Tourism Strategy Research Articles

Designing Cultural Routes as a Tool of Responsible Tourism and Sustainable Local Development in Isolated and Less Developed Islands: The Case of Symi Island in Greece

Responsible tourism practices promote the idea that responsibility refers to both visitors and local communities, ensuring the protection and conservation of the natural environment and cultural heritage and contributing to a better quality of life. The role of “sustainability” in a tourist development strategy is to protect and reveal what already exists (“reuse, recycle, renovate”) rather than consume. In these terms, cultural routes can serve as valuable tourism assets that can attract visitors and generate economic activity, while protecting the environmental and cultural heritage. This study is focused on Symi, a small and remote Greek island better known as a religious tourism destination, examining how cultural routes could be at the core of an economic development and social cohesion strategic plan. Symi served as a case study due to the island’s rich cultural and natural heritage, including historic buildings, natural attractions, monuments, and archaeological sites. The revealing of those assets is crucial for the advancement of an integrated local strategy for cultural tourism in terms of responsible tourism. The primary objective of this study is to analyze how the development of a cultural routes network, integrating monuments from diverse historical periods, significant religious sites, and areas of significant architectural and environmental value, can contribute to a responsible tourism approach and further a sustainable development that generates multiple benefits for the local community in an insular region.

Environmental Sustainability and Tourism: Parameters of Tourist Satisfaction at Petra Heritage Site in Jordan

The purpose of this research is to investigate the effect of (Employment quality, economic viability, local prosperity) on tourist satisfaction in Petra, with environmental sustainability serving as a moderator. Using a questionnaire-based survey, data were collected from a sample of tourists visiting Petra, and structural equation modeling (SEM) was used to analyze the data. The results show that economic viability, employment quality, and local prosperity have a significant positive effect on tourist satisfaction. However, environmental sustainability was found to have no significant direct effect on tourist satisfaction, but it moderated the relationship between economic viability and tourist satisfaction and between local prosperity and (tourist satisfaction). The findings highlight the importance of economic sustainability and suggest that environmental sustainability should be considered as a moderating variable in the relationship between economic sustainability and (tourist satisfaction). The study provides insights that can be useful for policymakers and tourism stakeholders in designing and implementing sustainable tourism strategies in Petra.

Modern Tourism Strategies and their Impact on Revitalizing International Tourism

Modern tourism strategies relate to implementing new and effective methods to attract international tourists and promote sustainable growth in the tourism industry. These strategies include the use of modern technology, the development of unique and different tourist experiences, the preservation of local culture and the natural environment, and the directing of efforts towards emerging markets. It also contributes to achieving economic growth, providing job opportunities, and promoting cultural exchange and international cooperation. It is important that these strategies are compatible with the concept of sustainable development, in which the environment, culture and human heritage are preserved, sustainable job opportunities are created and cooperation between stakeholders is enhanced. in general. It can be said that modern tourism strategies have a significant impact on revitalizing international tourism and achieving sustainable growth in this sector, and are necessary to meet the needs of tourists, improve their experience, and make tourist sites more attractive and competitive at the global level. It also aims to reduce the negative effects of tourism on the environment, culture and societies. Addition to Todays travelers is increasingly aware of their environmental footprint as they seek places that prioritize sustainability. By implementing practices such as eco-friendly accommodations, responsible wildlife tourism, and community tourism initiatives these sites can attract environmentally conscious travelers. Sustainable tourism strategies not only help preserve natural and cultural resources, but also enhance the reputation of a tourist site and attract a wider audience. Digital marketing and technology play an important role in stimulating international tourism. With the widespread use of the internet and social media, tourism spots can reach a global audience and showcase their unique offerings. Online travel agencies and social media websites and platforms enable travelers to search, plan and book their trips with ease. Moreover, technologies such as virtual reality and augmented reality provide immersive previews of tourist sites, allowing travelers to experience a place before they arrive. These digital strategies have proven highly effective in inspiring and seducing international tourists.

Pengelolaan Wisata pada Kawasan Strategis Pariwisata Nasional di Padang

The city of Padang has great tourism potential and is part of the KSPN. Therefore, community service activities aim to prepare the tourism management community. The method used in strengthening community capacity is contextual teaching and learning (TCL) to connect material with real conditions that exist in partner communities, especially for targeting tourism actors and Pokdarwis. The service is carried out in two stages and ends with an evaluation. Based on the evaluation results, participants not only know but also have the ability to identify, select procedures, and solve problems related to tourism management. Community service activities produce solutions to community problems regarding the limited understanding of KSPN and tourism management. Furthermore, the community needs to get assistance in designing and implementing creative tourism strategies with participatory methods. calculation of the level of achievement of respondents. The results of this study indicate that overall, the attractiveness of City Tourism is still being developed, and also strengthened by a tourist questionnaire which shows the ability of Padang City Tourism attractiveness.

BAURAN PROMOSI DAYA TARIK WISATA CURUG SEWU, KENDAL

Curug Sewu waterfall is the highest waterfall in Central Java province, Curug Sewu waterfall is a leading tourist attraction owned by Kendal Regency, besides having natural beauty and very cool air, Curug Sewu waterfall has artificial infrastructure such as a zoo, pond swimming pools, and children's playgrounds, so that the Curug Sewu waterfall has enormous tourism potential, in addition to having tourism potential, tourist attractions must have the right tourism strategy to attract tourists to visit, referring to this, researchers are interested in researching about " Promotion Mix of Curug Sewu Tourism Attraction, Kendal Regency (Case Study of Kendal Regency Disporapar Work Program)”. Data collection techniques in this study include observation, in-depth interviews, documentation, literature study and questionnaires. The technique of determining informants in this study uses purposive sampling which is a technique of determining informants and sources with certain objectives in accordance with the research theme. The results obtained in this study are Curug Sewu has enormous tourism potential and can be further developed, the promotional mix carried out by the Kendal Regency Disporapar is very good, with the mess selling indicator value getting the best results from the four promotional mix indicators that have been carried out by the Kendal Regency Disporapar.

Retracted: Strategies of Ice and Snow Tourism to Optimize Ecological Environment and Economic Growth from the Perspective of Sustainable Development.

[This retracts the article DOI: 10.1155/2022/9577859.].

Economic and non-economic drivers of tourism: bidirectional causality of tourism and environment for South Asian economies.

This study explores the relationship between economic growth, tourism, and the environment in South Asian economies. It finds that factors such as GDP, human capital, globalization, and financial risk are interconnected and have long-term associations in these countries. The study employs various methodologies and tests to analyze the data. The author employs novel panel methodologies such as the method of moment of quantile regression analysis, slope heterogeneity, cross-section dependence test, and Westerlund cointegration. Additionally, a causality test along with the latest unit-root test is used. The results reveal important findings. As GDP expands, its impact on international tourism diminishes at higher quantiles, suggesting a decreasing effect. However, GDP still contributes positively to tourism across all quantiles. Human capital has a stronger effect on attracting tourists at lower quantiles, while globalization has varying impacts depending on the level of globalization in a country. Financial risk has a greater negative impact on tourism in larger economies compared to smaller ones. The study also examines the relationship between CO2 emissions and the variables under investigation. It finds that the effect of GDP on emissions decreases at higher quantiles, indicating a smaller contribution. Human capital has a larger effect on reducing emissions at lower quantiles, while the impact of globalization is more significant at higher quantiles. Moreover, an increase in financial risk leads to a decrease in emissions, particularly at lower quantiles. Based on these findings, the study suggests policy recommendations for South Asian economies. These include promoting sustainable tourism practices, investing in human capital development, encouraging responsible globalization, mitigating financial risks, and aligning tourism strategies with sustainable development goals.

Domestic Tourism Strategies and its Implications on Economic Growth: Case Study of Rwandan National Parks

Domestic tourism is a critical part of tourism development in Rwanda. However, most of the government’s efforts have been concentrated on the development of international tourism. This focus has resulted in considerable growth in the country’s most significant contributor to the national economy. While the impact of domestic tourism has been addressed in the latest developed Rwanda’s National Tourism Strategy, the initiatives set forward have had minimal effects. This paper aimed to address the issue of an increased focus on domestic tourism contribution in developing the economy of Rwanda besides international tourism. The rationale for this paper supports a strong motivation for a more dedicated approach by Rwanda’s tourism stakeholders (public and private) to develop the country’s domestic tourism market alongside the international market with reference to the national parks of Rwanda. The population under this study was composed of three different groups of respondents at three national parks in Rwanda. These were local residents living adjacent to the three national parks under study; the park authorities and government officials (policymakers) in tourism and conservation-related matters, and tourism and conservation experts. The researcher developed a structured questionnaire that was administered to the selected respondents. The administration of the questionnaire was done by the researcher with the help of three research assistants. The researcher used descriptive analysis to analyse the data. The data collected using the open-ended questions were analysed using content analysis. The study established that domestic tourism is yet to be developed in Rwanda. The study also reported that domestic tourism has the potential of leading to significant economic development by supplementing revenue generated by foreign tourists

Smart tourism: the role and synergies of stakeholders

PurposeThe purpose of this study is to provide a thematic literature analysis of smart tourism and the role of stakeholders and synergy relating to the implementation of smart tourism.Design/methodology/approachThe study is based on a review of prior research by various authors on smart tourism and the role of stakeholders and synergy relating to the implementation of smart tourism.FindingsResearch studies define the concept of smart tourism as a form of technological, economic and social evolution, which is influenced by such elements as the Internet, social media, smart devices and mobile applications, among others. Stakeholder theory is based on the organizational context, and various individuals and groups within an organization are mutually supported and influenced by the same organizational goals. The research studies have found that cooperation between internal and external stakeholders could involve designing a tourism strategy, coordinating tourism promotion and branding, raising local tourism awareness, standardizing tourist facilities, making ticket price policies and communicating with tourism stakeholders.Originality/valueThe paper provides a thematic literature review of smart tourism, the role of stakeholders and synergy from the perspective of the implementation of smart tourism.

Managing the impact of COVID-19 crisis on tourism sector in protected area: A case study in Pahang National Park

The COVID-19 pandemic has caused major disruptions to the world economy and the tourism industry, particularly in rural areas like the Pahang National Park in Malaysia. This study utilized qualitative research through the phenomenology approach to understand the impact of the pandemic on local tourism businesses in Pahang National Park. Through in-depth interviews with 12 informants from various backgrounds, the study found that there were four main impacts of COVID-19 on the rural tourism sector in Pahang National Park, including a lack of tourist arrivals, closure of small tourism-related businesses, loss of income, and job insecurity. The study aims to provide insight into creating safety measures and action plans for the tourist industry, and suggests that diversifying and having a secondary source of income can help protect livelihoods. The success of rural tourism in times of crisis depends on the development of new economic models and practical community tourism strategies.

GREEN TOURISM CONCEPT FOR RECOVERY INDONESIAN TOURISM MODEL AFTER PANDEMIC COVID-19

Experiencing impact crisis, the number of tourists visiting Indonesia experience decreased, and had an impact on the occupancy of all hotels in Indonesia, which decreased by around 12.67% from the total in the previous year in 2019. A lot of energy work in the field of industry tourist experience bleaching consequence crisis that, recorded in the official site Kemenparekraf about 409 thousand power work housed. Adversity Industry tourist has implications for the inhibition developments in the sector others, such as continuity power work and business in the field of harmful tourism Indonesian economy. Research methods, the author uses qualitative research with scheme begins with determining the objectives or questions that underlie the research Destinations tour the could made example or model for repair quality tourist bulk previously in the post- pandemic era because already carry draft tourist sustainable. Customized with addition the rules more Health protocols tight in the pandemic era with pattern application CHSE (Cleanliness, Healthy, Safety, and Environmental Sustainability) certification recommended by World Health Organization (WHO) as a standard for implementing tourism side by side with COVID -19 so that people who can travel feel safe and trust that journey tour the no will caught transmission of the Covid-19 virus. Emergency response mechanisms that disable economic activity, including that which may come from the tourism industry. due to the fact that the existence of lockdowns and the prohibition of outside activities In houses makes activity tours halt Many have been stopped in order to stop the virus's inflow and outflow before it destroys the tourism industry's business model.
 Keywords: Tourism Strategy, Green Tourism, New Normal after pandemics

진도항 해양관광 발전전략에 관한 연구

Purpose : The purpose of this study is to suggest strategies to develop the Jindo port’s ocean tourism by the AHP (Analytic Hierarchy Process) analysis. Research design, data and methodology : This study derived the development strategies of ocean tourism for Jindo port through literature and experts’ opinions and conducted AHP analysis by investigating 35 experts. Results : According to the AHP survey results, ‘Vitalization of car ferry operation’ and ‘Infrastructure expansion’ were evaluated as more important than the other 2 major categories. The important sub-categories were 'Expansion of car ferry routes', 'Securing car ferry transport resources', and 'Expansion of passenger terminal convenience facilities'. Conclusions : In order to develop Jindo port’s ocean tourism industry, activating the car ferry operation and expanding the port’s infrastructure including the passenger terminal and hinterland’s tourism facilities should be executed first.

Research on Integrated Resorts (IR) and the Tourism Strategy Choice of Singapore

Purpose – The purpose of this study is to trace the process by which Singapore considered and reached social consensus on the development of integrated resorts (IR), including casinos. Additionally, this study aims to derive policy implications as a systemic basis for future IR development in Japan. Design/Methodology/Approach – A meta-analysis was conducted to analyze the context and content of policy decisions in detail, focusing on the theoretical discussion of the characteristics of Singaporean IR, and the political and social decision-making process surrounding the introduction of the IR business. Findings – The Singaporean government demonstrated an inclusive policy decision-making process that convinced various stakeholders, especially civil society and the religious community, on the introduction of casinos. In addition, to minimize the social side effects of introducing casinos, the government actively provided safety measures, and pursued a strategy to lead investors to invest a large amount of money in Singapore’s tourism infrastructure along with license renewal negotiations. Research Implications – By analyzing the policy compliance process of citizens and the effective use of policy framing regarding politically and socially controversial IR business, this study helps to understand the policy decision-making process concerning IR. Furthermore, through the successful case of Singapore, this study can provide a framework that can be applied systematically for future IR business development in Japan.

EVENT ATTENDEES’ PERCEPTIONS OF THE IMPACTS OF A CULTURAL EVENT IN VICTORIA FALLS, ZIMBABWE

This study explores the triple bottom line impact of a cultural event hosted in the resort town of Victoria Falls. To accomplish the study aims, and objectives, the socio-cultural, economic, and environmental impacts of hosting carnival events were evaluated. Using a systematic random sampling approach, data were gathered from 307 spectators of the tenth edition of the Victoria Falls Carnival event in a popular tourist destination in Zimbabwe. Relevant excerpts from in-depth interviews with the event organizing team were also used to support quantitative data and emphasize how the event impacts the local community. The study results showed general support for carnival events especially the positive impacts associated with the hosting of these community spectacles. The participants were generally happy with the carnival event and would recommend it to friends and relatives demonstrating potential future success through visitor attraction. The event organizers are keen to improve each edition of the carnival to enhance satisfaction and continuous support. The study highlights the importance of attendees’ perceptions in informing event tourism strategies.

Clusterization in Tourism Development Level's Assessment of Regions: Example of Ukraine

Tourism development is uneven, which is related to the level of socio-economic development of territories, peculiarities of historical and cultural processes, resource provision, etc., which determines the need to study the structure of the tourist market based on spatial polarization based on statistical methods. The study aims to identify disparities in tourism development in Ukraine's regions and to group them according to indicators that characterize tourism's development level. To solve the problem, the authors used a modified cluster analysis method. The article presents the author's approach, which, unlike the existing ones, allows taking into account clarifying weighting factors and corrective penalty functions for each indicator to minimize probabilistic influences when determining the distance between objects. The uneven development of the tourism sector in the regions of Ukraine was revealed. As a result, six clusters were distinguished based on indicators of tourism development in the regions of Ukraine as of 2020, and the peculiarities within each cluster were found. State authorities can use the research results to ensure the comprehensive development of territories by forming effective regional tourism strategies and promoting the development of the most promising tourism destinations and products.

Service Strategy on Tourism Business Development: Empirical Study on Purbalingga Panyatan Waterfall Tourism Spot

Purpose: The aim of this study is to examine the impact of service strategy rural tourism on tourism business development in Panyatan Waterfall in Purbalingga, Central Java, Indonesia
 
 Theoretical framework: Previous study showed that service strategy has positive impact on tourism business development, especially in fomous and well-managed tourism site. However, there is still much to investigate if the situation is occurred in rural destination that not categorized tourism site, like Panyatan Waterfall.
 
 Design/methodology/approach: This research is a primary research type. The authors conducted field research on April-June 2022 to interview and distribute questionnaire to visistors. There are 543 visitors who respond and answer our questionnaire. The respondents were selected using an accidental sampling technique with the Lemeshow formula. The data were analyzed using validity, reliability, and descriptive analyses, as well as simple linear regression.
 
 Findings: The results showed that service strategy in rural tourism has significant effect to tourism business development in this area.
 
 Research, Practical & Social implications: The study revealed that service strategy that conducted by local people surrounding tourist site in Panyatan Waterfall lead positively impact to the economy of community in Panyatan Waterfall.
 
 Originality/value: The result of study indicated that the friendliness of the resident surrounding the tourist site become part of the external service of community, and it attract tourists to visit Panyatan Waterfall.

Role Stakeholders in Forest Managemen And Natural Tourism of Mapilli Forest Managemen Unit in Polewali Mandar District

Forests are natural resources that have various important functions both ecologically and economically. This study aims to formulate a strategy for forest management and natural tourism that is appropriate to improve the welfare of the community around the forest area. This research was conducted at Mapilli KPH, Polewali Mandar Regency, West Sulawesi Province. Data collection uses in-depth interview techniques. Data analysis was carried out descriptively using the theory of stakeholders analysis Reed et al. 2009. The results showed that there were ten stakeholders in forest management and tourism in Mapilli KPH, each of which had its own role and interests. Based on the assessment of the interests and strength of stakeholders in forest and tourism management classified as not yet effective.

Alternative ecotourism perspectives within the protected conservation sites and farming communities amid environmental degradation and climate change-bound rural exercises

PurposeThis study aims to examine the latent capability of alternative-responsible tourism and ecotourism management in sustainable tourism and rural communities' livelihoods in Musina Municipality in Limpopo Province, South Africa, and benchmark the capability with other African countries amid climate change and environmental degradation dilemmas. Hence, the aforementioned objective coordinates with various agrarian locations elsewhere abroad.Design/methodology/approachLiterature reviews, document reviews, interviews, and focus group discussions were employed to gather data, which was enriched by field observation views. To this end, potential climate change-linked environmental degradation, rural tourism, agricultural, and environmental management issues came to the fore.FindingsEnvironmental degradation poses a possible threat to natural resource management, as evidenced by the rural development, ecotourism and agricultural activities within the study region. Thereupon, environmental degradation supplements the probability of adverse effects from climate change and precarious incomes. According to the research, responsible tourism and ecotourism are vital to promoting sustainability in rural localities.Originality/valueThe plenteous biodiversity of the municipality offers a better scenario for sustainable ecotourism in tandem with agritourism efforts to address the identified ongoing and liability issues. These issues have therefore symbolized the need for an adequate and allied tourism strategy to boost the local people in Musina Municipality and, conceivably, throughout the continent.

Model Evaluasi Strategi Wisata Lontar Sewu Dalam Meningkatkan Citra Destinasi

Background – The development of a tourist village can improve welfare and preserve local cultural and customary values. Lontar Sewu Tourism is a tourism village in Gresik district with a uniqueness in the many step trees called lontar which are created with playing and learning arenas. However, currently lontar sewu tourism is faced with competition between natural and
 artificial tourism in Gresik, especially those that require control and evaluation to increase competitiveness.
 Aim – To evaluate the Lontar Sewu Tourism strategy in enhancing the image of the destination.
 Design / Methodology / Approach – This study uses qualitative methods. The research location used as the research location is Gresik Regency. The site in this research is Lontar Sewu Tourism, located in Hendrosari Village, Gresik Regency. Primary data in this study were taken from interviews and observations of 13 informants consisting of 3 managers and 10 consumers or visitors to the lontar sewu tour. Data collection techniques used in this study were interviews and questionnaires. Data analysis techniques use content analysis, content analysis and matrix as instruments. The matrices used for strategy evaluation tools are Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) and Balance Score Card (BSC).
 Findings – The current condition of Lontar Sewu Tourism has an IFE score of 3.57 and an EFE score of 3.05. This indicates a strong position in the competition, so that the IE matrix is in quadrant I, namely growing and developing. In the evaluation using the Balance Scorecard, it is known based on 5 perspectives namely: customers, employees, business processes, business ethics and social responsibility, currently the performance of lontar sewu tourism is quite good, but there is no balance yet because it has not been able to display strategic goals from a financial perspective linked from a customer perspective. The image of the Lontar Sewu Tourism destination is currently still quite good, so it needs development referring to the results of the Balance Scorecard. This finding aligns the strategic manager's that strategy evaluation is very important for organizational well-being; timely evaluation can alert management of problems or potential problems before a situation becomes critical.
 Conclusion - Lontar Sewu Tourism has tourism potential that will continue to grow, however, there is a need for synergy between the financial perspective and the customer in the Balance Scorecard.
 Research Implication – The results of this study can be used as a reference regarding the practice of strategic management studies and marketing management related to competition in the tourism business and tourism villages in particular.
 Limitations – Research is limited to financial data owned by strategic managers, so that the evaluation of the Balance Scorecard related to the financial perspective cannot be displayed because there is no data regarding Return of Equity (ROE).

Consequences of local culinary memorable experience: Evidence from TikTok influencers

Underpinned by integrating self-determination and source credibility theories (SCT), this paper investigates the focal roles of memorable local food experiences (MLX) and travel influencer endorsement (TIE) on revisit intention. A questionnaire was used to collect data from 513 TikTok influencers (individuals who frequently post videos on TikTok and have a large number of followers). A purposive sampling technique is used to collect data from TikTok influencers who create videos about food tourism in Pakistan. SmartPLS 4.4 was used with PLS-SEM. The empirical results suggest a positive and significant linkage of culinary memorable experience factors with MLX. The focal effects of MLX and TIE on revisit intention are significantly positive. Our findings further revealed that MLX partially mediated the linkage of culinary memorable experience factors with revisit intention, while TIE strengthened the positive relationship between MLX and revisit intention. The study's findings influence travel agents, local food providers, and marketing specialists who develop marketing strategies for local food tourism and online trip purchasing.