing the interest of tourists in the tourism process. Research Implications: This study provides valuable concept of immersive experience, this paper will analyze the characteristics of immersive experience and the development of tourism in Qingkou Village, and discuss the application method of immersive experience in rural tourism, so as to promote the sustainable development of rural tourism in Qingkou Village in Yuanyang. Originality/Value: This study has great significance to study the design strategy of immersive rural tourism using the terraced fields of Turnip Kou Village in Yuanyang, China as a case study. Combining local culture with the concept of immersive experience, creatively designing rich experience programmes, such as farming interaction and handicraft experience, will deepen tourists' understanding of local culture. Enhance the experience with the help of modern technology, such as virtual reality. This move not only taps into local culture, but also promotes the sustainable development of rural tourism.

Quantifying climatic suitability for tourism in Southwest Indian Ocean Tropical Islands: Applying the Holiday Climate Index to Réunion Island.

Climate is a key resource for tourists and tourism providers. Varied approaches to quantifying climate resources for tourism have been developed in the last 40years, computing indices from a range of meteorological variables to measure the comparative climatic suitability of different destinations through time. This study provides the first application of a tourism climate index in the tropical southwest Indian Ocean, applying the recently developed Holiday Climate Index (HCI) for Réunion Island. The suitability of this index is evaluated for the case of this French department, with a particular focus on air conditioning availability in tourism accommodation establishments as this index excludes night-time thermal comfort. Both iterations of the HCI (HCIBeach and HCIUrban) are computed with meteorological data from Roland Garros Airport for the period 1991-2020, exploring monthly, annual, and seasonal climatic suitability. Mean monthly HCI scores reveal considerable seasonality in climatic suitability for tourism on the island with scores ranging from 89.3 ('excellent') to 36.9 ('marginal') for the HCIBeach and 85.0 ('excellent') to 27.5 ('unacceptable') for the HCIUrban, with more favourable scores calculated for July and August, displaying a clear austral winter peak seasonal classification. Over the 30-year period, there is no statically significant change in mean annual climatic suitability, and at a monthly scale, only one month of the year for each index displays statistically significant trends. These results are important in informing tourism strategies for the island to maximise visitor satisfaction through targeting advertising more deliberately for peak touristic climate suitability during the winter months.

Analysis of Henan Tourism Demand Difference Based on Data Mining and Intelligent Analysis

Relevant tourists fields in Henan have conducted in-depth investigations on Henan tourism, in order to provide reference for subsequent tourism research; Based on the increase in the number of Henan tourists, studying outbound tourism activities from the perspective of tourists can explore its development law and formulate effective marketing strategies. Based on this, this paper proposes a data mining method to analyze the differences between different consumer groups in tourism needs and marketing strategies. The joint example analysis shows that our data mining analysis is very reasonable and effective. Our data experiments show that based on the increase in the number of Henan tourists going abroad, the tourism strategy designed in this paper can promote tourists' interest and increase the number of trips.

Tides of change: employee training strategies for promoting risk-taking tourism in the North Sea

PurposeThis study critically examines the transformative impact of the “North Sea TikTok” phenomenon on the marine tourism sector, emphasizing the role of employee training in fostering resilience and adaptability within marine economics and integrated marine systems. It delves into how viral social media trends influence marine tourism destinations, particularly the North Sea, affecting local economies, marine resource management and tourism strategies. By analyzing this trend, the paper seeks to uncover how marine tourism destinations can effectively respond to the challenges and opportunities presented by digital media-driven tourism.Design/methodology/approachEmploying a multidisciplinary framework that merges insights from digital marketing, risk perception in tourism and human resource management, this paper provides a comprehensive qualitative analysis of the “North Sea TikTok” trend. Through a meticulous content analysis of viral videos and an examination of user engagement metrics, alongside a thorough review of contemporary literature in marine tourism and sustainability, the study unpacks the far-reaching implications of social media on marine tourism ecosystems.FindingsThe analysis reveals that the “North Sea TikTok” trend has markedly altered public perceptions of the North Sea, catalyzing a shift toward adventure and risk-taking tourism. This pivot promises economic rejuvenation for local tourism sectors and necessitates agile marine management strategies to accommodate the evolving demands. Implementing innovative employee training programs focusing on safety protocols, environmental conservation and digital engagement is central to managing these dynamics. The paper emphasizes integrating sustainable practices to ensure the equitable growth of marine tourism economies and environmental preservation.Originality/valueThis paper pioneers exploring the nexus between social media trends and their operational and strategic impacts on marine tourism management and economics. Synthesizing social media's viral dynamics with marine tourism development introduces groundbreaking insights into adapting marine tourism strategies in the digital age. It emphasizes the critical need for a skilled workforce capable of navigating the complexities of digital trend-driven tourism markets, proposing a novel model for employee training that aligns with the shifting paradigms of marine tourism engagement. This unique contribution advances academic discourse in marine economics and provides practical frameworks for stakeholders aiming to harness social media trends for sustainable tourism development.

Identifying rejuvenation strategies in micro tourism destinations: the case of Kaş

PurposeThis research paper aims to identify and provide insights into rejuvenation strategies in Kaş as a microtourism destination based on the views of stakeholders.Design/methodology/approachThe research utilizes a single-case design, applying an inductive approach to analyze data collected from semi-structured interviews. Thematic analysis was employed to analyze the data.FindingsThe inductive thematic analysis yields nine different main themes: product transformation, integrated sustainable development strategies, cooperation, promotion through the right channels, stable tourism policy, selective tourism strategy, tourism awareness, access to tourist movements and management and tools for monitoring the quality and sustainability of tourism.Practical implicationsThis research offers practical recommendations for regional authorities, residents and business stakeholders to foster sustainable tourism development by addressing resource utilization and existing challenges in the rejuvenation of Kaş.Originality/valueThis research contributes to theory by addressing the lack of applied research on the rejuvenation process in micro-tourism destinations, using Kaş (Turkey) as a case study. It identifies and emphasizes the unique challenges in microdestinations, enhancing our understanding and filling a critical knowledge gap. The identified rejuvenation strategies in Kaş are positioned to serve as a model for similar destinations, emphasizing their distinctive characteristics and challenges.

Generation Z and Millennials’ food-sharing behaviour: a cross-generational analysis of motivations, satisfaction and behavioural intention

PurposePosting and sharing about food on social media has surged in popularity amongst younger generations such as Millennials and Generation Z. This study aims to analyse and compare food-tourism sharing behaviour on social media across generations. First, this study specifically investigates the factors influencing the intention to share food experiences on social media; second, it examines the impact of sharing intention on actual behaviour and loyalty; and third, it determines whether Millennials and Generation Z differ in these relationships.Design/methodology/approachA survey was carried out of Millennial and Generation Z travellers who shared food experiences on social media. Structural equation modelling (SEM) and multi-group analysis were performed to examine the cause-and-effect relationship in both generations.FindingsThe findings reveal differences in motivation, satisfaction, sharing intention, sharing behaviour and loyalty between generations (Millennials and Generation Z).Research limitations/implicationsThis study contributes to the literature on the antecedents of food-sharing behaviour in online communities by indicating factors that influence the sharing of culinary experiences and brand or destination loyalty across generations. Suggestions for future research include exploring online food-sharing behaviour through cross-cultural comparisons in various regions.Practical implicationsAs Millennials and Generation Z will expand their market share in the coming years, the findings of this study can help improve marketing strategies for culinary tourism and generate more intense food experiences for both generations.Originality/valueThe outcome of the research provides new insights to develop a conceptual model of food-sharing behaviour and tourism on social media by drawing comparisons across generations.

The impact of the metaverse on consumer behaviour and marketing strategies in tourism

Objective and interest of the work: This paper focuses on analysing the existing literature on the impact of Metaverse technology on consumer behaviour, adoption and destination marketing. From a tourism perspective, Metaverse allows the fusion of physical and virtual realities, offering immersive experiences and the possibility of transforming the relationship between the destination and end user. Design of the methodology: A bibliometric analysis was performed using the Bibliometrix software, an R tool for the bibliometric study of scientific data sources. The database selected was Web of Science, and peer-reviewed articles in English published up to 10 October 2023 were analysed. A Boolean approach was used with the keywords "framework tourism Metaverse" and "framework tourist Metaverse". Results: Trends in the scientific production of subject matter analysed from 2011 to 2023 stand out, with a total of 72 articles identified according to the criteria discussed. An annual growth rate of 34.48% was observed during the production of the documents. It highlights how technology associated with the metaverse influences the decisions and experiences of tourism service users. Its value in terms of practical implications: This study examines the potential of Metaverse for ex situ immersive tourism and in situ experiences. It emphasizes the need for research on ethical behaviour, regulatory frameworks, and strategies for Metaverse integration in the tourism industry. Although it is not the first study on Metaverse, it is the only one known to focus on theoretical frameworks.

Research on the Development Strategy of Smart Tourism in Hainan Under the Background of Big Data

Hainan is a major tourist province. It is urgent to promote the transformation and upgrading of Hainan’s tourism industry from a traditional service industry to a modern service industry by means of informatization. Smart tourism is a brand-new tourism form and operation mode of tourism transformation and upgrading. Integrating big data technology will make smart tourism more accurate in three aspects: tourism management, tourism service, and tourism marketing, and further enhance the satisfaction of the tourism experience. This paper studies the development status of smart tourism in Hainan, deeply summarizes its existing problems and causes, and puts forward the development strategy of smart tourism in Hainan to promote the healthy development of the tourism industry in Hainan.

Strategi Pengembangan Ekowisata Mangrove di Pesisir Pantai Kertomulyo, Kecamatan Trangkil, Kabupaten Pati

This research aims to find out the strategy for developing Mangrove ecotourism in the coastal area of Kertomulyo village, Trangkil sub-district, Pati Regency. This research is classified as a type of field research, with a qualitative-descriptive method. The data collection techniques use observation, interviews and documentation. And data analysis using SWOT theory. The results of this research show that the strengths possessed by the organization in carrying out the strategy that has been determined are the availability of applicable laws and regulations, the availability of human resources both in quality and quantity, sufficient availability of supporting facilities and infrastructure, and awareness from the public. The weaknesses that an organization has in implementing the strategy that has been determined can be an obstacle to the success of the strategy, such as: Lack of professionalism of the employee apparatus. Public awareness regarding the implementation of development has not yet accumulated. Accurate data regarding the development that will be implemented is not yet available. There has not been a culture of transparency in budget management and good management. Opportunities or opportunities that an organization has in carrying out a predetermined strategic plan can be supporting factors that will have a positive impact on the success of the strategy, including: The existence of business opportunities. There is development in the business world. The occurrence is cross-sectoral. Increased mobility of goods and services. There is coordination from related agencies. Threats definitely occur in every organization which can be a trigger to increase an organization's efforts and creativity in carrying out planned strategies. Some of the threats in tourism strategies are: High business competition, lack of development of facilities and infrastructure, lack of government role, and lack of attractiveness and uniqueness of tourist attractions.

Climate impacts and adaptation strategies for coastal erosion, aquaculture, and tourism along the Adriatic side of Apulia region

This study addresses the imperative need for adaptation strategies to climate impacts in coastal areas, particularly vulnerable to climate change effects. Under the Interreg project “AdriaClim,” our research aims to provide a comprehensive account of predicted climate impacts and corresponding adaptation measures for three key sectors for the coastal economy of the Puglia region (Southern Italy): coastal erosion, aquaculture, and tourism. Analyzing regional climate projections, predicted climatic anomalies for Apulia have been delineated. Together with a comprehensive description of the investigated sectors, the expected sectoral climate impacts have been identified. The respective adaptation measures for each sector have been evaluated in terms of coherence with the studied context and effectiveness, among those proposed in the literature. In aquaculture, climate change may influence ecosystem structure, functionality, production cycles, infrastructure, and organism physiology. Integrated multitrophic aquaculture (IMTA) emerges as a solution to enhance the resilience of Apulian aquatic production systems to climate change. For coastal tourism, the vulnerability to various climate impacts is emphasized. These impacts can directly influence tourist flows or indirectly alter the attractiveness of the Apulian Adriatic coast. Given the sector's strong ties to anthropic, natural, and cultural elements, a comprehensive adaptive approach proves most effective. Concerning coastal erosion, results underscore the prevalence of numerous stretches of eroding low coastline, with future projections indicating scenarios of widespread retreat along the southern Adriatic coast. Consequently, protective, and coastal management measures become imperative. The analyses and the obtained results serves as a valuable knowledge framework essential for formulating a climate change adaptation plan for the Apulian Adriatic coast, aligning with the regional authorities' orientations.

Identifying the Most Important Strategies for Development Health Tourism in Affiliated Regions of Abadan University of Medical Sciences

Background: Since Abadan University of Medical Sciences is situated near Arabic Countries and has similar cultural and linguistic characteristics to these countries, it must improve its health infrastructures to compete in this highly profitable market. Objectives: This study aimed to identify strategies for the development of health tourism at Abadan University of Medical Sciences. Methods: This was a qualitative study carried out in 2022. Study participants included all (22 person) experts and thinkers from Abadan University of Medical Sciences. The research tool was a checklist made by the researcher. The data collection tool consisted of several questions regarding health tourism development strategies. The interviewing process continued until saturation had been reached. The content analysis method was then used to analyze the data. Results were categorized and analyzed using MAXQDA version 2021 software. Results: Abadan tourism development strategies for health tourism included five major themes such as (administrative and executive, economic, law and regulation reform, marketing, and information) with 46 sub-themes. The most important administrative and executive strategy was encouraging travel agencies that are active in attracting foreign patients. The most important economic strategies were to reduce customs tariffs on medical equipment and attract direct foreign investment in the medical sector. The most important strategies were to amend and revise the laws and regulations of the nations and peoples of the valley. Conclusions: It is recommended that policymakers and decision-makers in the health tourism industry of Abadan University of Medical Sciences take steps to strengthen and develop health tourism based on the priorities set.

Research on the Development Strategy of Red Study Tourism in Ganzi Prefecture

The study found that Ganzi Prefecture is rich in red historical sites and cultural symbols, but faces multiple challenges in its development, such as insufficient policy support, problems with tourists’ experience, and difficulties in cultural inheritance. By strengthening policy guidance, improving product quality, promoting the integration of industry and education, as well as focusing on cultural inheritance and innovation. At the same time, it focuses on environmental protection and social participation in the development process to ensure the sustainability of red study tours, promote the combination of red study tours and cultural inheritance, and realize the win-win situation of economic benefits of tourism and cultural heritage, which is of positive significance for promoting the development of local society and economy, as well as protecting and inheriting the red culture.

Using social exchange theory to predict residents’ perspective on factors influencing tourism development in Pokhara

&lt;p&gt;Tourism development involves sustainably creating and managing destinations, products, and services that balance economic, social, and environmental factors while meeting visitor and local community expectations. The purpose of this study is to understand the local people’s perception of tourism development in Pokhara, Nepal. An explanatory research design is used to show the cause-and-effect relationship between variables. The research was conducted using Social Exchange Theory (SET). The data was examined using both descriptive and inferential statistics. The sample size was determined to be 403 using non-probability sampling. A structured questionnaire was designed to collect the data using the KOBO toolbox. Furthermore, the Structure Equation Model (SEM) was the analytical approach used to process the data. Results reveal a noteworthy relationship between independent variables (such as cultural impact, social impact, environmental impact, and economic impact) and dependent variables (support for tourism development). The major challenges in tourism development have been identified, including deficient infrastructure, suboptimal tourism strategies and implementation, and inadequate government oversight. Effective mitigation of these challenges necessitates the implementation of appropriate infrastructure and development initiatives, proficient governmental management, and a concerted effort to augment the quantity and quality of hotels and accommodations. The significance of cultural, social, environmental, and economic impact cannot be understated or overstated in the context of tourism development. Addressing major challenges, the study suggests focused efforts in enhancing infrastructure and development, adopting effective management practices, and augmenting the quantity and quality of hotels and accommodations.&lt;/p&gt;

Saudi youth views on hosting western music festivals: problematic performances and positive perceptions

ABSTRACT This exploratory study distils the views of Saudis aged 18–30 on hosting Western music festivals as part of the “Saudi Seasons” tourism strategy. Although the strategy has typically focused on developing cultural heritage tourism or business events, several Western music festivals have also been introduced. These festivals included prominent international music artists across various genres and represented a major shift in the types of tourism experiences previously found in Saudi Arabia. Most festivals were primarily designed to attract younger Saudi cohorts and therefore this study explored the views of the Saudi youth through a series of focus groups. Focus group participants revealed that Western music festivals presented a range of paradoxical issues and highlighted the complexity of rapidly developing new tourism experiences. Thus, this study underscores the critical importance of carefully cultivating future Western music festivals so that they produce positive social impacts within the conservative cultural and religious context of the country.

Promoting residents’ happiness through a human-centric approach to tourism city development

PurposeThe study aims to delve into the influence of tourism on the happiness of city residents, grounded in the overarching concept of livability. It posits that prioritizing residents’ happiness is crucial for effectively addressing cities’ challenges in balancing development and distinctiveness. The study pursues three primary objectives: first, establishing a potential correlation between city tourism and residents’ happiness; second, examining the contributing factors to this correlation and third, identifying potential mediators that influence the connection between tourism development and residents’ happiness.Design/methodology/approachUsing a quantitative single-case design and partial least square analysis, the study underscores the intricate nature of various tourism development components. It specifically explores the roles of cognitive flexibility and social comparison in shaping the relationship between city tourism and happiness.FindingsThe findings make a distinctive contribution by revealing that not all tourism domains contribute positively to happiness. Furthermore, it sheds light on how tourism development impacts the emotional and cognitive dimensions of happiness, emphasizing the adverse effects of inequality and feelings of insecurity.Research limitations/implicationsThe study acknowledges certain constraints, including its employment of a cross-sectional design, the issue of generalizability, potential sampling bias and the reliance on subjective measurements when evaluating constructs like happiness and satisfaction with life. Using self-reported data introduces susceptibility to social desirability bias and individual perceptual differences, potentially resulting in measurement inaccuracies. Nevertheless, despite these limitations, the study’s findings offer valuable insights that contribute to both theoretical advancement and the realm of urban management.Practical implicationsThe findings elucidated through the mediation analyses conducted for hypotheses three to seven shed light on the significant roles played by mental adaptation and social comparison mechanisms in shaping individuals’ happiness. These insights substantially enhance our understanding of this field. Particularly, the dimensions of social and environmental impact within tourism appear to counterbalance the positive effects stemming from the economic and cultural aspects. This suggests a scenario where an excessive focus on tourism development could potentially undermine the overall livability of the city. These outcomes further indicate the necessity for proactive interventions by destination managers. Their efforts should be directed toward enhancing the environmental and social domains, aiming to reinvigorate the sense of community among residents, which appears to be gradually waning.Social implicationsThe outcomes of this study emphasize the utmost significance of prioritizing residents’ happiness above mere considerations of economic growth when formulating efficacious strategies for tourism. By concentrating on the happiness of the local population, a harmonious resonance is established with Sustainable Development Goal 11, which advocates for the creation of habitable cities founded upon the principle that “a city that is not good for its citizens is not good for tourists.” This alignment underscores the interconnected nature of residents’ happiness and the sustainable development of tourism. Moreover, residents’ happiness plays a pivotal role in addressing the challenge that cities face in harmonizing growth and their uniqueness, ensuring competitiveness and sustainability.Originality/valueThe research underscores the need for a people-oriented perspective in urban planning and tourism development initiatives. The study identifies diverse factors impacting residents’ happiness in city tourism, highlighting the complex interplay of environmental, cultural and socioeconomic elements. It emphasizes income’s role but underscores nonmaterial factors and individual preferences. Overall, the study offers timely and valuable insights into the intricate connection between tourism development, residents’ happiness, living conditions and human perception, guiding urban planners and stakeholders.

Strategy and Development of Gomara Nature Tourism, Simonis Village, Aek Natas District, North Labuhanbatu Regency, North Sumatra Province

This research aims to determine the aspects involved in planning tourism areas in the context of appropriate tourism strategies to achieve successful tourism in the Gomara natural tourism area, Simonis Village, Aek Natas District, North Labuhanbatu Regency. The model for finding strategic tourism planning uses the SOAR (Strength, Opportunity, Aspirations and Results) Model, as another alternative to SWOT analysis, this model is a combination of SWOT and Appreciative Inquiry (AI) strategies introduced by Jacqueline M. Stavros. This model focuses on involving all stakeholders and all implementation integrity, to obtain data about Strengths, Opportunities, Aspirations and Results to be achieved in determining the strategy and development of Gomara natural tourism. In this research, descriptive-analytic methods have been used, also library data, semi-structured interview methods and survey methods have been used to collect data. The statistical population of this study includes residents of Aek Natas Village, the Regional Government, NGOs related to Gomara natural tourism, Simonis Village, Aek Natas District, North Labuhanbatu Regency and visiting tourists. The research results show that there are great strengths and excellent opportunities for Gomara natural tourism, Simonis Village, Aek Natas District, North Labuhanbatu Regency. To achieve this aspiration. The government, NGOs, investors and, institutional elements, and local communities must have good collaboration to create a comprehensive tourism plan for Gomara natural tourism, Simonis Village, Aek Natas District, North Labuhanbatu Regency. such as: creating promotional strategies for the uniqueness and richness of tourist attractions, holding cultural festivals and exhibitions, designing websites, educating local people to make unique handicrafts as icons.

Sustainability analysis and development strategy of crystal guava tourism: An evidence from Bojonegoro Regency, Indonesia

Sustainability analysis and development strategy of crystal guava tourism: An evidence from Bojonegoro Regency, Indonesia