Storytelling Strategies Research Articles

A Reappearance of Yesterday- Analysis of Storytelling Strategy in Nostalgic Cinema

A Reappearance of Yesterday- Analysis of Storytelling Strategy in Nostalgic Cinema

Which storytelling people prefer? Mapping news topic and news engagement in social media

Nations engage in a nuanced competition to achieve soft power through social media on a global scale. Exploring the intricate dynamics, research endeavors focus on unraveling the mechanisms by which national media endeavors not only captivate a diverse international audience but also amplify their influence through carefully crafted narratives. However, extant research falls short in both theoretical and empirical examinations of the intricate interplay between news content and news engagement. This research examines in depth the news content strategy employed by China's national media for global communication, focusing on 6632 YouTube videos of CGTN (China Global Television Network) from May 2021 to August 2023. Specifically, utilizing BERTopic machine learning techniques, we identified 16 distinct news topics and associated with news engagement metrics (e.g., number of views, likes, and comments). Our results reveal a pattern of selective engagement and avoidance by international audiences, particularly in their significant interest in geopolitical and technological topics, while showing less interest in Chinese cultural and social news. This study offers valuable insights into the effectiveness of national media's digital storytelling strategy, shedding light on audience preferences and areas for potential recalibration in content dissemination.

Digital Storytelling in Political Marketing Communication Ganjar Pranowo and Anies Baswedan on Instagram Leading Up to the 2024 Presidential Election

The research has the objective to analyze the political marketing communication content on the Instagram accounts of Ganjar Pranowo and Anies Baswedan, as well as to analyze the aspect of digital storytelling. The researcher employed a visual content analysis method based on quantitative descriptive analysis of image types. The posts were categorized into 12 types of images. Additionally, we analyzed the digital storytelling elements in the uploads that featured the most image types. The outcomes indicate that Anies' digital storytelling strategy involves more interaction with his followers compared to Ganjar's strategy. The most frequently posted image type on the @aniesbaswedan account is campaign-related, which is suitable for political marketing communication efforts leading up to the 2024 presidential election. In contrast, the most frequently posted type of image on the @ganjar_pranowo account, background stories, is considered less appropriate for such purposes. Image types with themes suitable for the 2024 Presidential Election and presented in narrative form are likely to be more engaging, potentially encouraging followers to participate in exercising their voting rights

Политический нарратив: концепции, типологии и структуры

The article is devoted to the study of the narrative turn effects in humanitarian knowledge on the formation and development of the narrativity theory in relation to various types of discourse. The paper focuses on analytical and theoretical studies of the political narrative, its state of research, systematization of the concepts underlying its interpretations, and identification of the modern trends specifics in the development of political narrative. The authors managed to demonstrate the capacity of the narrative paradigm to describe the narrative nature of mentality and human activity through the prism of narrative in a socio-cultural context. Criteria have been established that make it possible to define a political narrative from the perspective of various interpretations. The theory of metanarrative is systematized and the stages of its transformation in the mirror of postmodernism and metamodern concepts are characterized. Five essential characteristics of the metanarrative are given: usefulness, ubiquity, invisibility, commitment, rigidity. The value component of metanarratives in the aspect of Russian and foreign cultures is represented by the example of basic concepts. The structure of ideologies and the family of ideologies as conceptual cluster formations are presented and described. The theories of the counternarrative are considered and the authors criteria for differentiating the alternative narrative and the counternarrative are put forward. The general structure of the narrative is demonstrated, taking into account narrative levels and narrative acts. The structure of the political narrative is described and the conditions for the successful implementation of the political narrative are identified, including the key elements of the political narrative: the main character, plot, setting, conflict, resolution. The most effective tools of the current manipulative strategy of political storytelling are analyzed – the tactics of spinning or “unwinding” the positive aspects of the message, and the techniques of using spin – cherry picking, gaslighting, non-denial denial and others. The grounds for distinguishing between fakes and factoids are presented. Classification parameters for the narrative analysis of political discourse are proposed.

Exploring the Impact of Instagram Marketing Strategies on Customer Purchase Intentions: A Comprehensive Analysis

Social media platforms have become essential marketing channels in the digital age, with Instagram emerging as a dominating player in the field of visual marketing. This study explores the impact that Instagram marketing has on consumers’ intents to make purchases by looking at the complex relationships that exist between engagement metrics, content methods, and consumer behaviour. This study uses a mixed-method approach that includes both quantitative analysis and qualitative insights to examine how several aspects interact, including influencer partnerships, sponsored content, user-generated material, and storytelling strategies used by companies on Instagram. Additionally, it investigates how customers’ attitudes and perceptions of Instagram marketing efforts are influenced by psychological variables, perceived credibility, and demographic variables, which in turn affects consumers’ buy intentions. This study provides insightful information for marketers that want to maximize their Instagram marketing efforts and improve customer engagement and conversion rates in the online marketplace by illuminating these complex linkages.

Online Hosts’ Storytelling Strategies: A Narrative Analysis of Mindfulness-Themed Airbnb Online Experiences

Although virtual tours and online tourism experiences have been developed with technological advancement and COVID-19 lockdowns, knowledge gaps exist to systematically conceptualize online tourism experiences and clarify online hosts’ storytelling strategies. Drawing upon theatrical theory, this study aims to conceptualize the online tourism experience and online hosts’ storytelling strategies. Our research setting is mindfulness-themed online experiences via Airbnb Online Experiences. A total of 186 online hosts were analyzed with narrative analysis. This study proposed three frameworks: (1) a performer-stage-audience model for online tourism experiences, (2) a longitudinal perspective on hosts’ storytelling strategies on the stage, and (3) a systematic view of online hosts’ storytelling strategies. The conceptual work offers important insights for the academy and relevant industries.

Improving Students’ Reading Ability Through Storytelling Strategy

The purpose of the research was to find out the improvement of students' reading ability, especially in report text through Storytelling strategy to the tenth-grade students'' of Multimedia class in SMKN 2 Singkawang. It's because of some problems faced in SMKN 2 Singkawang, especially tenthgrade students of Multimedia class. The student needs help to determine the main idea and supporting detail in the report text; also, the student needs to be more active and engaged with teaching and learning English, especially in the report text. This research was done by applying Classroom Action Research which was carried out conduct two cycles, and in each cycle, there were three meetings. The subject of research was the tent-grade students of Multimedia class. The data was collected from tenth-grade students of Multimedia class. The researcher used reading tests, observation checklists, and field notes to collect data. For the data analysis researcher used quantitative and qualitative data. The instrument used to collect data was a reading test. The data analysis showed that the mean score increased in the second cycle, the mean score in the pre-test was 72, and in the first cycle was 77. The finding of this research showed that the storytelling strategy was effective to improving students’ reading ability in enhancing students reading ability. Keywords: reading skill, teching reading, reading achivment, senior high school, English.

Narrating Conspiracy Theories: A Paradoxical Ethics of Otherness, Propaganda and Mistrust

Reflecting conspiracy theories in contemporary fiction actualises conspiratorial thinking as a specific sociocultural phenomenon and narrative. Four symptomatic novels – George Orwell’s Nineteen Eighty-Four, Ray Bradbury’s Fahrenheit 451, Ahmed Khaled Towfik’s Utopia, and Stephen King’s The Institute – have been analysed from a conspiratorial perspective to illuminate the most efficient ways of shaping the human perception of reality. For this purpose, the following conspiracy elements have been delineated to be the basis of the novels’ poetics: otherness, propaganda, and mistrust. They affect the authors’ strategies of storytelling in the books written in the era of the end of truth. Following an interdisciplinary approach that primarily includes the method of narrative construction and semiotic analysis, the article focuses on the conspiracy elements for plotting the selected novels and explicates conspiracy narratives for manifesting the paradoxical ethics of truth as fiction. Conceptualising this idea in the sociocultural context confers to such a kind of literature a new ethical dimension.

الصدمة والنمو النفسي للذات في صباحات سوزان أبو الهوى في جنين

This study delves deep into the traumatic experience that almost all Palestinians have fallen prey to since the day Israel declared statehood in 1948 and how such tragic life characterized their psychic growth of the self and identity. It considers Susan Abulhawa's Mornings in Jenin in the light of two psychological notions, that is, Freud's ''the unconscious'' and McAdams's and Cox's ''narrative identity.'' Throughout the novel, Abulhawa unearths the unusual and less known depths in Palestinian history in an attempt to provide new versions of fictional writings. The novel dramatizes the Palestinian characters' inner world, their trauma and their repressed feelings and desires. The repeated incursion of trauma is considered harmful, giving rise to the characters' downfall and being the reason behind their tragedies. The study has shown that the world of the unconscious is clearly represented in the characters' attitudes, behaviors and feelings. It elucidates that some characters succeed in working through their traumas and the dynamics of the unconscious while the others are rendered to be psychologically traumatized. Furthermore, to serve a self-understanding function, Palestinians rely on the strategy of storytelling. Such strategy is used as an empowering device by which Palestinians write their past and guarantee their self-existence. It can also be therapeutic that they use it as a remedy against the displacement and alienation they experience in their permanent exile.

CHROMATIC CHRONICLES: EXPLORING THE SYMBOLISM AND SIGNIFICANCE OF COLOR IN ANURAG KASHYAP'S FILMS

Filmmaker Anurag Kashyap is known for his unique and gritty approach to storytelling, which often explores the inner lives of individuals while also presenting the harsh realities of the world outside. Most notable aspects of Kashyap's cinematic approach are his dexterous use of color as a narrative instrument, visually assisting storytelling and conveying deeper meanings. This research paper investigates the significance of color in the films of Anurag Kashyap, concentrating on the analysis of five selected films: "Black Friday" (2004), "Dev. D" (2009), "Gulaal" (2009), "That Girl in Yellow Boots" (2010), and "Bombay Velvet" (2015). The purpose of this research is to investigate the color signature and symbolisms used in Kashyap's films, as well as analyze the significant use of primary colors in various scenes. By analyzing the specific color palettes and combinations utilized, the researcher will try to understand how Kashyap effectively employs colors to emphasize key moments and themes of his films. To justify the study’s objectives, qualitative content analysis methodology is employed, involving a systematic viewing and analysis of each film. Color occurrences will be recognized, coded, and categorized to reveal their symbolic meanings. A comparative analysis will be conducted to identify similarities and differences in the films' use of color. The results of this study will illuminate the aesthetic and narrative significance of color in Kashyap's filmmaking, explaining how color choices enrich the depiction of emotions, themes, and character dynamics. This research is significant because it reveals Kashyap's distinctive aesthetic philosophy via an examination of the symbolism embedded in his use of color. This study enriches our appreciation and interpretation of Anurag Kashyap's films by clarifying the symbolic representations and visual storytelling strategies he employs in them.

Humour as Self-Deprecation in Born a Crime: Stories from South African Childhood by Trevor Noah

Born a Crime: Stories from South African Childhood is a captivating memoir penned by a globally acclaimed South African comedian, Trevor Noah, delving into the hardships he and those around him endured during the oppressive Apartheid-era government and colonialism. This article analyzes instances where the comedian author employs a self-deprecating humour style to add depth to his narrative of stories from South African childhood. To conduct this analysis, we adopt cognitive and incongruity theoretical frameworks. Our methodology is qualitative, involving the analysis of selected texts to present thematic data. The findings reveal that the author’s transparency about his life, from the title of the book to his relationships with others, delves into painful details of his childhood experiences during the traumatic history of the nation in which there was oppression. However, he presents these experiences with self- deprecating humour that simultaneously entertains and educates readers about the socioeconomic issues prevalent in South Africa at the time. Noah's storytelling strategy can be understood within the context of comedians' freedom to explore sensitive matters about themselves to entertain their audience.

Effect of Digital Storytelling on Secondary School Students’ Self-Efficacy in Civic Education

Over time, excessive dependence on traditional storytelling as a teaching technique can reduce the self-efficacy of most students, making them easy targets for drug abuse and trafficking. The digital storytelling technique depicts a range of possibilities for reversing the negative trend in the society today. The study examined the impact of a digital storytelling strategy on the self-efficacy of students in Civic Education. One research question and one corresponding hypothesis was generated for this study. The study employed a quasi-experimental design and the sample consisted of 183 students drown from four secondary schools using purposive and simple random sampling technique. Civic Education Self-Efficacy Questionnaire was used to gather data. The instrument’s reliability coefficient was 0.80, using the Cronbach Alpha. The mean and standard deviation were used to answer the research question, while the hypothesis was tested using Analysis of Covariance at 0.05 level of significance. The study showed that Digital Storytelling strategy had significant effect on students’ self-efficacy in Civic Education than the conventional storytelling strategy. Based on the findings, it was the recommended that students should be encouraged to participate actively during learning activities that incorporate the use of digital storytelling strategy to improve students’ creative and critical thinking abilities. Civic Education teachers should be encouraged to adopt the digital storytelling instructional strategy when teaching civic education.

Enhancing Students' Speaking Abilities through Paired Storytelling Strategies

Enhancing Students' Speaking Abilities through Paired Storytelling Strategies

디즈니랜드와 에버랜드의 브랜드 경험 비교 연구

This study aims to explore the direction of development of domestic theme parks by reflecting the trend of increasing utilization of storytelling-based brand experience strategies. To this end, the app of Everland, Korea's leading brand, was compared with the official app of Disneyland, a global brand. According to the results, Disneyland's app has built a brand experience through an immersive storytelling strategy that allows Disney contents to be experienced in a physical space. And Everland's app built a brand experience with a storytelling strategy that was later formed in the process of developing from a natural farm to a complex resort. Disneyland app's magical experience storytelling strategy focuses on smooth progress on special days, removing complaints that hinder immersion in the experience, and leaving memories. On the other hand, apart from providing storytelling content, Everland's app focuses on customized curation, economical, fast, and convenient services that reflect customers' preferences. In conclusion, the difference between the storytelling strategies of the two brand experiences is clear. Therefore, if Everland re-examines the difference, it will find another opportunity. And the results will also provide important implications for the domestic theme park industry.

넷플릭스와 아마존 사례연구에서 나타난 스트리밍 커머스의 편의성, 유희성, 상호작용성

Background/Objectives: This study explores the intricate dynamics of convemence, playfulness, and interactivity of streaming commerce, as exemplified by the prominent platforms such as Netflix and Amazon. The study strategically examined two emblematic cases, namely, Netflix's “Get Organized with the Home Edit” and Amazon's “Making the Cut.”
 Methods: Through a systematic approach based on Yin' s (2017) methodology, the study unfolded in three discernible stages according to established research protocols. Starting with a meticulous literature review, this study laid the groundwork for establishing propositions underpinning the essence of convenience, playfulness, and interactivity within s treaming commerce. Subsequently, to dissect the nuances of the selected cases, a meticulous case analysis was conducted, thereby providing a holistic understanding of their operational mechanisms. Finally, interpretations were drawn, juxtaposing the findi ngs with rival explanations to strengthen the robustness of the derived propositions.
 Results: Both cases showcased a s trategic focus on elevating shopping convenience by leveraging multifaceted channels, effectively immersing consumers in engaging playful content, and employing compelling storytelling strategies to maintain las ting interest in the showcased products. Furthermore, this study emphasized these platforms' pivotal role in fostering greater interaction among consumers while fostering communal bonds. A critical aspect of this study was the meticulous consideration and subsequent dismissal of rival explanations that posited the cases as mere products of product placement or indirect advertising. This rigorous examination and rejection of alternative interpretations solidified the credibility and authenticity of the derived propositions.
 Conclusion/Implications: This study enriches the field of streaming commerce by uncovering the key aspects of convenience, playfulness, and interactivity. Moreover, it establishes a robust methodology for future case studies and offers actionable insights to improve consumer engagement in streaming commerce.

The Monomyth in Momoiro Clover Z's Narrative

This study explores the distinctive narrative of Momoiro Clover Z, a Japanese female idol group that defied traditional idol conventions. Central to Momoiro Clover Z's identity was their deliberate departure from the typical kawaii idol image, portraying themselves as strong women. Their narrative closely adhered to the monomyth or Hero's Journey framework, chronicling their transformation from ordinary individuals to celebrated idols. This storytelling strategy resonated deeply with fans and was pivotal to their meteoric rise. Despite having only few members and abolishing interactive events like handshakes, Momoiro Clover Z used the concept of kyara to distinguish members and engage fans. They cultivated a family-friendly image, appealing to diverse demographics while avoiding objectification and the sexualization often associated with idols. In summary, Momoiro Clover Z's success can be attributed to their unique narrative approach, differentiating them from traditional idols, and their emphasis on their journey to stardom. By incorporating elements of the monomyth framework, they solidified their identity as strong women and earned their status as one of Japan's most influential female idol groups.

Main Characters in Search of an Audience: How Institutions used #LearnOnTikTok to Perform Authenticity

#LearnOnTikTok was a 2020 initiative from the social media company which invited accounts to facilitate audience education during the first wave of the COVID-19 pandemic. As previous digital marketing and storytelling strategies can rarely be successfully transposed from other social media platforms to TikTok, organisations must create (and recreate) their own form of entertaining education. TikTok may become a classroom, but that does not guarantee there will be students. A new form of pedagogy must encompass the technological and cultural specificities of TikTok to reach, and then retain, the desired audience. Drawing from my own professional experience as a social media manager, I will examine how the materiality of TikTok videos shape a performance-based memetic culture, and how this in turn, transforms the pedagogic relationship between the institution and the audience. Using examples from DuoLingo and Planet Money, I will show how engaging in TikTok’s culture in a manner that is read as “authentic” by potential students is fundamental to an institution’s performance as “the Main Character”, which is essential to their capacity to educate on the social media platform.

Positive emotions and intrinsic motivation: A self-determination theory perspective on using co-created stories in the language acquisition classroom

A surge in empirical investigations in second language (L2) learning motivation in recent years has revealed a growing link between emotions in the foreign language classroom and language learner motivation. Nonetheless, there remains a distinct focus on the impact of negative emotions such as frustration and anxiety. The current year-long study investigates the links between positive emotions such as enjoyment, interest and excitement, and intrinsic motivation. The enquiry explores the influence of the Teaching Proficiency through Reading and Storytelling (TPRS) strategy on students’ motivation and emotions using a Self-Determination Theory (SDT) lens. The study analyses the extent to which a group of French language students perceive that TPRS satisfies SDT’s three basic psychological needs of autonomy, competence and relatedness. It employs a mixed-methods, longitudinal case study approach, using data obtained from motivational questionnaires, reflective journals, classroom observations, focus group interviews and individual interviews at four stages throughout one academic year. The findings conclude that TPRS results in sustained, heightened positive emotions in the FL classroom and can be a highly effective tool to intrinsically motivate students of FLs. The autonomous nature of co-created stories results in an increased sense of language ability, whilst also fostering strong connections within the class. The students’ positive motivational and emotional trajectories were maintained at the end of the academic year. The findings resonate with conclusions from other studies on the importance of positive emotions in the FL classroom for engagement and motivation whilst reflecting previous studies linking increased student motivation to increased teacher motivation.

Narrative Techniques and Symbolism in the Ramayana: A Literary Analysis

For ages, academics have been fascinated by the epic poem known as the Ramayana, which is considered to be one of the most respected works of Indian literature. This study will conduct an extensive literary examination of the Ramayana, with a special emphasis on the Ramayana's storytelling strategies and symbolism. This research aims to discover the deeper levels of significance that are buried in the epic's verses by conducting an investigation of the complex narrative techniques that are used throughout the text. It explores the use of allegory, metaphor, and allegorical storytelling that the sage Valmiki, the epic's original author, and successive retellers utilised in their narratives. The look at the ubiquitous symbolism in the Ramayana and analyses how it functions as a potent vehicle for transmitting important philosophical, ethical, and cultural ideas. This research aims to shed light on the enduring literary significance of the Ramayana and its capacity to resonate with readers across a wide variety of cultural and temporal contexts by dissecting the text on both a structural and thematic level. The research was carried out in order to achieve this goal. As a result of this, it provides new insights into the ageless allure and everlasting significance of this ancient epic.

Multimodal discourse analysis as a method for revealing narrative strategies in news videos

Abstract News reporting has long been seen as involving a form of storytelling but techniques for revealing narrative constructions in audiovisual news remain limited. As the forms of expression mobilised for news become ever more diverse and multimodal, the challenges posed for analysis grow accordingly. The present paper asks to what extent we can pursue more differentiating accounts of the increasingly diverse audiovisual features employed in news video by employing recent advances in multimodal discourse analysis. Specifically, we explore how to recognise storytelling strategies deployed in audiovisual news reporting both more reliably and in ways that complement conventional journalistic labels, such as those discussed in research into news sensationalism. As an illustration, we offer a contrastive analysis of the specific reporting strategies of ‘individualisation’ employed in 166 news reports from two leading German news channels, Tagesschau and Bild TV, produced between 1 January 2022 and 15 March 2022. We show how we scale analysis methods to achieve greater coverage of data and discuss how this meets several recurring challenges for multimodal analysis more generally.