Актуальные вопросы инноваций в сфере туризма: российский опыт

Abstract

the article presents an analysis of innovation activity and its elements in the quantitative and qualitative characteristics of tourism enterprises belonging to small and medium-sized businesses. The changes taking place in the world in the tourism market, including under the influence of COVID-19, as well as the peculiarities of tourism as part of the service sector and industry, lead to the search for new nontraditional destinations with innovative elements. The purpose of this article is to present the innovation activity in quantitative and qualitative characteristics. The study used such methods as content analysis, comparative analysis, the method of expert assessments, and statistical methods. The results of the research of innovation activity based on monitoring, taking into account industry characteristics, characterize a low share of small enterprises interested in innovation, a small connection with higher educational institutions, a low share of environmental and managerial innovations. The results of the observation of tourism enterprises allow us to assess innovation activity positively for most enterprises, but at the same time there is a lack of state support for regional administration, financial capabilities and strategic planning at enterprises. The importance of innovative activities, especially in terms of marketing, research and obtaining new information for the development of innovative projects and the strategic development of tourism in our country is emphasized. As a priority, the interaction of small and medium-sized businesses with scientific departments of universities is highlighted in order to integrate their joint activities.