The computer games industry is growing rapidly today, and the number of users of these games (players) is increasing. All of this has an impact on modern society. The development of new computer games involves constant evolution in such areas as technological innovations, the development of game genres, and analysis of market trends in the entertainment sector. The development of artificial intelligence and its application in the development of computer games contribute to the dynamic change of the landscape and expansion of the space and genres of games. The purpose of the article is to study and analyse the state of the modern computer games industry, taking into account the main genres and trends in the use of artificial intelligence in their development and the formation of the corresponding game space, to assess technological innovations, to analyse the market and to forecast the future development of the game industry. The research methods are the main methodological approaches and technological means of artificial intelligence for the development of computer games and the formation of the corresponding game space. Such methods include, in particular, systematic and comparative analyses to identify the features of computer games of various genres and types, the method of expert assessments, which involves the analysis of literary sources and information resources, interviews and surveys of game industry experts. The novelty of the study is a comprehensive analysis of modern technologies, in particular generative artificial intelligence, their use in the development of computer games and trends in the formation of the space of such games. Conclusions. The main trends in the development of computer games have been identified. The factors that influence their market are identified and forecasts are made for the future development of this industry. The paper analyses the use of artificial intelligence, in particular generative artificial intelligence, in the development of computer games (to optimise game creation and reduce budgets) and the formation of the corresponding game space, generative artificial intelligence has opened a new era of development of the computer game space. The impact of artificial intelligence on the balance between integration and immersion in the real world is determined. The current state of virtual reality games with their achievements and problems is analysed, which is crucial for understanding their future development trajectory. The new trends and technologies considered point to the future of the computer games space.
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