Introduction. Although psychologists play an important role in maintaining and improving people's mental conditions, they also face difficulties caused by their complex work, which affect the effectiveness of psychotherapy sessions. Developments in information technology necessitate practitioners and researchers in psychology developing innovative tools to improve their work efficiency. These tools can include a variety of software, mobile applications, virtual reality, artificial intelligence, and other technologies used in psychological practice. Aim: to analyze the potential of innovative tools for improving psychologists' work efficiency. Methods: analysis, comparison, synthesis and generalization of information, assumptions. Results. Specific innovative tools and technologies that can be useful in psychologists' work are analyzed. In particular, virtual reality can be helpful for therapy sessions and social skills training, mobile applications and programs can help keep diaries and control emotions, artificial intelligence can facilitate data analysis and execution of some tasks, e.g., ChatGPT is good at textual tasks, while Midjourney and Adobe Firefly at image generating. The author also analyzes the effectiveness of Mind Map and webinars and online counseling. Innovative tools and technologies have been shown to play an important role in psychological practice, while psychologists should be open for to new technologies that can improve their work efficiency. Conclusions. The author shows the potential of innovative tools for increasing psychologists' work efficiency.