Strategic Tourism Development Research Articles

Multi-vector development of tourism enterprises

The article is devoted to the formation of approaches to the multi-vector development of tourism enterprises. The multi-vector development of tourism enterprises is one of the most complex systems that consider all key areas and types of activities, divisions, and spheres of functioning. The purpose of the work is to substantiate approaches to assessing the effectiveness of functioning and the main directions of strategic development of tourism enterprises at various levels. The authors identify organizational transformation models, risks of multi-vector development, features of the strategy, and communication of interaction with consumers of tourism services using qualitative methods of data analysis. The scenario approach to the development of enterprises within the framework of multi-vector development is a priority and can be implemented based on the introduction of innovative products by a tourism enterprise and provides for the renewal of technical and technological support, training, or recruitment of new personnel, the formation of a marketing policy for bringing tourism services to the market, informing consumers, creating or reorganizing service services. The authors establish that the proposed approaches to ensuring the multi-vector development of tourism enterprises allow for forming the basis for planning, organizing, controlling, regulating, and implementing high-quality multi-vector development of a company's activities.

ANALYSIS OF THE MODERN SYSTEM OF TERRITORIAL DEVELOPMENT OF TOURISM AND HOSPITALITY INDUSTRY

Introduction. The purpose of the article is to analyze various aspects of the organization of modern territorial development of tourism and the hospitality industry on the example of Ivanovo, Vladimir, Kostroma, Yaroslavl regions of the Central Federal District of Russia. Methods. The research was based on general scientific and special methods: grouping, situational and structural methods, observation, comparison, abstraction, analysis and synthesis, induction and deduction. Results. The article presents an analysis of state regulation of the territorial development of tourism and the hospitality industry both at the national, regional and municipal levels. At the national level, the greatest attention is paid to such areas of territorial development of tourism as the development of tourism infrastructure, increasing the availability of tourism services, and improving tourism management. At the regional level, the emphasis is on the territorial development of such types of tourism as cultural, educational, medical, ecological. At the same time, the strategic development of tourism in the territories of municipal districts has been worked out only in 43% of districts of the regions. Conclusions. The analyzed situation indicates an insufficient level of development of the regulatory and legal framework in this sector of the regional economy and the need to improve it.

Open spaces for co-creation: a community-based approach to tourism product diversification

ABSTRACT Despite generalised global recommendations, local communities are rarely involved in defining strategic tourism development options. Similarly, methodologies to facilitate these processes of co-creation have not been adequately implemented, tested, and generalised. This study aims to contribute to this body of knowledge by assessing the potential of a participatory planning method centred on the strategic diversification of tourism products. Focusing on the Swedish island of Gotland, where tourism dynamics partly depend on the visits to the Hanseatic town of Visby by cruise ships, a workshop based on an Open Space Methodology (OSM) was implemented, involving local entrepreneurs, representatives of organisations, students, and international researchers in tourism (an original contribution). The results revealed that these “coopetition” processes can contribute to identifying problems and determining possible solutions. In our case, these options can be framed within the concept of “penetration” (modifications and increasing promotion of existing products to the existing markets) involving aspects related to physical and digital infrastructures, along with partnerships and collaborations amongst stakeholders. Overall, this study reveals that the interaction between members and non-members of the local community appears crucial for the emergence of innovative ideas.

Climate Change Implications on Strategic Tourism Development of Yogyakarta during the Pandemic Covid-19

The purpose of this research is to the regional tourism development strategy in DIY Province to answer the challenges of climate change impacts related to the community's social life and tourism which was very-slumped during the pandemic. What are the efforts of the community and government to restore tourism? The existence of diverse and unique potential of DIY's natural resources must be maintained and developed even during the pandemic. Strategic innovation to create regional competitive advantage through increasing community empowerment and the role of the Penta helix. This study uses qualitative research methods, through field observations, interviews, and empirical document data that are appropriate and relevant to the research objectives. The commodification of natural potential and the role of the Penta helix can encourage people to build micro-entrepreneurs, culinary businesses, restaurants, cafes, baristas, and online delivery businesses in DIY. In the future, this research is expected to be redeveloped as a reference for new tourism development strategies with more creative and adequate designs as a competitive advantage for tourism according to the demands of millennial tourism development.

Viability Assessment of Guintas River, Barotac Nuevo as Potential River Cruise Community-Based Tourism: Basis for Strategic Tourism Development Framework

Viability Assessment of Guintas River, Barotac Nuevo as Potential River Cruise Community-Based Tourism: Basis for Strategic Tourism Development Framework

Sustainable Tourism in Protected Area—A Case of Fruška Gora National Park, Vojvodina (Northern Serbia)

Sustainable development can be an element of tourism success if its principles are included in the process of strategic tourism development planning, and if such a concept is one of the strategic development goals. The paper analyzes the impact of the perception of the local population and visitors and their satisfaction with the development of tourism in the protected mountain area of Fruška Gora National Park, which has an abundance of natural, cultural, and social tourism resources that are directly included in the tourism offer. Maintaining natural and social values within this sensitive tourist destination, eliminating negative effects of tourism, strengthening the role of residents and visitors in tourism planning and development, and initiating special and other forms of tourism should be the basis of tourism development in this preserved area. The purpose of the research was to obtain important results on the residents’ attitudes and visitors’ satisfaction with the state of sustainable tourism within this national park, using quantitative methodology and an SPSS analysis of the conducted questionnaire. The respondents’ attitudes referred to environmental, economic, sociocultural, and institutional sustainability as being significant foundations of sustainable tourism development. The results revealed not only that tourism in Fruška Gora National Park was partially sustainable, but also that there was a need to improve all dimensions of sustainability. Such results could be used to transform tourism development strategies by emphasizing the growth of sustainable forms of tourism activities. The construction of tourist facilities and infrastructures must be based on environmental protection and residents must be directly involved in tourism development planning.

TOURISM AND HOTEL AND RESTAURANT MARKETING: MODERN CHALLENGES

In the conditions of a high degree of commercialization and a competitive environment, issues of development of the tourism and hotel and restaurant industries should be developed taking into account a comprehensive approach to the systematization of all elements of development, also taking into account external challenges. Accordingly, in order to ensure the effective operation of tourism and hotel and restaurant enterprises, it is advisable to address the issue of implementing marketing measures. The purpose of the article is to determine new tasks and priorities of the marketing system in tourism and the hotel and restaurant industry, taking into account modern challenges and development prospects. The article defines the tasks of marketing technologies in the processes of ensuring operational activity, strategic development of tourism and hotel-restaurant enterprises, in particular, it is noted that it is marketing mechanisms through analysis that can ensure the determination of strategic vectors for the development of the tourism and hotel-restaurant industry, as well as individual enterprises of the industry. The article analyzed the challenges of the external and internal environment to the development of tourism and the hotel and restaurant industry, in particular, the consequences of quarantine restrictions and the full-scale military invasion of Ukraine by the Russian Federation were analyzed. A significant reduction in sales volumes in the field of tourism and hotel and restaurant industry, a decrease in the level of financial and economic support and financial stability of enterprises was determined. The article analyzed the trends in the development of tourism and the hotel and restaurant industry, which consist in the reduction of the main financial and economic indicators due to external influences and the formation of deferred demand. As a result, the role of marketing in the development of tourism and the hotel and restaurant industry was substantiated. As a result of the conducted research, the cyclical process of implementing a system of marketing mechanisms aimed at identifying new requests and forming transformational processes for the development of enterprises in the field of tourism and the hotel and restaurant industry is presented. An algorithm for the use of marketing mechanisms in business has been developed in order to ensure investment attractiveness, financial stability and orientation to the modern needs of the client in the field of tourism, hotel and restaurant business. Keywords: marketing, tourism, hotel and restaurant business.

РОЗВИТОК СТРАТЕГІЧНОГО ПАРТНЕРСТВА НА ОСНОВІ СТВОРЕННЯ ІННОВАЦІЙНОЇ БІЗНЕС-МОДЕЛІ ПОВОЄННОГО РОЗВИТКУ ТУРИЗМУ В УКРАЇНІ

The article reveals the essence of the development of a strategic partnership based on the creation of an innovative business model for the post-war development of the tourism industry in Ukraine. A number of factors were identified that had a negative impact on the state of tourism in Ukraine during the war. It was established that the development and further implementation of an innovative business model of the post-war development of the tourism industry on the basis of strategic partnership practices will help to form a strategy for the development of the tourism industry in Ukraine on an innovative basis to restore the potential of the tourism industry in Ukraine and achieve its competitive advantages. It has been proven that in order to develop a strategic partnership based on the creation of an innovative business model of the post-war development of the tourism industry in Ukraine, it is necessary to conduct a detailed analysis of the existing methodological and methodical support for the factors of the development of the tourism industry of Ukraine, to analyze the world experience and best practices in the field of the tourism industry. It was found that the result of the development and further implementation of the innovative business model of the post-war development of the tourism industry on the basis of strategic partnership practices is the improvement of the strategy for the development of the tourism industry in Ukraine on an innovative basis, which, in turn, contributes to the restoration of the potential of the tourism industry in Ukraine and the achievement of its competitive advantages in the international arena. There will also be further recommendations on the practical use of advanced information technologies in the provision of hotel services and the development of new tourist services, focused on the creation of new tourist products, new methods of customer service and pricing policy. It was determined that the priority goal of creating an innovative business model for the post-war development of the tourism industry in Ukraine is: substantiation of directions for the strategic development of tourism in Ukraine; solving tasks related to the recovery and development of the tourism industry at the stage of post-war recovery; introduction of advanced information technologies, development and development of new tourist products in the tourism industry of Ukraine. An algorithm for the development of scientific-methodical and organizational foundations of Ukraine's strategic partnership in the post-war period through the implementation of an innovative business model for the development of the tourism industry is proposed.

Стратегический подход к развитию туризма в малых городах

The article analyzes the problems and directions of implementing a strategic approach to the development of tourism in small towns. In the context of the development of the supporting spatial frame of the country, an objective need arose to study the tourism sector as a tool for economic growth and improving the well-being of the population of small towns. The aim of the work is to identify the features of applying a strategic approach to the development of the tourism sector in small towns by assessing their current state in Russia, as well as developing ways to improve the process of strategizing the tourism sector. General scientific methods of synthesis, analysis, systematization, statistical data processing are applied. The most successful urban practices of strategic development of tourism are considered: Ples, Suzdal, Torzhok. It is shown that in order to achieve economic growth, it is possible to turn the city into a tourist destination. Based on the study of scientific and expert opinions, as well as an analysis of the actual strategies of cities, the authors proposed a model to ensure the sustainable development of tourism in small towns, which includes the following strategic factors: strategy or master plan of the city; comfortable urban environment; project and cluster approach; territory brand; involvement of government, business and local community; socially responsible tourism and ecology. The types of tourism are summarized, and recommendations are developed for the formation of strategic factors for ensuring the sustainable development of the tourism sector. An important direction should be a strategic approach to the development of small towns in order to ensure the interconnection and interconnection of the main documents of strategic planning and socio-economic development at all levels. The practical value of the study is that the developed recommendations can be used by local governments at the stages of development and implementation of urban tourism development strategies.

Формирование стратегии «Туристско-рекреационного кластера перспективного развития – Междуреченск»

Introduction. The Tourism and Recreation Cluster of Promising Development – Mezhdurechensk is a relevant project for the Mezhdurechensk urban district. The Cluster needs a good organizational and functional structure, as well as a clear division of operational functions and management tasks. The project aims at diversifying the economy of Kuzbass and overcoming the region’s dependence on the industrial sector, as well as the problem of single-industry towns. Study objects and methods. The article focuses on the following local points of attraction: the city of Mezhdurechensk, the Yugus and Syrkashi mountain complex, Podnebesnye Zubya mountain range, the Black Salan mountains, the Megaliths of Izygash and Kuylyum near Orton village, and the ethnovillage of Studeniy Plyos. The research involved the complex, system, comparative, cartographic, and ecological analyses, as well as the method of OTSW analysis. The latter revealed the opportunities, threats, strengths, and weaknesses of the project. Results and discussion. The authors followed the strategizing methodology of the scientific school developed by V.L. Kvint, Foreign Member of the Russian Academy of Sciences. They proposed strategizing measures for the Mezhdurechensk Cluster based on a detailed analysis of municipal, regional, and federal programs and strategies of tourism development. If managed properly, the Cluster will bring in various economic benefits, thus increasing the competitive advantage of the area and improving the positive image of the Mezhdurechensk urban district. Conclusion. The new strategy will improve the local supporting and servicing infrastructure, as well as diversify the local mining-based economy and human capital, which are important for the strategic development of tourism and recreation. The article is addressed to experts in the fields of tourism, hospitality, branding, and territorial marketing.

Peran Pemangku Kepentingan Rantai Pasokan Pariwisata dalam Pengembangan Kepariwisataan Desa Sedari

Sedari Village is a tourism village in Karawang Regency which has developed quite significantly yet has not been optimalize the roles of its stakeholders The success of a tourism destination is typically determined by the role and collaboration amongst stakeholders. Using qualitative method, this study is conducted to explore the role of stakeholders in developing tourism potential in Sedari village. The findings of this study show that a number of obstacles and problems exist related to public awareness, accessibility, local conflicts, components of tourist destinations. Secondly, this research demonstrates that each stakeholder carry out their roles, initiatives and interests separately. It is recommended that stakeholders synergize in producing outputs with a shared focus in accordance with the Sedari village strategic tourism development path. Another recommendation is for the Local and Regional Government to take the initiative to collaborate with other stakeholders while accepting the presence of stakeholders in their respective initiatives.

Unlocking Economic Growth in Dairi Regency through Tourism and Culture

Dairi Regency, a region nestled in the natural splendor of North Sumatra, holds the promise of becoming an economic hub, fueled by the strategic development of tourism and culture. This research explores the multifaceted strategies necessary to enhance Original Regional Income by leveraging the wealth of cultural heritage and the allure of natural beauty. Cultural preservation and promotion emerge as key drivers of this transformation, recognizing the value of the unique Batak culture in attracting tourists seeking authentic experiences. Infrastructure development is an essential foundation, as improved connectivity and accommodations facilitate access to Dairi Regency's cultural and natural treasures, fostering tourism and economic growth. The path to a more inclusive and sustainable future is illuminated by community-based tourism (CBT). Engaging local communities in tourism activities and decision-making processes ensures equitable distribution of tourism benefits and enhances the region's authenticity. Diversification of tourism products broadens the audience, welcoming travelers with diverse preferences. The research outlines a structured planning approach, guided by SWOT analysis, enabling adaptive strategies that align with changing circumstances. Balanced spatial development, driven by GIS analysis insights, ensures economic prosperity is distributed evenly across the region. Sustainability and responsible tourism practices underline the importance of ethical and environmentally conscious tourism, contributing to long-term success. Collaboration between the community and government agencies strengthens the region's commitment to collective ownership of economic development. Transparent measurement of economic impact fosters trust and engagement. This research not only unveils the untapped potential of Dairi Regency but also presents a comprehensive roadmap for realizing this potential. It provides insights and strategies for the Tourism and Culture Department, local authorities, and stakeholders to shape a sustainable, inclusive, and culturally rich economic future for the region.

Breaking barriers for Bangladeshi female solo travelers

Asian Muslim women's travel habits are sorely under-researched. In response to various calls for research in this area, this study utilizes Hofstede's five cultural dimensions to determine how Bangladeshi cultural values inhibit and/or enhance travel constraints for solo Muslim female travelers and the subsequent effects on solo travel behavior. We propose solo travel as a strategic tourism development tool to achieve mobility rights and gender equality particularly for destinations that are highly populated with more women than men. Introducing an interpretivist qualitative approach, the study extracted both survey and open-ended responses from 307 frequent Bangladeshi solo travelers that were recruited from a women-only English-speaking Facebook Bangladeshi travel group. The findings reveal that this group is constrained by a unique combination of intrapersonal, interpersonal, and structural factors. Power-distance, masculinity, and uncertainty-avoidance also play key roles. Sustainable and practical applications are outlined for destination management organizations, travel planners, policy makers, non-governmental organizations, and for-profit tour companies that benefit both Bangladeshi solo female travelers and those with whom they interact.

Innovative Activity of Russian Tourism Enterprises

The analysis of innovation activity and its elements in the quantitative and qualitative characteristics of tourism enterprises belonging to small and medium-sized businesses has been presented. The changes taking place in the world in the tourism market, including under the influence of COVID, as well as the peculiarities of tourism as part of the service sector and industry, determine the search for new non-traditional destinations with innovative elements. The purpose of this article is to present the innovation activity in quantitative and qualitative characteristics, which allows informatively characterizing the Russian practice in general and in small and medium-sized businesses on the example of the tourism sector. The research methods used were content analysis, comparative analysis, the method of expert assessments, and statistical methods. The results of the research of innovation activity based on monitoring, taking into account the industry characteristics, characterize a low share of small enterprises interested in innovation, an insignificant connection with higher educational institutions, a low share of environmental and managerial innovations. The results of the monographic observation of tourism enterprises allow assessing innovation activity positively for most enterprises, however, there is a lack of state support for regional administration, financial capabilities, and strategic planning at enterprises. Conducting research and obtaining new information will be necessary for the development of innovative projects and strategic development of tourism in Russia in the future, in innovative activities, especially in terms of marketing. As a priority area – the interaction of small and medium-sized businesses with scientific departments of universities to integrate their joint activities.

SUSTAINABLE TOURISM DEVELOPMENT IMPLICATIONS TO LOCAL ECONOMY

Tourism is a sophisticated activity of any national economy. The originality of regional tourism impacts the application of special mix of means concerning insufficient professional knowledge and competences of enterpreneurs in the frame of providence of high quality services, hence, the regional tourism development interferens with specific problems. By current driven factors in regional tourism, such as high entrepreneurship, investments, variety of serviness, warrant a new era of local economy and serve for the strategic tourism development as tools and specific scenario. Sustainable tourism sector accesses new stock of acitivities concerning competitiveness amplification and popularization or implication of new resources. The current task of research is to identify the impacts of sustainable tourism development in the frame of amplification of new tourism resources concerning business range and sustainability of regional development. KEY WORDS: sustainable tourism development concept, tourism industry, local economy, tourism cluster. JEL CODES: R11, R58. DOI: http://dx.doi.org/10.15181/rfds.v14i3.873

Pro-Poor Tourism and Local Practices: An Empirical Study of an Autonomous County in China

Pro-poor tourism increases net benefits for the poor or directs profits back into the community by employing local staff and manufacturing. Existing studies have provided a theoretical understanding of how pro-poor tourism can produce environmental, economic, social, and cultural impacts. Little research has been conducted on the power dynamics that are specific to pro-poor tourism, especially in developing countries. This study contributes to pro-poor tourism theory from an operation-level perspective by addressing the alignment and coordination of three stakeholders—local governments, tourism enterprises, and community residents—involved in implementing pro-poor tourism in an ethnic, autonomous county in southern China. The results indicate that in the absence of effective cooperation between the three major stakeholders in strategic tourism development aimed at poverty alleviation, substantially greater benefits will not be delivered to the poor. The findings of this study offer important insights into the roles that stakeholders could play at various stages of sustainable development in the long run. This study can also provide useful information to governments for policy replacements and adjustments.

How do Olympic cities strategically leverage New Urban Tourism? Evidence from Tokyo

Olympic cities increasingly draw on New Urban Tourism (NUT) principles as part of a host’s strategic tourism development objectives. By doing so, governments and event organisers seek to entangle visitors with local urban, cultural and everyday life. Yet, empirical evidence generated across previous Olympic cities illustrates how hosts often fail to encourage such host–guest interactivity. This is a critical tourism geography and consumption issue repeatedly identified across host city contexts. To address the disconnect between inbound urban tourists and host communities, Tokyo 2020 explicitly placed NUT objectives at the heart of official bid and policy promises. On the basis of a 33-day walking ethnography in Tokyo as well as 26 interviews and documentary analysis, our work details a set of strategically planned and creative NUT initiatives deployed by the public, private sector, and host community in the lead up to the Tokyo 2020 Games. Some of these include state-funded walking tours and city volunteer guide networks; tourist boards promoting local-grassroots festivals; through to joint collaborations between local tourist boards and ‘Timeout’ to produce local guides – constituting a productive step forward for showcasing the local culture outside tourist bubbles. Furthermore, we illustrate how Tokyo’s urban landscape closely intertwines tourist bubbles with local neighbourhoods affording a potential balance between staged and spontaneous host–guest interaction. Our conclusions emphasise the conceptual, social, and economic implications for strategic planning and implementation of NUT in Olympic cities and its potential contribution to inclusive and sustainable development.

Profiling and evaluating Chinese consumers regarding post-COVID-19 travel

ABSTRACT The tourism industry, despite its vulnerability to external shock, is acknowledged for its ‘adaptiveness’ and ‘resilience’ to external pressures. Questions arise as to whether the industry can have a rapid recovery post the COVID-19 pandemic and if so, what factors may contribute to this rebound. Based on a nation-wide survey of 3388 samples, this study seeks an understanding of Chinese consumer travel psychology and behaviour post-Covid-19. The study confirms the existence of a sizable and stable segment of mainland Chinese tourists that is likely to be the market for a possible rebound in tourism post-COVID-19. This segment is demographically heterogeneous and geographically diverse but can be differentiated by household income and wealth structure. Research findings will benefit short, medium, to long-term marketing, strategic tourism development and investment planning, aid pricing policies and allocation of limited resources.

Актуальные вопросы инноваций в сфере туризма: российский опыт

the article presents an analysis of innovation activity and its elements in the quantitative and qualitative characteristics of tourism enterprises belonging to small and medium-sized businesses. The changes taking place in the world in the tourism market, including under the influence of COVID-19, as well as the peculiarities of tourism as part of the service sector and industry, lead to the search for new nontraditional destinations with innovative elements. The purpose of this article is to present the innovation activity in quantitative and qualitative characteristics. The study used such methods as content analysis, comparative analysis, the method of expert assessments, and statistical methods. The results of the research of innovation activity based on monitoring, taking into account industry characteristics, characterize a low share of small enterprises interested in innovation, a small connection with higher educational institutions, a low share of environmental and managerial innovations. The results of the observation of tourism enterprises allow us to assess innovation activity positively for most enterprises, but at the same time there is a lack of state support for regional administration, financial capabilities and strategic planning at enterprises. The importance of innovative activities, especially in terms of marketing, research and obtaining new information for the development of innovative projects and the strategic development of tourism in our country is emphasized. As a priority, the interaction of small and medium-sized businesses with scientific departments of universities is highlighted in order to integrate their joint activities.

GIS-based environmental assessment of selected prioritized tourist attractions on Lombok Island

As the national priority tourism destination, Lombok Island requires the implementation of strategic tourism development, bearing in mind that tourism is one of the economic development pillars of Indonesia’s Vision 2045. The diversity of attractions on the island of Lombok, whether natural, man-made, or cultural, need to pay attention to environmental threats, including the potential of natural disasters in each attraction. One of the disasters that have occurred is the earthquake in 2018 which had impacts on the infrastructure and productive economy, including the tourism sector. Therefore, it is needed to map attractions that are suitable for the capabilities and characteristics of the environment. The primary objective of this research is to provide the environmental assessment of priority attractions that can be optimally developed, limitedly developed, or cannot be developed. In providing these recommendations, this study conducted 5 stages of analysis, those are tourist attractions validation, GIS-based suitability mapping, multi-criteria readiness scoring, and GIS-based environmental carrying capacity (ECC) and hazard assessment. Of the 32 selected attractions, there are 20 priority attractions, of which 5 of them are in ideal conditions. Those are Senggigi Beach, Narmada, Suranadi, Selong Belanak Beach, and Lembah Sembalun. This indicates that the 5 priority attractions have a suitable carrying capacity and low risk of natural hazards. The other attractions were also assessed based on the capability and the characteristic of the environment, so it can be a recommendation for the government in developing prioritized attractions for sustainable development and in the preparation of the spatial plan and tourism development documents.