Abstract

Born a Crime: Stories from South African Childhood is a captivating memoir penned by a globally acclaimed South African comedian, Trevor Noah, delving into the hardships he and those around him endured during the oppressive Apartheid-era government and colonialism. This article analyzes instances where the comedian author employs a self-deprecating humour style to add depth to his narrative of stories from South African childhood. To conduct this analysis, we adopt cognitive and incongruity theoretical frameworks. Our methodology is qualitative, involving the analysis of selected texts to present thematic data. The findings reveal that the author’s transparency about his life, from the title of the book to his relationships with others, delves into painful details of his childhood experiences during the traumatic history of the nation in which there was oppression. However, he presents these experiences with self- deprecating humour that simultaneously entertains and educates readers about the socioeconomic issues prevalent in South Africa at the time. Noah's storytelling strategy can be understood within the context of comedians' freedom to explore sensitive matters about themselves to entertain their audience.

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