STP Analysis Research Articles

Proposed Relationship Marketing Strategy for Used Car Dealer

Indonesia has been one of Southeast Asia’s largest used car markets. Approximately 2.5-3 million used cars are sold annually. The increased competition in the automotive industry has heightened the emphasis on improving customer relationships. ABC Showroom (pseudonym) is a local used car dealer in Bukittinggi currently facing unsatisfactory sales performance and lacking relationship marketing strategy. The aim of this research is to formulate the relationship marketing strategy for ABC Showroom and find out whether the strategy differs amongst its customer persona. Internal analysis and external analysis are conducted to formulate the strategy. The internal analysis consists of marketing mix (7P) and STP analysis. The external analysis includes PEST analysis and competitor analysis. A quantitative approach using a survey is carried out to collect information on target market preferences regarding the proposed relationship marketing strategy, specifically personal selling, personalization, and after-sale service. The total of respondents obtained in this research is 240 respondents. The Two-step clustering analysis is conducted to build the customer persona of ABC Showroom. Analysis continued by conducting the Kruskal-Wallis test to find out if the proposed strategies differ amongst customer persona. Based on the result of the Kruskal-Wallis test, the proposed strategies do not differ amongst customer persona. Findings on internal analysis and external analysis are summarized with a SWOT matrix. Then the TOWS matrix is used to assist the author in formulating the relationship marketing strategy while tailoring it with the survey result. The relationship marketing strategies proposed includes improving salesperson performance by providing target and uniform, providing remarkable test drive experience, providing proactive and caring customer service, providing personalized offers and car products, and providing after-sales services such as warranty, repair, and maintenance service, car ownership transfer and vehicle plate transfer assistance, and car tax payment assistance.

Proposed Marketing Strategy to Increase Brand Awareness and Purchase Intention of Sliced Tobacco for PT. Taru Martani 1918

Tobacco is a leading agricultural commodity in Indonesia. So that it can improve the national economy and improve the welfare of local farmers. Cigarette consumers in Indonesia are very high because people in Indonesia have a smoking culture that has been passed down from generation to generation until today. This triggers the development of cigarette companies in the market. PT Taru Martani is a tobacco company that produces sliced tobacco and cigars. PT Taru Martani has been operating since 1918. However, brand awareness at PT Taru Martani is still low. Therefore, this study aims to obtain a strategy to increase brand awareness and purchase intention at PT Taru Martani. The external analysis used by the author is PESTLE analysis, Porter’s Five Forces analysis, customer analysis, and competitor analysis. While the internal analysis uses marketing mix analysis, VRIO analysis, and STP analysis. Then internal and external factors were analyzed using SWOT analysis, TOWS analysis, and QSPM analysis. Based on the results of the research, it is known that the causes of problems at Taru Martani are: lack of brand awareness, the use of digital platforms that are not optimal, and product distribution that is not widely distributed. The strategies generated based on the analysis are marketing strategies based on culture and lifestyle, increasing and expanding promotional activities by utilizing social media platforms and online marketing channels to increase visibility and brand awareness, increase product information updates and communicate the advantages of Taru Martani products to consumers, expand networks distribution, focus on product and service quality, as well as discount and promotional offer strategies.

Strategi Bertahan Kegiatan Pemasaran Home Industry YUAN Di Masa Pandemi Covid-19

Sales of business units have decreased due to the implementation of Large -Scale Social Restrictions (PSBB) by the government as an effort to suppress the spread of Covid-19 so that business units including “YUAN” industrial home-owners are required to consider post-pandemic marketing strategies to restore the economic condition of their business. Therefore, the aim of this study is (1) to analyze the existing strategy of YUAN’s home industry marketing; (2) to analyze the marketing strategy of YUAN’s home industry after the covid-19 pandemic; (3) to determine the priority of the marketing mix strategy after the covid-19 pandemic. The data analysis method used this research is STP analysis, marketing mix and Analytical Hierarchy Process. The results showed that (1) the owner has implemented segmenting, targeting, positioning, and marketing mix strategy however it does not reach the optimal; (2) the owner needs to evaluate the previous marketing strategies; (3) the priority of the marketing mix strategy after the covid-19 pandemic is distribution or place strategy.

Digital Marketing Strategy Formulation to Increase Engagement in Course and Training Institution Industry (Case Study: PT Karisma Garuda Mulia)

PT Karisma Garuda Mulia is a course and training institution located in Malang City, East Java. The training programs created by PT Karisma Garuda Mulia are centered on developing IT and digital technology skills which include courses in Microsoft Office Professional, graphic design and multimedia, web development, digital architecture, civil engineering application, and digital marketing. Along with the emergence of online e-learning platforms, the business started to experience some difficulties. The problem faced by PT Karisma Garuda Mulia is the low engagement and lack of digital marketing strategy to help its business generate sales. The purpose of this research is to create an appropriate digital marketing strategy to increase the engagement to help smooth the customer journey. This research is conducted by identifying problems internally and externally using STP Analysis, Marketing Mix (7Ps), PESTEL analysis, Porter’s Five Forces and competitor analysis. After doing those analysis, researchers also analyze the PT Karisma Garuda Mulia’s digital marketing efforts by incorporating the Hierarchy of Effects model. This research is conducted using qualitative method. The researchers conduct an in-depth interview with several employees of the company to gain insights about the company’s digital marketing efforts. The result of the interviews indicates that there is a lack of appropriate digital marketing strategy used by the company. Using the interview insights, the researchers construct a digital marketing strategy using a RACE planning framework. The result of this research is that the company needs an appropriate digital marketing strategy with a clear marketing channel in each stage of the RACE planning framework. The marketing channels used are search engine marketing and content marketing in reach stage, website and demo classes in act stage, email marketing and customer service support in convert stage, and lastly community building and feedback surveys in engage stage.

Analysis of the Impact on International Trade through the Operation Mode of E-Commerce and Countermeasures

With the gradual popularization of the Internet in the mass family, the continuous deepening of the information technology revolution, and the gradual improvement of people's daily consumption level, a new type of business model - e-commerce has emerged. In view of the unique trade means of e-commerce, the development speed of e-commerce exceeds most people's imagination. Starting from the positive and negative impacts of e-commerce on international trade, taking the development of cross-border e-commerce for small and medium-sized enterprises in Yiwu as an example, this essay is researched and explained by SWOT and STP analysis methods. In addition, in-depth research has been carried out, extended to the research of small and medium-sized enterprises in China. The advantages, disadvantages, opportunities and threats they face when developing e-commerce are analyzed and discussed. In the end, some strategic and reasonable development opinions are given according to the impact of China's current e-commerce operation mode on international trade. The study found that e-commerce plays an unexpected role in the development of international trade. The emerging e-commerce model has two different impacts on international trade, positive and negative, but without exception, it promotes the development of international trade. The negative impact can be come up with reasonable countermeasures for improvement and self-improvement, and the positive impact can continue to be maintained and developed steadily.

Improving the Regional Economy and Bank bjb Fee Based Income by Forming a Digital Ecosystem in West Java Province Using Bank bjb Digital Products

Bank bjb as a regional bank is required to support West Java Regional income with services and products that are profitable for banks, shareholders, and customers. Currently bank bjb has carried out digital transformation by producing digital products to increase customer satisfaction in transactions to generate fee-based income. Currently, net profit from the fee-based sector is still very small when compared to total income, fee-based income is only able to contribute less than 7.1% of total income. So that it is a challenge for bank bjb to be able to increase fee-based income from its digital products. The author uses STP analysis and marketing mix (7p) for internal analysis, where the results show that the strategy implemented is still not hitting its market share and Bank bjb is still targeting local government employees to offer its digital products. PESTEL, Porter 5 Forces, Competitor Analysis, and Consumer Analysis tools are used for external analysis. From the PESTEL analysis, it was found that if bank bjb wants to carry out digital transformation and form a digital ecosystem, it needs to ensure regulations from regulators. From Porter 5 Forces, it is found that threats in the financial industry today do not only come from banking but the emergence of financial technology. From Competitor Analysis, it is found that there are many choices regarding digital products for consumers. For Consumer Analysis, the author uses qualitative interviews with the 7p marketing mix conducted with bank bjb employees, customers, and non-customers. From consumer analysis, it is found that there is a low consumer perception of digital bank bjb products. After finding the root of the problem, bank bjb needs to determine the right strategy to increase fee-based income and West Java's local revenue. Therefore, bank bjb will determine a strategy in the form of Proposed Marketing Mix and Proposed Marketing Communication Strategy such as forming a digital ecosystem with third parties, enriching features in digital products, promotional programs, and others. Which in turn will increase transactions that generate fee-based income and regional income, especially for the West Java regional government.

Strategi Pempek XYZ Memenangkan Pangsa Pasar Melalui Kualitas Produk

There are so many culinary business opportunities, one of which is pempek because apart from being easy to produce, it is also in great demand. This regional food has tough competition between producers. So novice business people who are in the pempek business, they need to present quality products. Pempek XYZ has been established for four years, market segmentation has not varied, packaging design features are still minimal, product variants are still the same as competitors, and promotions are still minimal, but they want wider market access to increase pempek sales revenue. This research aims to identify pempek XYZ market segmentation and product quality and develop a strategy to attract consumers by improving product quality. The method used is the interview. The analysis techniques are STP analysis (segmentation, targeting, position), eight dimensions of product quality analysis, and SWOT analysis. The results showed that the target market for pempek XYZ was not diverse, it was still the middle-income family. Product quality must be improved through improvements in packaging design, features, product variants, and product benefits. The strategy is to have distributors, agents, and retailers (salesmen), provide modified product information, complete halal features, BPOM permits, production and expiration dates, product storage recommendations, explanation of composition on the packaging, create bonus coupons, post as products not just filling and healthy but able to provide new experiences through the addition of variants and value of pempek XYZ in the form of facilities that will trigger consumers to continue to explore product features, explore many moments, explore tastes and explore packaging designs when consuming pempek.

Proposed Marketing Strategy for Sustainable Growth of Persib Official Store

PT Persib Bandung Bermatabat is in charge of the football club Persib Bandung, which is one of Indonesia’s teams. The Persib Official Store, located at Graha Persib, 3rd floor, Jalan Sulanjana No. 17 Bandung, is managed and sold by PT. Persib Bandung Bermatabat. The Persib Official Store sells merchandise divided into three product categories: Fashion, Jersey, and Accessories. The issue that arises in this business is that sales fluctuate from January to June 2022. As a result, the purpose of this study is to learn about Persib Official Store’s business situation and to recommend the best marketing strategy for increasing sales and becoming more competitive in the football merchandise industry’s development.The research method uses qualitative research methods. Qualitative methods are used to obtain primary data and make observations from in-depth interviews with Persib supporters. The data collection is then used to make internal and external analysis. Internal analysis is used to gather information about Persib Official Store’s internal conditions using Marketing Mix 4P analysis, STP, and VRIO analysis, while external analysis uses Porter’s five forces analysis, competitor analysis, and customer analysis to determine external factors from the football merchandise industry. Furthermore, after carrying out internal and external analysis, the researcher used SWOT analysis and found the company’s weaknesses, namely the lack of optimal marketing and social media strategies. Furthermore, after conducting a SWOT analysis, the researcher used TOWS analysis and found a solution to present a new marketing strategy by having a team digital marketing and optimizing their social media to increase customer awareness and purchase intention.

SWOT and STP Analysis to Increase Professional Commitment in Participants of the Entrepreneurial Skills Education Program (PKW) at LKP DINA

This PKM aims to increase understanding and mastery of entrepreneurial material for salon business managers as an effort to increase the professional commitment of beauty service business people. Entrepreneurial Skills Education is the implementation of lifelong learning applied at LKP DINA where in its implementation it always partners with the Economic Education study program in relation to how to cultivate an entrepreneurial spirit for activity participants who are in fact novice actors of beauty business ventures. This is in line with the four pillars of learning launched by UNESCO, namely Learning to know, Learning To Do, Learning to Live Together, Learning to Live Together (learning to live together with others in the sense of being able to collaborate and communicate) and Learning to be (learning to be).

Proposed Marketing Strategy for Pt. Kereta API Indonesia (Persero) to Increase the Number of Passengers

PT. Kereta Api Indonesia (Persero) or known as KAI is a State-Owned Enterprise in Indonesia with the obligation of organizing transportation that prioritizes passenger comfort, safety, and security. KAI is the only train transportation service in Indonesia, so it has a strong advantage over other modes of transportation. However, the Covid 19 pandemic has a great impact on KAI which resulted in a significant decrease in the number of passengers in KAI operating areas in Bandung in 2020-2022. Therefore, the purpose of this study is to analyze internally and externally what factors influence the decline in passengers on KAI, and what strategies are appropriate for KAI to implement in order to increase the number of passengers in the future. The internal analysis uses 3 tools, namely STP analysis, 7P analysis, and VRIO analysis, which is intended to determine the strengths and weaknesses of KAI. External analysis is carried out using 4 tools, namely PESTEL, Porter’s 5 Forces, competitor analysis, and customer analysis aimed at knowing the external opportunities and threats being faced by KAI. The findings from the internal and external analysis are used to analyze the SWOT. In the SWOT analysis, it was found that KAI has 3 weaknesses and 4 threats being faced. Then the TOWS Matrix is used to formulate the right proposed strategy for KAI in overcoming existing weaknesses and threats. There are 12 alternative strategies from the results of the TOWS analysis which are then grouped into 4 categories, namely ST strategy, WT strategy, SO strategy, and WO strategy. In these 4 categories, QSPM analysis is used to calculate the greatest weight value for each strategy based on the expert judgment from the KAI. The chosen strategy is the ST strategy which has 3 strategies, namely Implementing Social Marketing that shows the benefits of using KAI for the society & environment, Improving the quality of the services to increase value, and Attractive promotions only available for new members. It is hoped that the selected recommendation strategy can be implemented properly by KAI so that it can reach a wider range of consumers in order to increase the number of passengers.

Analysis Of Marketing Strategies In Increasing Competitiveness In Skinos Medan Beauty Clinic

This research was conducted based on the number of industries engaged in the same type of business,which creates intense competition in that market share. Skinos Medan beauty clinic has capital, regular customers and experienced employees, However faced with obstacles in the aspect of management and utilization of the company's internal resources and the clinic also faces various threats from external company factors. This research aims to determine and analyze the marketing strategies that can be carried out by the Skinos Medan beauty clinic to increase the company's competitiveness based on STP analysis (Segmentation, Targeting, Positioning) and SWOT analysis (Strength, Weakness, Threat, Opportunity). In this research, the author uses a qualitative method with data triangulation techniques. For data collection techniques are using the method of observation, interviews, documentation, and questionnaires. For data analysis techniques are using STP analysis, IFAS matrix, EFAS matrix, SWOT diagram and SWOT matrix. Based on the results of STP analysis, Skinos Medan beauty clinic uses single-segment concentration strategy for Concentrated Marketing type of target market with the clinic positioning itself using Quality Positioning style. Furthermore, based on the results of the analysis using the IFAS matrix, EFAS matrix, SWOT diagram and SWOT matrix, the strategy obtained is in quadrant 4 strategy, called a defensive strategy. The implementation of the strategy is thatSkinos Medan beauty clinic will use an alternative WT (Weakness-Threat) strategy to survive and minimizes all the weaknesses and threats of the company.

Proposed New Marketing Strategy to Increase Sales and Brand Consideration for Healthy Food Business (A Case of Miethy)

Covid-19 pandemic makes people are beginning to prevent of these dangerous diseases, such as exercise, mental health care, and consuming healthy foods. The high demand of people's awareness of healthy food has made the food and beverage sector business increase. Miethy also had a chance to offer a variety healthy food. But, Miethy had a 23% declined in sales after four months of launching and sales always below the target. This paper research is to analyze Miethy's current condition, to find out what can be done to make sales increase, and what is the ideal marketing plan for Miethy's in the future. The qualitative method that used for internal and external analysis, there are STP analysis, 4P’s marketing mix analysis, Five Porter’s Forces, Competitive analysis, and Customer analysis. The problem was found that Miethy’s marketing activities with Miethy STP was not suitable, and Miethy experienced in high competition compared to its competitors because of the company's lack of branding. Based on the results of this research, Miethy is required to redesign a new marketing strategy. The new marketing strategy that becomes the final solution is the 4P’s marketing mix. Miethy will arrange a “Healthy Noodle Snack” with three flavors (chicken curry, spicy, cheese) for a new product variant. New miethy product sales will be placed in Bandung with an affordable price. And Miethy must also optimize digital marketing on social media and online marketplace for product promotion

Fighting for the Video Marketing against Its Weakness

As the market size of the video industry continues to grow by 3.6 times increased in the past five years, more and more companies adopt video marketing. Under this circumstance, it is meaningful and important to discuss the marketing issues in this industry. The objective of this study is to clarify the definition, problems and countermeasures of video marketing. Literature was obtained through data retrieval, and the data was aggregated and analyzed by induction. Findings show that the problems of video marketing cover the laws, suppliers, buyers, competitors, and content technical issues. And we suggest that the future research can try to verify the key points of STP analysis (segmentation, targeting, and positioning), marketing mix, as well as the cost-benefit analysis in video marketing.

Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary

The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose of this study is to find an overview of the use of SWOT analysis and STP analysis implemented in micro enterprises, namely 'Bunda Culinary'. SWOT analysis and STP analysis are used in order to see what digital marketing strategies are being pursued by the micro entrepreneur 'Bunda Culinary'. The research method used is a descriptive survey. Data collection techniques in this study were observation and interviews. The results obtained are strategies for digital marketing that are carried out only on the pattern of Relationship Marketing, Word of mouth Marketing, Seasonal Marketing, and Social Media Marketing. Meanwhile, the development towards B2B Marketing and B2C Marketing has not been carried out. And there is also no specific personal or team handling digital marketing.

Fresh Fruit Time based on STP analysis and statistics method (Changchun) Word-of-mouth marketing strategy research

At this stage, the beverage market has become the Red Sea. HEYTEA, Naixue’s Tea at the top, and Michelle Ice City, which occupies third- and fourth-tier cities, account for most of the total market. How to gain a competitive advantage in the beverage market where competition is fierce and marketing methods tend to be consistent is a problem that Fresh Fruit Time (Changchun) needs to solve. This paper analyzes the existing marketing mix of Fresh Fruit Time (Changchun) and finds that it has shortcomings in word-of-mouth marketing. With the help of STP analysis and statistics method, combined with Fresh Fruit Time’s product characteristics and business philosophy, it identifies young white- collar women as the target market, positioning a healthy and comfortable buying environment, and proposing word-of-mouth marketing suggestions for creating topical events through related media, viral communication and search marketing optimization. The combination of STP and statistics method is an innovation, making statistical methods more realistic.

Key Success Factors' Identification of Farm Tourism: A Case from Indonesia

The setting of this study is an orchard that has turned into thriving farm tourism. The company continues to develop itself in line with the high demand for horticultural products and tourism to excel in doing business. This research aims to identify the key success factors of a tourism farm company. Having useful information enables a company to understand its competitive advantages and powerful resources. Therefore, they can outperform the competition and prevent competitive losses. This study employs an exploratory qualitative approach. Data collection was using observation, interviews, and data generated from the company. This research is using three analytical techniques. First, the external environment analysis consisted of Political, Economic, Socio-Cultural, Technological, and Environmental analysis (PESTEL) and Porter's Five Forces Analysis (PFFA). Second, the internal environment analysis encompassed Value Chain analysis, STP analysis, and Marketing Mix analysis. Then, SWOT analysis to determine alternative strategies generated from the external and internal environment analysis. Results revealed that the key success factors of tourism farm company included human resources and natural resources. In this case, the company's service characteristic is inseparable. Lastly, the company must find solutions to overcome their weaknesses, such as the lack of technology and social media use.

Segmenting, targeting, and positioning (stp) ofgenerational cohorts Y, Z and Alpha

The current paper has aimed to build an STP framework that aids marketers in decision-making and contributes to the theory-building of generation alpha. There is significantly less academic literature present on generation alpha which needs to be addressed scientifically. The current research is organised into three sections; the first section aims to point out the importance of generational cohort analysis from a marketing perspective of Segmenting, Targeting, and Positioning (STP) considering the latest marketing trends with consumer behaviour. The second section is dedicated to studying why generation alpha behaviour is essential to be understood by marketers in the current era. The last section discusses the different STP analysis outcome for the three generational cohorts Y, Z and alpha based on the desk review. A qualitative approach is adopted to analyse texts and contents from various sources to arrive at the findings from the latest trends in the marketing domain. The current paper has developed a conceptual model on the framework of STP addressing the three-generational cohorts from a behavioural perspective which academic scholars can further study. The study also serves as a guideline for future scholars who could test the model empirically.

Business Strategy for PT Finansindo Mikro Facing Competition in Microfinance Business

Financial technology or fintech, has developed rapidly and made matters easier for storing, borrowing or investing online or with mobile devices. The competition can be seen through peer -to-peer (P2P) lender accounts, which have increased from year to year. Finansindo is engaged in micro-business as a P2P that targets women entrepreneurs who cannot access conventional banks or are not bankable. such as banks and microfinance institutions (MFIs). The External and internal environment will be analyzed to understand current business conditions. Analysis of the external environment contains PEST, industry forces and competitor analysis. Internal environment includes 7P marketing mix analysis and STP analysis. SWOT Analysis and Ansoff Matrix are used to obtain three strategic choices, namely: market development, product development, and market development, together with product development. Based on the analysis, the chosen strategy is market development. Product development is less attractive due to regulations limiting P2P. Market development and joint product development are not attractive due to regulation and limited resources. In conclusion, Finansindo recommends focusing on market development, which offers the same target but in other geographical areas. Adjusting to the previous segment and with relatively high ceiling considerations, Finansindo is recommended to operate in Aceh, North Sumatra, and Riau.

Proposed Marketing Strategy for Commercial Medium & Light Turboprop Aircraft in Indonesia (Case Study: PT. Dirgantara Indonesia)

National defense is all efforts to maintain the national sovereignty, the territorial integrity of a state and the safety of all nations from threats and disruption to the integrity of the state. It is important because the strength of the country lies in its defense, which will affect national development. As a national defense industry, PT. Dirgantara Indonesia (PT DI) is responsible for providing defense equipment for its users; Ministry of Defense and the Indonesian National Armed Forces. The product sales contribute 61,79% to the total sales revenue for company. However, this percentage is still far as the targeted then PT DI needs another strategies in order to maintain its business. Since the last 5 years, PT DI only focused on military products. On the other hand, PT DI cannot depend only on sales from military product because there is still high possibility contract cancellation due to changes the policy, the products do not meet as the requirements, or lack of budget. The main problem faced by PT DI is decreasing percentage of aircraft sales. Therefore PT DI needs expanding their market by producing N219 and N245 aircraft for commercial configuration as one of the company's development methods. However to produce new products, PT DI will face main problem that is how PT DI enters the commercial market to increase sales of N219 and N245. The analysis using both internal and external analysis. The company's internal analysis consists of STP analysis and Marketing Mix. Moreover for external analysis, the authors using PESTEL analysis, Porter's 5 forces analysis, competitor analysis, and customer analysis. It is found different perspectives between current marketing mix of PT DI with customer perspectives related to N219 and N245 aircrafts. The existing marketing mix is not optimal and effective. The new propose marketing strategy which consist of product, price, place, and promotion are need to overcome this issue

The Importance and Level of Adaptation of STP Strategies for Growth in Foreign Markets: In the Case of Soft Drinks Company

STP denotes Segmentation, Targeting, and Positioning. This study's main purpose is to demonstrate the STP concept's understanding and its importance in the success or failure of a Soft Drinks company. Examines the competitive role of Soft Drinks in the global soft beverage industry. Since they operate in over 200 countries, they have a simple choice as to whether their products are standardized worldwide and whether they can benefit from economies of magnitude and adapt their products to a given market. Many literature has been written about external and sometimes uncontrollable factors that could influence a plan to position companies. This particular report has been developed with two major sections. The study covered and explained STP's concept and why STP is essential in the international business area in the first segment. In the second segment, the report covered the issue of changing and adapting the STP concept of Soft Drinks in the global market and how the companies formulate new strategies in place of their original one according to the international market's demand and volatility. Besides, this segment covered those companies' main steps to capture local business and create and enhance their brand value by securing profit margins by maintaining productivity. Based on the understanding gathered from this study, the report finally explored the practices of Soft Drinks Company in regards to this particular study area and dug out the reasons for changing and adapting its SPT strategy in the international marketplace and the underlying impact of this adaptation practices focusing on the distribution channel of Soft Drinks in overseas localized markets. These specific factors help Soft Drinks to established financial growth in the global market. The study's main limitation is the lack of enough analysis for Soft Drinks as STP analysis only a small part of the strategical analysis.