The data center market is experiencing significant growth, with each new facility requiring increased power density and cooling needs. This growth brings new challenges, including noise pollution and its impact on nearby communities, which becomes excessively difficult in urban environments. This presentation will explore the issues faced by data centers in urban environments and discuss potential solutions to create quieter facilities. Key points include: Physical challenges: Every site design faces numerous physical constraints, including limited rooftop and equipment room space, tight and complex adjacencies of neighboring sites, and design and performance standards for equipment. Political issues: Every site and community have a different set of laws and regulations that a site needs to meet, and often go beyond to ensure that the community will accept the site. People issues: Data centers must navigate contentious relationships with neighbors and address noise concerns to maintain a positive reputation. By addressing these challenges, data centers can minimize noise pollution and maintain positive relationships with surrounding communities, ensuring a sustainable future for the industry in urban environments.