Ceramic industry consumes large amounts of raw materials, including costly and environmental impact iron based-pigments. Steel rolling (SR) and wire drawing (WD) waste, rich in iron (>67 wt %), present a viable alternative. This study aims to develop high value stoneware pastes for tableware products by substituting commercial pigments with SR and WD. The influence of incorporation content (3, 5 and 10 wt %) and pre-treatments (sieving at 250, 150 and 63 μm, and grinding followed by sieving at 63 μm) on the samples properties was assessed including weight loss, firing shrinkage, apparent density, flexural resistance, and water absorption. The laboratory scale results revealed that darker hues, ranging from grey to reddish, were obtained when SR and WD were incorporated in the stoneware paste (beige colour). The smaller the particle size, more homogeneous is the developed colour, which is intensified as higher is the incorporation level.The prototypes (plates) were characterized in terms of thermal shock, edge impact, cracking and microwaves resistance, water absorption, and leaching behaviour, demonstrating that they met the industrial requirements. Thermal shock resistance was enhanced and the levels of leached Fe, Pb, Cd, Ni, Cr, Mo, V, Zn, and Cu, were below permissible limits (EU Ceramic Directive 84/500/EEC, Decree-Law n°152/2017, Decree-Law n°236/98 and WHO Guidelines for Drinking-Water Quality) confirming their effective immobilization. Concluding, this work shows the viability of using mill scale waste as a valuable secondary raw material in stoneware pastes acting as a chromophore agent. Dark colours are obtained while preserving the product technical characteristics, promoting sustainable production and reducing landfilled waste.