In the bustling landscape of North-Eastern Nigeria, where resilience meets innovation, a ground-breaking study has unearthed the keys to sustainable wealth creation for Women Small and Medium Enterprises (WSMEs) through the dynamic realm of digital marketing. Nestled within the vibrant markets of Adamawa, Bauchi, and Gombe states, this research delved deep into the fabric of entrepreneurship, employing a meticulously crafted multistage sampling technique to capture the essence of women’s economic empowerment. Harnessing the power of modern technology, an online questionnaire became the conduit through which the voices of these visionary entrepreneurs echoed. Their insights, aspirations, and challenges were meticulously analysed using the formidable toolset of regression analysis, guided by the sophisticated SPSS software version 23. The findings of this ground-breaking study resonated with a resounding clarity: practical resource utilization and financial literacy emerge as stalwart pillars, fortifying the performance of WSMEs. The significance of astute resource management and financial acumen cannot be overstated, as they emerge as potent catalysts propelling these enterprises towards unparalleled success. Yet, amidst the backdrop of opportunity, a nuanced revelation emerged – the encumbrance of external pressures, manifested in the form of subjective norms, cast shadows upon performance outcomes. Herein lies a poignant lesson for WSMEs – a call to discerningly navigate the terrain of external expectations, empowering themselves to chart their own course with unwavering determination. However, amidst the challenges, a beacon of hope shines brightly – the profound impact of behavioural intention. With each intention forged, a pathway to success is illuminated, underscoring the pivotal role of mind-set in shaping performance outcomes. In light of these transformative insights, the study issues a clarion call for action. Awareness must be kindled among WSMEs, enlightening them to the subtle yet potent influence of subjective norms on their journey towards prosperity. Moreover, WSMEs are implored to transcend intentions, bridging the chasm between aspiration and achievement through decisive action. In the vibrant tapestry of North-Eastern Nigeria’s entrepreneurial landscape, a new dawn beckons. Armed with knowledge, fortified by resilience, women entrepreneurs stand poised to unleash a tidal wave of innovation, ushering in an era of sustainable wealth creation that reverberates far beyond the confines of their states.
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