Strategic Collaboration Research Articles

Internationalization Development Strategies of Applied Local Undergraduate Colleges and Universities Based on Virtual Reality and Artificial Intelligence Customer Research

In an era of globalization and rapid technological advancement, internationalization has become a vital requirement for higher education institutions around the world. This research investigates the efficacy of incorporating virtual reality (VR) and artificial intelligence (AI) technologies into internationalization initiatives for applied local undergraduate institutions and universities. A multistep technique was used, which included market research, immersive customer involvement, content production, and strategic collaborations. A pilot study of 200 prospective international students looked at the influence of VR and AI-based initiatives on key recruitment indicators like application and conversion rates. The results demonstrated significant gains in both application rates and conversion rates in the experimental group compared to the control group, demonstrating the transformative potential of immersive technology and data-driven engagement approaches in higher education recruitment and retention efforts. Furthermore, increases in engagement time and satisfaction scores demonstrated the beneficial effects of VR and AI technology on student engagement and contentment. This study adds to the expanding body of literature on the interface of technology and international education, providing useful insights for institutions looking to increase their worldwide reach and competitiveness. However, further study is needed to investigate the long-term effectiveness and scalability of VR and AI-based projects in higher education internationalization. Overall, this study indicates the potential for VR and AI technology to transform internationalization policies and build a more inclusive and integrated learning environment in higher education.

Growing the global cancer care system: success stories from around the world and lessons for the future.

Despite major biomedical advancements in various realms of oncology, the benefits of these developments are not equitably distributed, particularly in underresourced settings. Although much work has described the challenges and systemic barriers in global cancer control, in this article we focus on success stories. This article describes clinical care delivered at Rwanda's Butaro Cancer Center of Excellence, the cancer research collaborations under India's National Cancer Grid, and the efforts of Latin America's Institute of Cancer of São Paulo in advancing cancer care and training. These examples highlight the potential of strategic collaborations and resource allocation strategies in improving cancer care globally. We emphasize the critical role of partnerships between physicians and allied health professionals, funders, and policy makers in enhancing access to treatment and infrastructure, advancing contextualized research and national guidelines, and establishing regional and global collaborations. We also draw attention to challenges faced in diverse global settings and outline benchmarks to measure success in the fight against cancer.

Research on AI Empowered Future-oriented All Space-time Intelligent Tourism Logistics Distribution System

In the era of intelligence, tourists urgently need a new tourism model to free themselves from the heavy logistics burden and meet their personalized, convenient, and enjoyable needs. On the other hand, there is a strong symbiotic relationship between the logistics industry and the tourism industry, which providing the greatest possibility and space for strategic collaboration between the two. However, for a long time, the two industries have been independent and isolated from each other, and tourism logistics, as an important market with a massive economy and the ability to create great tourism experiences for millions of tourists, has not yet been fully explored. Based on this, this paper views the tourism logistics system as an open and independent whole based on holism and synergy theory. Based on AI technology, by restructuring and integrating the tourism logistics activity process, we design a future oriented whole space and multi scenario tourism logistics distribution system, to promote high-quality development of the tourism industry and build a more efficient tourism economic order.

Determinants of Financial Literacy

Determinants of Financial Literacy

Healthy Sleep Practices for Consumers of Home Total Parenteral Nutrition: A Mixed-Methods Community-Based Participatory Study

BackgroundConsumers of overnight home parenteral nutrition (HPN) often experience sleep disruption; however, existing healthy sleep recommendations are widely inapplicable to consumers. ObjectivesThe aim of this mixed-methods, community-based participatory research study was to develop tailored recommendations on healthy sleep practices for HPN consumers. MethodsThe multipart study involved the following: 1) an initial draft of sleep recommendations based on the evaluation of existing general sleep hygiene guidelines by an expert panel of clinicians and consumers with lived experience; 2) semi-structured focus groups with consumers and clinicians; 3) pre- and post-knowledge tests completed by consumers, and 4) final approval of the recommendations by the expert panel. ResultsThe literature synthesis resulted in 51 recommendations evaluated for relevance for HPN consumers. Focus groups with 20 HPN consumers and clinicians contributed additional recommendations based on lived experience. Ultimately, the final resource included recommendations spanning 4 sections: getting ready for bed, preparing the bedroom for sleep, daytime behaviors, and overall strategies for better sleep. Of the 36 recommendations, 58% were derived from existing general sleep hygiene guidelines, and the remaining 42% addressed sleep challenges experienced uniquely by consumers, including nocturnal polyuria, noise/light from medical equipment, and infusion schedules. Knowledge tests completed by 10 additional consumers indicated a modest increase in sleep health knowledge. ConclusionsThe curated healthy sleep resource tailored for HPN consumers was facilitated by a multidisciplinary expert panel, a strategic collaboration with members of the HPN community and their clinicians, and in partnership with patient advocacy and support organizations. The wide distribution of these resources may improve the overall well-being of HPN consumers.

Climate change and its impact on infectious diseases in Asia.

Climate change, particularly increasing temperature, changes in rainfall, extreme weather events and changes in vector ecology, impacts the transmission of many climate-sensitive infectious diseases. Asia is the world's most populous, rapidly evolving and diverse continent, and it is already experiencing the effects of climate change. Climate change intersects with population, sociodemographic and geographical factors, amplifying the public health impact of infectious diseases and potentially widening existing disparities. In this narrative review, we outline the evidence of the impact of climate change on infectious diseases of importance in Asia, including vector-borne diseases, food- and water-borne diseases, antimicrobial resistance and other infectious diseases. We also highlight the imperative need for strategic intersectoral collaboration at the national and global levels and for the health sector to implement adaptation and mitigation measures, including responsibility for its own greenhouse gas emissions.

Organizing coopetitive tensions: Collaborative consumption in project ecologies

The discourse of social organizing in projects centres on temporary-permanent relationships across projects and between projects and embedded organizations. Less explored are temporary-temporary relationships within project ecologies. We investigate the practice of collaborative consumption in project ecologies as a form of such relationships. Specifically, we focus on tensions arising from contradictory logics of cooperation and competition in these temporary and ad-hoc strategic interactions. Based on the case of the construction industry, our results elaborate how coopetitive tensions shape the extent and forms of these ad-hoc temporary interactions among stakeholders to guide innovation in project supply chains. Beyond the limitations of broad strategic collaborations, these innovations promote the prospects for joint specializations, collective commitments, strategic resource dependences and more permeable organizational boundaries. But organizing these ad-hoc strategic interactions requires additional regulatory frameworks, as well as alternative artifacts, such as a digital platform for brokering structural holes in information relating supply and demand. Our study extends the stakeholder discourse in project studies through empirical research into emerging forms of temporary ad-hoc stakeholder interactions rather than broad strategic collaborations. Understanding these ad-hoc interactions and associated coopetitive tensions instigates a wider range of social organizing in project ecologies.

From Geo-political to Geo-economics: The significance of IMEC for India

On the side-lines of the G20 Leaders’ Summit, Leaders of India, European Union, France, Germany, Italy, Saudi Arabia, UAE and US announced an MOU on 9th September 2023 committing to work together to develop a new India-Middle East-Europe Economic Corridor (IMEC). The IMEC will comprise of two separate corridors, the east corridor connecting India to the Gulf and northern corridor connecting Gulf to Europe. The corridor will provide reliable and cost-effective cross-border ship to rail transit network to supplement existing maritime routes. It intends to increase efficiency, reduce costs, secure regional supply chains, increase trade accessibility, enhance economic cooperation, generate jobs and lower greenhouse gas emission, resulting in a transformative integration of Asia, Europe and the Middle East (West Asia). This project reflects emerging geopolitical trends as it offers an alternative to China’s Belt and Road Initiative (BRI). BRI is often perceived as a tool for exerting influence and creating debt traps in developing nations. The Indian government’s efforts to strengthen political and strategic ties with the UAE and Saudi Arabia can now be further solidified by creating enduring connectivity between India and the Arabian Peninsula. This initiative dispels the notion that India and the United States may collaborate in the Indo-Pacific but not in the Middle East. The project showcases how India and the U.S., along with Israel and the UAE, can partner in developing joint economic projects through forums like the I2U2. The mega connectivity project has the potential to reduce political tensions in the Arabian Peninsula and serve as “Infrastructure for Peace” by promoting intra-regional connectivity, according to the U.S. The corridor signifies Europe’s active involvement in infrastructure development in the region. The European Union’s support for this initiative positions it as a major stakeholder in integrating India with both the Arabian Peninsula and Europe. The success of IMEC could lead to further strategic collaborations.

Corporate governance and risk management: An evaluation of board responsibilities in western and Islamic banks

This research aims to explore the role of the board in cor-porate governance (CG) and risk management within the context of Islamic banking. Given the global reach of fi-nancial institutions, it is important to compare and evalu-ate the unique position of Shari’ah committees or Shari’ah Supervisory Board (SSB) in addressing the unique risks of Islamic banks. Using a comparative analysis, this study evaluated risk management guidelines in the CG codes of the United Kingdom, Germany, Saudi Arabia, and Malaysia. It found that board were ultimately responsible for risk management, regardless of the governance structure, and Shari’ah-related risks fell under the board’s purview. An innovative blend of Western CG frameworks and Islamic principles enhanced governance robustness through the strategic collaboration between board and SSBs.

Public Relations Strategies for Non-Profit Organizations

Purpose: This study aimed to examine how different public relations strategies affect the effectiveness of non-profit organizations' communication and relationships with their stakeholders.
 Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
 Findings: The findings reveal that there exists a contextual and methodological gap relating to public relations strategies for non- profit organizations. The yielded valuable insights into the multifaceted landscape of non-profit PR. Through diverse empirical studies, it was found that effective PR strategies played a pivotal role in shaping organizational visibility, credibility, and impact. Key conclusions drawn from the research included the transformative potential of digital platforms in amplifying reach and mobilizing support, the importance of stakeholder engagement and strategic storytelling in fostering donor loyalty and conveying organizational impact, the critical role of transparency and proactive communication in navigating crises, and the significance of strategic partnerships in enhancing organizational capacity and impact. Overall, the findings underscored the importance of adopting a holistic and strategic approach to non-profit PR to achieve mission-driven objectives and effect positive change.
 Unique Contribution to Theory, Practice and Policy: The Systems theory, Stakeholder theory and Diffusion of Innovation theory may be used to anchor future studies on public relations strategies for non- profit organizations. The study provided several key recommendations to enhance PR practices in the non-profit sector. It recommended that NPOs invest in advanced social media analytics tools, cultivate authentic donor relationships, develop robust crisis communication plans, seek out strategic corporate partnerships, engage in rigorous advocacy planning, invest in storytelling resources and training, and leverage digital advocacy tools. These recommendations aimed to improve PR effectiveness by emphasizing evidence-based decision-making, donor-centric approaches, proactive crisis management, strategic collaboration, and leveraging digital platforms for advocacy and storytelling. Through these recommendations, the study contributed to both theory and practice in the non-profit sector, offering actionable insights to enhance organizational communication strategies.

DEVELOPING A STRATEGIC PARTNERSHIP MODEL FOR ENHANCED PERFORMANCE IN EMERGING MARKETS

This paper introduces a novel theoretical model aimed at elucidating the impact of strategic partnerships on organizational performance, particularly tailored to the dynamic landscape of emerging markets. In today's global economy, strategic partnerships have emerged as pivotal mechanisms for organizations seeking sustainable growth and competitive advantage. However, the effectiveness of such partnerships varies significantly across different contexts, especially in emerging markets characterized by rapid change, resource constraints, and cultural diversity. This paper proposes a comprehensive framework that integrates insights from strategic management, international business, and emerging market studies to delineate the intricacies of strategic partnerships and their implications for organizational performance. By elucidating the underlying mechanisms and contextual factors influencing partnership dynamics, this model seeks to provide practical guidance for organizations navigating the complexities of emerging markets. The proposed framework integrates insights from strategic management, international business, and emerging market studies to delineate the intricacies of strategic partnerships. It aims to shed light on the underlying mechanisms and contextual factors that influence partnership dynamics in emerging markets. By doing so, the model seeks to provide practical guidance for organizations navigating the complexities of these environments. At its core, the model recognizes that successful strategic partnerships in emerging markets require a nuanced understanding of the unique challenges and opportunities inherent in these contexts. It emphasizes the importance of factors such as cultural sensitivity, regulatory environments, and resource availability in shaping partnership dynamics and outcomes. By leveraging insights from diverse disciplines, the model offers a holistic perspective that goes beyond conventional approaches to partnership management. Through a rigorous review of existing literature and empirical evidence, the model aims to provide actionable insights for organizations seeking to optimize their strategic partnerships in emerging markets. By elucidating the complex interplay of factors influencing partnership dynamics, it offers valuable guidance for organizations navigating the intricacies of these dynamic environments and harnessing the full potential of strategic collaborations for sustainable growth and competitive advantage.
 Keywords: Strategic Partnership, Performance, Emerging Markets, Model.

Abstract 1304: Employing widening funds to address inequity in cancer research - example of the STEPUPIORS collaborative rectal cancer project

Abstract Introduction: Treatment of locally advanced rectal cancer (LARC) using neoadjuvant chemoradiotherapy (nCRT) improves local control and survival, but response varies. Patients treated at the Institute for Oncology and Radiology of Serbia (IORS) who undergo surgery upon complete response might be exposed to risks and poor quality of life. A consortium dedicated to redefining prognostic and predictive biomarkers in rectal cancer was formed within the framework of the STEPUPIORS Horizon Europe project. The current study evaluated whether employing collaborative widening funds might lead to sustainable strategies for cancer treatment, lowering inequity and steering societal impact, especially in countries with limited resources, using a pilot rectal cancer project. Patients and Methods: The analysis was performed in the period Oct 01, 2022, to Oct 01, 2023, with a Serbian coordinating institution and partners from Spain, Greece, and the Netherlands as expert twinning centers. RT was administered to 75 patients with LARC using volumetric modulated arc therapy-simultaneous integrated boost approach/concomitant chemotherapy (5FU/Leucovorin, week 1&5) for the first time in Serbia. A comprehensive approach towards building human capacities on biobanking, multiomics analyses and project management was developed through intensive training and expert visits. Consensus consortium decisions were reached on regular partner meetings. Results: Patients with clinical complete response (16.0%) and initially distant-located tumors were enrolled in the watch and wait approach and are under follow up. Developed pipelines for multiomics analyses led to 4 high-quality papers on new predictive biomarkers to nCRT in LARC and the deposition of omics data in open-science repositories following FAIR data principles. A first Serbian cancer biobank was successfully installed. Fifteen IORS researchers (87% female), were certified in biobanking. A grant management office was established to provide and support the sustainability of future research projects. This led to 5 new grant applications and enrollment of 1 female project member in a Masters program for Management in the Health Care System. Conclusion: This study showed that even within the first 12 months, implementation of a 3-year collaborative grant dedicated to a specific research problem, might significantly change educational and treatment strategies enabling better patient care (OCEBM level of evidence 3). The results highlight that disparities in cancer outcomes and health equity might only be addressed by progressing beyond descriptions of said outcomes and taking specific action. Systematic, long-term strategic initiatives and collaborations among relevant stakeholders and ethical, legal and societal structures are needed in more countries. Acknowledgements: Horizon Europe Project STEPUPIORS (101079217). Citation Format: Milena Cavic, Ana Djuric, Mladen Marinkovic, Aleksandra Stanojevic, Miljana Tanic, Snezana Bjelogrlic, Jelena Spasic, Ana Damjanovic, Marija Djordjic Crnogorac, Ana Vuletic, Katarina Mirjacic Martinovic, Marko Radulovic, Suzana Stojanovic-Rundic, Ana Krivokuca, Radmila Jankovic, Sergi Castellvi-Bel, Jerome Zoidakis, Remond J. Fijneman. Employing widening funds to address inequity in cancer research - example of the STEPUPIORS collaborative rectal cancer project [abstract]. In: Proceedings of the American Association for Cancer Research Annual Meeting 2024; Part 1 (Regular Abstracts); 2024 Apr 5-10; San Diego, CA. Philadelphia (PA): AACR; Cancer Res 2024;84(6_Suppl):Abstract nr 1304.

The green library revolution: a catalyst for climate change action

PurposeLibraries are currently undergoing a significant transformation, emerging as dynamic advocates for environmental sustainability, surpassing their conventional roles as mere repositories of knowledge. In today’s world, dominated by the growing climate crisis, these evolving institutions are poised to play a pivotal role in addressing climate change. However, they confront a range of challenges, including the need to establish sustainable operations, provide accessible climate information, engage diverse audiences and uphold ethical standards.Design/methodology/approachThe research methodology used for this study involves an extensive review of literature. The authors analyze existing studies concerning green libraries and their role as catalysts for climate change action globally. This analysis draws from a variety of scholarly sources, encompassing articles, books and reports, to provide a comprehensive overview of the subject.FindingsThe findings indicate that despite the aforementioned challenges, libraries in developed countries worldwide have demonstrated noteworthy success through initiatives such as green building projects, community engagement programs, collaborative partnerships, expansion of digital resources, innovative climate literacy initiatives and a commitment to ethical stewardship. These achievements serve as a source of inspiration, fostering hope and spurring action as libraries empower communities to embrace environmental stewardship. They showcase the potential of libraries as catalysts for positive environmental change.Originality/valueThe originality and value of this research lie in its insights into the potential of green libraries initiative as a catalyst for climate change action. Ultimately, this study opens the door to untold literary exploration, revolutionizing the art of green library capacity in the ever-evolving technological landscape. To augment their impact, libraries are encouraged to broaden the scope of their climate education initiatives, expand their digital resources, cultivate strategic collaborations, prioritize ethical responsibility and implement thorough evaluation and communication practices.

HARNESSING DATA ANALYTICS FOR ECO-INNOVATION IN HR PRACTICES: A CONCEPTUAL MODEL FOR THE FASHION AND ARTS SECTORS

In the contemporary landscape of business, the fusion of data analytics and eco-innovation has emerged as a potent force for organizational advancement. This abstract presents a conceptual model that delineates the integration of data analytics into Human Resources (HR) practices for fostering eco-innovation, specifically tailored for the dynamic and creative realms of the fashion and arts sectors. The fashion and arts industries, characterized by rapid trends and creative dynamism, face increasing pressure to align their practices with sustainability imperatives. Concurrently, the utilization of data analytics in HR functions has gained prominence for its potential in optimizing decision-making processes. This conceptual model proposes a strategic framework that amalgamates these two domains, aiming to catalyze eco-innovation within organizations operating in the fashion and arts sectors. At its core, the model underscores the importance of leveraging data analytics to inform HR practices towards sustainability goals. By harnessing big data analytics, organizations can gain insights into various facets of their operations, ranging from supply chain management to talent acquisition and retention strategies. These insights serve as the foundation for devising HR interventions that prioritize eco-friendly practices, such as reducing carbon footprint, optimizing resource utilization, and promoting ethical labor practices. Furthermore, the model advocates for a holistic approach that integrates eco-innovation initiatives into the organizational culture. This entails fostering a mindset shift among employees, wherein sustainability becomes ingrained in the organizational ethos. Through targeted training programs, awareness campaigns, and incentive structures, employees are empowered to contribute actively to eco-innovation efforts. Moreover, the model emphasizes the significance of strategic partnerships and collaborations within the industry ecosystem. By collaborating with stakeholders across the value chain, organizations can amplify their impact and drive systemic change towards sustainable practices. The proposed conceptual model serves as a roadmap for fashion and arts organizations seeking to harness the power of data analytics to drive eco-innovation within their HR practices. By embracing this model, organizations can not only enhance their competitive advantage but also contribute positively to environmental preservation and societal well-being.
 Keywords: Data Analytics, Eco-Innovation, HR, Model, Fashion, Arts, Review.

MARKETING COMMUNICATION STRATEGY PT. GO-JEK INDONESIA IN INCREASING THE NUMBER OF CONSUMERS

This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.

Managerial insights for AI/ML implementation: a playbook for successful organizational integration

AbstractIn the contemporary business environment, the assimilation of artificial intelligence (AI) and machine learning (ML) is pivotal for fostering innovation and ensuring long-term growth. This paper examines the strategic aspects of AI/ML adoption, emphasizing that its success rests not just on technology but also on strategic alignment, collaboration, and robust leadership. Highlighting the indispensable role of senior leaders, the paper offers a managerial framework for AI/ML integration, ensuring its alignment with organizational goals. Using real-world examples, the paper presents how AI/ML can be strategically embedded to enhance customer interactions, streamline operations, and unveil new revenue streams. The objective is to provide senior leaders with an understanding, enabling them to harness AI/ML effectively, ensuring their organizations remain at the innovation forefront in a digital age dominated by disruptive AI/ML technologies.

The Impact of TikTok Influencers Endorser on Consumer Purchase Intentions for Scarlet Whitening Brand

This study examines the impact of TikTok influencers on consumer purchase intentions, focusing on Scarlet Whitening products. Utilizing a quantitative approach, data was collected via survey methods from TikTok users familiar with Scarlet Whitening products. Analysis revealed a significant correlation between TikTok influencers' endorsements and customer purchase intentions, highlighting the influencers' substantial role in shaping consumer behavior. The findings underscore the importance of considering social media influencers in contemporary marketing strategies, particularly for businesses in sectors like cosmetics and beauty. Academically, this study contributes to understanding digital-age consumer behavior, while practically, it offers insights for enhancing marketing plans through strategic influencer collaborations.

STRATEGIC PARTNERSHIPS IN THE SATELLITE AND TELECOMMUNICATIONS SECTORS: A CONCEPTUAL REVIEW OF DATA ANALYTICS-ENABLED IDENTIFICATION AND CAPITALIZATION OF SYNERGIES

Strategic partnerships in the satellite and telecommunications sectors have become increasingly vital as technological advancements and market complexities continue to evolve. This conceptual review delves into the significance of data analytics-enabled identification and capitalization of synergies within these partnerships. The fusion of satellite and telecommunications technologies presents unique opportunities for innovation and growth, but also challenges that necessitate strategic collaboration. By leveraging data analytics, organizations can effectively identify synergies between satellite and telecommunications services, leading to enhanced operational efficiencies, expanded service offerings, and improved customer experiences. Through a comprehensive analysis of available data, companies can pinpoint areas of overlap and complementary strengths, laying the foundation for mutually beneficial partnerships. The review explores the multifaceted nature of strategic partnerships in these sectors, emphasizing the importance of aligning technological capabilities, market strategies, and regulatory frameworks. It underscores the role of data analytics as a catalyst for informed decision-making, enabling stakeholders to anticipate market trends, optimize resource allocation, and mitigate risks. Furthermore, the review examines the implications of emerging technologies such as artificial intelligence, machine learning, and predictive analytics on partnership dynamics. These tools not only streamline data analysis processes but also empower organizations to proactively identify synergistic opportunities and adapt to evolving market dynamics in real-time. Through a synthesis of theoretical frameworks and empirical evidence, this review provides insights into the strategic imperatives guiding partnership formation and management in the satellite and telecommunications sectors. It underscores the need for a holistic approach that integrates technological expertise with business acumen and regulatory compliance to unlock the full potential of strategic collaborations. The review advocates for a proactive and data-driven approach to identifying and capitalizing on synergies within strategic partnerships in the satellite and telecommunications sectors. By harnessing the power of data analytics, organizations can navigate the complexities of the digital ecosystem, drive innovation, and achieve sustainable competitive advantage in an increasingly interconnected world.
 Keywords: Partnership, Telecommunication, Data Analytics, Capitalization, Enabled Identification, Review.

Shaping the future of green hydrogen: De Nora’s electrochemical technologies for fueling the energy transition

Abstract De Nora, an Italian multinational corporation listed on Euronext Milan, stands as a notable leader in sustainable technologies, especially within the growing field of green hydrogen. Over its century-long existence, the company has undergone distinct phases, culminating in a significant global role for a greener and more sustainable future. De Nora has substantiated its international presence with a robust network of 25 operational entities, five research centers, and a workforce exceeding 2000 employees. Originating in 1923 under Oronzio De Nora’s vision, the establishment of Oronzio De Nora Impianti Elettrochimici propelled the company into pioneering electrochemical advancements. Initially focusing on chlor-alkali technologies, De Nora’s strategic collaborations and acquisitions facilitated its evolution from a specialized enterprise to a versatile multinational entity. The contemporary phase of De Nora’s journey has been fortified by strategic partnerships, notably with Blackstone Tactical Opportunities and later Snam S.p.A. These alliances align with the need to face climate change and underscore De Nora’s commitment to achieving carbon neutrality by 2050. As the transition to cleaner energy solutions accelerates worldwide, De Nora’s expertise in electrode technology and electrochemical processes positions it as a frontrunner in the green hydrogen revolution. Central to this evolution is the rise of green hydrogen, produced through water electrolysis using renewable sources. De Nora’s research and development initiatives have yielded transformative outcomes, including energy-efficient electrodes and innovative electrode packages tailored for alkaline electrolysis. This focus on efficiency and cost reduction enhances De Nora’s potential to drive the widespread adoption of green hydrogen technology, amplifying its influence on the global energy landscape. De Nora’s impact extends to pivotal global initiatives, exemplified by its role as a strategic partner in NEOM project, an ambitious green hydrogen production facility in Saudi Arabia. Furthermore, De Nora’s contributions resonate in Europe’s largest green hydrogen generation project through collaboration with H2 Green Steel in Sweden. Moreover, a crowning achievement in De Nora’s trajectory is the visionary ‘GigaFactory’, a model of innovation and sustainability made in partnership with Snam. Located near Milan, this pioneering manufacturing hub will embody principles of Industry 4.0, flexibility and automation practices. Supported by the European IPCEI Hydrogen program and the European Commission, this initiative represents a significant stride towards a renewable hydrogen value chain. In conclusion, De Nora’s journey encapsulates a century-long evolution from its electrochemical roots to a dynamic global company propelling sustainable technologies. Anchored by an unwavering commitment to carbon neutrality and bolstered by transformative partnerships, the company embodies innovation and collaborative engagement – essential elements for steering industries towards a sustainable future. In a world united by the necessity of decarbonization, De Nora stands steadfast, carving its role as a symbol of a sustainable future.

EMPOWERING RURAL LEBANESE FEMALE ENTREPRENEURS: A RESOURCE-BASED PERSPECTIVE

This paper examines how rural female entrepreneurs in Lebanon navigate challenges and opportunities amidst economic crises. It aims to understand how they leverage resources to overcome barriers and enhance their entrepreneurial potential, offering insights for fostering sustainable entrepreneurship in crisis-affected regions. This study employs Integrative Qualitative Methods, combining participatory action research (PAR) and narrative inquiry, to explore the motivations, experiences and aspirations of rural female entrepreneurs in Lebanon. Amidst severe economic crises, 28 female entrepreneurs participated in a three-year program supporting their businesses. The findings indicate that rural female entrepreneurs in Lebanon are primarily motivated by family sustainability, social effect and personal fulfillment. They demonstrate significant adaptability to market changes and are able to leverage support networks to manage resources effectively. Strategic resource allocation, communication and collaboration are key to their success. Overall, these findings highlight the resilience and strategic acumen of rural female entrepreneurs, emphasizing the importance of ongoing support for economic growth and community development.