Information systems in support of the mechanism of strategic planning of enterprise development

Abstract

The article is devoted to consideration of the issue of technologies and information systems in support of the strategic planning mechanism of enterprise development. The work reveals the essence of the concept of «strategic planning» and considers its importance for the functioning of the enterprise. The principles of strategic planning, functions, elements and stages are characterized. The significance of technologies in the strategic planning of enterprise development is defined. The functionality of «ViAL+» as a strategic planning computer program is considered. The place of information systems in the strategic planning of the enterprise's development is analyzed. The purpose of ERP, BPR, CRM systems in enterprise strategy planning is revealed. The programs «Marketing Analytic» and «Sales Expert» are singled out as information systems that have a positive effect on the functioning of the enterprise. The relevance of the conducted research is directly because every enterprise needs sustainable development. If the enterprise has a significant number of departments and production tasks, then its activities must be normalized according to certain plans. In particular, planning allows you to determine how many resources are needed for this or that activity, how many personnel need to be involved, which partners should be cooperated with, which sales channels should be used, and which product promotion channels should be used. Having a plan allows you to determine how much profit you can get from the activity and what expenses you need to anticipate. It is worth noting that strategic planning also allows you to determine the steps that need to be taken for the company to take a certain position in the market. So, if the enterprise cannot optimally calculate its resources and production capacity, it will be difficult for it to establish effective work and communication with partners. Accordingly, such an enterprise will not be able to assess its real place in the market of certain services. This will lead to the fact that such an institution will not be able to become a leader in a certain field. Therefore, it can be argued that strategic planning has an important role in the activity of the enterprise. However, in our time, when the effectiveness of the institution's work is determined by its technologies, the use of innovations and information systems is a significant way to improve the place of the institution in the market.