Strategic Orientation Research Articles

The Effect of Strategic Orientation Through Social Capital on the Performance of the Republic of Indonesia Public Employee Cooperative (KPRI) Tulungagung Regency

Strategic orientation refers to how organizations should interact with customers, competitors, technology, and other external factors to make optimal strategic choices. Research using four orientations simultaneously is still rarely done and given the importance of social capital in social enterprises, this study will analyze the effect of social capital as an intervening variable on the performance of KPRI. Based on this, this study aims to determine the effect of strategic orientation on KPRI performance with social capital as an intervening variable. The research method uses quantitative methods with path analysis and data analysis using the PLS Smart application. The results of the study resulted in the following findings; Entrepreneurial orientation. Market orientation Technology orientation has no effect, learning orientation has no effect on KPRI performance. Social capital has a significant influence on the performance of KPRI in Tulungagung Regency. Social capital is proven as an intervening variable affecting entrepreneurial orientation, market orientation, technology orientation, learning orientation on KPRI performance. KPRI management is more risk averse to maintain financial balance so that the social mission of the cooperative is maintained. The majority of KPRI's business is savings and loans, KPRI members to meet urgent financial needs prefer to borrow from KPRI. The use of technology and learning orientation is still limited due to constraints on KPRI's resources. Improving cooperative performance can be done by the management by strengthening social capital in KPRI.

THE IMPACT OF TAJDID INSPIRATIONAL LEADERSHIP ON HUMAN RESOURCE PERFORMANCE

Purpose: This research aims to investigate Tajdid Inspirational Leadership, a new contextual model that can be applied to develop research topics related to the role of learningorganizations and performance. Design/Methodology/Approach: This research uses causality research to show the direction of the relationship between the dependent variable and independent variable, as well as quantitative methods to assess the strength of the relationship. Findings: Research findings to improve tajdid Inspirational Leadership are built on Exploitation learning which includes indicators such as knowledge development, efficiency, competition, and strategic orientation, as well as Exploratory learning which includes indicators such as adding new knowledge, new technology, and partnerships. Inspirational tajdid Leadership has a significant and positive impact. Originality/Significance: explores a new conceptual model that can fill the research gap between the role of organizational learning and performance centered on the concept of tajdid Inspirational Leadership. Research Limitations/Implications: Limitations of a leadership perspective in human resource performance. This research provides empirical evidence only from private universities

The competitiveness of Romagna wineries. An exploratory analysis of the impact of different strategic approaches on business performance

This paper proposes an exploratory study of the competitiveness of Romagna wineries. A double approach has been adopted to analyse it, as both Porter’s Theory of Competitive Advantage and Barney’s Resource-based Theory have been considered. The final purposes are to uncover which categories of resources and capabilities are related to firm performance and to investigate the main strategic orientations of the most successful Romagna wineries. To conduct the research, an online questionnaire was sent to 115 wineries located in the Romagna territory, achieving a response rate of about 24.35%. According to the preliminary results, it has been found that the most successful wineries in this area do not follow a cost leadership strategy, while they perform a differentiation strategy. These firms put a lot of effort into building a reputation in the market. On the other hand, managerial and technological capabilities seem to be not positively related to firm performance, while marketing capabilities exert a stronger impact. This study would give an input to the strategic and managerial studies in the wine business sector, and adopt an innovative theoretical approach in the analysis of competitive advantage. Moreover, this work focuses on the Romagna territory, fulfilling the need for research that considers the local wine industry and its competitiveness, to open the way to further studies.

Напрямки удосконалення взаємодії органів місцевого самоврядування з інститутами громадянського суспільства публічної влади в умовах війни в Україні

The need to establish effective interaction between civil society institutions and state authorities became urgent in martial law conditions. The article analyzes the main problems in interacting with local self-government and executive power bodies with the region’s public. The main directions for improving dialogue at the regional level to establish partnership relations in local self-government bodies and executive power bodies with the public have been determined. The work determined that recognizing the relationship between law and justice is part of the European legal tradition. A fundamental element of civil society is its independent, self-governing institutions, which, interacting with state institutions, perform an essential legitimating function within and in interaction with state institutions. It has been argued that civil society organizations guarantee the inviolability of citizens’ rights, give citizens confidence in their strength, and support citizens and government agencies that can stand up to the enemy. They act in their way and turn on a self-governing basis within the limits of the Constitution and laws of Ukraine. Especially relevant is civil society’s role in the period of full-scale war in Ukraine. In such a difficult period of our independence, every Ukrainian took an active part in public life, joining the joint victory over the enemy. The activity becomes an essential support for foreign volunteers. That is why the role of civil society is invaluable. In the context of determining effective mechanisms of formation and maintaining an appropriate level of security environment is emphasized the implementation of analytical activities to determine the strategic orientations of foreign and internal policy of the state, timely detection of military threats, including potential, raising the standard of living of the population and the legal culture of society. One of the priority tasks of the interaction of the mentioned subjects is the formation and implementation of compatible measures to maintain national security by forming an appropriate level of security environment in the state and effective implementation of law enforcement activities. Keywords: civil society institutions, state, public authorities, armed aggression, public organizations.

The Importance of Strategic Orientation Dimensions in the Iraqi National Security Service: An Analytical Study

The current research aims to identify the level of strategic orientation and its dimensions (vision, mission, goals, and values) in the Iraqi National Security Service (INSS). The researchers followed the descriptive analytical approach as one of the forms of analysis and organized scientific interpretation to describe a specific phenomenon or problem, adopting the form questionnaire being the main source in collecting data and preparing for this. Based on the program of the Statistical Package of Social Sciences (SPSS 26) to analyze the data and come up with the final research results to identify the opinions of the intended sample on the subject of research, and the questionnaire of (20) paragraphs included the search variable, and was distributed to 118 forms were recovered from which 115 forms were selected for statistical analysis since 3 forms are not valid for analysis, approved statistical programs (arithmetic averages, standard deviation, coefficient of differences, and relative importance). The most noticeable result is that the existence of values of Public Administration in the INSS apparatus emphasizes professionalism and integrity at work where all employees must adhere to the principles of ethics and their obligations as well as professional ethics.
 
 Paper type: Research paper

THEORETICAL BASIS OF RELATIONSHIP MARKETING OF UKRAINIAN HIGHER EDUCATION INSTITUTIONS

The main purpose of the article is to provide a thorough theoretical consideration of the concept of relationship marketing management of higher education institutions in modern conditions. The authors aim to define the theoretical foundations of this concept by analysing different approaches to its definition by different scholars, and to highlight the prerequisites for the formation of the concept of relationship marketing management in higher education institutions. In the article the authors consider in detail the nature and theoretical foundations of relationship marketing in Ukrainian universities. The paper highlights the prerequisites for the formation of the concept of relationship marketing management in Ukrainian higher education institutions. Particular attention is paid to the context of relationship marketing management in the context of the crisis in Ukraine due to the COVID-19 pandemic and the military conflict. The publication explores how these challenges affect the implementation of the relationship marketing management concept and considers key management strategies in this context. The article pays special attention to the study of the impact of digital transformations on the management of relationship marketing in Ukrainian universities. The authors analyse how the introduction of digital technologies creates new opportunities and challenges for relationship marketing management in higher education, especially in times of crisis. Based on this analysis, the authors propose an improved definition of the term "relationship marketing management of a higher education institution". They see it as a continuous process aimed at creating and sustaining value for all participants in this interaction. This improved definition takes into account the strategic orientation of relationship marketing management, which recognises the important role of universities in society. Furthermore, the article discusses the key actions required for the successful implementation of relationship marketing management in universities. The research proposes a classification of participants in the interaction of universities in the process of managing relationship marketing, distinguishing the categories of responsible actors, business partners, observers and regulators. This classification helps structure the university's interaction with various stakeholders and define their role in the context of relationship marketing management.

The Impact of Strategic Orientations on Supply Chain Flexibility at Munir Sukhtian Group Company

The Impact of Strategic Orientations on Supply Chain Flexibility at Munir Sukhtian Group Company

Selection of corporate strategic and operational decisions based on the strategic orientation of informatization: an experimental study

Abstract This paper firstly divides the enterprise informatization strategy into three objectives, namely cost (C), time (T) and performance (P), so as to form a triangle with mutual constraints and equilibrium. Secondly, based on demand effect curve fitting, establish the product sales revenue effect function to find the product price that maximizes sales revenue. And under the cumulative effect of the multi-period business decision-making scheme, the traditional Markov process model is improved to form a multi-period business decision-making optimization method based on the Markov process. Finally, using Enterprise A as a study case in the horizontal expansion stage, simulation and sensitivity analysis of the enterprise’s business decision-making scheme are performed. The results show that in the 8-year operation cycle, as the target profit margin increases from 0.05 to 0.20, the cumulative profit level decreases from 11.43 to 8.38. Enterprises can select the scheme that obtains the optimal comprehensive ability in one aspect according to their own internal and external environments as the final implementation scheme.

Strategic Financial Management: Exploring the Interplay between Strategic Orientation and Financial Decision-Making in Corporate Settings

This research aims to enhance comprehension of the relationship between decision-making styles and management and organisational success techniques. The intellectual and practical aspects of the strategic approach to organisational success are first highlighted in this work. Then, this study strengthens the conclusions of previous research on strategic enablers by clarifying the effort required in making decisions to strengthen the managerial structure, particularly the apparent and sensible decision-making styles that little the relationship between the planning process and corporate performance. In conclusion, this study suggests a methodology for evaluating the relationship between business performance and managerial strategy.

Play of Legalese in Witness Examination: A Forensic Perspective on Courtroom Discourse

Courtroom discourse constitutes an integral component of dispensation of justice. This paper explores courtroom discourse in relation questions and responses on the witness stand during the proceedings of criminal cases in the courts of Islamabad, Pakistan. The discourse under study comprises examination-in-chief and cross-examination. The study attempts to highlight the strategic orientation of the courtroom discourse and, for the purpose, has collected and qualitatively analyzed three-tier data: transcripts of the recorded testimony from the District Courts; observations of courtroom proceedings; and open-ended questionnaires from witnesses, lawyers, and judges. Taking insights from Coulthard, Alison and Wright (2017), the analysis is carried out at three levels, i.e., asymmetrical relations between the interlocutors, distinguished audience, and institutional context. Findings show that language of the counsels restricts responses of the witnesses owing to strategic phrasing of the questions, exercise of control through language, and unfavorable environment of the court. This study may be of assistance in training of witnesses to deal with the situation on the stand, may guide forensic linguists about the intricacies of courtroom discourse, and may help ameliorate the deteriorated condition of the justice system in Pakistan.

Managing open innovation: the roles of strategic orientation and dynamic capabilities, evidence from Ethiopian SMEs

ABSTRACT The focus of this study was to assess empirically the effects of strategic orientation open innovation through dynamic capabilities of small and medium-sized enterprises (SMEs). A cross-sectional field survey quantitative approach was applied to collect primary data from the study area. Based on the empirical data of 321 SMEs operating in the study area, the study employed structural equation modelling (SEM) to analyze the data and research hypotheses in the proposed structural regression model. The SEM analysis found that open innovation is associated with small and medium enterprises’ higher-level strategic orientation. Finally, the results indicated that dynamic capabilities mediated the path between strategic orientation and open innovation. Moreover, the study indicated that strategic orientation creates value through the dynamic capabilities of the SMEs. Hence, the ability to sense, seize, and transform external ideas, knowledge, and information along with internal resources is vital to small and medium-sized enterprises success.

Relational Marketing and Customer Satisfaction: A Systematic Literature Review

Relationship marketing reflects a business philosophy and strategic orientation that allows companies to focus on satisfying the needs of current customers to retain them rather than acquiring new ones. This investigation analyzes how the relationship between relationship marketing and customer satisfaction is processed. In this sense, a systematic review of the bibliometric literature was carried out based on 61 scientific articles published in the Scopus™ database. The literature review reveals that relationship marketing influences customer satisfaction in several ways. It is concluded that personalizing the service and the product is fundamental in building long-lasting and successful relationships and increasing customer satisfaction. In addition, relationship marketing builds trust and commitment, resulting in higher customer satisfaction and willingness to participate in mutually beneficial relationships. Finally, we classify future research agendas into three broad categories: the impact of emerging technologies on customer satisfaction; the role of personalization and customization in relationship marketing and its impact on customer satisfaction; and the relationship between sustainability, ethical practices, and customer satisfaction.

Measurement Digital Transformation Capability on Operational Performance (Case Study: Bank BJB)

With the changes in market environments and the development of digital technology, the banking industry urgently needs to develop the capability to adapt to profound changes in strategy and business processes. This study constructed the dimensions of a digital transformation capability that contains threehub factors (sensing, organizing, and restructuring) under the dynamic capability theory. This study collected 100 sets of company data through a survey and investigated the relationships of a company’s strategy orientation, digital transformation capability, and operational performance by using SPSS and SmartPLS. The results show that strategic orientation (Customer Orientation and Technology Orientation) has a positive impact on a digital transformation capability and that digital transformation capability has a positive impact on operational performance. In addition, the digital transformation capability plays a mediating role between strategic orientation and operational performance. Doubtlessly, the company needs, to focus on building their own digital transformation capabilities (Sensing, Organizi,ng and restructuring) to create new business value. A digital transformation capability will encourage company to integrate their business processes and routines through digital technology to achieve a competitive advantage.

Addressing the loss of exploratory innovation: the roles of organizational foresight and strategic orientation

PurposeThis study aims to explore how to overcome and address the loss of exploratory innovation, thereby achieving greater success in exploratory innovation. This phenomenon of loss occurs when enterprises decrease their investment in and engagement with exploratory innovation, ultimately leading to an insufficient amount of such innovation efforts. Drawing on dynamic capabilities, this study investigates the relationship between organizational foresight and exploratory innovation and examines the moderating role of breakthrough orientation/financial orientation.Design/methodology/approachThis study used survey data collected from 296 Chinese high-tech companies in multiple industries and sectors.FindingsThe evidence produced by this study reveals that three elements of organizational foresight (i.e. environmental scanning capabilities, strategic selection capabilities and integrating capabilities) positively influence exploratory innovation. Furthermore, this positive effect is strengthened in the context of a high-breakthrough orientation. Moreover, the relationships among environmental scanning capabilities, strategic selection capabilities and exploratory innovation become weaker as an enterprise’s financial orientation increases, whereas a strong financial orientation does not affect the relationship between integrating capabilities and exploratory innovation.Research limitations/implicationsAmbidexterity is key to successful enterprise innovation. Compared with exploitative innovation, it is by no means easy to engage in exploratory innovation, which is especially important in high-tech companies. While the loss of exploratory innovation has been observed, few empirical studies have explored ways to promote exploratory innovation more effectively. A key research implication of this study pertains to the role of organizational foresight in the improvement of exploratory innovation in the context of high-tech companies.Originality/valueThis paper contributes to the broader literature on exploratory innovation and organizational foresight and provides practical guidance for high-tech companies regarding ways of avoiding the loss of exploratory innovation and becoming more successful at exploratory innovation.

Girl-boy differences in perceptions of health determinants and cancer: a more systemic view of girls as young as 6 years.

To model and analyze the differences between girls' and boys' conceptions of the determinants of health and cancer, as expressed and perceived by children and adolescents. A multicentric qualitative study was conducted in five schools (ages 6-11 years), four middle schools (ages 11-15 years), and three high schools (ages 15-18 years). A multi-phase protocol (phase 1 uses the e.Photoexpression© and phase 2 uses the Photonarration) enables children and teenagers to express themselves through photography and storytelling. A total of 4,174 qualitative productions were produced by 1,068 children, of which 47% were girls and 53% were boys, all in the ages of 6-18 years. From the results of the productions, it can be noticed that children mentioned and were aware of 30 determinants of health and cancer. The three determinants most mentioned were "Consumption of psychotropic drugs", "Diet", and "Harmful environment". Among these 30 determinants, some were mentioned to a greater or lesser extent by girls and boys. These significant gender differences are present for 20 determinants of health and cancer. These differences evolve with age: (1) In elementary school (ages 6-11), girls gave significantly more importance (p < 0.05) to 11 determinants, while boys attached significantly more importance (p < 0.05) to 2 determinants. (2) In middle school (ages 11-16), girls gave significantly (p < 0.05) more importance to 12 determinants, while boys gave significantly (p < 0.05) more importance to one determinant. (3) In high school (ages 15-18 years), girls gave significantly (p < 0.05) more importance to 13 determinants. There was no significant difference (p < 0.05) in favor of boys for high school students. Girls also have a more systemic view of health determinants than boys. The increase in the number of determinants cited by girls is significant (p = 0.017) between the ages of 6-11 and 15-18 years. This gap widens with age (+1.45 determinants) for girls and (+0.68 determinants) for boys between elementary school and high school. The determinants identified as predominantly female or male, as well as age-related specificities, constitute a resource for effective preventive action, as close as possible to the needs and particularities of a population. This mapping of people's conceptions could provide a decision-making aid in defining the strategic orientations of prevention policies.

Methodological regulation and analytical- information support of potential management in the context of organizational development an enterprise

Ensuring the effectiveness of organizational changes is associated with the need to take into account risks and design actions to prevent the occurrence of conflict situations and overcome resistance to changes, the reasons for which may be the unnecessarily negative reflexive nature of the company's staff's perception of radical transformations. To assess the radicality of structural changes, it is proposed to use a methodical approach to positioning relevant projects in the space formed by integral assessments of the impact of the results of the implementation of such transformations on the organizational level of management, the level of the organization of the production process, and the level of the organization of personnel management. For the proposed scale for assessing the radicality of structural transformation projects, recommendations have been developed for the purposeful use of tools for countering resistance to organizational changes on the example of enterprises implementing construction projects.&#x0D; The main research hypothesis consists in the assumption that increasing the level of project management effectiveness depends on the effectiveness of cognitive mechanisms and is associated with the use of modern concepts of information modeling and integrated project implementation.&#x0D; The necessity of using a selective approach to the organization of planning structural changes has been proven, which is proposed to be carried out by selecting the following types of construction of the appropriate planning system: operational, focused mainly on optimizing relations and connections of units; design, which involves making changes in the principles of structural construction of the enterprise (in the range of choosing between the options of centralization or decentralization); autonomous, based on the support of strategic orientation and adaptive orientation of structural changes as an element of a constantly operating system of adaptation of the enterprise to changes in economic conditions.

Leadership development through 360-degree multi-rater feedback—An experience sharing of need, approach, roll-out, and the impact

The organizational development (OD) interventions carried out by the assessment center identifying the competencies becomes effective only if the expectation of the stakeholders is met. A 360-degree multipurpose intervention is to assess and develop project director’s leadership capabilities and enable them to execute Mega Infrastructure Projects in India executed by Larsen and Toubro, the leading engineering, procurement and construction (EPC) players of India. Implementing such Mega Projects by maintaining time, cost, safety, and quality parameters require leadership skills of high order. To meet out this requirement implementation partner interacted with few project directors from each business verticals such as nuclear, hydel, metro, defense, special bridges and ports and harbor, to understand the role holders’ challenges and the expectations. L&amp;T Heavy Civil Infrastructure (HCI) Leadership Competency framework was thus drafted looking into the role intensity and specific role-based challenges of the Mega Project Leaders. The questionnaires were designed to cover all dimensions and sub dimensions of 8 competencies, covering 40 behavioral Indicators. the questionnaires were hosted on the online platform to including self, supervisor, direct repartees, peers, customers, and other stakeholders. Validation to the assessment of each dimension and sub-dimensions as qualitative feedback is done with simple average scores and the range. The study found that execution leadership was the highest rated competency followed by customer engagement and talent management. The study also found that strategic orientation and decision making were rated low compared to other competencies, got validated by comments of customers as well. This is quite evident from the feedback that was taken after 9 months of the intervention. The study by using Delphi technique revealed that by providing feedback from all stakeholders supported by systematic coaching, 88% participants showed improvement in the low rated items. The study further proved that with proper feedback and coaching at an individual level with required trust and keeping development as the core agenda and without linking to any other HR processes like appraisal and promotion, majority of the participants took full ownership, interest and worked on their individual competency development showing their learning agility.

Processing and Characterization of UV Irradiated HDPE/POSS Fibers.

High-performance polyethylene fibers, renowned for their superior attributes encompassing a high strength, modulus, and lightness, are conventionally manufactured through the gel spinning method. However, this method is encumbered by several drawbacks, including the requisite application of a separate process to eliminate solvents from the fibers and the utilization of chemicals deleterious to both the environment and human health. Alternatively, the adoption of the melt spinning method presents a cleaner and environmentally friendly approach to attain high-performance fibers. In the present investigation, high-density polyethylene (HDPE) fibers were produced employing the melt spinning method. After the spinning process, strategic orientation procedures were implemented to enhance the crystallinity of the spun fibers. As a concluding step, seeking to elevate the overall performance of the oriented spun HDPE fibers, a cross-linking treatment was applied via UV irradiation. Notably, this study pioneers the incorporation of polyhedral oligomeric silsesquioxane (POSS) hybrid nanoparticles into HDPE during melt spinning, presenting a novel advancement aimed at further enhancing the mechanical properties of oriented HDPE fibers during UV irradiation. For this purpose, two distinct types of POSS, namely octavinyl POSS (OVPOSS) and methacryl POSS (MACPOSS), both having unsaturated double bonds capable of participating in the network structure of oriented HDPE spun during UV cross-linking, were used. The thermal, morphological, and mechanical properties, as well as the crystal structure of samples with and without POSS molecules, were investigated. The mechanical properties of the fibers exhibited higher values in the presence of OVPOSS. The incorporation of OVPOSS and MACPOSS resulted in a noteworthy improvement in the material's tensile strength, exhibiting a marked increase of 12.5 and 70.8%, respectively. This improvement can be attributed to the more homogeneous dispersion of OVPOSS in HDPE, actively participating in the three-dimensional network structure. After orientation and UV irradiation, the tensile strength of HDPE fibers incorporating OVPOSS increased to 293 MPa, accompanied by a concurrent increase in the modulus to 2.8 GPa. The addition of POSS nanoparticles thus yielded a substantial improvement in the overall performance of HDPE fibers.

The Role of Strategic Orientation on the Relationship Between Strategic Management and Organizational Performance in Jordan

The Role of Strategic Orientation on the Relationship Between Strategic Management and Organizational Performance in Jordan

РОЛЬ ГОСУДАРСТВЕННЫХ ОРГАНОВ В ОБЕСПЕЧЕНИИ ЭКОНОМИЧЕСКОЙ БЕЗОПАСНОСТИ

To date, ensuring the economic security of the state is one of the most relevant areas affecting the sustainable development of the country. The role of state bodies plays an important role in the management and control of the economic sphere. There is a need to monitor the current state of economic security of the state and identify areas that require solving existing problems by state bodies. Ensuring the economic security of the Russian Federation should provide for a system of measures that carry a strategic orientation, based on common goals and objectives.