Tourism Strategy Research Articles

Network Structure of Online Customer Reviews and Online Hotel Reviews: A Systematic Literature Review

This study conducts a bibliometric analysis of online customer and hotel review research, aiming to provide insights into where each field comes from, stands now and ought to go in the future. In particular, this study examines how the existing research on online customer reviews can benefit future hotel review research. Data collected from Web-of-Science and Scopus created an expanded network of 797 core articles and 19,374 citations to identify intellectual structures, developing trends, and future research gaps. This study offers a visual overview of journals, institutions, countries, research themes and authors to assess the overall directions hotels can take. It underscores the necessity for rigorous and relevant research amid the proliferation of online reviews and emphasises the imperative for academia to bridge the gap between theoretical insights and practical applications within the dynamic tourism industry. This study provides researchers and industry professionals with useful tools to understand and deal with the complexities of online reviews. It also highlights the important role these reviews play in shaping the future of tourism strategies.

Fostering Resilient Communities and Sustainable Tourism against Climate-Driven Disaster Risk in Gili Islands

Abstract Climate change exacerbates natural conditions and disasters. It increased the frequency and severity of droughts, rising sea levels leading to coastal erosion and flooding, more intense and unpredictable weather patterns, and the potential for stronger storm surges and tropical cyclones. These changes have significant impacts on the local ecosystems, water resources, and agriculture and ultimately affect the lives and livelihoods of the island’s residents. Additionally, the changes in ocean temperature and acidity due to climate change can disrupt marine ecosystems, affecting fisheries and coral reefs, which are vital for the island’s tourism industry. This research investigates the consequences of climate change-induced disaster risks on the Gili Islands, particularly drought and their implications for local tourism. Utilizing qualitative methods, the study focuses on developing strategies for sustainable tourism and bolstering community capacity across the islands. Prioritizing the establishment of a strong nexus and resilient community, the research underscores the essential role of collaboration and education. It highlights the importance of active engagement from well-resourced hotels and resorts in addressing these challenges. The study also proposes innovative business processes to enhance connections between hotels, resorts, the government, and the local community. Ultimately, the research aims to provide a roadmap for sustainable tourism practices, fostering a resilient community and facilitating effective cooperation among stakeholders to mitigate the impacts of climate change in the Gili Islands.

Entrepreneurs’ Innovative Behaviour Response in Rural Tourism Development. A Case Study of Local Service Providers in Dong Van Karst Plateau Geopark, Northern Vietnam

Tourism industry becomes the spearhead economy in the Vietnamese government's development strategies that compete with regional countries like Thailand, Taiwan, Singapore, Philippines, Malaysia. Especially tourism in rural areas has been focused on and integrated into regional and national development programs in terms of creating a driving force for socio-economic development, high quality, diversified, and branded tourism products. Innovative efforts are necessary to further promote this industry so as to reap the full benefits and potential of this sector. Creativity and innovative approaches are essential for success. The objective of this study is to examine the impact of innovation on the effectiveness of entrepreneurs in the tourism industry and propose that strategic and behavioural innovativeness enhances performance of entrepreneurs. Based on semi-structure interviews with 15 local service providers, the existing business challenges facing the service providers were identified and innovation activities that they adopted in responding to the challenges for the development strategies of rural tourism in Dong Van Karst Plateau Geopark. This research contributes to the understanding of innovative behaviour of participants and also some practical benefits as responses to their business challenges. However, the sample size of the study is quite small, new avenues for further research is highly recommended.

Innovative leadership strategies for sustainable tourism: A case study of Moroccan Daraa-Tafilalt oases

In the contemporary digital era, sustainable tourism development in remote regions, particularly in the Moroccan Daraa-Tafilalt Oases, necessitates innovative leadership strategies. This study investigates how leadership fosters innovation and resilience within these remote areas to promote sustainable tourism. Employing a mixed-methods approach, the research delves into effective leadership strategies, stakeholder engagement, and the integration of innovative practices in the digital age, before and after strategies implementation. The results for each stage underscore the importance of visionary leadership, community involvement, and adaptive approaches in navigating the complexities of remote tourism development amidst digital transformations. Additionally, the study identifies cultural sensitivity, environmental factors, and the rational exploitation of local resources as key factors contributing to successful leadership in fostering sustainable tourism. The insights gleaned from this research offer valuable guidance for policymakers, industry stakeholders, and local communities striving for sustainable development in remote oasis regions in the digital era.

Exploring Instructional Strategies in Tourism and Hospitality Education: A Comprehensive Review of Literature

ABSTRACT The future of work in tourism and hospitality (T&H) is being rapidly shaped by emerging technologies. These forces necessitate higher education to integrate new competencies and innovative instructional methods aligned with evolving labor market needs. However, comprehensive research on current T&H pedagogies and outcomes is lacking. This study reviews literature on knowledge, skills, and teaching methods, and explores research directions on educational content and pedagogies to prepare T&H students for the future of work. Forty-seven empirical articles were analyzed based on underlying learning theories. The results indicate that T&H educators have used experiential learning, problem-/project-based learning, authentic learning, and social constructivism in their teaching practice. However, assessments emphasized student reactions rather than objective learning gains, indicating a need for more rigorous and diverse evaluation paradigms. Leadership, critical thinking, communication, and creative problem-solving emerged as top-tier competencies.

How to utilize the information gap for blind box marketing better: evidence from plane tickets

ABSTRACT Blind boxes have swiftly emerged as a prominent marketing strategy in tourism. Based on information gap theory, this research aims to explore how to optimize marketing effectiveness through varying levels of information gap. Findings show that a moderate-level information gap triggers stronger impulsive purchase intention than a high-level information gap, with curiosity and anxiety perception mediating the effect. Moreover, consumers with a low-risk propensity are particularly sensitive to the impact of the information gap level. These findings contribute theoretically and provide practical guidance for optimizing the marketing of plane ticket blind boxes.

TOURISM DEVELOPMENT STRATEGY AS A DRIVE ECONOMIC POTENTIAL OF BALIKPAPAN CITY

Balikpapan City as the gateway to the IKN region, has the potential to showcase its coastal richness in the development of maritime tourism. This research aims to identify the potential for maritime tourism development in Balikpapan and the strategies for developing maritime tourism in the city. The study employs a mixed-methods approach, specifically an explanatory design. The research focuses on three areas: Susur Teluk Beach, Manggar Segarasari Tourist Beach, and the Graha Indah Mangrove Forest. The variables in this study include attraction elements, accessibility elements, amenity elements, as well as supporting infrastructure and facilities. Data collection techniques involve observation, interviews, and questionnaires. The data analysis technique employed is SWOT analysis. The results indicate that the potential for maritime tourism in Balikpapan can be divided into two categories: event-based and conservation-based. Event-based destinations can be implemented at Manggar Beach, while conservation-based tourism can be applied at the Graha Indah Mangrove Center. The development strategy for maritime tourism in Balikpapan should involve a legal foundation to ensure integrated policies, coordination among stakeholders, community involvement, and the enhancement of the quality of human resources managing maritime tourism

"Systematization of the Types of Adaptations Requested in Pedestrian Routes: Human Strategies in Sport, Tourism and other Critical Situations"

"Systematization of the Types of Adaptations Requested in Pedestrian Routes: Human Strategies in Sport, Tourism and other Critical Situations"

Evidence Use in Policymaking: The Case of a Hotel Policy in Western Australia

Summary This case study explores the development of a policy launched in 2011 to incentivise hotel investments in Western Australia, especially in its capital city, Perth. To understand the policy process, we studied relevant documents, including policy plans, promotional material, annual reports, industry reports and records of Parliament debates. This approach allowed us to assess the use of evidence throughout three policy phases: (i) the process of building a case for the development of hotel incentives (the why ); (ii) the design of hotel incentives as part of a broader tourism strategy (the what ); and (iii) the implementation of this policy and the outcomes it achieved (the how ). Information © The Authors 2024

Exploring the Influencing Factors and Arrival Patterns of Inbound Tourism in Nepal

ABSTRACT Understanding the factors influencing a country's inbound tourism is crucial for shaping effective tourism strategies. This study analyzed historical data from 1964 to 2021 on tourist arrivals, duration of stay, GDP per capita, migration, heritage and attractions, COVID-19 impacts, population growth, and bilateral relationships in Nepal. Initially, regression analysis identified the statistical significance (p-value < 0.05) of these factors on Nepal's inbound tourism. Subsequently, the significant factors were modeled and visualized using neural networks. Historical arrival patterns were then identified using self-organizing maps. The results indicated that population growth, GDP, length of stay, and bilateral relationships positively influenced international arrivals, while migration, heritage, and COVID-19 had negative effects. Five distinct historical arrival patterns were identified form self organizing map comparing with the key drivers of inbound tourism. These findings are vital for tourism planners and policymakers, providing essential insights for the strategic planning and sustainable management of tourism in Nepal.

Social Media as a Communication Strategy for Regional and Local Tourism: A Portuguese Case Study

Investing in social media should be seen as a strategic asset in communicating and publicising tourism. In fact, more and more social media, especially social networks, are a winning bet for communicating and publicising tourist destinations. Based on these premises, this research aims to answer the following research question: "What is the importance of social media, especially social networks, as a local tourism communication strategy?". To answer this question, we analysed the communication of two local institutions: on the one hand, a local authority, a public institution; and, on the other hand, a local accommodation, a private institution, seeking to analyse how local authority policies use social media to communicate and publicise local tourism. To complement this, the opinion of the tourist public on the impact of social media on their choices was analysed. In this way, we sought to answer the following objectives: 1) to understand the importance of social media for communicating and publicising tourism; 2) to describe the main digital platforms used for communicating and publicising tourism; 3) to ascertain the importance of social media as a strategy for communicating and publicising tourism in Portugal. The data obtained showed that social networks are increasingly being used by institutions as a strategy for communicating and publicising tourism. On the other hand, they are also a source of advice and decisions when it comes to choosing a tourist destination. On this last point, the opinions shared on social networks and the role of influencers as determining factors in the final decision and choice are particularly important.

Shaping the Future of Destinations: New Clues to Smart Tourism Research from a Neuroscience Methods Approach

In the context of the technological era, the smart tourism construct serves as a bridge between human and the artificial worlds, combining social sciences and neurosciences. This study aims to explore smart tourism through neuroscientific methods in order to shape the future of tourism destinations, using a hybrid methodology combining bibliometric techniques and content analysis. The findings reveal the integration of diverse scientific domains, highlighting a transdisciplinary approach. They offer clear evidence that neuroscientific methods in smart tourism integrate multiple areas of scientific knowledge, surpassing disciplinary boundaries. “Destination” stands out alongside “emotion”, “visual attention” and eye tracking (ET). The collaboration network reveals the emergence of a new school, called neurotourism in the 21st century, formed mainly by actors and organizations from the Global North, evoking the need to include the Global South in the research scenario. The predominant methods include ET, heart rate (HR), and electroencephalography (EEG), suggesting triangulation with traditional methods for robust results. Virtual reality emerges as the primary immersive technology, promising insights when integrated with neurosciences. This study’s practical and theoretical contributions guide smart tourism strategies and enhance destination experiences through neuroscientific methods, addressing a gap in the scientific literature while advancing ontological and epistemological understanding.

Rural Tourism Design Strategy Under The Immersive Experience——A Case Study of Terraced Fields in Qingkou Village, Yuanyang, Yunnan, China

Objective: The objective of this study is to explores the current problems of rural tourism in Yuanyang Turnip Kou through the study of the immersion concept, and its main purpose is to explore the development strategy of rural tourism in Turnip Kou under the immersion concept, and its ultimate goal is to promote the economic Theoretical Framework: In this topic, the main concepts and theories that underpin the research are presented. Immersive experience stand out, providing a solid basis for understanding the context of the investigation. Method: The methodology adopted for this research comprises case study, and the specific practice and effect of immersive experience in rural tourism improvement are analyzed through interviews and observations. Focus on examining the immersive experience concept, implementation process, participant feedback and impact on local economic, social and cultural development of art projects. Results and Discussion: Combining rural tourism and immersive experience is conducive to creating colorful rural tourism activities and enhancing the interest of tourists in the tourism process. Research Implications: This study provides valuable concept of immersive experience, this paper will analyze the characteristics of immersive experience and the development of tourism in Qingkou Village, and discuss the application method of immersive experience in rural tourism, so as to promote the sustainable development of rural tourism in Qingkou Village in Yuanyang. Originality/Value: This study has great significance to study the design strategy of immersive rural tourism using the terraced fields of Turnip Kou Village in Yuanyang, China as a case study. Combining local culture with the concept of immersive experience, creatively designing rich experience programmes, such as farming interaction and handicraft experience, will deepen tourists' understanding of local culture. Enhance the experience with the help of modern technology, such as virtual reality. This move not only taps into local culture, but also promotes the sustainable development of rural tourism.

Quantifying climatic suitability for tourism in Southwest Indian Ocean Tropical Islands: Applying the Holiday Climate Index to Réunion Island.

Climate is a key resource for tourists and tourism providers. Varied approaches to quantifying climate resources for tourism have been developed in the last 40years, computing indices from a range of meteorological variables to measure the comparative climatic suitability of different destinations through time. This study provides the first application of a tourism climate index in the tropical southwest Indian Ocean, applying the recently developed Holiday Climate Index (HCI) for Réunion Island. The suitability of this index is evaluated for the case of this French department, with a particular focus on air conditioning availability in tourism accommodation establishments as this index excludes night-time thermal comfort. Both iterations of the HCI (HCIBeach and HCIUrban) are computed with meteorological data from Roland Garros Airport for the period 1991-2020, exploring monthly, annual, and seasonal climatic suitability. Mean monthly HCI scores reveal considerable seasonality in climatic suitability for tourism on the island with scores ranging from 89.3 ('excellent') to 36.9 ('marginal') for the HCIBeach and 85.0 ('excellent') to 27.5 ('unacceptable') for the HCIUrban, with more favourable scores calculated for July and August, displaying a clear austral winter peak seasonal classification. Over the 30-year period, there is no statically significant change in mean annual climatic suitability, and at a monthly scale, only one month of the year for each index displays statistically significant trends. These results are important in informing tourism strategies for the island to maximise visitor satisfaction through targeting advertising more deliberately for peak touristic climate suitability during the winter months.

Analysis of Henan Tourism Demand Difference Based on Data Mining and Intelligent Analysis

Relevant tourists fields in Henan have conducted in-depth investigations on Henan tourism, in order to provide reference for subsequent tourism research; Based on the increase in the number of Henan tourists, studying outbound tourism activities from the perspective of tourists can explore its development law and formulate effective marketing strategies. Based on this, this paper proposes a data mining method to analyze the differences between different consumer groups in tourism needs and marketing strategies. The joint example analysis shows that our data mining analysis is very reasonable and effective. Our data experiments show that based on the increase in the number of Henan tourists going abroad, the tourism strategy designed in this paper can promote tourists' interest and increase the number of trips.

Tides of change: employee training strategies for promoting risk-taking tourism in the North Sea

PurposeThis study critically examines the transformative impact of the “North Sea TikTok” phenomenon on the marine tourism sector, emphasizing the role of employee training in fostering resilience and adaptability within marine economics and integrated marine systems. It delves into how viral social media trends influence marine tourism destinations, particularly the North Sea, affecting local economies, marine resource management and tourism strategies. By analyzing this trend, the paper seeks to uncover how marine tourism destinations can effectively respond to the challenges and opportunities presented by digital media-driven tourism.Design/methodology/approachEmploying a multidisciplinary framework that merges insights from digital marketing, risk perception in tourism and human resource management, this paper provides a comprehensive qualitative analysis of the “North Sea TikTok” trend. Through a meticulous content analysis of viral videos and an examination of user engagement metrics, alongside a thorough review of contemporary literature in marine tourism and sustainability, the study unpacks the far-reaching implications of social media on marine tourism ecosystems.FindingsThe analysis reveals that the “North Sea TikTok” trend has markedly altered public perceptions of the North Sea, catalyzing a shift toward adventure and risk-taking tourism. This pivot promises economic rejuvenation for local tourism sectors and necessitates agile marine management strategies to accommodate the evolving demands. Implementing innovative employee training programs focusing on safety protocols, environmental conservation and digital engagement is central to managing these dynamics. The paper emphasizes integrating sustainable practices to ensure the equitable growth of marine tourism economies and environmental preservation.Originality/valueThis paper pioneers exploring the nexus between social media trends and their operational and strategic impacts on marine tourism management and economics. Synthesizing social media's viral dynamics with marine tourism development introduces groundbreaking insights into adapting marine tourism strategies in the digital age. It emphasizes the critical need for a skilled workforce capable of navigating the complexities of digital trend-driven tourism markets, proposing a novel model for employee training that aligns with the shifting paradigms of marine tourism engagement. This unique contribution advances academic discourse in marine economics and provides practical frameworks for stakeholders aiming to harness social media trends for sustainable tourism development.

Identifying rejuvenation strategies in micro tourism destinations: the case of Kaş

PurposeThis research paper aims to identify and provide insights into rejuvenation strategies in Kaş as a microtourism destination based on the views of stakeholders.Design/methodology/approachThe research utilizes a single-case design, applying an inductive approach to analyze data collected from semi-structured interviews. Thematic analysis was employed to analyze the data.FindingsThe inductive thematic analysis yields nine different main themes: product transformation, integrated sustainable development strategies, cooperation, promotion through the right channels, stable tourism policy, selective tourism strategy, tourism awareness, access to tourist movements and management and tools for monitoring the quality and sustainability of tourism.Practical implicationsThis research offers practical recommendations for regional authorities, residents and business stakeholders to foster sustainable tourism development by addressing resource utilization and existing challenges in the rejuvenation of Kaş.Originality/valueThis research contributes to theory by addressing the lack of applied research on the rejuvenation process in micro-tourism destinations, using Kaş (Turkey) as a case study. It identifies and emphasizes the unique challenges in microdestinations, enhancing our understanding and filling a critical knowledge gap. The identified rejuvenation strategies in Kaş are positioned to serve as a model for similar destinations, emphasizing their distinctive characteristics and challenges.

Generation Z and Millennials’ food-sharing behaviour: a cross-generational analysis of motivations, satisfaction and behavioural intention

PurposePosting and sharing about food on social media has surged in popularity amongst younger generations such as Millennials and Generation Z. This study aims to analyse and compare food-tourism sharing behaviour on social media across generations. First, this study specifically investigates the factors influencing the intention to share food experiences on social media; second, it examines the impact of sharing intention on actual behaviour and loyalty; and third, it determines whether Millennials and Generation Z differ in these relationships.Design/methodology/approachA survey was carried out of Millennial and Generation Z travellers who shared food experiences on social media. Structural equation modelling (SEM) and multi-group analysis were performed to examine the cause-and-effect relationship in both generations.FindingsThe findings reveal differences in motivation, satisfaction, sharing intention, sharing behaviour and loyalty between generations (Millennials and Generation Z).Research limitations/implicationsThis study contributes to the literature on the antecedents of food-sharing behaviour in online communities by indicating factors that influence the sharing of culinary experiences and brand or destination loyalty across generations. Suggestions for future research include exploring online food-sharing behaviour through cross-cultural comparisons in various regions.Practical implicationsAs Millennials and Generation Z will expand their market share in the coming years, the findings of this study can help improve marketing strategies for culinary tourism and generate more intense food experiences for both generations.Originality/valueThe outcome of the research provides new insights to develop a conceptual model of food-sharing behaviour and tourism on social media by drawing comparisons across generations.

The impact of the metaverse on consumer behaviour and marketing strategies in tourism

Objective and interest of the work: This paper focuses on analysing the existing literature on the impact of Metaverse technology on consumer behaviour, adoption and destination marketing. From a tourism perspective, Metaverse allows the fusion of physical and virtual realities, offering immersive experiences and the possibility of transforming the relationship between the destination and end user. Design of the methodology: A bibliometric analysis was performed using the Bibliometrix software, an R tool for the bibliometric study of scientific data sources. The database selected was Web of Science, and peer-reviewed articles in English published up to 10 October 2023 were analysed. A Boolean approach was used with the keywords "framework tourism Metaverse" and "framework tourist Metaverse". Results: Trends in the scientific production of subject matter analysed from 2011 to 2023 stand out, with a total of 72 articles identified according to the criteria discussed. An annual growth rate of 34.48% was observed during the production of the documents. It highlights how technology associated with the metaverse influences the decisions and experiences of tourism service users. Its value in terms of practical implications: This study examines the potential of Metaverse for ex situ immersive tourism and in situ experiences. It emphasizes the need for research on ethical behaviour, regulatory frameworks, and strategies for Metaverse integration in the tourism industry. Although it is not the first study on Metaverse, it is the only one known to focus on theoretical frameworks.

Research on the Development Strategy of Smart Tourism in Hainan Under the Background of Big Data

Hainan is a major tourist province. It is urgent to promote the transformation and upgrading of Hainan’s tourism industry from a traditional service industry to a modern service industry by means of informatization. Smart tourism is a brand-new tourism form and operation mode of tourism transformation and upgrading. Integrating big data technology will make smart tourism more accurate in three aspects: tourism management, tourism service, and tourism marketing, and further enhance the satisfaction of the tourism experience. This paper studies the development status of smart tourism in Hainan, deeply summarizes its existing problems and causes, and puts forward the development strategy of smart tourism in Hainan to promote the healthy development of the tourism industry in Hainan.