Strategy relational benefits, when viewed from the perspective of Customer Relationship Management is a strategy to facilitate the implementation of Customer Relationship Management strategy to become business actions to respond to the behavior of actual and potential customers. Information technology also provides many benefits and services for customers such as the benefits of the trust in the form of self- confidence and reduced anxiety (Rebecca and Kevin P. Gwinner, 2003(1)). The use of information technology also provide time benefits which is saving the time to visit or view the product and also selling the product at the same time (Yujong Hwang and Dan J.Kim, 2007(2)).The sampling method used in this study is proportional cluster random sampling. The samples is from the online customer of the batik product in East Java from February to May 2013. Analysis of the data in this study are using Structural Equation Modelling (SEM). Based on the results of research on that confidence can benefit significantly influence the satisfaction, confidence benefits significantly influence usage intention, social benefits significantly influence satisfaction, social benefits significantly influence usage intention, special treatment benefits significantly influence satisfaction, special treatment benefits significantly influence usage intention, satisfaction significant effect on usage intention. Keywords -confidence benefits, social benefits, special treatment benefit, satisfaction and usage intention.