Strategic Planning Process Research Articles

Organizational democracy at work. Shaping participation through strategic planning in university

This article discusses whether and how strategic planning can promote the development and dissemination of organizational democracy in knowledge-intensive organizations. This research is inspired by the theoretical approach known as strategy-as-practice, in which strategic planning is considered a process of co-construction of meanings and actions involving multiple actors engaged in negotiation dynamics, through situational interactions in daily practice. Adopting a strategic ethnography approach from a methodological point of view, we examine the participatory strategic planning process conducted from January 2022 to April 2023 at the University of Bergamo. By analyzing ethnographic reports, formal documents, and working drafts, four strategic practices (Collective decision making, Platform and process alignment, Emotional coordination, and Organizational diplomacy) are identified as connected to two key enabling factors (synergic approach and consensus on organizational change) that can support and facilitate the spread of work environments more sensitive to the principles of organizational democracy. Implications for both theory and practice are discussed.

ANALYSING THE PERFORMANCE OF A MANUFACTURING FIRM USING HIERARCHICAL APPROACH

There is a growing demand for manufacturers from within and outside the company to embrace stakeholder-satisfying production techniques. As a result, companies undertake a wide range of assessments as part of their strategic planning and performance monitoring processes. The Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is used in strategic planning that helps businesses evaluate their current standing. In addition, through the Analytic Hierarchy Process (AHP), a pairwise comparison may be made between elements or criteria to prioritise them, making the SWOT analysis and multicriteria decision making method more effective. The purpose of the combined approach is to raise the effectiveness of strategic planning inside a business. This paper does a SWOT analysis of a small Kerala manufacturing company, outlining its strengths, weaknesses, opportunities, and threats. First, the company's strengths, weaknesses, opportunities, and threats (SWOT) are determined via an internal poll. Then, the AHP (analytic hierarchy process) compares alternatives by contrasting them head-to-head. The results of the company-wide poll of experts landed on seventeen distinct elements. With this information, the manufacturing firm can decide how best to boost its operations.

Examining the Intersection of Strategic Thinking and Continuous Process Improvement Through the Lens of Military Medical Education to Build a Novel Model.

In 2020, the U.S. Air Force School of Aerospace Medicine hired its first civilian dean since its founding in 1918, tasked with building the school's first strategic plan to modernize and improve the institution. Using a combination of military continuous process improvement and academic strategic thinking, the dean produced a highly successful strategic plan. However, its resource-heavy and time-consuming methodology made it difficult to replicate. This study aimed to create a novel and streamlined strategic planning model that combined best practices from continuous process improvement and strategic thinking without redundancy. A qualitative descriptive case study was used to analyze the detailed efforts through content analysis of 150 pages of documentation. A hybrid approach to coding uncovered 44 deductive codes and 5 inductive codes from 10 strategic tools. Results indicated a converging relationship between all strategic processes tested-strategic planning, strategic thinking, and continuous process improvement and their associated tools. A five-step model called the Triple "O" OODA Loop was created, combining best practice tools from strategic planning (purpose trident and SWOT analysis or strengths, weaknesses, opportunities, and threats), strategic thinking (Hot Spots scale and GOST framework or goals, objectives, strategies, and tactics) and continuous process improvement (phases 6-8).

PROCEDURAL ASPECTS OF GENERATION AND IMPLEMENTATION OF STRATEGIES FOR MANAGING SALES ACTIVITIES OF PROCESSING ENTERPRISES

The article is devoted to developing conceptual foundations and procedures for generating and implementing strategies for managing the sales activities of processing enterprises. The study substantiates a model for the formation of the strategy of a processing enterprise, covering the key stages of strategic planning. It is recommended that the strategic marketing planning process be reviewed to ensure efficiency in the sales activities of processing enterprises. A strategic set of processing enterprises has been defined and characterized, which is a system of strategies of various types that are developed by an enterprise for a certain period, which reflects the specifics of the functioning and development of the enterprise, as well as the level of its claim to a place and role in the external environment. In order to introduce the most effective tools of strategic planning in the sales activities of a processing enterprise, a revision of the strategic marketing planning process is proposed. The main stages of marketing strategic planning of processing enterprises are the formation of the mission, the transformation of the mission into goals, the analysis of the external and internal environment, the conduct of SWOT analysis, the definition of marketing goals, the formation of marketing strategies, the development of a marketing program, the organization and implementation of marketing, as well as marketing control. Thanks to these milestones, the company can formulate its mission and goals and develop effective strategies and programs to achieve these goals. The basic principles of forming a strategic set are emphasized, considering the orientation towards the ultimate goals, the balance of strategies, and clarity in understanding the need for their application. Strategic priorities for increasing the competitiveness of processing enterprises have been identified, such as increasing the concentration of capital, investment attractiveness, reinvestment of profits, increasing the size of enterprises, and introducing innovations. Implementing these strategies should contribute to increasing economic efficiency and adapting to the challenges of sales markets.

The social, emotional and professional impact of using appreciative inquiry for strategic planning

ABSTRACT Appreciative inquiry is a strength-based organisational transformation approach developed in 1987 by David Cooperrider at Case Western Reserve. It is based on the idea that organisational change is more effective when the approach focuses on the positive attributes and experiences within an organisation instead of the challenges. Several studies have been conducted on applying appreciative inquiry in the strategic planning process at higher education institutions to discover the impact of appreciative inquiry on organisations and individuals. This study examines how the use of appreciative inquiry in a higher education institution’s strategic planning process influenced participants’ emotional, social and professional experiences. We found that using appreciative inquiry in the strategic planning process may improve contributor social experiences and attitudes towards an organisation, which could lead to higher retention rates through greater contributor satisfaction levels.

Understand the process of strategic planning, then regularly review/update your plan

If your department has not assessed its overall functioning for a while, consider ­doing it soon. Strategic planning helps departments progress to a stronger position in the future. Specifically, it will help determine where the department stands now, its current assets, where it can be, and how to get there. It will also determine if, and how effectively, those goals have been achieved. Unlike tactics, which employ short‐term or immediate action conducted with the resources at hand, a strategic plan evolves over time as forces, conditions, and resources change.

Blueprints to Benefits: Towards an Index to Measure the Impact of Sustainable Product Development on the Firm’s Bottom Line

This study pioneers the development of the Sustainable Product Impact (SPI) Index, a novel framework designed to bridge the gap in existing sustainability assessment methodologies by focusing specifically on the influence of sustainable product development on a firm’s financial outcomes. For the first time, this research draws on the core principles of economics, marketing, and environmental sciences research fields to provide a comprehensive tool that enables businesses to quantify the multifaceted impacts of their sustainability initiatives within a corporate context. The SPI Index is an innovative metric that evaluates various factors, including financial and market performance, operational efficiency, brand perception, regulatory benefits, and long-term strategic advantages. This holistic approach allows for a more nuanced understanding of how sustainable practices influence a company’s bottom line and overall market position. Key findings of this research reveal that integrating sustainable product development into business strategies enhances environmental stewardship and impacts financial performance. The SPI Index has demonstrated its capacity to provide detailed insights into the specific areas of sustainability that most strongly affect profitability, thereby guiding businesses in their strategic planning and decision-making processes. In terms of originality and value, this study contributes to the existing body of knowledge by offering a unique and practical tool for businesses. The SPI Index stands out in its ability to translate sustainability efforts into quantifiable financial metrics, promoting a more integrated and balanced approach to corporate sustainability and profitability. Hence, this research plays a crucial role in guiding companies toward responsible corporate citizenship while focusing on economic viability in the modern business landscape.

Strategic planning for spatial governance: a case study of the Central District in Arak County, Iran

ABSTRACT Spatial governance involves studying the relationship between trade, and politics, resolving tensions, and harmonizing various social forces within a spatial domain within the framework of democratic governance models. The importance of this approach in space management stems from the increasing delegation of government responsibilities and powers to the non-governmental sector. Political space managers need to use strategic plans to achieve sustainable development and spatial justice. The general objectives of this research are an understanding of strategic planning and to apply it in one of the aspects of regional development, to explain the steps and process of strategic planning, and also how to determine and prioritize strategies. This research is descriptive in nature and applied-developmental in terms of purpose. The method of collecting information is a library, face-to-face interviews with experts, personal observation, and questionnaire completion. SWOT analysis method has been used to determine the importance and weighting of internal and external factors and to formulate strategies. A quantitative strategic planning matrix (QSPM) has been used to measure the attractiveness of each of the desired strategies. The results of the study indicate that conservative strategies are proposed as executive strategies in the Central District of Arak County, Iran.

A Novel Analysis of the Integrated Country Strategies for Malawi and Zimbabwe

The United States Embassy Harare needs to identify innovative ways to affect systems-level changes that advance US interests in Zimbabwe.1Michael Walsh and Charles Ray, “Time for US to Revise Its Integrated Country Strategy for Zimbabwe,” Sunday Times, Oct. 12, 2023, https://www.timeslive.co.za/sunday-times-daily/opinion-and-analysis/2023-10-12-michael-walsh--charles-ray--time-for-us-to-revise-its-integrated-country-strategy-for-zimbabwe.1 Domestic and foreign laws, plans, policies, programs, regulations, standards, and strategies can serve as inspiration for such innovation in its strategic planning process. This article reports the findings of a novel analysis conducted on the linkages that are declared in the Integrated Country Strategy Zimbabwe (ICS Zimbabwe) and the Integrated Country Strategy Malawi (ICS Malawi). Among other things, it finds that the US Embassy Harare declared far fewer linkages than the US. Embassy Lilongwe. These are puzzling findings. The US Embassy Harare needs to work with a large number of horizontal, vertical, and diagonal partners in order to achieve its own goals and objectives. Why then are there so few linkages declared in its country-level foreign policy plan? Is it because the U.S. foreign policy planning process is poorly designed? Or, is it because the U.S. foreign policy planning process is poorly managed? The United States Congress possesses the oversight powers to seek answers to those questions. On the basis of this exploratory study, the author recommends that it makes use of them.

Особливості формування стратегічних пріоритетів розвитку будівельної галузі

The article discusses current trends in the development of the construction industry, which is critically important for economic growth and social development, as it directly affects the creation of infrastructure, housing stock, and economic activity in the country. Under the current conditions of globalization, digitalization and transition to sustainable development, there is a need to rethink approaches to the formation of strategic priorities for the development of the industry, which is especially relevant for ensuring its competitiveness and stability in the long term. The problem lies in the need to adapt the construction industry to new economic, technological and environmental challenges. Despite the existence of a significant amount of scientific research, the issue of integrating innovative approaches and international practices into national strategies for the development of construction remains insufficiently studied. An analysis of current challenges and trends in the construction industry is carried out, the main factors influencing the formation of strategic priorities are identified. System analysis was used to study the complex relationships between various elements of the construction industry, which made it possible to allocate the main directions of influence on strategic priorities. Recommendations for adapting the industry to global changes have been developed, as well as the need to integrate innovations and sustainable practices into the strategic planning process has been substantiated. The results of the study indicate the need for priority development of innovative technologies, such as digital solutions and automation, the introduction of environmentally friendly technologies and green construction, as well as the intensification of international cooperation for the integration of the domestic construction industry into global markets. It is recommended that State authorities intensify support for the innovative development of the construction industry through a favorable regulatory environment and stimulation of investment in infrastructure projects. Practical implementation of the results of the study will contribute to increasing the competitiveness of the construction industry, as well as its sustainable development in the face of modern global challenges.

СОЦИОЛОГИЧЕСКОЕ ИССЛЕДОВАНИЕ КАК ОСНОВА ДЛЯ ФОРМИРОВАНИЯ СТРАТЕГИИ ПРОСТРАНСТВЕННОГО РАЗВИТИЯ СЕЛЬСКИХ ТЕРРИТОРИЙ

The article investigates the theoretical aspects of forming strategies for spatial development of rural areas in the Russian Federation. It notes that contemporary science does not adequately address the sociological factor as one of the main determinants of strategic planning in the context of the country’s rural settlements’ development. Meanwhile, the author substantiates the theoretical and practical significance of public opinion in the development of projects and plans for the spatial development of Russian villages. The influence of the current regulatory legal framework on spatial development on the possibility of civic activity by rural residents in matters of development and modernization of their territories is critically assessed. Based on the analysis of foreign experience in strategic planning of spatial development, the conclusion is made about the necessity of conducting scientific and legal work to develop techniques for collecting and analyzing population opinions, as well as a legal mechanism for incorporating this tool into the strategic planning process in the Russian Federation. An attempt is made to formulate the necessary legislative amendments, and a standardized algorithm for forming spatial development strategies for rural territories is proposed, considering the objective necessity of including sociological interaction tools with the population. It has been concluded that sufficient sociological support for spatial development projects in rural areas can significantly impact the regional economy by accurately allocating resources when planning spatial development activities for villages, identifying problems and needs of specific territories and their residents, stimulating local economic growth through projects designed considering the specifics of rural areas, their strengths, and unique features, improving the quality of life of the population by increasing the necessary infrastructure and access to essential services, reducing migration from rural areas by enhancing the quality of life and providing employment, forming an adaptive mechanism of interaction with the population, and creating sustainable models of spatial development for rural areas.

Удосконалення підходів до стратегічного планування діяльності вітчизняних нафтогазових компаній на основі провідних зарубіжних практик.

The aim of the article is to improve approaches to strategic planning of activities of domestic oil and gas companies on the basis of studying the leading foreign practices in this area. The article examines approaches to strategic planning based on scenario analysis, which are common in foreign energy companies, on the example of Royal Dutch/Shell Group, which was the first to apply this methodical approach. As a result of the study of the features of strategic planning in oil and gas companies in the world practice, it is found that its basic instrument is scenario analysis, which involves the development of adaptive and flexible strategies based on several alternative scenarios that provide energy companies with sustainable functioning and development in a dynamic and difficult predictable industry. On the basis of the study of foreign experience of strategic planning and modeling of the energy system, the following set of measures to improve the process of strategic planning in the domestic oil and gas sector has been proposed: introduction into the practice of strategic planning of individual elements of scenario analysis according to the methodology of the international energy corporation Royal Dutch/Shell Group; optimization of the regulations of the strategic planning process in domestic oil and gas companies, taking into account the volatility and cyclical nature of the oil and petroleum products market; introduction of key indicators of scenario analysis (demand, supply, price of oil and oil products) and methods of adaptive forecasting into the forecasting practice of domestic oil and gas companies. The implementation of the proposed measures will allow domestic oil and gas companies to improve the strategic planning process, and therefore increase the level of adaptability in conditions of uncertainty and improve their competitive position in both the local and the global energy markets.

STRATEGIC MANAGEMENT IN HORECA: A MODERN PERSPECTIVE

Currently, fundamental changes are happening in strategic management in the HoReCa sector due to the need for maximum flexibility in long-term development plans for operators and market participants in public catering and hospitality. The highlighted necessity is becoming more critical due to escalating competition, rapid shifts in consumer preferences, swiftly advancing technologies, and their increased importance in sustaining competitiveness and enhancing customer service. Beyond the aforementioned factors, the importance of strategic management flexibility is accentuated by the substantial vulnerability of enterprises in the HoReCa sector to economic crises. The article aims to outline the conceptual foundations of strategic management in the HoReCa sector. The conclusion has been reached that among the fundamental principles of flexible strategic management in the HoReCa sector are: prioritizing dynamic outcomes; adopting a reactive format for strategic action systems; embracing an experimental nature and strategic iteration in the strategic planning process; emphasizing resource efficiency; and actively engaging personnel in decision-making processes. It has been noted that the collective implementation of flexible strategic management principles results in the formation of a strategic management framework that assists HoReCa enterprises in sustaining operational efficiency amid fluctuations in both external and internal environments, and facilitates growth in unpredictable market conditions.

Spatial planning as a tool for the formation of the integrated economic space of Ukraine in the conditions of post-war reconstruction

The article examines the thesaurus of the «spatial planning» category. The advantages of having a comprehensive spatial development plan for the territory of the territorial community for the local self-government body and other stakeholders of the community have been identified. The ability of territorial communities to carry out spatial planning in the context of the provision of financial resources and qualified personnel is analyzed. The state's financial support for the process of developing comprehensive plans for spatial development in communities was assessed, based on which a conclusion was drawn regarding the feasibility of restoring subventions from the state budget to local budgets for the development of comprehensive plans for spatial development of the territories of territorial communities. The main restraining factors in the context of the development of a comprehensive plan for the spatial development of the territory of the territorial community have been identified and described, such as the insufficient expert capacity of communities to develop comprehensive plans, the lack of qualified specialists in communities to perform tasks related to spatial planning; outdated cartographic basis; lack of sufficient financial resources in communities to develop a comprehensive plan. Based on this, it is argued that the drivers of the activation of spatial planning as an important tool for the formation of the integrated economic space of Ukraine today are the triad of main factors: qualified personnel, financial support, up-to-date and objective information. Emphasis is placed on the expediency of attracting by the authority's various levels of assistance from international donors in the context of financial support for the process of developing comprehensive spatial plans, as this will contribute to the coverage of more territories of the country with spatial planning in a shorter period. It is argued that in order to achieve the effectiveness of spatial planning in the context of the formation of an integrated economic space of Ukraine, local self-government bodies should: harmonize the processes of spatial and strategic planning, as well as mutually agree on all planning documents; update general plans of settlements; promote the maximum involvement of stakeholders and the consideration of public opinion during the execution of spatial planning works.

ИНСТРУМЕНТЫ РАСЧЕТА ЭКОНОМИКО-МАТЕМАТИЧЕСКОЙ МОДЕЛИ ОЦЕНКИ ИНФОРМАЦИОННЫХ СИСТЕМ УПРАВЛЕНИЯ ОБРАБАТЫВАЮЩИМ ПРОИЗВОДСТВОМ

In a rapidly changing external environment, manufacturing faces difficulties, which requires adaptive strategies. Manufacturing industries, which are the most important economic entities, constantly adjust processes in accordance with market requirements. The process of in-house and strategic planning requires reliable management information systems necessary for their evaluation. Digitalization permeates all industries, affecting productivity. A variety of information management systems meet the needs of production, emphasizing the importance of individual choice, which corresponds to industry specifics. The role of information management systems in production is crucial because it promotes transparency, integration, and coordination within the industry. The choice of an information system is crucial because it affects the use of resources and the results of manufacturing. Economic and mathematical modeling is becoming indispensable as Python becomes a universal tool for scientific computing. The script developed for Python programming illustrates the calculation of the OSUOP, including key modules and functions.

Implementation of Total Quality Management (TQM) in Tertiary Institutions in Uganda: A Case Study of School of Hygiene-Mbale

Background: Total Quality Management (TQM) aims for continuous improvement in organizational processes, enhancing academic performance and administrative efficiency in educational institutions. This study examined TQM implementation at the School of Hygiene-Mbale, Uganda, focusing on its impact on student academic performance, satisfaction, and administrative efficiency, while identifying challenges and barriers. Objectives: The study aimed to evaluate the current TQM practices at the School of Hygiene-Mbale, their impact on student performance and satisfaction, administrative efficiency, and staff performance. It also sought to identify implementation challenges and propose recommendations. Methods: A mixed-methods design was used, integrating quantitative and qualitative approaches. A questionnaire was distributed to 157 respondents, including students, academic staff, administrative staff, and management personnel. Quantitative data were analyzed using descriptive statistics, while qualitative data from interviews provided deeper insights into TQM effectiveness and challenges. Results: TQM principles were effectively integrated into strategic planning and continuous improvement processes. Employee involvement in quality initiatives was encouraged, and leadership showed strong commitment to TQM. However, challenges included staff resistance, lack of leadership support, insufficient financial resources, and inadequate training. Conclusion: TQM practices positively impacted student performance, satisfaction, administrative efficiency, and staff performance. To enhance TQM implementation, it is recommended that leadership demonstrate stronger support for TQM, invest in staff training, foster employee involvement, allocate resources, and establish continuous improvement mechanisms.

A Systematic Strategic Technology Planning Process for Material and Component Industries With a Sectoral Innovation System View

Recent trade tensions between the U.S. and China force multinational corporations to deal with severe supply chain disruptions. Although the comparative advantage of nations is the basis of supply chain collaboration in a serious rivalry between leading and emerging power, composite materials are often employed as weapons to protect the competitive advantage of strategic sectors in advanced nations. Also, the tight coupling between product and process innovation has been a critical issue in risk-sharing partnerships in manufacturing. Thus, in this article, we examine how firms make transitions in interdependence-decoupling cycles in the context of increasing competitive tensions. Practitioners and researchers still have difficulties finding practical guidelines for effective strategic technology planning encompassing various types of innovations. This study proposes a systematic strategic technology planning process in public R&D programs affecting a firm's strategic technology planning. There is ample evidence and/or cases to show the effectiveness of technology planning for the material and component industries (MCIs) with different characteristics. The primary objective is to address the unique aspect of the MCI roadmap and provide a more advanced framework for public technology planning. Consequently, the systematic technology planning process offers an R&D strategy to transform industry structure from finished products to components and materials for responding to severe supply chain disruptions across the value chain.

НА ШЛЯХУ ДО СТАЛОГО ПЛАНУВАННЯ ПОВОЄННОГО ВІДНОВЛЕННЯ: МЕТОДОЛОГІЧНІ ЗАСАДИ ОЦІНКИ ПОТЕНЦІАЛУ УЧАСТІ ГРОМАД

Purpose. The purpose is to develop and present a comprehensive methodology for the effective and sustainable planning of post-war recovery in Ukraine, with a focus on engaging hromadas in the early recovery process through equitable and transparent selection. Methods. The study employs an integrated approach that combines quantitative and qualitative analytical methods to adequately assess the level of community impact and their activity, given the importance of these categories in the context of post-war recovery. The methodology is based on the use of existing regulatory documents and newly developed parameters within this research. A crucial part of the technique is the creation of "Activity-Affectedness" matrices for categorizing hromadas by the type of most appropriate strategic interaction for involvement in donor material, consultative, and coordination assistance projects. Results. The implementation of the proposed methodology in the Dnipropetrovsk and Zakarpattia regions demonstrates its flexibility and effectiveness, confirming the applicability of the tool not only in regions with a high level of actual damage but also in those that have experienced other socio-economic consequences of the war. This also underscores the need to expand the research nationwide to develop appropriate recovery strategies. Scientific novelty. The research makes a significant contribution to the formulation of post-war recovery methodology by integrating quantitative and qualitative analysis methods, developing a matrix based on new parameters for assessing the needs and capabilities of communities, and creating a scientifically substantiated basis for the formation of a unified geospatial portal for Ukraine's recovery. These aspects ensure transparency and fairness in the selection of assistance directions and resource allocation. The practical significance. The implementation of the developed methodology has significant practical value for sustainable post-war recovery in Ukraine. It allows systematizing the recovery process, ensuring a reasoned choice of hromadas for the development of pilot projects and providing assistance, and developing strategies for interaction with hromadas to effectively utilize limited resources. The creation of interactive maps and a national geoportal based on this methodology will significantly enhance the attraction of support and coordination of actions among various stakeholders, including international organizations, government structures, and local communities. Successful pilot application of the proposed methodology can serve as an example for other hromadas and contribute to the implementation of sustainable recovery practices and the improvement of strategic spatial planning processes in the post-conflict period.

Стратегическое планирование как инструмент обеспечения технологического суверенитета

The article substantiates the objective need to intensify the use of strategic planning tools in the practice of public governance for the creation of a new competitive development model aimed at ensuring technological sovereignty in the conditions of external restrictions. Particular emphasis is placed on considering the process of goal setting in the scientific and technological sphere and its linkage with the general tasks of development of the real sector of the economy. In this regard, program and regulatory documents in force in the field of scientific and technological development are analyzed, of current program and regulatory documents in the field of scientific and technological development is carried out, their inconsistencies and problematic (bottleneck) areas are identified, and on this basis, measures are proposed to improve the process of strategic planning of scientific and technological development and its transfer to a systematic basis.

БАЗОВЫЕ ТЕХНОЛОГИИ, РЕКОМЕНДУЕМЫЕ ДЛЯ ИСПОЛЬЗОВАНИЯ В ХОДЕ СТРАТЕГИЧЕСКОГО ПЛАНИРОВАНИЯ ПРОМЫШЛЕННЫХ ПРЕДПРИЯТИЙ

Strategic planning of industrial enterprises is carried out in conditions of significant infor-mation uncertainty regarding the external conditions of the enterprise's functioning and its positioning in its industry environment, in order to ensure effective competition. Therefore, it is necessary to develop new approaches to strategic planning of enterprises in conditions of uncertainty. The aim of the study is to present a number of new basic technologies that are advisable to use in the course of strategic planning of industrial enterprises based on the application of fuzzy set theory and soft computing. The following basic technologies are analyzed in the article: analysis of industry anisotropy; application of matrix aggregate calculator (MAС) technology to assess economic resilience; fuzzy numerical interpretation of the «scarlet» and «blue» market oceans; strategic positioning of the enterprise in the «resili-ence – efficiency» space; predictive modeling of activity levels based on probability processes; assessment of the risk of non-fulfillment of the plan according to strategic indicators. All the basic technologies described in the work are recommended for implementation in standard processes of strategic planning and forecasting of industrial enterprises. Such an application will ensure that the planning procedure is consistent with the expressed strategic goals of the business owner. The study is original, it uses methods of fuzzy set theory and soft computing. A new technology for analyzing industry anisotropy based on R-lens clustering is proposed, as well as a method for predicting performance levels based on probability processes.