Abstract
In the conditions of dynamic development of the environment it is expedient to pay special attention at the enterprises to strategic management which basis is strategic planning as it will allow the enterprises to consider all system of factors both external and internal environment influencing enterprise activity, and identify the most effective ways to achieve these long-term goals. The authors consider the definitions of "strategy", "enterprise development" and "strategic planning of enterprise development"; basic principles of management that should be used to increase the efficiency of innovation. Features of innovation strategies, and also advantages of strategic planning of development of the enterprises are considered. The purpose of the study is to generalize the theoretical approaches to the definition of "strategy", "enterprise development" and "strategic planning of enterprise development", as well as the analysis of the features of the implementation of strategic management in the enterprise. This goal necessitated the solution of the following tasks: to generalize theoretical approaches to the concept of "strategy", "enterprise development" and "strategic planning of enterprise development"; analyze the basic principles of management that should be used to increase the effectiveness of innovation; identify the features of innovation strategies, as well as the benefits of strategic planning for enterprise development. Scientific novelty is to improve the definition of strategic planning of enterprise development, which, in contrast to the known, comprehensively takes into account the need to comply with the components of enterprise development to ensure the desired changes and components of the innovation process; and, in contrast to the known, allows you to identify individual steps in the strategic planning of enterprise development, taking into account the stages of the life cycle in which it is. The practical significance of the results is that this definition of strategic planning of enterprise development will allow to analyze in detail the scheme of stages of the process of strategic planning of enterprise development to assess the risks of innovation at each stage depending on the life cycle of the enterprise and its development. efficient use of resources and capabilities of a particular enterprise, make effective management decisions and achieve long-term goals, as well as consider the process of strategic planning in the enterprise as a sequence of possible innovative projects to ensure enterprise development in the strategic perspective.
Highlights
In the conditions of dynamic development of the environment it is expedient to pay special attention at the enterprises to strategic management which basis is strategic planning as it will allow the enterprises to consider all system of factors both external and internal environment influencing enterprise activity, and identify the most effective ways to achieve these long term goals
The authors consider the definitions of "strategy", "enterprise development" and "strategic planning of enterprise development"; basic principles of management that should be used to increase the efficiency of innovation
The purpose of the study is to generalize the theoretical approaches to the definition of "strategy", "enterprise development" and "strategic planning of enterprise development", as well as the analysis of the features of the implementation of strategic management in the enterprise
Summary
In the conditions of dynamic development of the environment it is expedient to pay special attention at the enterprises to strategic management which basis is strategic planning as it will allow the enterprises to consider all system of factors both external and internal environment influencing enterprise activity, and identify the most effective ways to achieve these long term goals. Efficient use of resources and capabilities of a particular enterprise, make effective management decisions and achieve long term goals, as well as consider the process of strategic planning in the enterprise as a sequence of possible innovative projects to ensure enterprise development in the strategic perspective. Поставлена мета зумовила необхідність розв'язання та ких завдань: узагальнити теоретичні підходи щодо поняття "стратегія", "розвиток підприємства" та "стратегі чне планування розвитку підприємства"; проаналізувати основні принципи менеджменту, які варто викорис товувати для підвищення ефективності впровадження інновацій; визначити особливості інноваційних стра тегій, а також переваги стратегічного планування розвитку підприємств. Definition 3 strategy is a set of rules for decisions that guide the organization in its activities. a detailed comprehensive plan designed to ensure the mission of the organization and the achievement of its goals enterprise management plan aimed at strengthening its position, meeting consumer needs and achieving goals offensive or defensive actions aimed at creating a stable position in the industry, in order to successfully overcome the five factors of competition and, to ensure maximum return on investment of the firm program, plan, general course of the subject of management to achieve its strategic goals long-term course of development of the firm, a way of achievement of the purposes which it defines for itself, being guided by own considerations within the limits of the policy established and revised set of activities (goals and ways to achieve it) to ensure a renewable distinctiveness and profitability business concept of the organization for a certain strategic perspective, which is presented in the form of a long-term program of action that can implement this concept and provide the organization with competitive advantages in achieving goals. a combination of planned actions and speed of decisions regarding adaptation to new achievements and new disposition in the field of competition. irection, trajectory, method of development of the company, aimed at achieving its goals. establishing an ideal analytical goal, to achieve which the components are identified: market opportunities of the enterprise, its general competence and resources, own values and aspirations, confirmation of the company's obligations to society and its members. the process of defining and (establishing) communication, the organization with its environment, which consists in the implementation of selected goals and in attempts to achieve the desired state of relations with the environment through the allocation of resources, which allows effective and efficient action of the organization and its units management process in order to carry out the mission of the organization by managing the interaction of the organization with its environment
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