Tourism Strategy Research Articles

Upaya Pengembangan Promosi Wisata Budaya dengan Aspek 4A di Situs Percandian Batujaya Kab. Karawang Prov. Jawa Barat

The Batujaya Temple site has the potential to attract both tangible (tangible) and intangible (intangible) attractions. So, it has a big opportunity to attract domestic and foreign tourists. To achieve this goal, a tourism strategy is needed in developing promotions on the site so that it resonates more and attracts tourists coming from various regions throughout Indonesia and abroad. The problem arises from the existence of a site that is only known to a limited number of local people around the site who live there, so that people who come from the community are limited, whereas with the discovery of a high value site, the existence of the site needs to be known and echoed throughout the world and known to the wider community. The aim of this research is to increase the number of people visiting the site. This research is an exploratory qualitative description, discussing tourism development at the Batujaya Temple Site in West Karawang. The data collection methods used consisted of: field observation, interviews, and literature study. The results of the research are the composition of strategic efforts consisting of the development of the 4A concept and sourced from field analysis: (1) Development of cultural tourism through social media, (2) Development of infrastructure, namely accessibility such as special transportation, directions, (3) Development of accessibility aspects, and (4) service amenities such as services such as homestays, information and security centers, craft centers. So that the goal of developing and increasing the cultural tourism attraction at the Batujaya Temple Site will be achieved for all domestic and foreign tourists.

Development of tourism and tourism services in the canton of Nobol

The study seeks to investigate tourism development in Cantón Nobol, identify the most popular services among visitors, and examine areas for improvement in the local tourism sector. Qualitative and quantitative research is employed. The study sample includes tourists between the ages of 13 and 70 to ensure a diverse representation, while data collection is done through a digital survey using Google Forms. The results respond to the TES research project, "Tourism strategy of products and services for the strengthening of tourism micro-enterprises and SMEs in Nobol Canton". They help to have a complete vision of the perception of tourism and quality of life in Nobol Canton, pointing out both strengths and opportunities for improvement to consolidate its position as a desired tourist destination. Although Cantón Nobol already has a solid tourism base and well evaluated services, there are still areas with potential for growth and improvement within the regional tourism sector.

Electronic Communication Strategies of the Ministry of Heritage and Tourism to Promote the Sultanate of Oman

This study aims to identify the communication strategies used by the Ministry of Heritage and Tourism to promote the Sultanate of Oman as a tourist destination electronically, as well as the extent of employing electronic communication activities to support these strategies, in line with the premises and objectives of the Tourism Strategy 2040. The study relied on the media survey methodology to achieve its objectives and answer its questions using several tools: observation, document and data analysis, and content analysis. The results of the study concluded that the Ministry of Heritage and Tourism uses several communication strategies to promote the Sultanate of Oman electronically as a tourist destination, which are push strategy, pull strategy, cognitive strategy, emotional strategy, persuasion strategy, information strategy, dialogue strategy, consensus-building strategy, and relationship-building strategy. The study results also indicated that the Ministry of Heritage and Tourism has a diversified electronic communication activity, focusing more on websites and social media. The study confirmed that the (Experience Oman) account tweets daily during the study sample period, and the ministry uses images in most of the study sample’s tweets. Additionally, 74٪ of the tweets are not content created by the Ministry of Heritage and Tourism but instead sharing of the content of others. The study showed that interaction with the account’s posts is modest. Finally, the study recommends developing electronic communication activities, virtual reality technologies, and artificial intelligence, optimizing search engines, and focusing on storytelling content. The study also recommends updating the social media strategy in line with modern trends in the media content industry. Keywords: Communication strategies, electronic communication activities, Promotion, Ministry of Heritage and Tourism, Sultanate of Oman.

EMPOWERING DIVERSITY: GOA'S PATH TO INCLUSIVE TOURISM DEVELOPMENT

This study explores the dynamics of stakeholder involvement in rural-urban tourism development, with a focus on the role of marginalized communities in fostering inclusive and culturally sustainable tourism practices. The findings highlight the importance of combining local, tacit knowledge with specialized tourism expertise to promote both cultural inclusivity and environmental sustainability. The experiences of indigenous communities in Goa, particularly through initiatives like Soul Travelling and Heritage tours, demonstrate their key contributions to the local tourism landscape. Although initial skepticism existed among Goan stakeholders about tourism’s relevance to sustainable development, evolving views reflect growing recognition of its potential benefits. However, concerns remain regarding the private sector's limited role in capacity building and equitable development, leading to calls for greater collaboration and community empowerment. The study emphasizes the need for capacity-building programs for local governments, NGOs, and community organizations to support marginalized groups in adopting responsible tourism practices. A shift towards regenerative tourism approaches that integrate Inclusive Tourism Development (ITD) is advocated, aiming to empower stakeholders and enhance community well-being. The proposed theoretical framework highlights the transformative power of regenerative tourism in revitalizing cultural and ecological systems. Future research is encouraged to delve deeper into regenerative tourism strategies and their impact on marginalized communities, contributing to a broader understanding of sustainable tourism development.

The Role of Local Communities in Ecotourism Development: A Bibliometric Analysis of Participation and Empowerment

This study utilizes VOSviewer, a tool for constructing and visualizing bibliometric networks, to analyze the landscape of research within ecotourism and community development. Through a series of visualizations, we identified thematic clusters that encapsulate key focus areas such as community development, conservation efforts, economic impacts, and the integration of local culture and wisdom into sustainable tourism strategies. Our analysis further reveals how research trends have evolved from foundational to more specialized topics, particularly noting a marked focus on marine ecotourism and capacity building in recent years. Additionally, author collaboration patterns were examined to identify both prominent partnerships and potential gaps in collaborative research. The visualizations also highlighted underexplored areas that present new research opportunities, particularly in assessing the economic implications of ecotourism and developing capacity-building strategies. This comprehensive examination not only maps the current state of the field but also points towards future directions for research and collaboration.

INVESTIGATION OF INFLUENCING GASTRONOMIC TOURISM “LOCAL ISAN SAUSAGE”, KHON KAEN, THAILAND

The present study sought to analyze factors influencing gastronomic tourism “Local Isan Sausage” in terms of tourism products and tourists’ needs as crucial aspects for determining tourism strategies in neighborhoods of Mueang Kao Sub-district, Khon Kaen. It examined the characteristics of gastronomic tourism in relation to Isan sausages in Mueang Kao Sub-district, Khon Kaen. The sample of the study included 400 tourists visiting the neighborhoods of Mueang Kao Subdistrict, Khon Kaen. The results demonstrated that three factors, namely motivation for gastronomic tourism, the value chain for gastronomic tourism, and the Isan sausage product development, significantly affected the holistic gastronomic tourism development of local Isan sausages. The present study sheds light on the tourists’ needs in relation to gastronomic tourism in the neighborhoods of Mueang Kao Sub-district, Khon Kaen, and shows that the results derived from an analysis of tourists’ responses in questionnaires are reliable. Consequently, it offers suggestions for the improvement or adaptation in different aspects, such as Isan sausages, packaging, and distribution, and consistency with the tourists’ needs, enabling the locals to recognize the significance and value creation of the wisdom of local Isan cuisine in their own community.

NEXT DYNAMICS IN DESIGNING ARTIFICIAL INTELLIGENCE TO SUPPORT TOURISM DEVELOPMENT

This study advocates for the integration of artificial intelligence (AI) in the tourism industry. It synthesizes literature to comprehensively examine this concept, emphasizing the importance of tourist satisfaction and industry development. The study pursues two main objectives: elucidating AI's workings and analyzing its application in tourism. Employing a descriptive methodology, it gathers secondary data from diverse sources. The findings highlight the potential benefits of AI implementation in policy, strategy, and operational aspects of tourism. Moreover, it underscores the importance of AI education for stakeholders, including institutions, policymakers, and tour management teams, to leverage cutting-edge technologies effectively.This paper is an endeavour to shed light on the specific ways AI is utilized within the tourism sector, offering insights that can inform industry practices and academic discourse.This research contributes to the discourse on AI's role in enhancing tourism experiences and industry efficiency, offering insights for future strategies and implementations.

Оценка перспектив вовлечения территорий упраздненных поселений в туристско-рекреационное хозяйство (на примере Республики Карелия)

This article emphasizes the relevance of exploring import substitution strategies in the Russian tourism and recreational market. Special attention is given to the need to satisfy the demand for unique travel experiences. As it is necessary to integrate unused territories into the economy, the article proposes to increase the involvement of abandoned settlements in the tourism and recreational sector. To identify the most promising villages, a goal was set to develop and test a scoring scale based on the system of indicators proposed by the authors. The Republic of Karelia was chosen as the research site. Criteria were identified to determine the attractiveness and feasibility of including abandoned settlements in tour itineraries. Based on these criteria, villages such as Keret, Loushki, Pulozero, Pegrema, Kashalilamba, Lagilamba, Kharitonova Gora, Gafostrof Rebolskoy, and Kolodozero were selected. Using the assessment system presented in the article, these villages were assigned points, and the integral indicator was calculated. The results show that Keret, Gafostrof Rebolskoy, Kashalilamba, Kakkarovo, and Pegrema are the most promising ones, which is confirmed by practice: Keret, Gafostrof Rebolskoy, and Pegrema have already been included in tour itineraries. Future research prospects involve improving the presented methodology, as it requires adaptation to factor in individual socio-economic and natural characteristics of other regions. It is also possible to expand the list of factors influencing the attractiveness of abandoned settlements. Theoretical developments in this direction can serve as a basis for the successful integration of abandoned villages in the tourism and recreational market in the Russian North.

Analysis and development of creating a PR strategy in tourism using artificial intelligence

New trends in creating PR-strategies in tourism using a neural network are considered. As well as an overview of the neural network functions that are in demand in creating a PR-campaign.

Evaluating the Long-Term Impact of Sustainable Tourism Practices on Local Communities and Natural Resources in Developing Countries

This study evaluates the long-term impact of sustainable tourism practices on local communities and natural resources in developing countries. Utilizing a mixed-methods approach, we conducted case studies in regions known for their biodiversity and tourism reliance. Quantitative data was collected through environmental monitoring and economic indicators, while qualitative insights were obtained from interviews with local stakeholders. The findings indicate that sustainable tourism practices contribute to environmental preservation and provide economic benefits to local communities. However, the success of these practices is contingent on robust policy frameworks, community engagement, and ongoing education. Despite initial positive outcomes, challenges such as inadequate infrastructure, limited funding, and governance issues persist. This research underscores the importance of tailored sustainable tourism strategies that address specific local contexts and promotes the integration of comprehensive management plans to ensure long-term sustainability. Recommendations for policymakers and practitioners are provided to enhance the efficacy of sustainable tourism initiatives in developing countries.

Dampak Pariwisata Terhadap Kondisi Perubahan Sosial Masyarakat Suranadi

This research aims to analyze the impact of tourism on social changes in Suranadi Village, West Lombok. The village has experienced rapid tourism development, bringing both positive and negative impacts on the community's life. Positive impacts include economic growth, job creation, and the preservation of local culture. However, tourism also causes significant negative impacts, such as changes in cultural values, decreased religious practice intensity, changes in dressing styles, increased crime rates, and environmental damage. The research method used is descriptive qualitative with a case study approach, involving observation, interviews, and documentation studies. The results show that tourism development in Suranadi Village brings significant economic benefits but also requires ongoing efforts to address social and environmental challenges. Therefore, sustainable tourism strategies involving local communities, strict supervision of tourism activities, and environmental conservation programs are needed to ensure a balance between economic benefits and the preservation of local cultural values and environment. This research provides insights for stakeholders in formulating sustainable tourism development policies and strategies in Suranadi Village.

Exploring Trends and Future Paths in Tourism Villages Research: An Intellectual Mapping

Sustainable tourism development in rural villages requires in-depth literature exploration. Bibliometric analysis reveals new themes and trends in village tourism research. The use of strategic diagrams enhances understanding of sustainable tourism research, particularly in rural villages. This approach uncovers new research opportunities and areas for future studies. Researchers searched the WOS database for rural tourism and tourist villages, focusing on scholarly journal publications from 2014 to 2023 in English. They employed advanced bibliometric techniques to examine the changing landscape of village and rural tourism research. Key identified themes include place attachment, traditional villages, and destination image. The analysis shows the importance of interdisciplinary approaches in creating sustainable tourism strategies, with a focus on understanding emotional ties to destinations and enhancing the significance of traditional villages. Future research should integrate cultural, social, and environmental dimensions into village tourism development, involving tourists in creating memorable experiences. The research underscores the significance of holistic and interdisciplinary approaches in promoting sustainable development. Nevertheless, constraints encompass scant bibliographic information, regional partiality, and inadequate examination of stakeholders' viewpoints regarding sustainable tourism growth.

The Development Strategy of Cross-Border Tourism as Halal Tourism in Sambas Regency

Tourism is a pivotal economic sector with significant development potential in Sambas Regency, West Kalimantan. The Aruk Cross-Border Tourism Festival serves as a strategic gateway for attracting foreign tourists to the region. This study aims to identify strategies for developing halal tourism through cross-border tourism at the Sebedang Lake in Sambas Regency. Employing a qualitative approach, data were collected through interviews and observations. The IFAS and EFAS analyses revealed opportunities rated at 2.100 and strengths at 2.179, which surpassed weaknesses rated at 1.089 and threats at 1.250. The recommended development strategy is the Strengths-Opportunities (SO) strategy, which involves leveraging the unique, pristine nature of Sebedang Lake as a tourist attraction, enhancing facilities, obtaining halal certification, and fostering cooperation with stakeholders. These measures can facilitate the transformation of Sebedang Lake into a premier halal tourism destination in Sambas Regency via a cross-border tourism program. The findings of this research are anticipated to significantly contribute to the advancement of halal tourism at Sebedang Lake.

FORMATION OF MARKETING STRATEGIC ANALYSIS IN THE FIELD OF TOURISM

This article is devoted to the important topic of marketing strategic analysis in the field of tourism. The authors examine methods and approaches that help tourism companies and organizations effectively develop their business in a competitive environment. The article considers such key aspects as the definition of marketing strategies, which describes the methods of defining marketing strategies that allow tourism enterprises to determine competitive positioning and target audience, emphasizes the importance of correct market segmentation and definition of the target audience for effective marketing. Formation of marketing strategic analysis in the field of tourism is a very urgent and important task. The tourism industry is becoming increasingly competitive, new players and tourist regions are emerging that offer similar services. Marketing strategic analysis allows you to identify both internal and external reserves of competitive potential. The theory and practice of evaluating the competitive potential of a tourist enterprise operates with a significant number of various methods, which differ in the complexity of use and feasibility of application depending on the scale of production and the specifics of the tourism company's field of activity. Such methods can be classified: according to the direction of information base formation (criteria and expert methods); according to the method of displaying the final results (graphical, mathematical and logical methods); by suitability for the development of management decisions (simultaneous and strategic assessment methods); by assessment method (indicative and matrix methods). Strategic analysis helps to develop unique offers for tourists and increase competitiveness. Today's tourists are increasingly emphasizing unique experiences, sustainable activities, and are increasingly demanding how their needs are met. Marketing analysis allows you to adapt offers to these changes. The Internet and digital technologies have transformed the way tourists search for, book and consume travel services. An effective digital strategy and analysis is required to ensure a presence in the online environment. Issues of sustainability and environmental responsibility are becoming increasingly important in the tourism industry. The analysis helps to develop strategies aimed at conserving natural resources and reducing the impact on the environment. Tourism is a global industry, and tourism businesses must consider the international context in their strategies and analyses. Therefore, the formation of marketing strategic analysis in tourism remains an urgent task for enterprises and organizations in this field. It helps to adapt to market changes, innovate and compete effectively, ensuring a quality experience for tourists and business sustainability. Keywords: strategy, strategic analysis, stages of strategic analysis, marketing strategies in tourism.

The Post-pandemic MICE digitalization development: A strategy for sustainable tourism in Bali

The Post-pandemic MICE digitalization development: A strategy for sustainable tourism in Bali

Exploring Market Credit Evaluation System of Tourism Enterprises from Tourist Perspective

ABSTRACT This study employs literature review and expert consultation methods to construct dimensions and items for evaluating the market credit of tourism enterprises from tourist perspective. A Hierarchical Analysis Method was used to develop the market credit evaluation system for tourism enterprises. The research findings indicate that the evaluation system comprises 7 dimensions and 37 items, which include: credit capacity, credit regulation, credit foundation, credit behavior, economic credit, employee credit, and integrity culture. The Hierarchical Analysis Method was applied to determine the weight for these dimensions and items. The credit foundation of tourism enterprises was found to have the highest weight, followed by credit regulation, credit capacity, credit behavior, economic credit, employee credit, and integrity culture. Theoretically, this research enriches the theory of tourism enterprise credit and provides a measurement tool for evaluating market credit. Practically, it offers targeted suggestions and strategies for tourism enterprises to enhance their market credit.

El Niño’s Implications for the Victoria Falls Resort and Tourism Economy in the Era of Climate Change

Scientists agree that as global temperatures rise, the intensity of the El Niño–Southern Oscillation (ENSO) phenomenon also increases. In southern Africa, El Niño events often cause severe droughts that adversely affect a region’s gross domestic product (GDP). However, the impact of El Niño on the tourism industry in this area has not been studied sufficiently. This study examines how frequently El Niño events occur and their consequences on the Victoria Falls resort. It specifically focuses on the potential implications for the regional tourism economy during the 2023–2024 El Niño event. This study critically analyses potential strategies for tourism businesses to enhance their resilience in light of the increasing intensity of El Niño events in the region. Using the Niño 3.4 index, it has been determined that there have been at least four extreme El Niño events since 1980: 1983, 1998, and 2016, and most recently, in 2023/24. Analysis of the Standardized Precipitation Index (SPI) and hydrological data from the Victoria Falls hydrological station showed that El Niño events significantly affect water flows at Victoria Falls, negatively impacting the resort’s reputation and brand. Examination of tourism statistics reveals that drought often leads to a decline in tourism, negatively affecting tourist resort towns’ economies. Given the projected record-low water levels for late 2024, this study recommends implementing improved communication and marketing strategies that highlight low-water activities and other non-water-dependent tourism offerings at the resort to ensure the resilience of the tourism economy. There is an urgent need to promote resorts as year-round destinations to support the climate-resilient tourism sector.

Rural Tourism Development in the Philippines: Balancing Economic Growth with Ecological and Socio-Cultural Sustainability

This descriptive study investigated the perceived impacts and challenges of rural tourism in Surigao del Norte, Philippines. A survey of 400 stakeholders from 20 municipalities was conducted to assess perceptions regarding economic, socio-cultural, and ecological capital. Descriptive statistics were used to summarize the data, and chi-square tests and z-tests were employed to analyze differences between demographic groups and correlations between perceived impacts and challenges. The findings revealed a predominantly positive perception of rural tourism's impacts on all three forms of capital, with significant benefits identified in job creation, investment attraction, cultural exchange, and environmental conservation. However, challenges related to infrastructure, business support, environmental protection, and community involvement were also highlighted, with perceptions of economic challenges varying significantly among stakeholder categories. This research contributes valuable insights for the development of sustainable and inclusive rural tourism strategies in the region.

MEJORA DE LA PERCEPCIÓN DEL TURISTA: COMPARACIÓN DE PLATAFORMAS DE INFORMACIÓN Y GESTIÓN PARA EL DESARROLLO DE MARCAS TURÍSTICAS EN BALI Y YOGYAKARTA

Objective: This research aims to compare tourism management strategies and destination branding in Bali and Yogyakarta, with a view to identifying different approaches and their impact on tourism development. Theoretical Framework: This research is based on theories of destination branding and tourism management, including the Destination Marketing Organization (DMO) framework and sustainable tourism principles. These frameworks provide a basis for understanding the strategic differences between the two destinations. Method: This comparative research utilized a mixed methods approach, combining secondary data analysis, an online survey, and an extensive literature review. Data was collected from various sources to gain diverse perspectives on tourism strategies in Bali and Yogyakarta. Results and Discussion: The findings show that Bali strategically utilizes technology for global digital marketing through social media and online platforms, thus increasing its international appeal. In contrast, Yogyakarta focuses on using technology to drive personalized tourist interactions, emphasizing local environmental sustainability and community welfare. Both destinations also highlight cultural diversity, with Bali capitalizing on its cultural appeal and Yogyakarta prioritizing environmental sustainability. Influencers play an important role in disseminating tourism information, especially through social media, underscoring their power in shaping traveler perceptions. Research Implications: The practical implications of this research suggest that stakeholders should tailor their tourism management and branding strategies to each destination's unique attributes to ensure sustainable growth and development. Insights from this research can inform the formulation of effective approaches that resonate with tourists and support long-term sustainability. Originality/Value: This study contributes to the literature by offering a comparative analysis of two leading destinations in Indonesia, highlighting the role of technology and social media in tourism management. Its value lies in providing actionable insights for stakeholders to improve destination branding and achieve sustainable tourism development.

Penataan dan Pengembangan Strategi Promosi Pariwisata Melalui Sosial Media di Gunung Telomoyo

This study aims to assess and analyze the structuring and development of tourism promotion strategies through social media in Mount Telomoyo. The management of Mount Telomoyo tourism has an important role in sustainable development and management of natural and cultural resources. the reason for structuring tourism is for Economic Development. Tourism can be one of the significant sectors of the economy. With a good arrangement, tourism can create jobs, increase community income, and contribute to the economic growth of a region. The methods used in this study are qualitative, data collection, and analysis techniques conducted through observation, interviews, and literature. The research results show that the strategy and promotion aspects of Mount Telomoyo tourism through social media are very important in providing information to tourists to make decisions to visit Mount Telomoyo.