Company Strategy Research Articles

Proposed Performance Management System Using Kbpms Framework At PT. Kita Bersama

In Indonesia, company performance measurement is regulated by standards such as Financial Accounting Standards (SAK) published by the Indonesian Accountants Association (IAI). PT Kita Bersama, which operates in the direct sales sector, has experienced a decline in revenue in the last 5 years. One of the causes is the absence of clear performance indicators for employees so that they work without adequate targets and control. Therefore, this thesis research aims to propose the implementation of an integrated performance management system at PT Kita Bersamawith a focus on product marketing and Key Performance Indicators (KPI). The result is 23 KPIs derived from the company's strategy and business processes to carry out more comprehensive performance measurement and evaluation. Furthermore, the Knowledge Based Performance Management System (KBPMS) is designed to overcome various company challenges related to data integration, employee involvement, alignment of activities with vision and mission, and performance management. KBPMS is also based on five principles to simplify operations, increase efficiency, and drive sustainable growth of the company. By implementing this knowledge management system, it is hoped that company performance can be improved in a structured manner according to long-term targets.

Exploring Customer Review of Local Agriculture Product Acceptance in Malaysia: A Concept Paper on Sentiment Mining

Online consumer reviews in e-commerce are one technique to gather consumer opinion and sentiment about a company's products and services. However, manual analysis is impractical due to natural language text's enormous volume and complexity. Text mining and sentiment analysis methods based on machine learning provide an opportunity to analyze data for marketing objectives by increasing sales, positive electronic word-of-mouth (e-WOM), and meeting consumer demands and wants through the enhancement of market offerings. Despite the numerous benefits of analyzing e-commerce reviews to assist a company's marketing strategy, very little research has focused on sentiment and acceptance for Malaysia’s local agriculture products due to mixed language (English-Malay language) processing challenges. This concept paper highlights the use of text mining techniques to extract valuable insights from e-commerce comments related to Malaysian local agriculture products. By leveraging text mining, the study aims to better understand consumer sentiments, preferences, and feedback regarding local products, thereby facilitating improved market analysis and decision-making processes.

Penghindaran Pajak : Suatu Kebijakan Atau Suatu Strategi Pada Perusahaan

This research focuses on whether a tax avoidance policy or a strategy is carried out in manufacturing companies. The policy variable uses managerial ownership with the Good Corporate Governance factor and for strategy uses business risk/company risk variables. The research was conducted using data from three years 2019-2021 with 84 manufacturing companies. The research method uses quantitative statistical analysis methods. And the sample was taken using purposive sampling method. The results of the study stated that managerial ownership has the most dominant effect compared to business risk/company risk on tax evasion. Company policies with Good Corporate Governance factors are more accurate dominant than the company's business risk strategy for not doing tax evasion.Keywords: Tax Avoidance, Managerial Ownership, Good Corporate Governance, Business risk

A STUDY ON STRATEGIC REWARD SYSTEM OF EMPLOYEES WITH REFERENCE TO IT SECTOR

Companies must grow to be more strategic if they are to carry on and do well in the current business situation. Functional and unit strategies must be aligned with overall company strategy to enhance organizational effectiveness. In this respect, strategic reward systems are vital to ensuring desired employee behaviours and enhanced company performance. This project reviews strategic reward systems and examines rewards. It outlines the employee’s strategic compensation and recognition programs and discusses implications for management. Companies for reaching higher goals and development use motivation. Motivation is a complex phenomenon which is influenced by individual, cultural, ethnic and historical factors. Some methods are suggested to increase employee performance. Rewards and incentives are probably among the most popular ones. So, organizations use reward systems and strategies to motivate their employees and to increase their performance. The aim of this study is to investigate how reward systems and organizational incentives influence employees.

Can an apple a day keep COVID-19 away? A cluster analysis of the long-term COVID-19 pandemic’s impact on the consumption of apples in Italy

PurposeApples have always been considered a healthy product able to provide curative properties to consumers. In Italy, there is a long tradition of apple consumption and production both as a fresh product and as processed food. However, as with many other products, the consumption of fruits and vegetables and, more specifically apples, has been drastically affected by the first lockdown in 2020. In this project, the authors investigate whether the change in consumption habits had long-lasting consequences beyond 2020 and what are the main eating motivations, food-related behavior and socio-demographic affecting the consumption of fruits and vegetables after the pandemic.Design/methodology/approachThe authors ran two online surveys with 1,000 Italian consumers across a year (from October 2021 to December 2022). In the study, participants answered questions about their consumption habits and their eating motives. Out of 1,000 consumers, the authors included in the final analysis only the participants who answered both surveys, leaving a final sample of 651 consumers.FindingsThe results show that participants have allocated more budget to fruit and vegetables after the lockdown than before it. Moreover, consumers reported an average increase in the consumption of apples. However, the increase was more pronounced for people aged between 30 and 50 years old and identified as female. After showing the difference across time, a cluster analysis identified three main segments that differ in their eating motives, place of purchase and area of residence.Practical implicationsOverall, the results contribute to a better understanding of how the global pandemic is still affecting people's daily life. Moreover, the findings can be used to guide the marketing and communication strategies of companies in the food sector.Originality/valueTo the best of the authors' knowledge, this is the first study that investigates changes in the consumption of fruits and vegetables, and, more specifically, apples, in Italy more than one year after the beginning of the COVID-19 pandemic. Moreover, the study proposes a classification of consumers based on their habits in a time frame during which the COVID-19 wave was at its bottom which is not currently present in the literature.

Analysis of the Impact of Community Institutional Strengthening on the Sustainability of the "Spirit of Independence" Farmer Group and the "Industrial Circle" Livestock Group in Uso Village, Banggai Regency

The purpose of this research was to analyse the impact of strengthening community institutions on the sustainability of farmer and livestock groups. This included the process of establishing and strengthening community institutions, how the company's strategy in developing governance systems, decision-making mechanisms, system evaluation including community institutional benefits, contributions to SDGs 16 and their relation to ISO 26000. The method of this research used quantitative methods sourced from primary data and secondary data to determine the impact of strengthening community institutions on the sustainability of the Semangat Mandiri farmer group and the Lingkar Industri livestock group located in Uso village, Batui sub-district, Banggai regency, Central Sulawesi province. Data analysis was carried out using triangulation to validate data linkages from field research. Furthermore, an in-depth study of the relationship between the subject and object under study was carried out to explain the formulation of the problem and the purpose of the study and draw conclusions from the research results. The results showed that PT. PAU has a complete commitment in implementing CSR programs. This commitment could be seen from the implementation of community institutional strengthening, aspects of governance systems, decision-making mechanisms, and evaluation of governance systems in achieving ISO 26000 and SDGs 16 in farmer and livestock groups in Uso village, Banggai Regency which have a good impact on the community and the company.

A Brief Analysis of SVOLT's Current Development and Challenges

SVOLT is committed to the research and production of new energy vehicle power batteries. It is an emerging enterprise in the power battery industry. The company also engages in battery and energy storage businesses. With a strategic perspective of global deployment, SVOLT has achieved remarkable growth. This article provides an analysis of SVOLT's development overview and examines the achievements and challenges the company faces in terms of its business areas, financial situation, and strategic layout using case studies and data charts. The research shows that SVOLT has experienced substantial losses for three consecutive years, making it difficult to gain a foothold in the highly competitive market. This situation is related to issues such as the company's low product gross margin, low-capacity utilization, and high management costs. It is also a predicament that arises from intense market competition. Additionally, the company's strategy of large-scale capacity expansion has brought about certain negative consequences. Therefore, SVOLT should consider adjusting its marketing approach, focusing on profit and loss conditions, reducing capacity expansion appropriately, and controlling production costs. The aim is to promptly reverse the trend of continuous losses, achieve sustainable development, gain industry recognition, and challenge leading companies in the field.

Analysis of How Enterprises Can Improve Market Competitiveness in the Context of Digital Transformation - Take Amazon as an Example

Multinational companies have emerged as the primary driving force behind the global economic integration trend. With the advancement of digital tools and technologies, there has been a significant increase in people's demand for digital services and experiences. This shift in consumer behaviour has created a pressing need for multinational companies to embrace digital transformation to meet these evolving needs and further stimulate economic development. One crucial aspect of this transformation is cross-border e-commerce, which plays a vital role in the strategies of multinational companies. As a successful example, Amazon has effectively undergone this transformation and is a model for others. By analyzing Amazon's experience using the 4P marketing model and data analysis, valuable insights and suggestions can be provided to companies seeking digital transformation. This will enable them to adapt to the changing digital landscape, enhance their global competitiveness, and thrive in the dynamic and interconnected global market. With the right strategies and implementation of digital tools, companies can leverage the power of technology to expand their reach, improve customer experiences, and drive sustainable growth in the digital era.

A Comprehensive Study of Disney's Business Strategy

This paper studies the Wyatt Disney Company, mainly from the development history of the Disney Company, the main business, the advantages and disadvantages of the business strategy, and the main consumers in four aspects. The first part of a detailed study of the Disney company's founding history, philosophy, the development history of the company's main business, etc.; the second part of an analysis of Disney's main business from the animation production, media and theme parks in three parts; the third and fourth parts of the study of Disney's business model, from a different point of view, to analyze the strengths and weaknesses of the Disney company's business strategy and put forward relevant recommendations; the fifth part of the consumer groups from The fifth part of the study examines the specific types of consumers and how to expand the consumer group through acquisitions and other methods. Through this study, the strengths and weaknesses of Disney's business strategy are analyzed and recommendations are made for the reference of other companies of the same type.

Analisis Kebijakan dan Strategi Bisnis PT Avo Inovation Technology

The development of the digital era is growing rapidly until now. Digitalization has spread to various fields, especially in the business sector. Almost all companies, from small to large, use digitalization as their marketing policy and strategy. This study aims to analyze the influence of the digital era on company business policies and strategies. The research method used is descriptive qualitative. The researcher conducted an analysis referring to the relevant data. Examines the theory with the influence between variables from data collected from journals and articles for the last five years. The results of this study indicate that the digital era has an influence on the company's business policies and strategies

Implementation Of Balance Score Card To Improve Employee Performance At PT Gaya Makmur Tractors

To evaluate a company's success, performance evaluations must be conducted using acceptable performance assessment criteria. Performance appraisal also plays a vital role because it seeks to encourage employees to achieve efficiency and effectiveness in a company. Performance assessments help multinationals evaluate global human resource efficacy for optimization and improvement. It can be said that the Balanced Scorecard can help companies communicate the company's business strategy and as a company goal to achieve the vision and mission. Assessment of performance measurement through the balanced scorecard is an important factor in the company. Apart from being used to assess a company's success, performance measurement can also be used as a basis for determining a company's reward system, for example, to determine employee salary levels and appropriate rewards. Management can assess previous times using business efficiency data as the instrument. Traditional performance assessment, which primarily takes the financial sector into account, is currently what is most frequently utilized in businesses. Measuring performance with this system causes the company's orientation to only short-term profits and tends to ignore the long-term survival of the company. Performance measurements that focus on the financial sector are unable to estimate the performance of the company's intangible assets and intellectual assets (human resources). Additionally, this method of assessing achievement is less capable of entirely driving the organization on a better path and pays less consideration to the external sector and its history. Data analysis was carried out descriptively qualitatively. Using a deductive approach, the conclusion is reached by moving from the general to the specific, particularly those that are connected to the research issue, namely Smart Performance from an Islamic Human Resource Management Perspective. According to the findings, PT Gaya Makmur Tractors was urged to prepare for the worldwide marketplace by changes in performance activities. The key to competition in the global market is total quality which includes emphasis on product quality, cost or price quality, service quality, timely delivery quality, and other satisfactions that continue to develop to provide continuous satisfaction to customers. A crucial element of the business is performance measurement or assessment. Apart from being used to assess a company's success, performance measurement can also be used as a basis for determining a company's reward system, for example, to determine employee salary levels and appropriate rewards. Management can also use company performance measurements as a tool to evaluate the previous period

Optimizing Corporate Interests: A Comprehensive Study on Tax Planning Strategies for Company a Under the Framework of Enterprise Income Tax Law

In terms of taxation, as one of the main sources, corporate income tax is 20% according to the newest financial reports. Therefore, conducting tax planning and developing a series of corporate income tax planning plans is crucial for maximizing corporate interests. This paper is based on the Enterprise Income Tax Law, with Company A as the research object. In response to the development of the company in the past three years, literature review and case analysis methods are used to plan for enterprise income tax payment of the company, in order to reduce taxes and increase profits. This article introduces the company's overview, financial situation, and existing problems, such as not fully utilizing tax preferential policies Failure to reasonably distinguish or plan expenses, resulting in exceeding tax amounts and failing to recognize revenue methods for various sales, has led to corresponding planning plans to reduce risks while reducing expenses, which not only reduces the taxable amount of corporate income tax but also increases profits.

The Impact of Digital Era 4.0 Transformation on Human Resources Management

The rapid digital revolution has changed the paradigm of human resource management in the context of the digital era 4.0. This article presents the results of a systematic analysis of literature which aims to explain the influence of the digital revolution on Human Resource Management). A total of 20 selected journal articles were used as the basis for the research, focusing on main themes such as the transformation of the role of Human Resource Management), human resource management strategies for sustainability, and digital-based human resource management concepts. The results of a systematic analysis of literature highlight the key role of Human Resource Management as a strategic partner in facing organizational transformation in the digital era 4.0. The concept of digital-based human resource management is in the spotlight, emphasizing the importance of developing digital skills among the workforce. In addition, the findings show that Human Resource Management) plays an important role in a company's sustainability strategy, integrating economic, social and environmental aspects.

Review of Scenario Planning and Future Strategy of PT. Telkomsel's Fixed Mobile Convergence (FMC) Service Implementation

Purpose: This abstract provides a brief overview of a review article that explores the scenario planning approach and future strategies for the implementation of Fixed Mobile Convergence (FMC) services by PT. Telkomsel. This study aimed to analyze the limitations and contributions of scenario planning in shaping future strategies for FMC service implementation.
 Research methodology: This study uses a scenario planning method that aims to identify the driving forces for the future of the telecommunications industry in Indonesia in 2030, and then formulates a scenario for the future of telecommunications services in Indonesia, which is then used as the basis for recommendations for the company's business strategy for implementing PT. Telkomsel's FMC services, which will be carried out, are a qualitative method.
 Results: The research results found that, in the future, network coverage and technology will no longer be a competitive advantage for telecommunications companies in Indonesia. The research results show four future scenarios for the telecommunications industry in Indonesia: New Glory, Win Back Domination, Digital Colonialism and Business as Usual.
 Implementation: There is a phenomenon at PT. Telkomsel, where companies must always invest in additional infrastructure to meet customer bandwidth needs. PT. Telkomsel will implement fixed mobile convergence (FMC) services to increase a company's competitive advantage, but in implementing FMC services, companies must anticipate conditions that are changing (volatility), uncertain (uncertain), complex (complex), and unclear (ambiguity). (VUCA) to minimize future business risk. Therefore, scenario planning is necessary to create a corporate strategy.

Competition effects of vertical integration in container ports: assessing the European Commission decisional practice

PurposeContainer liner shipping companies started expanding their business by investing in container port terminals in the late 1990s. This market entry results in an extensive presence of vertically integrated liners and terminals. This study aims to explore the competition effects of this vertical integration trend based on a regional (European) analysis. In particular, it extracts lessons from the European Commission (EC) cases on the competition effects of vertical integration. The critical analysis of the cases examined at the institutional level intends to reach conclusions on whether liner–terminal vertical integration harmed or advanced competition in the relevant markets and/or the extent that there is a need to revise the current policy practices.Design/methodology/approachThis study critically assesses the EC’s decisional practices in port container terminal vertical mergers in the last 25 years (1997–2021). Based on a literature review comparing maritime and competition economists' perspectives, it reviews the types of mergers examined, the methodology followed for relevant market definition and calculation of market shares and the estimated competition effects. The Hamburg–Le Havre area is the port range used as a case study for comparing the decisional practice with actual market developments. These container ports serve the greatest consuming market of final and intermediate goods in Europe and are gateways to Central and Eastern Europe.FindingsThe assessment identifies a need for expanding the investigation as a precondition for reaching conclusions on both the anti- and pro-competitive effects. First, only a limited number of transactions have been notified to the EC. Second, the empirical research identified a gap in this process, as there were no decisions (phase I) on vertical mergers between 2008 and 2016. Third, the exante assessment has not applied a phase II in-depth analysis to any case due to the absence of competition concerns. Finally, due to the absence of complaints, there is a lack of any ex post assessment of the effects of vertical integration.Research limitations/implicationsThis assessment is important for understanding the current and emerging features of intra-port and inter-port competition and the potential effects that the continuation and expansion of liner companies' vertical integration strategies will have along maritime supply chains. It also contributes to the broader discussion on liner companies' strategies, such as the research and policy-making efforts around the globe to understand the impact of both vertical and horizontal integration.Practical implicationsThese discussions are critical for a diversity of businesses that use liner shipping services or provide facilities and services to container shipping lines or ports. They are important for the interests of customers and consumers as they could inform any needed re-visiting of competition policy to protect from the dominance of any market developments that would lead to conditions limiting competition. Expanding analysis on the competition effects of non-notified mergers would help a better understanding of market changes.Social implicationsEnhancing competition and limiting monopolies is valuable from a consumer's perspective. This is more so in the case of maritime trade that serves the needs of societies. The study contributes by generating a better understanding of how decision-makers have worked towards that direction and what realignments are worthy.Originality/valueThere are no previous comprehensive reviews and analyses of the ways that policy-makers at the regional level have addressed the competition effects of vertical integration strategies of liner shipping companies when enhancing competition is valuable from a consumer perspective. Comparing maritime economists and competition, the study, via its literature review, also offers a comparison of maritime and competition perspectives on these competition effects, allowing positioning of how effective decisional-making practices have been.

Developing big data enabled Marketing 4.0 framework

Due to the industrial revolution and, thereby with, the emergence of Industry 4.0, there has been an impact on the marketing of business firms, enabling them to digitally transform and adopt Marketing 4.0 practices supported by smart technologies. One of these is Big Data Analytics (BDA), which enables a firm to improve its marketing practices. The main objective of this study is to evaluate how integrating big data technology improves the marketing strategies of Indian FMCG companies operating in a dynamic and highly competitive market distinguished by its size and diversity, constantly changing consumer behaviour, and Marketing 4.0 trends. This study adopts a systematic approach to coding an interview with seasoned Indian FMCG professionals to explain the capabilities of Big Data in molding marketing practices. A framework is constructed based on the same. The theoretical and practical implications are discussed to visualize its applicability in business. Further, the Resource-based View (RBV) theory is discussed for describing the insights into the role and adoption of Big Data by Indian FMCG firms for enhancing performance and achieving competitiveness, along with demonstrating its benefits for decision-making, customer loyalty and internal capability assessment.

Internal Communication Management Strategy to Increase Office Administration Effectiveness

This research discusses Internal Communication Management Strategies to Increase the Effectiveness of Office Administration at PT Hana Kreasi Utama in Jakarta using a combined qualitative and quantitative approach. Using interview, observation and documentation study methods, this research aims to understand the impact of internal communication strategies on the effectiveness of office administration. Involving all PT Hana Kreasi Utama employees, this research obtained in-depth data and statistics to support the analysis. The research results show that the company implements internal communication strategies such as integrated systems, regular meetings, and technology. This strategy positively impacts interdepartmental efficiency and collaboration, speeds up workflow, and increases employee understanding of company goals. Discussion of the research results links the findings to organizational communication theory, highlighting the importance of factors such as message alignment and employee participation. Key factors supporting success involve message alignment, openness, and employee participation. These findings strengthen the relationship between effective internal communication and administrative performance. Practical implications and recommendations are presented to support companies in improving their internal communications management. Comparison with previous research confirms the consistency of the internal communication strategy findings. Nonetheless, contextual differences need to be taken into account, and the practical implications of previous research can help companies improve strategy implementation. This discussion provides a comprehensive understanding of the importance of Internal Communication Management Strategies to Increase the Effectiveness of Office Administration at PT Hana Kreasi Utama in Jakarta.

Customer Service Optimization: A Study of Service Quality Analysis

This research aims to optimize customer service through the analysis of service quality using a qualitative approach. Through the collection of descriptive data in the form of written and oral language from observable respondents, the study seeks to delve into individual or group phenomena related to customer service. The research methodology adopts the Miles and Huberman model with a focus on data presentation, data reduction, and conclusion drawing. The results of this data analysis are expected to provide a complex overview of customer service quality, identify weaknesses or deficiencies that may exist, and provide a basis for improvement recommendations. This research contributes to understanding customer expectations and perceptions, advancing the understanding of customer service in the context of modern business, and providing a foundation for company strategies to achieve a competitive advantage through superior customer service.

The Home Depot, Inc.

The Home Depot case is a great story. It's about entrepreneurship, growth, CEO leadership, and the dramatic impact, good and bad, a CEO can have on a company's growth culture, strategy, and performance. Home Depot had faced market growth challenges for the last seven years as it tried in numerous ways to reignite its growth engine. The case explores the growth strategies of CEOs Bernie Marcus, Arthur Blank, and Blank's successor Bob Nardelli, a former GE executive. After examining Home Depot's growth history, the case challenges students to devise a growth strategy for the company under a new CEO.

Investigate How CEAT Manages its Raw Materials, Production Processes, and Distribution Channels

The research paper aims to provide a comprehensive understanding of CEAT's supply chain management practices, focusing on three critical areas: raw materials management, production processes, and distribution channels. The combination of primary and secondary data collection methods ensures a robust and nuanced exploration of these aspects. The primary data collection involves interviews with key personnel directly engaged in CEAT's supply chain operations. This approach offers firsthand insights into the company's strategies, challenges, and successes in managing raw materials, optimizing production, and streamlining distribution channels. These interviews provide a qualitative dimension to the research, offering a deeper understanding of the day-to-day decision-making processes within CEAT's supply chain. Complementing the primary data, secondary data collection involves an extensive review of existing literature, company reports, and industry publications. This approach allows for a broader contextualization of CEAT's practices within the global tire manufacturing sector. By benchmarking against industry best practices, the study can identify areas where CEAT excels and areas for potential improvement. The paper's structure facilitates a systematic exploration of CEAT's supply chain, starting with an overview of the company's supply chain structure. This sets the stage for a detailed examination of how CEAT manages its raw materials, delving into procurement strategies ensuring a stable and reliable supply chain. The investigation then shifts to production processes, assessing the adoption of technology, implementation of quality control measures, and the overall operational efficiency in tire manufacturing.