Today's Strategies Research Articles

Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury

PurposeThe purpose of this study is to investigate how exclusivity and rarity (natural versus virtual) influence consumers' perceptions of luxury. Further, it examines whether exclusivity and rarity can function as distinct marketing strategies in today's luxury market environment.Design/methodology/approachOnline questionnaires were administered by adapting developed scales from prior research. Research stimuli were chosen from three luxury categories including bags, wine and cruise. Confirmatory factor analysis and multiple regressions were used to test the hypotheses.FindingsThe results confirmed that exclusivity, natural rarity and virtual rarity were perceived as relatively distinct constructs among our sample. Findings also highlighted that perceived natural rarity (PNR) has consistently emerged as a positive and significant contributor to consumers' perceptions of luxury across all three luxury categories. The influence of perceived exclusivity (PE) on perceptions of luxury has also shown to be significant for two product categories (luxury bag and luxury wine), whereas perceived virtual rarity (PVR) did not show any significant effects across all three categories.Practical implicationsThe results indicate that consumers perceive natural rarity, virtual rarity and exclusivity as relatively distinctive marketing strategies. This suggests that luxury businesses can adopt each strategy independently to achieve desired marketing outcomes.Originality/valueThis study offers theoretical support for the proposition that exclusivity and rarity may have different functions in luxury marketing implementations. It provides empirical evidence showing the distinctiveness of perceived exclusivity and perceived rarity, which have not be done in previous research.

СИНТЕЗ ТА ПРОГНОЗУВАННЯ БІОЛОГІЧНОЇ АКТИВНОСТІ 4- ЗАМІЩЕНИХ ПОХІДНИХ 9,10-АНТРАХІНОНУ

Antiviral activity was predicted by using data from program PASS Online for synthesized compounds against picornavirus, the influenza and the rhinovirus, what fits in today's strategy of creating of the anthraquinone-based anticancer drugs and with antibacterial effect. There are several current methods to synthesize 9,10-anthraquinone, which contain the biogenic amines in the 4-position. Antiviral activity was predicted by using program AVCpred in a percentage of inhibition against deadly viruses like Human immunodeficiency virus (HIV), Hepatitis C virus (HCV), Hepatitis B virus (HBV), Human herpesvirus (HHV)

The Impact of Strategy in Today's Climate: An Interview with Yusuf Chuku

Abstract: In this interview, Dr. Tyrha M. Lindsey-Warren of Baylor University talks with Yusuf Chuku, Chief Strategy Officer at VMLY&R in New York. Many topics were covered during their conversation which was inspired by a piece Chuku published in Adweek about the empathy called for during the tumultuous spring of 2020: Chuku's unexpected career path into advertising, what an advertising strategist does, the importance of research to strategy, types of research an advertising strategist conducts, the differences between advertising workplace cultures in the US and UK, the experiences of being a child of Nigerian immigrants in the UK, comparing the constructions of race and racism in the US and UK, why US agencies are more risk averse compared to UK agencies, the importance of empathy in doing advertising work, why brands have filled the gap of failing societal institutions, brands' duty to be culturally sensitive and historically aware, why companies should act on racism before being forced to, and advice for students, professors, and practitioners.

Review: Partnership Power: Essential Museum Strategies for Today’s Networked World, by Marsha L. Semel

Review: Partnership Power: Essential Museum Strategies for Today’s Networked World, by Marsha L. Semel

Are we fully exploiting type I Interferons in today's fight against COVID-19 pandemic?

Coronavirus disease 2019 (COVID-19) first emerged in late 2019 in China. At the time of writing, its causative agent SARS-CoV-2 has spread worldwide infecting over 9 million individuals and causing more than 460,000 deaths. In the absence of vaccines, we are facing the dramatic challenge of controlling COVID-19 pandemic. Among currently available drugs, type I Interferons (IFN-I) – mainly IFN-α and β –represent ideal candidates given their direct and immune-mediated antiviral effects and the long record of clinical use. However, the best modalities of using these cytokines in SARS-CoV-2 infected patients is a matter of debate. Here, we discuss how we can exploit the current knowledge on IFN-I system to tailor the most promising dosing, timing and route of administration of IFN-I to the disease stage, with the final aim of making these cytokines a valuable therapeutic strategy in today's fight against COVID-19 pandemic.

Assessment of total quality management according to strategic planning: a case study for a business in the textile-apparel industry

Purpose- After evaluating the core elements and general concepts of Total Quality Management (TQM) through extensive literature analysis, the objective of this study is to adapt it to a company in order to search these principles totally out. This company, which is one of firms of the textile-apparel sector in Turkey, is preferred for this direction because its management team already is notified about TQM’s highlights and supports application. Methodology- Strategic overview, in the business context, is an important principle and the main aim of every organization would be to obtain it. TQM is about sustainability of improvement of individual, group and organizational performance. The main focus on continual improvement is what distinguishes TQM from other management practices. TQM is not a potential fix; it's about continuously improving the way issues are applied. Most companies are applied TQM strategies in today's environment to gain sustainable business advantage. Findings- The analysis shows that the implementations start with the preparation of some survey questions for all of the corporation's current employees, its people, consumers and people working in this company to find out their degree of satisfaction, since TQM includes discovering the points due to quality influence where they are dissatisfied with the business and promoting the business. By using a systematic approach, the results are analysed in depth. Assessment values are summarized with the contribution of the management. Conclusion- This enables the difference between its expectations and actual results to be highlighted. Any recommendations for the organization are given at the end of the study, based on the assessments.

The food-water-energy nexus governance model: A case study for Iran

As the world's population grows, food and energy supply will be one of the most important challenges. Agriculture, as the most important food producer, is not only a consumer of water and energy but also a major supplier of energy. Consequently, a balance must be struck between the harvest and utilization of production resources and the amount of agricultural production. The UN's Third Millennium Goals are on the agenda of achieving sustainable long-term development of human societies and ensuring food, water, and energy availability for future generations. To accomplish these goals, researchers have developed numerous interdisciplinary and specialized frameworks and approaches to achieve a dynamic and optimal balance of production and resource utilization, one of which being water, energy, and food. The water, energy and food Nexus approach is an overall vision of sustainability that strives to balance the various goals, interests, and needs of people and the environment by quantifying water, energy and food relationships through qualitative and quantitative modeling as well as advancing research for Integrate modeling and management to deliver important sustainable development strategies in today's dynamic and complex world. Given the environmental and water crises that threaten the Iranian nation's food and energy security, water, energy, and food, Nexus management can bring about change and balance in different sectors, depending on the needs and participation of all stakeholders. In this paper, a novel model for the Nexus approach governance model using the multi-layer visionary is being developed for the Iranian region for the water and food crisis the country is facing today.

The Future of TV Advertising Targeting Young Slovak Consumers

The consumer preferences and behavior should be considered with the purpose to implement marketing strategies in today's world successfully. It is crucial to understand how consumers find information and how the consumer decision-making process develops in time. Therefore, for advertisers, considering the behavior of their target audience is of paramount importance. Integrated marketing communication programs reflect the way online search and traditional and new media, such as smartphones, TV, and social media, influence consumer decision-making. Young consumers, often referred to as generations Y and Z, are very different from previous generations in terms of multimedia content consumption and their perception of television advertising. This paper aims at providing insights into this behavior, including actions that follow-up as a response to television advertising. Results of a quantitative study performed on a sample of 135 university students from Slovakia using a six-component behavior explanation model. The results reveal that it still can be beneficial to include television advertisements in the communication mix aimed at these young consumers. The investments in TV advertising campaigns could pay off. The advertisers and their agencies should respect the role of high search visibility in this process. In this case, the messages contained in TV advertisements have the potential to influence the purchasing behavior of young consumers. Thanks to achieving top ranking for the relevant brand, product, and campaign-related keywords, communication campaigns can become truly integrated. Thus, the component of search visibility directly influences the efficiency of marketing communication, contributing to enhanced business performance. Suggestions towards the optimization of the delivery of communication campaigns featuring TV advertising should target these consumers are presented based on the generated knowledge about their attitude towards and consumption of TV ads and subsequent behaviors. Keywords: consumer behavior, information research, integrated marketing communication, search visibility, television advertising, Slovakia.

Training strategy for today's full-time dental research scholars

Training strategy for today's full-time dental research scholars

The government of life: an effect of neoliberal political rationality

This article analyzes the strategies of post-military dictatorship governments until the government Dilma Rousseff to show the emergency conditions of public policies of social assistance in Brazil in a date/ dated political rationality and human life becomes useful and efficient neoliberal logic. To realize this analysis, we look at the conditions that ac-companied the emergence and articulation of a set of discourses (practices) social assis-tance the government strategies in today, identifying the event discourse from which it came to define social assistance. From Foucault's studies of governmentality, we organized this discussion from two points - that government wants to talk and government stakes in Brazil and neoliberalism. Thus, we pointed out as such proliferation of social assistance policies consistent with a neoliberal agenda, already announced and established in the country, which leads to life government.

Implementing Ethical Decision‐Making: Strategies for Today's Community College Presidents

AbstractReform initiatives have challenged community college leaders to reconsider what is right and wrong while also challenging our organizational cultures, advancing a new understanding of our mission, and forcing us to reconsider how we engage in the work of educating a public that needs us now more than ever.

TYPES OF CONVERGENCE PRODUCT AND BUSINESS STRATEGY

ABSTRACT Product convergence is perhaps one of the most effective differentiation strategies in today's competitive business environment. This paper provides conceptual classification of different types of convergence strategies based on the market positioning and degree of market substitution. Five different types of convergence strategies are proposed and subsequent managerial and organizational arrangements are recommended according to the contingency view. It is suggested that the most radical convergence does not require conventional strategies such as differentiation and market positioning, but need disruption in multiple markets to substitute existing products. Keywords Convergence, Market Positioning, Differentiation

Effectiveness of CRM Practices in Banking: A Comparative study of Sbi and ICICI Bank

Customer Relationship Management has emerged as a popular business strategy in today's competitive environment. It is a discipline, which enables the banking sector to identify and target their most profitable customers. It has been invented as a unique technique capable of remarkable changes in the total output of companies. Services are then provided in a timely manner using the channels that are preferred by the customers. Effective Customer Relationship Management focuses on the development of business strategies and aligns an organization to serve customers. The present study is focused on comparing the CRM determinants of SBI and ICICI bank & CRM effectiveness practices.

Владно-ресурсні аспекти геополітики і формування ризиків стосовно країн Латинської Америки і Карибського басейну.

In this paper, an attempt is made to raise the question of the nature of modernity as such, with an understanding of the key development trends and the characteristics of political processes at the global and regional levels with a description of future risk issues. In the framework of the research vector, the insufficient study of the issue of the qualitative content of geopolitics was emphasized in connection with the completion of the US approval of neo-liberal hegemony and the corresponding reformatting of the world with the beginning of the introduction by the United States of America of a political and economic strategy for national development. It has been recorded that in the context of the implementation by other actors of world politics of the intentions of a new contouring of a multipolar world, a range of issues is being updated regarding the formatting of political and economic processes at the national-state level and awareness of the risks of the future, the search for ways to minimize them. Thus, the article analyzes the power of resource aspects of geopolitics, offers a vision of the nature and content of prospects, identifies risk zones in the context of the implementation of today's strategies in general terms and, in part, in relation to the countries of Latin America and the Caribbean. It is concluded that under the conditions of “fluid modernity” and the establishment of a multi-polarity of the world with centering of the poles based on resource understanding of modern infrastructural power, the nature of the transformation of the “poles of the world” is fleeting, that is, the process of struggle to expand zones of influence, “territories of responsibility” is being updated, the risks of conflict are growing, with a separate problem of the forms and extent of social conflict. In the Latin American context, in particular, the significance of the very definition, production and distribution of risks, awareness of its “level by conditional score of the scale of values” It is emphasized that the prospects for formatting the world and regional changes largely depend on the development of processes in the USA, the leader of the democratic world and world economy.

Real-Time Bayesian Nonparametric Prediction of Solvency Risk

Insurance regulation often dictates that insurers monitor their solvency risk in real time and take appropriate actions whenever the risk exceeds their tolerance level. Bayesian methods are appealing for prediction problems thanks to their ability to naturally incorporate both sample variability and parameter uncertainty into a predictive distribution. However, handling data arriving in real time requires a flexible nonparametric model, and the Monte Carlo methods necessary to evaluate the predictive distribution in such cases are not recursive and can be too expensive to rerun each time new data arrives. In this paper, we apply a recently-developed alternative perspective on Bayesian prediction based on copulas. This approach facilitates recursive Bayesian prediction without computing a posterior, allowing insurers to perform real time updating of risk measures to assess solvency risk, and providing them with a tool for carrying out dynamic risk management strategies in today's big data' era.

МАРКЕТИНГОВІ КОМУНІКАЦІЙНІ СТРАТЕГІЇ ПІДПРИЄМСТВА В УМОВАХ ЦИФРОВІЗАЦІЇ ЕКОНОМІКИ

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.

Unifying the Role of IT in Hyperturbulence and Competitive Advantage Via a Multilevel Perspective of IS Strategy

While information technology (IT) serves as a new source of sustainable competitive advantage for firms, it also induces hyperturbulent environments (or hyperturbulence) that erode that sustainable competitive advantage. In this paper, we posit that these contradictions might be due to cross-level nonlinear causality between firm-level IT-based strategic actions and collective-level IT-induced hyperturbulence. We develop a multilevel perspective of IS strategy for theorizing this causality, and unifying novel with established research. Complex adaptive systems theory is employed as the overarching framework for its strength in formalizing cross-level nonlinear causal paths. Using literature-based theorization and agent-based modeling, we establish two bottom-up nonlinear causal paths by which IT drives hyperturbulence: IT can act as an external force (i.e., component IT innovation) to locally instigate firm strategic actions that aggregate to temporary hyper-turbulence or as an internal force (i.e., architectural IT innovation) to drive pervasive firm strategic interactions that aggregate to persistent hyperturbulence. Each causal path produces varied amounts of reducible and irreducible uncertainties and thereby renders a top-down nonlinear effect that reshapes the opportunity for IT to contribute to competitive advantage. This multilevel theorization paves the way for new, IS-specific theory regarding IT's unique role in inducing nonlinear dynamics and in affording new business strategies in today's competitive environments.

Special Issue: Language Studies and Methods from the Cross-Disciplinary Perspective

New-style urbanization is not only a major national strategy for today but also an inevitable trend of social development. It supplies a broad stage for the development of urban citizens’ linguistic competence, which in turn constitutes the basis and motive force of the new-style urbanization and plays a pivotal role in its construction. Proceeding from linguistic competence is an effective measure for dealing with some of the thorny problems arising in the course of new-style urbanization, while new-style urbanization offers an opportunity for the improvement of urban citizens’ linguistic competence.

How can education help in climate management- A contemporary review

This paper demonstrates that, by enhancing learning, imparting values, encouraging convictions and moving dispositions, training has impressive energy to help people reexamine ecologically unsafe ways of life and conduct. In this way, training ought to frame part of the arrangements proposed from the COP. The fruition of more elevated amounts of instruction does not naturally interpret into more mindful conduct towards the earth. Be that as it may, as the persuasive Stern Review on environmental change noted: 'Instructing those as of now at school about environmental change will shape and manage future approach making, and an expansive open and worldwide level headed discussion will bolster today's strategy producers in making solid move now'.

Concurrent Design of Assembly Plans and Supply Chain Configurations Using AND/OR Graphs and Dynamic Programing

Making concurrent decisions on assembly plans and supply chain configurations (SCCs) is a desirable strategy in today's competitive global market. Such concurrent decisions help reduce decision iterations for shortened lead time and lower the total cost for manufacturers and their supply chains. However, there lacks deep understanding of the interaction between assembly plans and SCCs, as well as methodologies for integrating them. In this paper, we consider an assembly planning problem that simultaneously decomposes an assembly product to modules and assigns the modules to suppliers. The joint decision is formulated as an optimization problem of finding the assembly decomposition and the corresponding supply chain network with the lowest total supply chain cost. We develop a coordinated decision-making method by integrating assembly AND/OR graphs with supply chain cost information. A dynamic programing (DP) based algorithm is developed to efficiently solve the combined optimization problem. Case studies demonstrate that the proposed method can find optimal solutions for the integrated decision-making problem efficiently and provide a tool to plan assemblies from the perspective of the total supply chain cost in the early stages of product development.