STP Analysis Research Articles

STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) DALAM MENDAPATKAN RESELLER DARI AGROWING.CO.ID

This research was conducted to determine the Integrated Marketing Communication (IMC) Strategy to Reach Resellers from Agrowing.co.id.The paradigm used in this thesis is the post-positivist paradigm and uses a qualitative approach with descriptive research type, data collection techniques through interviews. Data analysis techniques are data reduction, data presentation, and drawing conclusions. The technique of checking the validity of the data uses source triangulation. The results of this thesis indicate that the integrated marketing communication strategy (IMC) chosen is able to get a reseller from Agrowing.co.id. In planning an integrated marketing communication strategy, Agrowing.co.id used SWOT Analysis, STP analysis, Target audience Determination, Media Selection, and Determination of the Mixture of Marketing Communication Elements. In its activities Agrowing.co.id used all integrated marketing communication (IMC) which is advertising, sales promotion, public relations, personal selling, interactive marketing, and direct marketing. The most effective integrated marketing communication strategies are interactive marketing, personal selling, and sales promotion. Suggestion according to researchers is to strengthen the marketing element mix that is advertising so that integrated marketing communication strategies are more optimal. As well as adding human resources to optimize integrated marketing communication.

MARKETING STRATEGY FOR TAMAKREASI MINIGP EVENT

Euphoria of race event in Indonesia are very big and have many opportunity to make profit. With more than one million productive young people, Bandung has the big market target to fulfill the passion and enthusiastic race lovers. And also the growth sales of the motorcycle make and supporting component to the continuity progress on its demand highly contributing for the race event.Tamakreasi is a company based in Jakarta as a company in MICE (meetings, incentives, conferencing, exhibitions) industry. Their second MiniGP event will be held in Bandung in uncommon event place because they could not find an appropriate trade center or mall like their first event in Jakarta. That is why the probability of low traffic is considering high in their second event in Bandung.
 Internal analysis consists of STP and Marketing Mix analysis. On STP analysis, author found out that Tamakreasi MiniGP event targeted the costumers who lived in Bandung, like to watch unique motorcycle 208 Co-Management Vol. I, No. 2, Juni 2019race event, minimum education is high school, male gender, almost all generation, and living their lives as above middle social class. On marketing mix analysis, author found out that Tamakreasi want to deliver unique race competition experience both for their visitors and for their sponsors. External analysis consist of Porter 5 force analysis. What author found on Porter 5 forces analysis is that competitiveness tension of this industry is high, because from 5 forces there are three forces that considering high which are threat of substitutes, bargaining power of suppliers, and industry rivalry. Root caused analysis addressed three problems and two sub-problems, they are limited marketing communication activities, people did not familiar with their next venue in Bandung, and race circuit is in uncommon event space. Tamakreasi use marketing communication tools that combined as their promotional mix to solve these problems.To fix these problems, Tamakreasi use marketing communication tools which consists of Advertising, Public Relation, and Social Media. Advertising channel consists of brochure, x-banner, and billboard.
 Public relation channel consists of radio, TV, magazine, newspaper, and community. Social media channel consists of Facebook fan page, Instagram, youtube channel, and buzzer or social media influencer. The combination between all of these marketing communication tools called promotional mix. Promotional mix used as the strategy to overcome the issue that Tamakreasi face.

Aplikasi Analisis STP (Segmenting, Targeting, dan Positioning) dalam Merancang Strategi Pemasaran Produk Turunan Andaliman

The area of Lake Toba has been proclaimed by the Government to be one of the ten National Tourism Strategic Areas. To improve the appeal of tourists is required the development of the 3A aspect of access, amenities, and attractions. Development of tourist attraction aspects can be through the development of a typical commodity that has the appeal to be spent by tourists. The Andaliman Toba plant (Zanthoxylum acanthopodium) is one of the endemic herbs in the forest area of Toba Lake area. The reliable derivative products have the potential to be one of the typical souvenir products of Toba Lake area. In the development of the Andaliman derivative products as one of the specialty products of Toba Lake region, there is a plan of marketing strategy that is able to maintain the competitiveness of products of Andaliman seed derivatives in the market. The purpose of this research is to formulate a market strategy for the product of a reliable derivative. The formulation of this market strategy begins with determining market segmentation, target market and market positioning (STP). The results that can be from STP analysis are draft of the reliable derivative product strategies to enter the appropriate market segments in offering their products into several groups of market consumers. This research focuses on two derivative products namely, Mie Andaliman and Balsam Andaliman. Based on the results of the survey of 100 respondents, it was found that the market segment for derivative products is female gender tourists who are 17-35 years old who are students and come from outside the area of Toba Lake region.

STP Analysis in Marketing Pigmented Rice as Functional Food

The trend of people changing to healthier lifestyle has contribution to increase consumption of healthy food including pigmented rice. Demand for pigmented rice in the special province of Yogyakarta has risen but farmers are still having difficulties in marketing their produce. This research aimed (1) to identify segments of targeted consumers for pigmented rice sales, and (2) to develop marketing strategy for pigmented rice as a functional food. The research was conducted in districts of Yogyakarta, Sleman, and Bantul. Consumers were grouped based on their psychographic aspects i.e. motivation, health awareness, and lifestyle. It seemed that farmers needed to do rebranding upon their products and focusing on consumers with high awareness toward their health. Keywords: Functional Food; Marketing Strategy; Pigmented Rice; STP Analysis

THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015”

Tourism nowadays is entering a new era. Recent years, tourism is the best bussiness in many countries. This research discusses about The branding strategy analyzed using STP theory (Segmentation, Targeting and Positioning) on Wonderful Indonesia campaign. This campaign is the Leading Campaign for Indonesia tourism in International level. Data collection was obtained from observation, books and interview. The result obtained from STP analysis theory can be used to develop branding strategy in wonderful indonesia campaign. The innovation is founded in tourism and development of tourism product like village and religion tourism can be applied in Indonesia tourism. Within positive development in this campaign, Indonesia is expected able to compete with the other ASEAN countries while AFTA and MEA policy applied in 2015.

Individual-level factors associated with variation in mycobacterial-specific immune response: Gender and previous BCG vaccination status

A more effective tuberculosis (TB) vaccine is needed to eliminate TB disease. Many new vaccine candidates enhance the immunogenicity of the existing vaccine, Bacillus Calmette-Guérin (BCG). Understanding BCG induced immune variation is key to developing a new vaccine. We aimed to establish if individual-level covariates were associated with cell-mediated immune response (interferon gamma (IFN-γ)) at vaccine trial enrolment (baseline) in a long-term retrospective analysis (LTR) and after BCG vaccination in a short-term prospective analysis (STP). Four covariates were analysed: gender, country, BCG vaccination history and monocyte/lymphocyte cell count ratio. Univariable and multivariable linear regression were conducted on IFN-γ response at baseline for LTR, and area under the curve (AUC), 24 week and peak IFN-γ response for STP. Previous BCG vaccination was strongly associated with higher IFN-γ response at baseline (LTR analysis) (p-values < 0.05). Being male showed a weak association with higher baseline response (p-value = 0.1). BCG revaccination was strongly associated with a larger response increase than primary-vaccination (AUC & peak p-values < 0.01), but did not differ at 24 weeks (STP analysis). All other covariates were non-significant (p-values > 0.1). This analysis suggests that previous BCG vaccination and gender are associated with durable IFN-γ responses. Vaccine trials may need to stratify by BCG vaccination history and gender.

An Analysis of the Potential Target Market through the Application of the STP Principle/Model

Purpose – The purpose of this paper was to establish and identify the target market of a proposed residential development in Gaborone using the STP strategy. Research design/methodology/approach – Both non-probability and probability sampling techniques were used by applying qualitative and quantitative research methods (interviews and questionnaire) were used to get research data in order to meet the objective of the study. A survey instrument using a self-administered questionnaire was developed and administered to the respondents who were working earning a monthly salary was used in order to meet the minimum qualifying criteria for a home loan being 30% of one’s income to service mortgage payments. Significance - The study is relevant to developers who just develop/invest scarce resources without establishing the need/demand for the product. It will be a lesson learnt for those developers who shun/disregard the input of market research in the process of decision making for housing property development. Findings – The study established that this was the first research of its kind within the housing market. It also revealed that target market identification is critical in market research because it help the developer to minimise the unsystematic and systematic risks which might affect the success of the development project thereby impacting on the profitability of the business. It will also help them appreciate by positioning the product in the minds of the target market through offering the product with features that the customers are looking for. From the developer’s point of view, they will be fulfilling the customer’s needs by implementing the recommendations and results of the market research report. Once these needs are met and fulfilled, the property listing period is also reduced at the time of marketing the property and customers are identified even before the propduct is developed thus adding value to the business. Originality/value – Based on the key findings, recommendations are made in this paper to improve the market take-up rate through the application of STP analysis. DOI: 10.5901/mjss.2015.v6n4s3p324

STP-ISS Transport Protocol for SpaceWire On-Board Networks

The paper describes the development of a new transport protocol for the SpaceWire onboard networks. It starts from the overview and analysis of existing SpaceWire-oriented transport protocols. Then the paper considers the general industrial requirements for the Transport protocol, which should operate over the SpaceWire network technology. The main two chapters of the paper present the first and the second revisions of the new STP-ISS transport protocol, which has been developed in accordance with the results of the overview and technical requirements. In addition, the authors describe STP-ISS modeling process, which was very efficient for the STP ISS protocol development, testing, analysis and improvement.

Some aspects of reactor noise analysis from the Bayesian viewpoint

This paper is concerned with a study of the fine structure of reactor noise. The power spectrum of reactor noise is represented in the frequency-time space using procedures of Bayesian AR-modelling (Kitagawa(1985), and Tamura(1985)). Results from the application to a number of power reactor noise data retrieve information on tomographical structures of peculiar reactor noise as well as apparently stationary reactor noise. Some comments are referred to the introduction of this idea to the STP analysis.