The apple agroindustry involves several members integrated from upstream to downstream. The existence of this relationship requires the identification, measurement, and evaluation of the supply chain to determine an improvement strategy. The purpose of this research is to identify the supply chain structure, analyze the supply chain performance, added value, and risk, and formulate a strategy for improving the effectiveness and efficiency of the supply chain. The identification of supply chain structures was analyzed using descriptive analysis, supply chain performance using SCOR and AHP, added value using a modified Hayami model, risk analysis using HOR, and strategy formulation using ANP. The research results reveal that the supply chain structure of the apple agroindustry consists of six structures. The supply chain performance of farmers is included in the marginal category, while collectors and industries are included in the average category. The added value of farmers was the lowest, while the collectors and industries were relatively high. There are still many risks in the supply chain, with more than ten risk priorities for each supply chain member. An alternative strategy for improving effectiveness and efficiency is technology development and innovation. This is done by providing apple cultivation and post-harvest technology for highlands, packaging technology for fresh apples, automatic machines for production, digital promotion to expand product sales up to a national scale, and further development can add a product tracking system to maintain product safety.