Internationalization Development Strategies of Applied Local Undergraduate Colleges and Universities Based on Virtual Reality and Artificial Intelligence Customer Research

Abstract

In an era of globalization and rapid technological advancement, internationalization has become a vital requirement for higher education institutions around the world. This research investigates the efficacy of incorporating virtual reality (VR) and artificial intelligence (AI) technologies into internationalization initiatives for applied local undergraduate institutions and universities. A multistep technique was used, which included market research, immersive customer involvement, content production, and strategic collaborations. A pilot study of 200 prospective international students looked at the influence of VR and AI-based initiatives on key recruitment indicators like application and conversion rates. The results demonstrated significant gains in both application rates and conversion rates in the experimental group compared to the control group, demonstrating the transformative potential of immersive technology and data-driven engagement approaches in higher education recruitment and retention efforts. Furthermore, increases in engagement time and satisfaction scores demonstrated the beneficial effects of VR and AI technology on student engagement and contentment. This study adds to the expanding body of literature on the interface of technology and international education, providing useful insights for institutions looking to increase their worldwide reach and competitiveness. However, further study is needed to investigate the long-term effectiveness and scalability of VR and AI-based projects in higher education internationalization. Overall, this study indicates the potential for VR and AI technology to transform internationalization policies and build a more inclusive and integrated learning environment in higher education.