Strategic Market Position Research Articles

Get Simple Box – a contained case

Research methodology The case study used a mixed-method approach, combining qualitative data from interviews with Ross Black and quantitative data from company financials and market reports. The analysis focused on understanding the strategic decisions, operational challenges and market positioning of Get Simple Box. Case overview/synopsis Get Simple Box, led by Ross Black, specializes in versatile portable storage solutions, offering container rentals, sales, modifications and delivery services across seven locations. With a focus on simplicity and essential modifications like windows and AC units, the company has generated over $10m in revenue, primarily from container sales. Using a service-oriented approach, Get Simple Box emphasizes direct local business communication and cost-effective solutions, differentiating itself from competitors. Applying Oliver Gassmann’s Magic Triangle framework, the company targets diverse customers, maintains streamlined operations and provides practical value, positioning itself strongly in the growing market for shipping container solutions. Complexity academic level Undergraduate Business Students in Management, Marketing and Entrepreneurship.

Factors Affecting Profitability of Food and Beverage Industries: A Resource-Based View and Competitiveness Approach

This study examines the determinants of profitability within Indonesia's food and beverage industry, specifically analyzing the role of firm size, liquidity, efficiency, leverage, and market power. Utilizing data from 24 companies listed on the Indonesia Stock Exchange from 2018-2022, the research employs multiple linear regression analysis to investigate these factors' impact on profitability, as indicated by Return On Assets (ROA). Results reveal that firm size, liquidity, efficiency, leverage, and market power collectively influence profitability, with market power emerging as the most significant determinant. While firm size and efficiency are positively associated with profitability, leverage negatively impacts it, and liquidity does not significantly affect it. The study's findings highlight the importance of strategic market positioning, operational efficiency, and prudent financial management in enhancing profitability.

From Rise to Fall: A Study of Nokia's Strategic Partnerships and Market Positioning

In this article, through the rise and fall of Nokia in the mobile phone industry, the strategies and decisions that companies need to pay attention to in different details are analyzed, covering the mid-to-late stage of the mobile phone industry, including major trends, major players and the overall operation of Nokia background. This case study discusses about Nokia's strategic partners, pointing out that Microsoft and Intel failed to cooperate and missed the best time to use Android system. Furthermore, it investigates Nokia's market positioning, initially as a reliable, innovative brand, but later proved that is ineffective in the face of changing consumer expectations and technology evolution. The final part of this article is some suggestions from this experience. Suggestions for Nokia's resurgence include streamlining product portfolio, revisiting market positioning, enhancing supply chain flexibility, optimizing cost structure, embracing technological advancements, and enhancing marketing and branding efforts. This comprehensive review provides valuable insights into the mobile phone industry and the strategic decisions influencing a company's trajectory.

Strategic Decision Analysis To Manage Competitive Advantage For Shopee Indonesia

Shopee Indonesia, a key participant in the dynamic e-commerce landscape, has leveraged the power of innovative digital solutions to reach and serve a diverse customer base. Despite its success, Shopee faces unique challenges and opportunities that influence its strategic decisions and market position, just like any other competitive industry player. Shopee benefits from the rapid development of Indonesia's internet and e-commerce penetration rate as well as increase in Micro, Small, and Medium-Sized Enterprises (MSME) participation across the nation. However, Shopee confronts intense competition from emerging platforms such as Tiktok Shop, particularly in the Fashion and Beauty category. Shopee's extensive coverage of Stock Keeping Units (SKUs) and comprehensive selection of products are distinguishing features that provide customers with a vast array of options. Additionally, Shopee's marketing strategies and free shipping promotions distinguish it in the market. Notably, Shopee's extensive payment options, such as Cash-on-Delivery, increase its accessibility for a vast array of consumers. However, User Interface and User Experience (UI/UX), loyalty and rewards programs, customer service quality, personalized purchasing experience, and engaging features such as Shopee Games, Shopee Live, and Shopee Video are identified as key areas for improvement. Strategic investments in enhancing UI/UX, providing engaging loyalty programs, delivering exceptional customer service, and leveraging innovative technology to curate personalized purchasing experiences can elevate Shopee's position in the e-commerce industry. Shopee is poised to capitalize on its strengths, resolve its weaknesses, and take advantage of available opportunities to maintain its leadership position in the Indonesian e-commerce market, which is constantly evolving.

Priorities and mechanisms for ensuring the competitiveness of economic entities in modern conditions

In a rapidly changing global economy, the competitiveness of business entities is a critical factor in their success and resilience. The ability to compete effectively both domestically and internationally depends on many factors, including technological innovation, operational efficiency, and strategic market positioning. Thus, it is important to identify and understand the priorities and mechanisms that are the basis of competitiveness for businesses that want to thrive in today’s challenging market environment. This introduction aims to elaborate on these aspects, emphasizing their importance and the dynamic interactions that shape the competitive environment. The article aims to study the main components of activity and determine the priorities for ensuring the competitiveness of business entities in the current conditions. The article analyzes the key aspects influencing the competitiveness of business entities in a rapidly changing global economy. The importance of innovations, operational efficiency, and strategic positioning in creating sustainable competitive advantages is examined. The article shows that successful adaptation to market conditions requires business entities to develop comprehensive strategies that cover not only internal processes but also external cooperation and political support. The author emphasizes the dynamic interaction between various factors that shape the competitive environment and underlines the importance of continuous innovation and strategic flexibility to ensure long-term competitiveness. The competitiveness of business entities can be defined as the ability to maintain competitive advantages that contribute to attracting consumer interest in a competitive market. The author suggests considering the characteristics of competitiveness only for those entities that have a clearly defined goal and seek to achieve it through competition. The article proves that ensuring long-term competitiveness requires business entities to develop and implement strategic management decisions that serve as the basis for the development and implementation of competitive advantages.

The COVID-19 pandemic and the case of Little Birds Kindergarten in Qatar: strategic challenges and the role of leadership

Learning outcomes The aim of this study is to make students understand the significance of strategy formulation and the impact of internal and external factors on the strategy adopted by the firm. Upon the completion of this case study, the students will be able to achieve the following: • map out relevant macro-environment strategical factors of an organization; • assessing organizations industry and competitive environment; • outline strategic group maps to assess positions of key competitors; • develop issues priority matrices; • testing competitive power of resources; and • identifying an organizations internal strengths and external threats. Case overview/synopsis Across the globe, the COVID-19 pandemic left few organizations untouched and many entrepreneurs fighting to stay afloat. Here we look at the survival dilemma faced by the founder of Little Birds Kindergarten, in Doha, Qatar. Founded by a local Qatari businesswoman, the kindergarten offered a British-style curriculum and an Early Years Foundation Stage structure; with her profound passion for technology, the founder (here called Fatma) has always believed that integrating technology into a child’s early learning opens the door to limitless opportunities and potential. Therefore, she ensured that the kindergarten consistently invested in advanced educational technology and the accompanying software. Yet, while the reputation of Little Birds Kindergarten stayed high, the COVID-19 pandemic stunted the growth in enrolments. Fatma stopped paying herself a salary and even drew on her own savings to keep the kindergarten going but it still did not earn enough to compensate for her initial investment. So, despite her passionate concern for the kindergarten, she worried about being unable to keep it afloat for much longer. The purpose of this case study is to shed light on the strategic posture, performance and market position of one kindergarten. From there, it surveys the opportunities in the education industry that are unique to student enrolment and highlights what a kindergarten can do to develop a survival strategy. Complexity academic level The case is suitable for teaching basic and advanced courses at the undergraduate and post-graduate levels. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

The role of the board of directors and Shariah supervisory board on the strategic market positioning of Islamic banks

ABSTRACT The main aim of this article is to examine the role of board of directors and Shariah supervisory board on the strategic market positioning of Islamic banks in GCC Region. The generalized least squares (GLS) method is used to investigate the relationship between the study variables. The study sample included 235 yearly observations of 24 Islamic banks publicly traded in the financial markets in GCC Region for 10 years period from 2010 to 2019. The main results indicate that two characteristics of the board of directors specifically: size and independence, and three attributes of the Shariah supervisory board, namely, size, education level, and expertise, have significant effects on the strategic market positioning of Islamic banks in GCC Region. These results have implications for regulators and policy makers in relation to the board of directors and Shariah supervisory board in GCC Region in terms of number of board members as well as independent board members and in terms of Shariah board size, education level, and expertise. The article proposes recommendations for Islamic banks to improve their strategic market positioning and concludes with suggestions for future studies.

Product differentiation and populistic entry strategies in a mortgage market with Bertrand competition

PurposeThe purpose of this paper is to analyse the interaction between a profit maximising mortgagor and a newcomer to a mortgage market with Bertrand competition where the newcomer has a populistic entry strategy and undercuts mortgage market rates. The intention of the paper is to relate the populistic entry strategy to mortgage market characteristics and the strategic market position of both the established mortgagor and the newcomer in question.Design/methodology/approachThe paper analyses a mortgage market by combining the behaviour of a profit maximising mortgagor with that of a newcomer to the mortgage market which has a populistic entry strategy and does not maximise profits. The short-run market solution provides comparative statics on the strategic market position of both the established mortgagor and the newcomer to the mortgage market during the entry phase both related to product differentiation and to price mirroring and undercutting of mortgage rates.FindingsThe model finds a mortgage market solution where a lower mortgage rate helps the newcomer gain a customer base. As the newcomer's strategy to mirror prices makes it unable to pass-through funding cost to its mortgage rate, the strategy is unsustainable over time. The established mortgagor has a strategically beneficial position as the mortgage market rates only relate to its funding cost. Unless the newcomer has a funding cost advantage, the established mortgagor has a higher interest rate margin. Differentiation impacts the newcomers’ interest rate margin positively. If the newcomer lacks a funding cost advantage, there is a critical mirroring rate that ensures it a higher interest rate margin. The higher the newcomers’ own funding cost, the higher is the upper bound for price mirroring, relating market entry to a small undercutting of mortgage rates and a mortgage market with weak competition. The funding cost of the established mortgagor pulls pricing in the opposite direction, allowing for a lower mirroring rate and tougher mortgage market competition during entry.Originality/valueThe paper aims to contribute to the understanding of market equilibrium in the absence of profit maximising behaviour. Framing a mortgage market in terms of a duopoly where a newcomer enters with a populistic entry strategy offering a lower mortgage rate and a mortgage product with a different loan-to-value (LTV) ratio, a novel mortgage market case comes about. The populistic entry strategy produces an augmented reaction curve, crucial for the mortgage market rates.

The micro–meso–macro architecture of a proposed collaborative emergent strategy for the hydrogen market

Abstract In 2018, an intergovernmental climate-change panel concluded that, to maintain a global temperature increases of <1.5oC, net-zero greenhouse-gas emissions would be required by 2050. Since then, >110 countries have pledged net-zero carbon ambitions by 2050 and hydrogen has been identified at national levels as key to achieving this. Governments have pledged >US$ 70 billion to further advance hydrogen infrastructure and technology, with an additional investigation on >200 proposed hydrogen-based projects expecting completion before 2030, totalling a value of US$ 300 billion. Reaching these aggressive targets will require a disciplined cohesion of collaborative strategies to develop an integrated macro infrastructure system. This article discusses the current infancy of the hydrogen market, introduces and defines a new ‘collaborative emergent strategy’ based on the emergent strategy concept by Mintzberg and Waters, and links its developmental viability through a staged micro–meso–macro architecture. Successful strategic business case studies and current market opportunities across multiple industries are reviewed as they all vie for a strategic early market position.

Factors influencing the extent of category spanning in new ventures: The role of density

The success of new ventures is largely determined by their strategic market positioning. Category research centers on this topic but has largely neglected the contextual conditions that influence t...

The Role of Marketing in Shaping the Development of the Market of Organic Farming Products in Poland

The natural environment is one of the areas of sustainable development. The implementation of the goals of sustainable development is associated with the creation of conditions supporting ecological behaviours as well as the greening of consumption. It cannot be ignored that the implementation of behavioural marketing concepts contributed to the development of excessive consumerism, whereas the use of marketing innovations by enterprises with high strategic potential and dominant market position often translated into shortening product life cycles. In this context, there arises a research question concerning the role that marketing has to perform nowadays, and the challenges to its concept, resulting from sustainable development. The paper is based on literature studies and the results of an empirical research that was performed on a sample of 140 entities shaping the offer of organic farming products in Poland. The study included both organic farming entities and entities dealing with the distribution of organic farming products in Poland. The goal of the paper is to show the role of marketing as a multi-paradigmatic concept in shaping the development of the market of organic farming products in Poland. The analysis of the research results aimed at identifying the reasons for introducing organic farming products by distributors into their offer, as well as showing the nature of the relationships between producers and distributors of organic farming products in Poland. The analysis of the research results shows that the relationships between producers and distributors of organic farming products in Poland are perceived by both parties as long-term and based on trust. Special attention is also paid to the hierarchy of factors stimulating the development of sales of organic farming products in Poland. Identification of stimulants for the development of the market of organic farming products indicates the great importance of marketing in this area because the main factors of development of this market are of marketing nature or are inherently related to marketing.

Kualitas Produk Dan Pelayanan Restoran Cepat Saji Dalam Menghadapi Pesaing di Kabupaten Sumenep (Studi Pada Toby’s Fried Chicken)

Product quality and service affect the progress of a restaurant. The rise of business competition requires businesses to continue to innovate so as not to compete. Restaurant business owners must always maintain and improve the quality of their products and services. The quality of products and services is a means to compete with competitors. Quality products and services will help restaurant business owners to get a strategic market position. This study aims to find out how the quality of Toby’s Fried Chicken products and services in Sumenep Regency. The sampling technique in this study used Purposive Sampling by determining key informants as many as 1 person, 2 main informants, supporting informants as many as 5 people and using data collection techniques, including observation, interviews, and documentation. The results of this study indicate that Toby’s Fried Chicken products in the latest Fried Chicken products are still undercooked, Toby’s Fried Chicken has not released a variety of new products with a steady innovation. The service of Toby’s Fried Chicken is quite good with the good attitude shown by the waiter, but for the arrangement of the place there is no attractive design to be enjoyed by customers. Toby’s Fried Chicken continues to maintain and improve its quality, both in terms of products and services to be able to compete with fast-food restaurants like Toby's.

Non-potable water as a merchandise: The market and the promotion strategy

Subject. The article discusses the specifics of the non-potable water market, strategies for the market-driven behavior of agents, public administration and the maintenance of goods circulation. Objectives. I substantiate the possibility of reasonable water use by expanding the non-potable water market to use it for general and washing processes. The article also evaluates strategic market positions of the merchandise. Methods. I applied general methods for analyzing the water use as a socio-economic process, systematizing the existing viewpoints and scholarly findings, matrix-based tools for choosing the operators’ market behavior strategy, graphical and logic analyses of market aspects and public regulation measures. Results. I specified the concept of non-potable water and the non-potable water market, described what distinguishes the non-potable market constituents, i.e. a merchandise, boundaries, scale, prices, mutual relationships, functions. I carried out the dual matrix analysis of strategic positions of areas where private operators work in coordinates of the matrices the product – the market and the buyer – the seller. Considering the shortage of potable water and deterioration of water reservoirs and fiscal benefits, it is reasonable to amplify stringent measures of public administration. Conclusions and Relevance. The national water security and competitive advantages of Russia are indispensable unless local markets of non-potable water progresses. Business areas can be evaluated and typical market behavior strategies can be used to maintain the competitive potential if operators’ activities are analyzed by coordinating classical administrative matrices the product – the market and the buyer – the seller. The findings can be used to set up trading activities of water wastewater treatment plants and private operators, executive authorities in regions and municipalities that organize and control the performance of national strategic programs and projects.

Upaya Meningkatkan Keberhasilan UMKM yang Dikelola Oleh Wanita melalui Variabel Kontekstual

Poverty and unemployment have become a problem in several developing countries, including Indonesia. One of the roles of SMEs in supporting the Indonesian economy is to reduce poverty through providing employment. Women's participation in the business sector has also increased, this phenomenon occurs throughout the world, including in Indonesia, as shown by USAID and IFC in the Market Research Study in 2016. This study aims to determine whether the factors in the form of access to capital, government support , social networking, competitive advantage and strategic market position, consumer orientation, business plans, marketing communications, and women's personality influence the success of women-owned SMEs, with the hope that this can be a motivation for Indonesian women for becoming more productive and having an entrepreneurial spirit. Data was taken from 400 respondents in 8 sub-districts in Surabaya, then processed using SPSS program. The results of this study showed that simultaneously the independent variables consist of Access to capital, Government Support, Social Networks, Competitive Advantages and Positioning, Consumer Orientation, Business Plans, Marketing Communications, and Women's strengths have a significant influence on the success of women-owned SMEs. While the results of the t test showed that partially the Social Network with an observation t value of 2.546, Business Plan with an observation t value of 4, 797, and finally the Advantages of Women with an observation t value of 8.768 affected the success of women-owned SMEs.

Product platforms as a lever of competitive advantage on a company-wide level: a resource management perspective

In many industries, companies use product platforms as a means to reduce costs and obtain access to multiple market segments by developing different product variants. Product platforms are a collection of modules or parts that are common to a number of products. This commonality is developed intentionally to achieve desired effects in order to create value. The existing product platform literature provides many insights from a product-level perspective. Here, we analyze the strategic role of product platforms on a company-wide level. We discuss product platforms in the context of resource management approaches and analyze whether and to what extent understanding product platform as resources can help companies improve their strategic market position. The results are integrated into an adapted framework for product platforms as manageable resources. We emphasize the role of product platforms in the resource portfolio transition of a company: companies can use resources like skilled employees to create product platforms as superior resources. To ensure the productive use of these resources during product development, a systematic management process is required. Within that process, product platform resources have to be bundled with other resources and/or capabilities. Sustainable success for a company is achieved when its platform knowledge is synchronized with other units across management levels over time. Thinking of product platforms as resources helps companies to better understand the strategic value of these platforms and find ways to make use of them to create competitive advantages.

Port Pricing in the North Port of Split: A Comparative Analysis

Pricing in ports is an important element of port competitiveness when it comes to the establishment of logistics and transportation systems, determining cargo flows, and developing optimum and quality service. This paper aims to examine the need to modify the port tariff in the North Port of Split through comparison of thetariff system in the main Croatian cargo ports for specific vessel categories and types of cargo. The results were also compared with the port tariffs in the ports of Koper and Trieste to identify shortcomings and suggest potential modifications of individual service prices. The analysis revealed a discrepancy in the segment of port charges, towage and light dues (which account for almost 75 % of the total price), with the latter indicated as a crucial problem in all Croatian ports. Tariff adjustment would eventually improve port competitiveness, with the possibility of expansion to new markets, extension of the gravitational area, and acquisition of additional cargo for the North Port. The inclusion of "environmental charge", with envisaged discounts or additional charges for environmental protection and sustainable development, is essential for the port’s strategic orientation and market positioning.

PENGARUH CITRA MEREK TERHADAP MINAT BELI WISATAWAN PADA KOMANEKA RESORTS & SPA GROUP DI KAWASAN PARIWISATA UBUD, GIANYAR

The growth of Ubud district as famous tourist destination in Gianyar regency implies a tight competition in hotel industry at this area to capt potential markets, especially foreign tourists. To take a strategic market advantages, hotel industry in Ubud Area supposed to relies on product’s attibut function and brand image. Recently, hotel industry recognized “brand” as a very important asset that can attract potential customer’ purchase intention. Customer recognized brand as not just name, sign or symbol, but brand is a promises, prestiges, social status, or values of hotel supposed to give their customers features, benefits, and services. This study aimed to explore the impact of Brand Image on tourist’ purchase intention at Komaneka Resorts & Spa group which consists of Komaneka at Monkey Forest, Komaneka at Tanggayuda, Komaneka at Bisma, and Komaneka at Rasa Sayang, Ubud. The methodology applied at this study is symple regression model with SPSS 17.00. This methodology was chosen because this study assumed “brand” influenced tourist intention to purchase.The findings of this study was there’s a significant impact of brand image on purchase intention at Komaneka Resorts & Spa Group, Ubud, Gianyar with R Squared 0,616. This means 61,6 % of tourist’s purchase intention influenced by brand image, and 38,4 % influenced by others factors.This study recommend hotel managers to develop and improve their hotel’s brand image to grap strategic market position.

Cooperation in Hybrid Businesses – A Relational View

Hybrid businesses, organizations that pursue a social goal while remaining financially independent, access large networks of stakeholders and complementors to gain strategic benefits on markets in which they operate. The purpose of this paper is to identify the antecedents for relational rents in hybrid businesses. To do so, the authors used a two-wave qualitative content analysis of face-to-face interviews from 18 German hybrid business founders against the background of the relational view. Findings suggest that hybrid businesses put strong efforts into stakeholder mobilization and continuous exchange with a diverse range of partners to occupy a strategic mar-ket position. This allows them to further enable and interconnect their stakeholders in pursuit of their social mission. Thereby hybrid businesses refrain from bureaucratic inertia and rather place reliance on personal relationships and mutual trust. The study reveals that the rent term in the context of hybrid businesses is not limited to financia...

Alignments between strategic content and process structure: the case of container terminal service process automation

During the last three decades, technological innovations in cargo handling equipment have made it possible to automate operational processes in container terminals. Despite the increasing trend in terminal automation, little work has been done to develop theoretical guidelines for evaluating the benefits of this industrial practice. We assess terminal automation by focusing on whether strategic content and process structure are aligned. In this study, we explore the reasons that these results are mixed in the context of service automation. Have market competitiveness and operational performance been enhanced by automation in seaports? We focus on two key strategic elements and their proper alignment to produce the best performance for a port. The first element is the overall business strategy and strategic content adopted by the port. In this study, we look at Porter’s (Competitive strategy, Free Press, New York, 1980) generic strategic classification of low cost, differentiation, or focus strategies. The second element is the process structure of the port, which may have been impacted by technological innovation. Using the framework of contingency theory, we explore the interface of strategic content and process structure and how this interface impacts the service process automation. A multiple case study is conducted on a sample of 20 container terminals, selected from the list of 2014 Journal of Commerce’s Top Productive Terminals. We come up with three important findings. First, a port’s strategic market position determines the choice of overall business strategy. If a port is strategically positioned as an international gate, then it should adopt an overall cost-leadership strategy, whereas a transshipment terminal should adopt an overall differentiation strategy. Second, we find that the process structure adopted is associated with the level of automation, and a differentiation strategy is dependent on the level of flexibility, speed, and reliability. Higher market uncertainty requires higher flexibility, while lower market uncertainty requires greater speed and reliability. Third, the level of process automation depends on throughput volume and stability. Closer relationships with maritime supply–chain partners help increase throughput volume and reduce throughput uncertainty.

A rational normative model of international expansion: Strategic intent perspective, market positions, and founder CEOs/family-successor CEOs

Ever since Hamel and Prahalad propose the importance of the strategic intent perspective, understanding the relationship between entrepreneurial ambitions and an international expansion strategy becomes a key issue in the fields of international business and strategic management. However, most previous studies focus on the strategic behaviors of the CEOs of large public firms. This study incorporates upper echelons theory and entrepreneurship research to build up a rational normative framework of strategic intent perspective, market leader/follower positions, and founder CEOs/family-successor CEOs for the international expansion strategy of small- and medium-sized enterprises and family firms. By applying an experimental design method, the results show that the rational analyses of the strategic intent perspective and market positions affect a firm's international expansion strategy. However, different generations of CEOs might have different perspectives on international expansion in a specific industry. These findings broaden entrepreneurship and the upper echelons theory's explanations of international expansion decision-making.