Communication Strategies Research Articles

Revitalizing Indonesian Tourism: Insights from Gunungkidul Regency's Communication Strategy

Tourism is a crucial part of Indonesia's economy, thanks to the country's natural beauty and attractions. However, the COVID-19 pandemic has presented significant challenges to the sector, requiring innovative strategies to revive it. This study examines the communication strategy of the Gunungkidul Regency Tourism Office, focusing on how it navigates the complexities of the new normal era. The study uses a qualitative descriptive approach and centers on the Gunungkidul Regency Tourism Office. Data was gathered through observation and documentation of tourist sites and interviews with tourism officials, site management personnel, and tourists from June to July 2021. The study found that the Gunungkidul Regency Tourism Office diligently adopted key communication strategy phases, including audience profiling, message formulation, method selection, and media choice. They also provided fundamental components of tourism development, such as attraction, accessibility, amenities, and ancillary, to cater to tourist demands. The strategy emphasizes effective communication to engage diverse stakeholders, using audience segmentation and engagement and multimedia platforms to ensure maximal outreach and resonance. The findings highlight the importance of crisis communication best practices, audience segmentation, and evaluating tourism community resilience, which are essential for crafting a resilient and sustainable tourism ecosystem.

Impact of TikTok Store Closing: Communication Analysis and User Response

In this study, we investigate the impact of the TikTok Shop closure, focusing on communication analysis and user responses. Engaging active participation from respondents, we gained deep insights into how this closure decision affects users in the context of online communication. The research methods involved surveys and qualitative analysis of user responses. The study's results show a variety of user reactions, including disappointment, frustration, and adaptation to the change. Communication factors, such as the clarity of information and user engagement, were identified as key elements influencing their perceptions of this decision. In-depth analysis of the data highlights the crucial role of communication in managing negative impacts and the potential to rebuild user trust through transparency and better interaction. Additionally, this research explores broader implications related to crisis management and communication strategies of digital platforms when facing sudden changes. The findings indicate that effective and transparent communication can mitigate negative reactions and help users adapt to unexpected changes. Thus, this study not only provides a deep understanding of user responses to the TikTok Shop closure but also emphasizes the importance of effective communication in overcoming challenges in a dynamic digital environment. These findings are expected to offer valuable guidance for practitioners, researchers, and decision-makers involved in managing similar digital platforms. The conclusion of this study is that a good communication strategy can minimize negative impacts and enhance user trust, ultimately contributing to the long-term success of digital platforms.

Exploring Family Ties and Interpersonal Dynamics—A Geospatial Simulation Analyzing Their Influence on Evacuation Efficiency within Urban Communities

Guaranteeing efficient evacuations in urban communities is critical for preserving lives, minimizing disaster impacts, and promoting community resilience. Challenges such as high population density, limited evacuation routes, and communication breakdowns complicate evacuation efforts. Vulnerable populations, urban infrastructure constraints, and the increasing frequency of disasters further contribute to the complexity. Despite these challenges, the importance of timely evacuations lies in safeguarding human safety, enabling rapid disaster response, preserving critical infrastructure, and reducing economic losses. Overcoming these hurdles necessitates comprehensive planning, investment in resilient infrastructure, effective communication strategies, and continuous community engagement to foster preparedness and enhance evacuation efficiency. This research looks into the complexities of evacuation dynamics within urban residential areas, placing a particular focus on the interaction between joint-rental arrangements and family ties and their influence on evacuation strategies during emergency situations. Using agent-based modeling, evacuation simulation scenarios are implemented using the Changhongfang community (Shanghai) while systematically exploring how diverse interpersonal relationships impact the efficiency of evacuation processes. The adopted methodology encompasses a series of group experiments designed to determine the optimal proportions of joint-rental occupants within the community. Furthermore, the research examines the impact of various exit selection strategies on evacuation efficiency. Simulation outcomes shed light on the fundamental role of interpersonal factors in shaping the outcomes of emergency evacuations. Additionally, this study emphasizes the critical importance of strategic exit selections, revealing their potential to significantly enhance overall evacuation efficiency in urban settings.

Two-dimensional and high-order directional information modulations for secure communications based on programmable metasurface

Conventional wireless communication schemes indiscriminately transmit information into the whole space and pose inherent security risks. Recently, directional information modulation (DIM) has attracted enormous attention as a promising technology. DIM generates correct constellation symbols in the desired directions and distorts them in undesired directions, thus ensuring the security of the transmitted information. Although several DIM schemes have been reported, they suffer from defects of bulkiness, energy consumption, high cost, and inability to support two-dimensional (2D) and high-order modulations. Here, we propose a DIM scheme based on a 2-bit programmable metasurface (PM) that overcomes these defects. A fast and efficient discrete optimization algorithm is developed to optimize the digital coding sequences, and the correct constellation symbols can be generated and transmitted in multi-directional beams. As a proof-of-concept, three sets of constellation diagrams (8 phase shift keying (PSK), 16 quadrature amplitude modulation (QAM), and 64QAM) are realized in the multi-channel modes. This work provides an important route of employing DIM for ensuring physical-layer security and serves as a stepping stone toward endogenous secure communications.

WHO global research priorities for sexually transmitted infections.

Sexually transmitted infections (STIs) are widespread worldwide and negatively affect sexual and reproductive health. Gaps in evidence and in available tools have long hindered STI programmes and policies, particularly in resource-limited settings. In 2022, WHO initiated a research prioritisation process to identify the most important STI research areas to address the global public health need. Using an adapted Child Health and Nutrition Research Initiative methodology including two global stakeholder surveys, the process identified 40 priority STI research needs. The top priorities centred on developing and implementing affordable, feasible, rapid point-of-care STI diagnostic tests and new treatments, especially for gonorrhoea, chlamydia, and syphilis; designing new multipurpose prevention technologies and vaccines for STIs; and collecting improved STI epidemiologic data on both infection and disease outcomes. The priorities also included innovative programmatic approaches, such as new STI communication and partner management strategies. An additional six research areas related to mpox (formerly known as monkeypox) reflect the need for STI-related research during disease outbreaks where sexual transmission can have a key role. These STI research priorities provide a call to action for focus, investment, and innovation to address existing roadblocks in STI prevention, control, and management to advance sexual and reproductive health and wellbeing for all.

Overseas Strategic Communication Strategies of New Energy Enterprises: Media Image Analysis of BYD and CATL in Hungary

The 2024 Government Work Report released by the State Council pointed out that the export of “new trio” - electric vehicles, lithium-ion batteries, and photovoltaic products has witnessed a year-on-year increase of nearly 30%, showcasing that the momentum of Chinese new energy enterprises going global is thriving. Hungary, ranking among the top three lithium-ion battery producing countries globally, with its automotive industry accounting for 10% of its GDP and 20% of its total exports, serves as a crucial market. Since 2022, Chinese leading battery enterprises represented by CATL and electric passenger vehicle enterprises represented by BYD have successively established factories in Hungary, drawing extensive attention from local media and the public. These flagship enterprises of the “new trio” have become important symbols of China’s high-quality development, and their media image in host countries can to some extent represent the overseas image of Chinese new energy enterprises, holding significant implications for the construction of China’s national image. Leveraging the author’s language expertise, this paper selects and analyzes 220 relevant reports from three mainstream media outlets in Hungary through a combination of qualitative and quantitative methods, supplemented by longitudinal and cross-sectional analysis. Additionally, considering the enterprises’ overseas social media operations, the paper examines the external communication images of the two Chinese new energy enterprises and the challenges they face, concluding with tailored recommendations.

Public Relations in Crisis Management: A Review and Analysis of Communicative Strategies During Early Stages of Covid-19

Public Relations in Crisis Management: A Review and Analysis of Communicative Strategies During Early Stages of Covid-19

Investigating visual engagement of Generation Z with presidential campaign infographics through Eye-Tracking technology

This study was designed to investigate the visual engagement of Generation Z with Indonesian presidential election campaign infographics utilizing eye-tracking technology. Notably, Generation Z forms a significant segment of first-time voters in the 2024 General Election and plays an integral role in political decision-making processes. Despite their pivotal role, a marked disengagement with political activities among this demographic presents significant challenges. Prior research has demonstrated that visual attention is modulated by experiential factors and personal biases. Consequently, this investigation seeks to elucidate the impact of infographics on the visual attention of participants with pre-established preferences for presidential candidates. Employing eye-tracking technology facilitated an objective assessment of the participants' subconscious reactions to the infographics. This study analyzed the distribution of visual attention across six defined Regions of Interest (ROI) among 60 participants. The findings reveal that 50% of the participants directed their gaze predominantly at the names of the candidate pairs, 27% at the image of the presidential candidate, 15% at quotes, 5% at the image of the vice-presidential candidate, 2% at the candidate number, and 1% at the vision statement. Additionally, it was observed that 55% of the participants consistently fixated on the infographics that corresponded to their preferred candidate pair from the onset to the conclusion of the recording, while 45% demonstrated variability in their viewing patterns. These insights afford valuable implications for political strategists aiming to forge more effective communication strategies with Generation Z, thereby enhancing their engagement in the political discourse, particularly in the context of general elections.

Understanding changing patterns in travel behaviour to support domestic tourism recovery and resilience

ABSTRACT The COVID-19 pandemic has severely impacted the tourism sector, disrupting travel and centralising a shift towards domestic tourism. This study examines the changing preferences and demands of travellers to promote the recovery and sustainability of domestic tourism. The research conducted 1 034 online surveys with the general public to analyse their travel behaviours and preferences concerning domestic tourism activities willing to participate in. The findings indicate that despite limited disposable income, a significant portion of the South African population possesses discretionary income and is interested in participating in tourism activities. Travel preferences are influenced by various socio-economic and demographic factors. Changing patterns in destination choices and activities are also noted, which influence travel behaviour and related tourism consumption/ demand for products and experiences, marketing and impacts. Respondents are knowledgeable of and attracted to many domestic tourism products in South Africa, with social and nature-based tourism being prominent. Monitoring domestic tourism trends can inform marketing strategies and product development. Additionally, awareness and communication strategies should be improved, and incentives should be provided to encourage local travel.

Identification with Characters of a National Narrative Health Communication Campaign Targeting Type 2 Diabetes

ABSTRACT Type 2 diabetes mellitus (T2DM) has a high prevalence in Germany. Tailored health communication campaigns are part of preventing T2DM at a societal level, with narrative approaches as a promising communication strategy. The aim of this study was to qualitatively examine identification with characters as a potential narrative effect mechanism within a national T2DM communication campaign (Slogan: “Diabetes – not only a question of type”). In doing so, characters’ liking and perceived similarity were explored as antecedents of identification. For this purpose, nine focus groups comprising a total of 76 participants diagnosed with T2DM were conducted. Two of these focus groups consisted entirely of participants of Turkish descent. An assessment was developed to measure the extent to which participants liked, perceived themselves to be similar to, and identified with different characters presented via three videoclip formats (live action, animated cartoons, and celebrity testimonials) from a national diabetes communication campaign. Live action and celebrity testimonial characters were mostly perceived as likeable. However, level of identification was low, and participants felt an overall lack of similarity regarding both personal and disease-related characteristics as compared to these characters. Animated cartoons were perceived as less stigmatizing, but also as less engaging. The study indicates that liking without a feeling of similarity to a character is not sufficient to elicit identification. Further, the reinforcement of harmful T2DM stereotypes should be avoided in health communications to prevent reactance and to increase generalizability.

Childhood Lead Exposure Linked to Apple Cinnamon Fruit Puree Pouches - North Carolina, June 2023-January 2024.

Lead exposure is toxic even at low levels, resulting in impairments that can affect a child's lifelong success. In North Carolina, testing for lead is encouraged for all children at ages 1 and 2 years and required for children covered by Medicaid; investigations are performed to identify potential exposure sources for children with blood lead levels (BLLs) ≥5 μg/dL. During June-August 2023, routine lead testing identified four asymptomatic North Carolina children with BLLs ≥5 μg/dL. Home investigations identified only WanaBana brand apple cinnamon fruit puree pouches as a potential exposure source; product samples contained 1.9-3.0 ppm of lead. An expanded nationwide investigation led to identification of approximately 500 cases of childhood lead exposure believed to be linked to consumption of apple cinnamon purees, including 22 cases in North Carolina. Fewer than one half (45%) of the 22 North Carolina cases were among children covered by Medicaid. A coordinated multiagency communication strategy was implemented in North Carolina to notify consumers of the hazard and provide recommendations for preventing further exposure. The Food and Drug Administration issued a nationwide public health advisory on October 28, 2023; 2 days later, the manufacturer issued a voluntary recall. Routine testing of young children for lead exposure, combined with thorough environmental investigations, can identify emerging sources of lead exposure and limit further harm.

Vaccine Literacy and Hesitancy on routine and travelers' vaccines: a preliminary online survey.

The vast amount of conflicting information during the COVID-19 pandemic might have had a detrimental effect on people's opinions about vaccinations, including groups like travelers. This study aimed at assessing Vaccine Literacy in a sample of the general Italian population, together with antecedents of Vaccine Hesitancy, such as confidence, complacency, and convenience, the so-called "3Cs", and their effects on accepting routine and travelers' vaccines. A specifically designed anonymous questionnaire was created by using Google forms and validated through a face validity process. Subsequently, it was employed in an online cross-sectional survey. The assessment Vaccine Literacy scale used in this survey was similar to that employed in earlier surveys. In addition to demographic data and information sources used by participants, the questionnaire was composed, in total, of nine multiple choice questions on Vaccine Literacy, and six questions on the 3Cs. Considered outcomes were self-reported participants' beliefs, attitudes, behaviors and intentions toward recommended routinary adulthoods vaccines and arboviral vaccines for travelers. A section of the questionnaire focused on chikungunya awareness, taken as an example of arboviral disease that has caused outbreaks in Italy, but not yet vaccine-preventable at the time of the investigation. After cleaning the database, 357 responses were suitable for analysis. Vaccine Literacy mean functional score was 2.81 ± 0.74 (lower than in an earlier survey, p = 0.012), while the interactive-critical (score 3.41 ± 0.50) was higher (p<0.001). Vaccine literacy was confirmed to be associated with attitudes and behaviors towards vaccination, with the 3Cs often acting as a mediator. However, interactive Vaccine Literacy was misaligned with respect to functional and critical ones, as if looking for information sources or discussing about vaccination was less relevant than amidst the pandemic. Also, there was an increase in Vaccine Hesitancy, particularly with regard to travel vaccinations, with 10-17% of individuals refusing to be vaccinated if travelling in areas at risk. The main limitation of the study was the unbalance in demographic variables, in particular the education level. The study highlights the risks associated with current travel, including those related to climate change and the spread of vector-borne infections. It underscores the importance of raising awareness about arboviral diseases and the vaccines available to prevent them. As with all online surveys that employ convenience sampling, this study might not have provided a comprehensive representation of the entire population. Nevertheless, a dedicated analysis has been conducted to reduce biases and make data interpretation easier. Despite the need for further research, the findings indicate potential new approaches for assessing Vaccine Literacy and Vaccine Hesitancy, to ease the development of new communication strategies to enhance routine and travel vaccinations.

A secure communication scheme based on generalized modified projective synchronization of a new 4-D fractional-order hyperchaotic system

A secure communication scheme based on generalized modified projective synchronization of a new 4-D fractional-order hyperchaotic system

The Moderating Effect of Organizational Culture on the Relationship between Communication Strategies and Organizational Change

The Moderating Effect of Organizational Culture on the Relationship between Communication Strategies and Organizational Change

Micro Knowledge as a Driver for Systemic Emergencies Management: The Case of Xylella in Italy

AbstractDuring emergency production systems, supply chain stakeholders’ interactions, media activities, government actions, community behaviors are stressed bringing, all, to a high-risk perception about safety. For agri-food products, it became in a variation of consumers’ purchasing behaviors, guided by uncertainty and influenced by trust. The extant knowledge about consumers’ willingness to buy for agri-food products in emergency condition does not provide evidences during a phytosanitary warning. The proposed study, considering the Xylella fastidiosa phytosanitary emergency as case study, aims to fulfill this gap analyzing the possible variations of consumers’ perception and willingness to buy of Apulian olive oil in the era of Xylella emergence by adopting a multi-perspective and systemic approach. For achieving this scope, the study follows a Process-Person-Context-Time perspective for conceiving a systemic psychological model based on the Bronfenbrenner ecological model. Seven hypotheses were tested through Structural Equation Modeling thanks to a survey in a representative sample of 779 Italian consumers. Results showed that Italian consumer’s willingness to buy the post-Xylella olive oil can fluctuate due to the hypothesized system vulnerability: family, friends, and colleague such as trust in farmers and the credibility of Italian food market are impactful; trust in processors, transporters, and government and media is not. The findings, from theoretical and sectorial perspectives, provide new knowledge on the topic, empirical evidences, and a multi-systemic model able to analyze consumers’ behaviors, understand and stimulate the search for new (or more appropriate) marketing and communication strategies to face Xylella serious economic shortages, and to act a requalification of territory at all.

Influence of Communication Strategy on Performance of Project within Non-Governmental Organizations in Mogadishu, Somalia

The main objective of this study was to determine the influence of communication on performance of project within Non-Governmental Organizations in Mogadishu, Somalia. In this research, descriptive research design was used, and the target population was 78 managers and 390 senior employees in the 78 NGOs in Mogadishu. The study adopted a stratified random sampling technique, where a sample size of 216 respondents was selected using Yamane’s (1967) formula. Data was collected using questionnaire, and descriptive and inferential statistics were applied in the data analysis. The findings showed that managers and other higher-level staff are aware of the communication process. There was a written and well-articulated communication process. The managers can communicate effectively with employees. Communication within the NGO has an influence on organizational performance. The intercept between communication and performance of project becomes better by β = 0.821, p&lt;0.01. This meant that when a single unit improves Communication, the project performance also significantly improves by 82.1%. Lastly, the study concluded that communication is very key for any seamless operations within the project deliverables. Further, communication is the key ingredient in effective project management as everything revolves around it from planning, implementation, monitoring and evaluation which requires proper feedback mechanisms for a seamless operation. Finally, the study recommends adoption of a communication channel that facilitates proper feedback mechanism in order to prevent information loss on any item, whether it is a big or small ticket item.

Media Shaping Heroes: An Analysis of Chinese Public’s Media Consumption and Heroic Identification

Heroism serves as the banner showcasing the sublime spirit of the Chinese nation, and constructing a societal identity rooted in heroism is a crucial reference for the successful continuation of heroism in the new era. Moreover, media consumption plays a pivotal role in influencing public identification with heroism. From the perspective of cultivation theory, this study surveyed 511 respondents nationwide, utilizing quantitative measurements and empirical analysis through linear regression equations. The results indicate that there is a significant positive correlation between the media usage of the Chinese public and their social identification with heroism, impacting cognitive, emotional, and behavioral dimensions differently. Additionally, traditional media is the main force in shaping this identification. Concurrently, there are evident generational differences in the public’s heroic social identity, with the memory of heroes in the new media era showing a trend of "intergenerational decline." Future research should explore how to effectively use media to transmit the spirit of heroism and promote value integration. This includes optimizing media content, formats, and communication strategies to meet the needs of different audiences and enhancing the public’s deep understanding and recognition of heroism.

The coproduction of a multilevel personal narrative intervention for people with aphasia in a community communication support group—A pilot study

IntroductionPeople with aphasia (PWA) face challenges in sharing personal stories due to communication difficulties. Discourse treatment in aphasia focusing on personal narrative macrostructure has yet to receive the attention this warrants of researchers and clinicians. Emerging person-centered approaches involve coproduction and codesign with PWA for meaningful discourse treatments. Few studies explore discourse treatment's impact on functional communication. This pilot study aims to explore whether the use of the coproduction approach in the development of a multilevel personal narrative intervention at the group level increased the production of macrostructure elements in trained and untrained narrative discourse contexts, improved aphasia severity and functional communication skills, and advanced quality of life of the participants with aphasia.MethodsAn ABA design was followed featuring a pre-treatment baseline assessment phase, a treatment phase, and a post-treatment assessment phase immediately after treatment was completed. Three people with chronic stroke-induced aphasia, three communication partners, and a moderator took part in the study. All participants were members of a university-led community aphasia communication group. The research protocol consisted of eleven, two-hour, weekly sessions over an 11-week block. Nine treatment sessions were carried out following codesign and coproduction methods that focused on participants with aphasia producing words, sentences, and total communication strategies to express macrostructure elements in their personal stories. Assessment measures were collected at baseline and post-treatment to evaluate improvements in trained and untrained narrative abilities, aphasia severity, functional communication, and the impact of aphasia on quality of life.ResultsMultilevel personal narrative therapy improved the narrative skills of the participants with aphasia at the macrostructural level of narrative discourse. Improvements were also observed in functional communication and quality of life post-treatment.DiscussionThe involvement of participants with aphasia in the codesign and coproduction of the treatment content for the group intervention facilitated improvement in narrative skills, functional communication, and overall quality of life with aphasia. It is recommended that researchers and clinicians consider using content from the personal narratives of clients with aphasia to build discourse treatment and adopt codesign and coproduction approaches, when designing interventions for people with chronic aphasia, to improve communication outcomes in everyday life.

The role of emotional appeal in water conservation communication: a framework for social media engagement

Amidst growing concerns about water shortages, harnessing the potential of social media emerges as a crucial strategy in attempts to conserve consumption While informative messaging in environmental communication has been widely acknowledged, the role of emotional appeal remains underexplored. This study aims to bridge this gap by proposing a comprehensive framework that integrates emotional appeal, evoked through video creativity and multimedia effects. Focusing on the UK context and informed by the Theory of Planned Behavior (TPB) and the Elaboration Likelihood Model (ELM), the study highlights the complex interplay between cognitive and affective factors in water conservation communication. By applying Structural Equation Modeling (SEM) to a dataset containing 443 responses, the analysis reveals that emotional appeal, when evoked through creativity, not only positively influences individuals’ attitudes but also extends to shape perceived behavioural control. These findings further emphasise the ability of emotional appeal to serve as a complementary aspect that enriches individuals’ motivational framework and influences their inclination towards engaging in the intended behaviour. The study has important implications for improving current marketing efforts and encouraging behavioural shifts among water consumers. By including emotional appeal in social media communication strategies, environmental communicators can build empathy and promote sustainability more effectively. Additionally, this study offers a valuable understanding of the complex nature of water conservation communication, providing practical strategies for enhancing environmental messaging and encouraging positive behaviour changes.

Empowering communication strategy for safe cyberspace: insights from trust-based quality information

Purpose The recent trends of managing how to achieve communication in a safe cyberspace have attracted the particular attention from scholars worldwide. The strategic initiative of having an active organization of communication pathways is required for further scholarly elaboration to enable a subsisting safe community in cyberspace. An example of the challenges is the issue of trust in information or questionable issues denoting lack of detail and clarity. Thus, this obviously refers to a dubious circumstance that needs to explain the situation on addressing the critical issue of trust-based quality information. To respond to such an apparent situation, this paper aims to critically explore the insightful value of trust in information as essential element of quality assurance. Such arranged strategy would enable individual capacity and accountability in achieving the efficient communication management for a safe cyberspace. Design/methodology/approach The study attempted a critical review of recent literature by analysing peer-reviewed articles from journals, books, proceedings and book chapters related to theme of communication management for safe cyberspace. Findings The finding reveals that the strategic approach of enabling effective communication management for safe cyberspace is actualized through advancing trust-based quality information. Originality/value This paper aims to contribute towards enhancing communication management for safe cyberspace by addressing issues relating to trust that would lead to the quality of information.