Sphere Of Tourism Research Articles

Туристический дискурс и его подвиды

The article analyzes the institutional and communicative-pragmatic parameters of tourist discourse. Subtypes of tourist discourse are singled out, which make it possible to determine the belonging of texts of tourism sphere to a certain group. The aim of the work is to define and characterize the tourist discourse, to identify its subspecies. The objectives of the study are related to the characterization of institutional parameters of the subspecies of tourist discourse and the description of communicative-pragmatic features and linguistic features of texts belonging to different subspecies of tourist discourse. Research methods used in the work: general scientific, sociolinguistic and linguistic methods. The material of the study was 300 texts/discourses of tourist themes, divided into subspecies. The results of the study allow us to distinguish tourist discourse as a complex type of institutional discourse, including several subspecies, to clarify the definition of “tourist discourse” and to describe its subspecies by communicative and pragmatic characteristics.

Tourist-recreational impact on the Moscow–St. Petersburg macroregion: a multi-scale assessment using Big Data

The possibilities of using one of the varieties of Big Data – geolocalized photographs – as an objective indicator of the spatial distribution and intensity of tourist and recreational load within the macroregion “From Moscow to St. Petersburg” allocated within the framework of the State Program for Tourism Development are considered. The study uses an original geoinformation model assembled on the basis of freely distributed OpenStreetMap layers and photo points localized in space and time. It allows, on the one hand, to characterize the features of the placement of attractors (natural, cultural) and tourist and recreational infrastructure, on the other – to objectively assess the spatial distribution of the presence of tourists and recreants within the macroregion and describe the specifics of their intra-annual (seasonal) “attraction”. Aggregation of photography points into polygons, taking into account the differentiated clustering distance, made it possible to form areas of seasonal (summer, winter and spring-autumn) stay of tourists, as well as to get an idea of the minimum year-round and maximum episodic areas within the macroregion and individual areas exposed to the potential impact of tourists and recreants. The differences between the minimum and maximum areas of stay of tourists and recreants are proposed to be used to assess the effectiveness of the functioning of the industry in the areas of the macroregion. The obtained spatial areas and patterns of tourists’ presence open up opportunities for an objective assessment of the potential load on natural and cultural heritage sites. The uneven inclusion of both natural and cultural attractors in the sphere of tourism and recreation has been revealed, which leads to a situation where some objects of natural and cultural heritage experience significant industry pressure, while others remain almost or completely unaffected by the presence of tourists and recreants.

Main routes and attractions of Crimea in the sphere of art tourism

This article examines the key routes and attractions of Crimea, which play a significant role in the development of art tourism on the peninsula. Crimea, with its rich historical and cultural heritage, attracts artists, writers and art lovers from all over the world. In the article, we analyze the most interesting points, such as: Bakhchisarai, Yalta, Sevastopol and Simferopol, where art galleries, museums, plein airs and cultural events are concentrated. Particular attention is paid to places of nature that inspired famous artists, as well as modern art spaces that contribute to the development of creative initiatives. During the study, we note the impact of art tourism on the economy of the region and its potential for the sustainable development of the cultural environment of Crimea. The article also includes recommendations for organizing cultural routes for tourists, taking into account the artistic context, which contributes to immersion in the unique atmosphere of Crimean art.

Assessment and comparison of tourist potential and public ratings of regions for the regional tourist market development (by the example of Orel region)

Objective: to develop and test the method of estimating a tourism potential of regions, the method of comparing them with public ratings of regions; to diagnose problem areas of management when forming the regional market of tourist services and justify recommendations for its development. Methods: general scientific and general logical methods, analysis, synthesis, comparison, generalization; statistical and correlation analysis. Results: the paper presents the author’s method of constructing summary estimates of the regions’ tourism potential, integrating official statistical indicators. Due to the introduction of dimensionless relative values, the difficulties of accounting for different-sized indicators were resolved. The obtained estimates were used to form an objective idea of the strength of the regions’ tourism potential, to compare them, to assess the opportunities and determine the prospects for tourism development in the region. Since one of the obstacles in solving this task is low public ratings, it is important to be able to compare them with objective assessments. For this purpose, we have developed and tested a method of comparing the summary estimates of the regions’ tourism potential with their ratings, in particular, with the values of the National Tourism Rating – 2022. As a result, by the example of Orel region, the disproportions were revealed that indicate the inefficient use of the region’s tourism potential. Based on the analysis of the regional strategies implementation, programs and practices of tourism organization and problem areas of management, recommendations are formulated, the implementation of which guarantees the economic development of the region and tourism sphere. Scientific novelty: the method of constructing summary estimates of the regions’ tourism potential is developed; the method of comparing the summary estimates of tourism potential with public ratings of regions is proposed and tested. The disproportions in assessments and ratings are substantiated quantitatively. The problem areas of management in the formation of the regional tourist services market are diagnosed; recommendations for its development are given. Practical significance: the study results can be used by business entities and authorities to formulate strategies and programs of regional development; the presented method of comparing the tourism potential and ratings of regions can be used in scientific, pedagogical and research activities.

Problems in Achieving Sustainability in the Tourism Sector in the Republic of Moldova

The paper gives an overview of the most important difficultes and challenges faced by tourism organizations in achieving sustainability. The general objective of the research is to identify and highlight both the problems encountered by companies in the field and the methods of preventing and mitigating them. To achieve the general objective, we applied a comprehensive research methodology, which includes methods such as: analysis, synthesis, induction, deduction, abduction, scientific abstraction, documentation, content analysis, etc. At the same time, each company in the tourism sphere needs to identify an approach in achieving sustainability, which would include dayly activities aimed at aligning companies with the approach to achieving sustainability on the one hand, and reducing the negative footprint on society on the other.

YOUTH TOURISM AS AN INNOVATIVE METHOD OF ATTRACTING TOURISTS

In an era, full of challenges for the tourism industry, tourism for young people is a very important market segment, being a resource for change and innovation. Young travelers increased level in decades since they first began to travel and the populations of countries that are developing. These trips are often made of raw relatively wealthy youth. Nowadays the sphere of youth tourism seems to be a very promising and relevant type of tourism, which includes a variety of directions and forms that contribute to the implementation of tourist services.

ECOLOGIZATION OF TOURISM AS A COMPONENT OF THE CONCEPT OF SUSTAINABLE DEVELOPMENT

Topicality. The ecologization of production processes and the transfer of the entire system of economic reproduction of humanity to the principles that meet the objectives of environmental protection are an important condition for sustainable development. The strategy of sustainable development is one of the key and priority in all branches of industry, national economy and economics. Its principles and main provisions are aimed at achieving harmony between the growth of economic indicators, stability in the social sphere and environmental protection. Preservation of natural resources, maintenance of their sustainability and the transition to resource-saving, energy-efficient technologies is almost one of the key tasks on the agenda Aim and tasks. The purpose of the work is the analysis of the basic theoretical provisions of the concept of "ecologization of tourism" and the development of its directions. Materials and Methods. Calculation and compliance with the norm of permissible tourist load on the territory involves the normalization of loads based on quantitative indicators as one of the methods of ecologically-oriented management of the development of tourist activity. Reserch results. Within the framework of the conducted research, we consider it expedient to single out the main directions of ecologization of the tourism sphere at two levels: the first - measures directly related to the implementation of ecological principles in the tourism sphere; the second level does not directly concern the tourism industry, but in general promotes the implementation of the ecological trend in the development of the tourism industry. Conclusion. It is worth noting that the implementation of the areas of ecologization proposed in the work will contribute to the sustainable development of tourism, thanks to which it is possible not only to reduce the negative impact of tourism on the environment, but also to increase the level of ecological safety of the territories, as well as to more effectively implement the strategy of sustainable development.

SLOW TOURISM AS A CONTEMPORARY TENDENCY IN THE TOURISM MARKET: IMAGE CONTENT AND GEOTAG ANALYSIS ON INSTAGRAM

Although it originated from the Slow Food and Cittaslow movements, slow tourism has spread to many spheres of tourism. The purpose of the paper is to investigate what people associate with slow tourism, and how and where they engage in slow tourism. Social media content analysis on Instagram, using hashtag #slowtourism, was performed in the research. The general conclusion is that people mostly associate slow tourism with different forms of architecture and landscape, and to lesser extent with transport and food. Also, there was significant content variation within the architecture and landscape categories, suggesting that people associate different types of architecture and tourism destinations with slow tourism. When it comes to location, the majority of photos were taken in Italy, which is not surprising, considering that Slow Food and Cittaslow movements originated in this country.

О перспективах совершенствования правового регулирования и организации публичной власти в сфере туризма в Российской Федерации. Опыт правового моделирования

The publication is dedicated to the issues of raising the quality of the legal regulation and efficiency of the structure and operations of public government authorities in the tourism sphere in the Russian Federation. The article analyzes the main results of law-making activities, studies approaches towards systematization of laws on travel activities and proposals for improvement of public administration in the tourism sphere that have become the basis for corresponding conceptual models.

The Role of Public Authorities in the Agro-Tourism Sector

Abstract In the countries of the European Union, agritourism is not a new phenomenon. Over time, for most EU countries: time meaning several decades, tourist accommodation has been practiced in a more or less spontaneous or organized manner. The new in this field is manifested by the expansion of the tourist phenomenon in the rural area. This expansion is explained, on the one hand, by relaunching the development of rural regions and, on the other hand, by diversifying the forms of mass tourism practice. The activity has proven to be profitable, especially as a result of changes in the preferences and habits of tourists towards individual tourism, to the detriment of mass tourism. On the other hand, the migration to the city, the modernization of work in the agricultural sector, the changes caused by the increase in competition in the rural world through the expansion of the free community market, have a counterweight in agritourism. Activities in the sphere of tourism can economically revive the villages, if the benevolent attitude of their inhabitants, to receive and accept in their midst wasteful and demanding guests, is favorably received. The objective of this article is to interconnect the concept of agritourism analyzed at the European level with the main strategies and stability policies of public authorities in the large-scale development of this type of non-invasive tourism

From East to West: Evaluating the Effects of the Russian-Ukrainian Confl ict and Russian Migration on the Tourism Industry in Georgia and the Path toward European Integration

Abstract Located at the intersection of Asia and Europe, Georgia’s tourism industry encounters unique challenges amidst regional geopolitical tensions, notably the ongoing Russian-Ukrainian confl ict and the subsequent Russian migration. This article employs both qualitative and quantitative research methods to explore the impacts of these political realities on Georgia’s tourism sector and advocates for a strategic reorientation towards European integration as a means of promoting sustainable development. Drawing insights from qualitative interviews with key stakeholders and quantitative surveys with international tourists, the study unfolds the complex relationship between politics and tourism. Despite the predominantly negative perception of the infl ux of refugees, concerns about rising prices, perceived changes in service quality, and the expanding presence of Russian-owned businesses, the resilience and appeal of Georgia’s tourism realm remain evident. Specifi cally, all respondents recommended Georgia as a tourist destination and reported feeling safe during their stay. The study also presents a comparative perspective, evaluating the potential effects of further European integration on Georgia’s tourism landscape, and underscores key mitigation strategies, including policy development, diversifi cation of tourism offerings, strategic communication, digital platform advancement and utilization, and in general, the adoption of European best practices in sustainable tourism. These findings emphasize the need for nuanced, proactive, and inclusive policymaking and industry regulation in line with Georgia’s European aspirations. This comprehensive exploration provides invaluable insights for stakeholders in the tourism sphere and contributes to the broader understanding of the intricate relationship between geopolitical realities and tourism.

Информационная среда для индустриального и научно-познавательного туризма с применением ГИС

The subject of the stated research is conditioned by the need to develop modern methods and technologies of information support of the tourism industry of the regional profile taking into account its specifics and features. Awareness and comfortable conditions of tourist service are the key factors of successful promotion and sustainable development of this sphere. In the near future, domestic tourism has great prospects, it concerns many territories of the country, and the Southern Urals is no exception. The article is a continuation of research work related to the collection and analysis of geodata, as well as the visualization of the information environment. This study shows how to graphically visualize information on the basis of the development of an interactive scheme project with the possibility of overlaying it on a scalable satellite map in the field of industrial, scientific-cognitive tourism and architectural tourism on the example of a separate layer "Country of Cities" for the objects located in the South Urals. In the research on the basis of the program utility "Grid cartogram of reference archaeological objects" the design concept of the interface functionality of utility "KROT-1.0" ("Cartogram of reference objects of tourism. Version 1.0") is developed and tested as an interactive cartogram on Internet platforms. Methodology wise, the research process consists of 2 stages: pre-project or data collection with the formation of a database catalog and design and research, with the implementation of results, consisting in the development of the design concept of the utility and its integration with a web resource developed on the platform of non-commercial CMS; analysis and comparison of the results obtained on different platforms, publication or placement of the developed interactive schemes on internal servers and Internet platforms with further prospects for the development of mobile applications for the provision of information environment in different spheres of regional tourism.

State Control over the Threats of the Outbound Tourism Sector in Russia

The relevance of the study lies in the fact that currently the field of outbound tourism in Russia is facing a number of threats and problems that can negatively affect the activities of manufacturers of a tourist product. These threats may be related to changes in the political situation, escalation of conflicts in the international economic arena, economic crises, changes in sectoral national and foreign legislation, and other environmental factors. The research conducted by the author makes it possible to identify destructive elements of the external environment that can cause signifi cant threats to manufacturers of a tourist product, that is, for tour operators in the field of outbound tourism. In the article, the author considers the factors and conditions contributing to the emergence of threats to the activities of manufacturers of tourist products in the field of outbound tourism in Russia. Based on the application of the structural analysis method, destructive elements of the external environment of the outbound tourism sector have been identified, which can be regulated using state regulation tools. The author, based on the application of activity analysis, also identified contradictions in the functioning of the mechanism of state regulation in terms of ensuring comprehensive security and countering identified threats in the fi eld of outbound tourism in Russia. This allows us to identify the shortcomings of the existing system of state regulation in this area, suggest ways to improve it, as well as develop specific measures to prevent the threats to the complex security of all subjects of relations in the economic sphere of outbound tourism of the Russian Federation considered in the article. Thus, the study is relevant and necessary in order to help manufacturers of a tourist product and the mechanism of state administration of the Russian Federation in the field of outbound tourism in Russia to minimize risks and ensure the comprehensive safety of the tourism industry of the Russian Federation.

Совершенствование условий институционального обеспечения функционирования и развития сферы туристских и рекреационных услуг

Institutional support for the processes of functioning and development of the sphere of tourism and recreational services involves the rapid adaptation of both legislative, regulatory acts, and practices of interaction between participants. In this case, it is necessary to consider the results of not only economic but also social development. The study assessed the constituent entities of the Russian Federation by the share of the tourism sector: in providing employment to the region's population, in the number of visitors to regional theaters and museums per 1000 people, in the structure of regional investments in fixed capital, in the gross added value of the region, in the regional structure of tax revenues. The regions were distributed according to the influence of tourism on the socio-economic development of the region. Based on testing of the methodological approach, proposals have been developed to improve the conditions for institutional support for the sphere of tourism and recreational services.

SOCIO-ECONOMIC ANALYSIS OF THE EFFICIENCY OF IMPLEMENTATION OF THE TOURIST AND RECREATIONAL POTENTIAL OF THE ZAKARPATTIA OBLAST IN THE FIELD OF RURAL GREEN TOURISM

The article presents the results of a study of the tourism and recreational potential of small and micro-enterprises in the sphere of rural green tourism in the Zakarpattia Oblast in the context of crisis and instability. It analyses the social factors influencing the development of this sector of the state economy, identifies problematic aspects in their activities that may negatively affect the development of tourism in general, as well as the impact of such crisis phenomena as COVID-19, its consequences and martial law. The authors have identified the factors that have a destructive impact and the factors that would contribute to overcoming the crisis. The aim of the research is to conduct a socio-economic study of the development of tourist and recreational potential of rural green tourism in the region and identify ways to unlock the potential of this sphere of the region's economy, which will be effective for their practical implementation in the activities of accommodation and catering enterprises. Methodology. The study was conducted on the basis of a survey of managers and owners of rural green tourism enterprises through a personal questionnaire, as well as an analysis of statistical indicators of the performance of temporary accommodation enterprises, based on official statistics of the Zakarpattia Oblast for 2020 and 2021 and provided by the Main Department of Statistics in the Zakarpattia Oblast. The monitoring covered private peasant farms in the region, namely 90 owners of such tourist farmsteads, of whom 70% were middle-aged (36-55 years old), 58% of them combine employment in the tourism sector with their main job in the public sector, and 6% have their own business other than the service sector. The results of the study demonstrate that the activities, development and general existence of rural green tourism in the region are affected by such destructive processes as crisis phenomena such as COVID-19, political instability, martial law and other macro- and microeconomic factors, which can be overcome or at least minimised by their impact on the tourism services sector to increase the viability of small businesses, which, as is known from international practice, is one of the elements of overall economic growth in the region and the state as a whole. According to the results of the study, the factors influencing the activities of enterprises, the behavioural patterns of owners of rural green tourism institutions in the context of the crisis were identified and mechanisms for minimising and overcoming the consequences of the crisis were developed, such as: diversification of business and expansion of the types of services that can be provided to potential consumers, introduction of an effective management and marketing system, adoption of European experience in the field of green tourism and proposals for improving the legislative framework for businesses to leave the shadow economy.

DOES TRUSTWORTHINESS INFLUENCE TRAVEL SERVICE USE INTENTIONS AT AN ONLINE TRAVEL AGENCY? A STUDY ON THE DIGITALIZATION OF THE TOURISM SECTOR IN BANGLADESH

The use of online travel agency (OTA) in the sphere of tourism and hospitality industry is steadily rising along with digitalization. The aim of the investigation is to explore the relationship between the elements of trustworthiness (perceived ability, perceived benevolence, and perceived integrity) and the use of online travel agencies. In this study, a purposive sampling technique was used to collect data from the 292 clients of online travel agencies in Bangladesh. With the application of SPSS version 24 and AMOS version 26, structural equation modeling (SEM) was used to examine the research model. The findings indicate that all three elements of trustworthiness - perceived ability, perceived benevolence, and perceived integrity positively influence tourists to use online travel agencies. It scaled a new development in social exchange theory (SET) by introducing the elements of trustworthiness in the context of online travel agencies (OTAs). The present study's findings have important and useful ramifications for online travel service providers, online service agents, and managers of various tourism platforms. They should develop and put into practice strategies to manage trustworthiness across various levels of online travel services to achieve improved responses from travelers.

Governance for the implementation of the sustainable development goals in tourism: a 2050 horizon paper

Purpose This paper aims to discuss the capability of current governance models to achieve the sustainable development goals (SDGs) in the tourism sphere and propose a broad model of governance to support the SDGs agenda. Design/methodology/approach The paper reviews the existing literature and uses it as a basis for developing a model of governance. The proposed model is inspired by recent studies that discuss the implementation of the SDGs agenda in tourism and on Fennell’s (2019) framework for tourism ethics. Findings The study proposes a multi-level model of governance that espouses the need for a stronger supranational system that curtails the power of both governments and the private sector. It also emphasizes the need to identify hypernorms that delimit the capacity for action at the various levels and which are determined by accessing varied stakeholders’ views within this system at the international level. Originality/value This paper proposes a model of governance for the implementation of the SDGs as a foothold for future discussions. It highlights the main challenges that may be faced in the implementation of such a system and suggests several avenues for future research.

Факторы, влияющие на эффективность и качество инклюзивных услуг в сфере внутреннего туризма в России

This article is devoted to the study of factors affecting the effectiveness and quality of services in the field of inclusive tourism. This study considers the principles of inclusive tourism to ensure the accessibility of the environment for people with disabilities. The groups of factors influencing the development of inclusiveness in the sphere of domestic tourism in Russia are identified. The role of the state as the main actor in the development of the industry under study is defined.

A REFLECTION OF COVID-19 PANDEMIC ON THE TOURISM SECTOR IN BANGLADESH: FINANCIAL AND ECONOMIC ASPECTS

Bangladesh has been experiencing the tourism industry as one of the most potential sectors proving a great contribution to the economy in recent years. However, at the beginning of 2020, this sector has transformed reversely by the consequences of the outbreak of COVID-19. Continuous restrictions on movement in domestic and international borders make the tourism sector employees jobless and generate fewer turnovers. This research attempts to quantify the adverse effect of COVID-19 on the tourism sector as well as the country's economy, spheres of tourism and business and suggests some short-term and long-term approaches to recover the situation. The study draws a contrast between past and present year trends, from where we may get vigorous and prevailing information about the pandemic significance and may contribute to initiating and implementing some suitable tactics for retrieval from the state in further heightening the tourism industry. This study may aid in the better understanding and identification of the demands of the general public in terms of tourism by the relevant authorities in the tourist sector. This will also assist in developing the potential of domestic tourism and preparing the tourism sites in Bangladesh for the post-pandemic phase by implementing appropriate measures in the short term.

Современные тенденции и пути развития внутреннего туризма России в условиях санкций

The article presents an in-depth analysis of current trends in the sphere of domestic tourism in Russia, empha-sizing the consequences of international sanctions and the COVID-19 pandemic. The research aims to identify and assess the impact of these factors on the dynamics of the tourism industry, as well as to develop and test new strategies for its support and development. Utilizing a combination of methods, including statistical data analysis, surveys of tourism operators, and expert interviews, the author thoroughly examines the reduction of international tourist flows and revenues, changes in the travel patterns of Russian citizens and foreign touris ts. The main findings highlight a significant rise in interest in domestic tourism as an adaptive response to the current challenges, strengthening of the tourism infrastructure, and development of key regions in ac-cordance with the tourism development strategy until 2035. The presented analysis emphasizes the need for targeted strategies to stimulate domestic tourism and ensure the sustainable development of the industry in the face of new economic and social realities.