Influence of Communication Strategy on Performance of Project within Non-Governmental Organizations in Mogadishu, Somalia

Abstract

The main objective of this study was to determine the influence of communication on performance of project within Non-Governmental Organizations in Mogadishu, Somalia. In this research, descriptive research design was used, and the target population was 78 managers and 390 senior employees in the 78 NGOs in Mogadishu. The study adopted a stratified random sampling technique, where a sample size of 216 respondents was selected using Yamane’s (1967) formula. Data was collected using questionnaire, and descriptive and inferential statistics were applied in the data analysis. The findings showed that managers and other higher-level staff are aware of the communication process. There was a written and well-articulated communication process. The managers can communicate effectively with employees. Communication within the NGO has an influence on organizational performance. The intercept between communication and performance of project becomes better by β = 0.821, p<0.01. This meant that when a single unit improves Communication, the project performance also significantly improves by 82.1%. Lastly, the study concluded that communication is very key for any seamless operations within the project deliverables. Further, communication is the key ingredient in effective project management as everything revolves around it from planning, implementation, monitoring and evaluation which requires proper feedback mechanisms for a seamless operation. Finally, the study recommends adoption of a communication channel that facilitates proper feedback mechanism in order to prevent information loss on any item, whether it is a big or small ticket item.