Development Of Strategic Plan Research Articles

Developing Virtual Herbarium of Sunan Kalijaga Islamic State University as a Plant Taxonomy Complementary Lab Work Material

This research combines the fields of biology, photography, graphic design, and informatics. This study aims to develop a virtual herbarium museum through website media. The research was done to improve the accessibility and sharing of data (free access) herbarium. Website development was performed using the SDLC (Systems Development Life Cycle) which consists of 5 (five) steps, namely planning a strategic website development plan, determining the scope of development, analyzing the required needs, designing and implementing website creation and testing. Based on the results of system testing and implementation, it can be concluded that the virtual herbarium museum has been successfully built as a plant taxonomy complementary lab work material.

STRATEGIC PLANNING OF REGIONAL DEVELOPMENT IN THE DIGITAL ENVIRONMENT

As of today, it is crucial for Ukraine to implement a comprehensive system of state strategic planning. This will facilitate the country's rapid development and positioning of Ukraine in leading positions in the world. The impact of digital development in all areas has changed the way society and government communicate. The scale of digital change in society is enormous, and digitalization can be seen as a catalyst for new paradigms, concepts, and approaches to strategic planning for the country's development. Successful strategic planning and public administration organizations determine the comfort of citizens' lives and strengthen the competitiveness of the region.

“You turn the tap on, the water's there, and you just think everything's fine”: a mixed methods approach to understanding public perceptions of groundwater management in Baton Rouge, Louisiana, USA

In Louisiana's Capital Area Groundwater Conservation District (CAGWCD), extensive groundwater withdrawals from the Southern Hills Aquifer System have begun to accelerate the infiltration of saltwater into the aquifer's freshwater sands. This accelerated saltwater intrusion has the potential to reduce the amount of groundwater available for public consumption and other industrial and agricultural uses throughout the region. In response to this threat, the Capital Area Ground Water Conservation Commission has begun development of a long-term strategic plan to achieve and maintain sustainable and resilient groundwater withdrawals from the aquifer system. The development of the strategic plan includes an assessment of public attitudes regarding groundwater and groundwater management in the CAGWCD. This paper presents the results of mixed methods public participatory research to evaluate current and historical views and attitudes around groundwater quality, quantity, and cost in the CAGWCD. The mixed methods approach used in this research employed a sequential explanatory design model consisting of two phases. The first phase involved the implementation of an internet-based survey, followed by a qualitative phase aimed at explaining and enhancing the quantitative results. The qualitative phase employed a combination of one-on-one interviews and focus groups. The research found that the primary governance obstacle that decision-makers may face in managing groundwater is a broad lack of public awareness of groundwater and groundwater issues in the CAGWCD. Despite the criticality of over-pumping and saltwater intrusion into the aquifer system, survey research and subsequent interviews and focus groups have shown that the public is largely unaware of these issues. This research also found a general lack of trust in both industry and government to manage groundwater issues and highlighted the need for groundwater management efforts to be led by unbiased, trusted institutions.

Problems and current directions of further medium-term strategic planning for the development of the health care system of the Moscow Region: expert survey results

BACKGROUND: Modern strategic planning for the development of the health care system in the region involves regular monitoring of problem areas for the timely identification of emerging problems, as well as monitoring the effectiveness of measures designed to eliminate the identified problems. Based on this, within the framework of the 5th level of medical and sociological monitoring of the results of strategic planning for the development of regional health care, which involves studying the opinions of regional experts, a study was conducted focused on studying the main problems and prospects for the development of the health care system in the Moscow Region on the most important ones from the standpoint of its strategic planning directions.
 AIM: To determine the degree of relevance of problems for the health care system of the Moscow Region and for the next medium-term strategic planning of measures for its development, as well as to evaluate the indicators from the standpoint of their significance, which will serve as the basis for compiling the archetype of the health care system in the territory of the municipal formation of the Moscow Region in order to adopt further management decisions, including taking into account municipal features.
 MATERIALS AND METHODS: A survey was conducted of experts from among the heads of regional medical organizations of the Moscow Region, their deputies for the medical profile of activity, as well as the main freelance specialists of the Ministry of Health of the Moscow Region. A total of 126 people were interviewed using formalized structured interviews and questionnaires.
 RESULTS: In the course of the study, a range of the most pressing problems of the health care system of the Moscow Region was determined today. In addition, activities were identified, the strategic planning of which is most relevant for the formation of the next medium-term program “Health of the Moscow Region”. The study also made it possible to streamline the list of indicators characterizing the archetype of the health care system in the territory of the municipality of the Moscow Region, according to the degree of their importance in making and implementing management decisions in the framework of medium-term strategic planning for health care development.
 CONCLUSION: The study demonstrated the sustainability of some problems in the health care system of the Moscow Region that currently need to be addressed.

Assessing the effect of housing attributes and green certification on Malaysian house price

Purpose Sustainability represents innovative elements in determining the profitability of real estate investments, among other factors, including the green component in real estate. Evidence from the literature has pointed out that incorporating green features into residential buildings can reduce operational costs and increase the building’s value. Although green real estate is considered the future trend of choice, it is still being determined whether prospective buyers are willing to accept the extra cost of green residential investment. Therefore, this study aims to investigate the effect of housing attributes and green certification on residential real estate prices. Design/methodology/approach The impact of the housing attribute and green certification in the residential sectors was assessed using a transaction data set comprising approximately 861 residential units sold in Selangor, Malaysia, between 2014 and 2022. Linear and quantile regression were used in this study by using SPSS software for a robust result. Findings The findings indicate that the market price of residential properties in Malaysia is influenced by housing attributes, transaction types and Green Building Index certification. The empirical evidence from this study suggests that green certification significantly affects the sales price of residential properties in Malaysia. The findings of this research will help investors identify measurable factors that affect the transaction prices of green-certified residential real estate. These identifications will facilitate the development of strategic plans aimed at achieving sustainable rates of return in the sustainable residential real estate market. Practical implications Specifically, this research will contribute to achieving area 4 of the 11th Malaysia Plan, which pertains to pursuing green growth for sustainability and resilience. This will be achieved by enhancing awareness among investors and homebuyers regarding the importance of green residential buildings in contributing to the environment, the economy and society. Originality/value The regression model for housing attributes and green certification on house price developed in this study could offer valuable benefits to support and advance Malaysia in realising its medium and long-term goals for green technology.

Sustainability of renewable energy in China: Enhanced strategic investment and displaced R&D expenditure

Tackling climate change renders advancing the renewable energy sector exceptionally crucial. As the industry leader, China has achieved remarkable success but also faced concerns that necessitates re-examining the sustainability of its development. Focusing on the strategic development planning of renewable energy enterprises, the present study delves into the phenomenon of strategic investment crowding out R&D expenditure.11The acronym “R&D" in the text stands for research and development. The analysis results of data structure alleviate the concerns about the possibility of discretionary decisions due to the unique policy and financing background of Chinese enterprises. Furthermore, leveraging the industry's unique instrumental variable and considering the sequential allocation of funds, the underlying mechanism behind the crowding-out effect is elucidated. The analysis and policy recommendations presented herein serve as a valuable reference for governments to scientifically and prudently formulate development plans for the renewable energy industry.

A Framework on Setting Strategies for Enhancing the Efficiency of State Power use in Thailand’s Pursuit of a Green Economy

The objectives of this study are to investigate the efficiency of state power use in governing the country towards a green economy and to examine proactive strategies to enhance the efficiency of state power use. This study employs a mixed-methods research approach, including quantitative research involving the construction of a model, SEM-LCM-VECM, to assess the above efficiency. Additionally, the findings from quantitative research are integrated into qualitative research to formulate proactive strategies for exercising state power to foster sustainable development. The findings indicate that the use of state power for the development of a green economy, in accordance with the 20-Year National Strategic Plan and various development strategies of Thailand, has proven to be inefficient. This inefficiency stems from continuous growth in the economic and social sectors, while the environmental sector has consistently deteriorated. The most significant contributing factor directly impacting the environment is the economic sector, followed by the social sector. Moreover, Thailand's adaptability towards sustainability has been notably slow and falls below the established standards. If the government continues to use state power and pursue policies in a manner similar to the past, it is likely to have severe adverse consequences for the environment. This is due to the fact that reactive measures, including civil measures, administrative measures, and criminal measures, cannot effectively facilitate the development of a green economy. Therefore, the guidelines for addressing and formulating proactive strategies are of paramount importance and highly necessary for achieving sustainability. Research findings suggest that the government must establish reactive measures alongside proactive measures in economic aspects. These measures include 1) taxation and revenue collection; 2) subsidies and tax incentives; 3) financial enforcement incentives; 4) deposit systems and refund mechanisms; and 5) ownership and market creation systems. The study also reveals that countries efficiently implementing these economic measures for sustainability include European nations and Asian countries such as South Korea and Japan. Consequently, Thailand should consider applying the research findings to appropriately and efficiently shape the use of state power before the nation causes further irreparable damage. It is imperative that these proactive measures are pursued diligently and continuously to promote green economy policies and ensure sustainability in both the present and future.

Charging infrastructure for electric vehicles in New Zealand

The uptake of electric vehicles (EV) is closely interlinked with the availability of charging infrastructure. Fast charging stations (FCS) can facilitate the uptake of EV, but their installation requires significant investments affecting their profitability. An optimal determination of charging locations and capacities based on associated costs can help to provide infrastructure efficiently. As initial FCS affect installations and costs in later years, a strategic infrastructure development plan over multiple years is required to expand the infrastructure to satisfy the charging demand of a growing EV fleet, while pursuing the goal of minimal costs. Based on former work, a model for the investment-optimal allocation and sizing of FCS over multiple years (including costs for grid connection) is developed. For the first time, a multi-periodic capacitated Arc-Cover Path-Cover formulation with an investment-optimal objective is proposed and applied to New Zealand. The results are analysed with respect to the locations and sizes of FCS, the impact on the coverage of traffic flows, and the related trends over time. They indicate that FCS are to be located along highly trafficked corridors in densely populated regions for being applied profitably. The chosen station locations have below-average installation costs and are capable of covering high shares of EV traffic on inter-regional and highly frequented routes.

Thai Preschoolers' movement behaviors outside kindergarten: prevalence of meeting individual and integrated movement guidelines.

This study aimed to investigate movement behaviors of Thai preschoolers (aged 3-6 years) occurring outside kindergarten in urban areas across Thailand. Surveillance of digital Media in eArLy chiLdhood Questionnaire® was used to collect data from 1051 parents recruited from 12 schools. Descriptive statistics and logistic regressions were applied for data analysis. Thai preschoolers engaged in physical activity (PA), sedentary screen time, and sleep on weekends significantly more than weekdays with no significant sex differences. Preschoolers met the sleep guidelines the most (62.3%), followed by PA guidelines (48.0%), and screen time (ST) guidelines the least (44.1%). Only 14.6% met the integrated movement guidelines, and 11% met none of the guidelines. Age was positively associated with meeting the PA guidelines, and negatively associated with meeting the sleep and integrated movement guidelines. The number of digital devices at home and geographical region influenced preschoolers in meeting the PA and ST guidelines. Thai preschoolers' time spent on all forms of activities outside kindergarten was significantly more on weekends than weekdays with no sex disparity. The prevalence of meeting the integrated movement guidelines was low, and needs to be addressed through comprehensive programs including all forms of activities concurrently. Thai preschoolers engaged in physical activity (PA), screen time (ST), and sleep on weekends significantly more than weekdays with no significant sex differences. Only 14.6% of preschoolers met the integrated movement guidelines. Age had a significant relationship with meeting the PA, sleep, and integrated movement guidelines. Meeting the PA and ST guidelines in preschoolers was positively associated with the number of digital devices at home. Despite some limitations, this study presented preschoolers' time engaged in the three movement behaviors concurrently, and provided important inputs for development of the national strategic plan to promote PA among Thai children and youth.

Strategic Planning for Development of Micro Enterprises at the Department of Trade, Industry, Cooperatives, and Small and Medium Enterprises, Soppeng Regency

MSMEs are businesses with a micro, small to medium production scale that can be owned by individuals or in the form of business entities of a certain type. In Indonesia, MSMEs are currently being worked on and continue to grow from year to year. This study aims to examine the strategic planning of micro-enterprise development in the Department of Trade, Industry, Cooperatives and Small and Medium Enterprises, Soppeng Regency. This type of research is descriptive qualitative. Data collection techniques were carried out by observation, interviews, and documentation. The data analysis technique used consists of data reduction, data display, and conclusion drawing. The results of the study show that Environmental Scanning (Environmental Analysis), in Soppeng Regency has abundant Natural Resources (SDA) which can be utilized by micro-entrepreneurs as a source of income by processing them into products that have sales value. Strategy formulation (Strategy Formulation), a strategic plan made by the PPK and UKM Office in accordance with the 2nd mission of the Regional Head, namely strengthening the realization of community welfare. Pay more attention to micro business actors so that they can prosper from the business they are involved in and develop. Strategy implementation (Implementation Strategy), the implementation of programs is inseparable from what has been stated in the strategic plan (renstra), but in implementing the programs researchers value it is still not optimal because of the lack of awareness of micro-entrepreneurs to register their business as fostered by the PPK Service and UKM. Evaluation and control (evaluation and supervision), evaluation of activities is carried out quarterly but for evaluation and supervision of micro business actors directly to the field the schedule is uncertain, this is due to the lack of funds to go directly to the field. Factors supporting the success of strategic planning are supported by the awareness of micro-entrepreneurs to register their businesses and complete all forms of licensing according to the type of business. The inhibiting factors for miscommunication between micro-entrepreneurs and the PPK and UKM Offices are that micro-business actors sometimes delay registering their businesses because they think that the management will be complicated and convoluted.
 Keywords: strategic planning, micro enterprises, department of trade, industry, cooperatives and small and medium enterprises

Information systems in support of the mechanism of strategic planning of enterprise development

The article is devoted to consideration of the issue of technologies and information systems in support of the strategic planning mechanism of enterprise development. The work reveals the essence of the concept of «strategic planning» and considers its importance for the functioning of the enterprise. The principles of strategic planning, functions, elements and stages are characterized. The significance of technologies in the strategic planning of enterprise development is defined. The functionality of «ViAL+» as a strategic planning computer program is considered. The place of information systems in the strategic planning of the enterprise's development is analyzed. The purpose of ERP, BPR, CRM systems in enterprise strategy planning is revealed. The programs «Marketing Analytic» and «Sales Expert» are singled out as information systems that have a positive effect on the functioning of the enterprise. The relevance of the conducted research is directly because every enterprise needs sustainable development. If the enterprise has a significant number of departments and production tasks, then its activities must be normalized according to certain plans. In particular, planning allows you to determine how many resources are needed for this or that activity, how many personnel need to be involved, which partners should be cooperated with, which sales channels should be used, and which product promotion channels should be used. Having a plan allows you to determine how much profit you can get from the activity and what expenses you need to anticipate. It is worth noting that strategic planning also allows you to determine the steps that need to be taken for the company to take a certain position in the market. So, if the enterprise cannot optimally calculate its resources and production capacity, it will be difficult for it to establish effective work and communication with partners. Accordingly, such an enterprise will not be able to assess its real place in the market of certain services. This will lead to the fact that such an institution will not be able to become a leader in a certain field. Therefore, it can be argued that strategic planning has an important role in the activity of the enterprise. However, in our time, when the effectiveness of the institution's work is determined by its technologies, the use of innovations and information systems is a significant way to improve the place of the institution in the market.

Destination Image of Boracay Island and Tourist Satisfaction: Bases for Strategic Tourism Development Plan Enhancement

This study aimed to establish tourists’ destination image of Boracay Island and their tourist satisfaction levels to provide bases for crafting enhancements in the existing Strategic Tourism Development Plan. Using the descriptive-correlational design, the researcher developed a questionnaire modeled after the work of Tran (2015) and surveyed conveniently 385, observing the proportional allocation sampling technique. The study found that respondents have a high destination image regarding attributes and offers. Likewise, they also admitted that they were very satisfied with their tourist experience on Boracay Island. The study also found significant relationships between tourist satisfaction and destination image regarding attributes and offers. The study's findings were used as a springboard for offering enhancements to the Strategic Tourism Development Plan. The study's findings and output are recommended for utilization, adoption, and dissemination.

ОСОБЛИВОСТІ ФУНКЦІОНАЛЬНО-ІНСТИТУЦІЙНОЇ АРХІТЕКТУРИ СТРАТЕГІЧНОГО ПЛАНУВАННЯ ПРОМИСЛОВОГО РОЗВИТКУ

The article examines the essence of the institutional and functional architecture of industrial development strategic planning, which is an ordered system of relations between various institutions in course of designing the industrial strategy. The goal of the article is to identify the features of the functional and institutional architecture of strategic planning and to determine their impact on strategic decision-making processes in the field of industrial development. The main modules of strategic planning architecture are singled out. In particular, they include responsibility centers (which can be the Ministry of Economy of Ukraine or the Ministry of Strategic Industries of Ukraine) and stakeholders, as well as their roles and functions, legislation, and flows of information and analytical data. It was revealed that there are six main functions organizations perform during the strategic planning: framework goals of higher level; strategic goal setting; analysis of environment; strategic alternatives assessment; distinction of steering and planning functions; relationship between planning and budgeting. While the government has its own vision of strategic goals which depends on the political and technical performance of the responsible institution, it is important to engage various government and non-government institutions and business in strategic planning industry development. This idea was also supported within the models of strategic decision making – the model of strategic choice oriented on internal institutional capabilities and external control model which argues the external determinants highly contribute to the variation of the strategic alternatives assessment should be combined. In Ukraine main stakeholders can be represented by business associations and trade unions, R&D institutions and universities, think tanks and civil society organizations. Organizations providing statistical and analytical information also play an important role. There were determined several ways of stakeholders’ involvement in strategic planning of industry development – through participation in working group, through public discussion and through public inquiries preparing experts assessments. Ensuring transparency and efficiency of inter-institutional interaction, trust and support from key stakeholders is also an important component for stimulating systemic change. As a result of these findings the model of functional and institutional architecture of strategic planning of industrial development was elaborated in the study.

Стратегическое планирование как инструмент обеспечения технологического суверенитета

The article substantiates the objective need to intensify the use of strategic planning tools in the practice of public governance for the creation of a new competitive development model aimed at ensuring technological sovereignty in the conditions of external restrictions. Particular emphasis is placed on considering the process of goal setting in the scientific and technological sphere and its linkage with the general tasks of development of the real sector of the economy. In this regard, program and regulatory documents in force in the field of scientific and technological development are analyzed, of current program and regulatory documents in the field of scientific and technological development is carried out, their inconsistencies and problematic (bottleneck) areas are identified, and on this basis, measures are proposed to improve the process of strategic planning of scientific and technological development and its transfer to a systematic basis.

Quantitative assessment of sustainability level of industrial enterprises

In order for industrial enterprises to achieve sustainable development goals and develop appropriate strategies, it is necessary to determine the quantitative measurability of sustainability, which is the purpose of the paper. On the basis of the previously developed methodology of economic analysis of technological renewal of production, the method of ballistic assessment is proposed to measure the level of sustainability of technological development of industrial enterprises. This allows us to assess the level of sustainability or unsustainability of any industrial enterprises in any retrospective period of time and compare them with each other and determine the target levels of sustainability in the process of strategic planning and management of production development. The proposed method of assessing the level of sustainability has been tested on the reporting data of twelve Russian machine-building enterprises operating in four industries: aviation, automotive, railway, and shipbuilding. In order to increase the level of sustainability in the future, all industrial enterprises need to increase the growth rate of the coefficient of production technology level, but at the same time it is necessary to take into account the wave-like nature of the growth of its absolute values, which at the micro level confirms the theory of “long” waves by N.D. Kondratiev and the concept of change of technological modes by S.Y. Glazyev.

СОЦИОЛОГИЧЕСКОЕ ИССЛЕДОВАНИЕ КАК ОСНОВА ДЛЯ ФОРМИРОВАНИЯ СТРАТЕГИИ ПРОСТРАНСТВЕННОГО РАЗВИТИЯ СЕЛЬСКИХ ТЕРРИТОРИЙ

The article investigates the theoretical aspects of forming strategies for spatial development of rural areas in the Russian Federation. It notes that contemporary science does not adequately address the sociological factor as one of the main determinants of strategic planning in the context of the country’s rural settlements’ development. Meanwhile, the author substantiates the theoretical and practical significance of public opinion in the development of projects and plans for the spatial development of Russian villages. The influence of the current regulatory legal framework on spatial development on the possibility of civic activity by rural residents in matters of development and modernization of their territories is critically assessed. Based on the analysis of foreign experience in strategic planning of spatial development, the conclusion is made about the necessity of conducting scientific and legal work to develop techniques for collecting and analyzing population opinions, as well as a legal mechanism for incorporating this tool into the strategic planning process in the Russian Federation. An attempt is made to formulate the necessary legislative amendments, and a standardized algorithm for forming spatial development strategies for rural territories is proposed, considering the objective necessity of including sociological interaction tools with the population. It has been concluded that sufficient sociological support for spatial development projects in rural areas can significantly impact the regional economy by accurately allocating resources when planning spatial development activities for villages, identifying problems and needs of specific territories and their residents, stimulating local economic growth through projects designed considering the specifics of rural areas, their strengths, and unique features, improving the quality of life of the population by increasing the necessary infrastructure and access to essential services, reducing migration from rural areas by enhancing the quality of life and providing employment, forming an adaptive mechanism of interaction with the population, and creating sustainable models of spatial development for rural areas.

Smart specialization of regions as a basis for sustainable development of the Russian Federation

The article is devoted to the implementation of the concept of "smart specialization" of regions for the purposes of sustainable development of the Russian Federation. The purpose of the study is to justify making adjustments to the issues of strategic planning and territorial management at the federal level for the effective implementation of the principles of smart specialization in the regions. The current macroeconomic conditions prevailing in Russia have led to the formation of a strategic course of socio-economic development of the state in the public administration system, which is based on diversified specialization and sustainable development of the subjects of the Russian Federation. This article offers recommendations on the formation of the concept of smart specialization of the subjects of the Russian Federation at the strategic level. The subject of the research is the concept of smart specialization for sustainable development and the possibility of its reflection in the strategic documents of the Russian Federation. The relevance of the research topic is beyond doubt, since the issues of sustainable development of the subjects of the Russian Federation are still topical. The present study is based on the dialectical method of cognition, which includes such methods as comparative, institutional analysis, synthesis, induction, deduction. This methodology provided an opportunity to study this problem through the prism of theoretical and practical aspects. It was concluded that "smart specialization" will make it possible to most effectively identify and implement the vector of regional development, select specific measures that are most effective for each of the subjects of the Russian Federation. One of the important tasks when using this approach is to minimize competition between regions, implement the transition from competition for investment and business to joint development of value chains by regions and strengthen interactions between enterprises. The necessity of developing and implementing institutional and methodological foundations for detailing and updating the most economically promising specializations of the regions was justified. The results of this study, the conclusions drawn and the formulated proposals can be used to improve the strategic foundations of territorial management with a view to their sustainable development. The scientific novelty of the research lies in the proposal to make changes to the fundamentals of strategic planning for the territorial development of the regions of the Russian Federation, which will contribute to the implementation of the principles of smart specialization in practice.

Методологія досліджень логістичних процесів у регіоні

In the conditions of conducting business, which are constantly changing, there is a need to adapt existing and create new mechanisms in logistics. The creation of large-scale logistics complexes requires the organization and implementation of various calculation and research preparatory works, part of which are marketing and logistics studies. The work substantiates the need to create a program of logistics research, which would include the order of their conduct, tools, methods of processing and analysis of marketing and logistics information. The basic factors that affect the effectiveness of the region's development are highlighted, including, in addition to the possession of natural resources, territorial, administrative, economic, institutional, organizational and demographic factors. The study of the field of logistics management is defined as a consistent organized process of segmentation of logistics flows according to the priority features of the study of factors that affect the efficiency of logistics in the region. The proposed classification of logistics management processes of the region by types of functional logistics flows and logistics operations. An algorithm for researching logistics processes in the region has been developed. It is clear from the algorithm that the central place in the study of the efficiency of flow processes is occupied by the definition and study of its parameters: the level of customer service; the amount of stocks of material values; the level of logistics costs, including transport costs; the level of administrative costs for logistics. The possibility of managing the efficiency of logistics processes within the strategic planning of the territory development is considered. At the same time, the flow is presented as a managed subsystem in the control system, which should be implemented in the space of four variables: temporal, spatial, quantitative and qualitative. An efficiency index is proposed, which determines the evaluation of the parameters of the efficiency of the implementation of the logistics strategy and with the help of which inconsistencies in the activity of the logistics subsystems of the region can be detected.

Development of a strategic business plan and project management for sustainable development of the enterprise

Development of a strategic business plan and project management for sustainable development of the enterprise

The role of sales planning in the management system of a construction and manufacturing enterprise

The successful operation of construction and manufacturing companies requires the implementation of such a management function as sales planning, which allows, through certain mechanisms of goal setting and careful monitoring of their implementation, to achieve the desired development results for both individual organisations and the country's economy. The problem of improving the efficiency of planning the proper operation of construction enterprises is especially important for developing countries, which undoubtedly include Ukraine. Therefore, in order to improve their performance, our enterprises need to learn how to improve the work planning system, improve strategic and tactical development planning, and learn how to objectively assess the implementation of the measures taken. This paper develops a methodology for planning sales at a construction and manufacturing enterprise. Priority is given to identifying and thoroughly analysing the main indicators that affect the achievement of improvement of the sales planning system for an objective assessment. In the framework of this research, some selective target standards of the organisation's development were analysed in order to obtain all the necessary data for improving the overall development strategy of the enterprise. An active sales strategy was developed, which included certain changes in the structure and operation of the sales department, the introduction of the latest developments and the setting of certain tasks for the organisation's employees. The planned and actual expenses of the sales department were optimised. Particular attention is paid to motivating the work of commercial employees, which should combine the most effective methods of moral and material incentives. The article presents planned indicators of annual distribution of sales by managers, based on the analysis of sales of previous years and the specifics of the construction market. The indicator of total expenses of the sales department in relation to the planned indicator was introduced to enable a thorough control of performance results. The results of the presented study can be used to establish a sales planning system at construction and manufacturing enterprises.