Abstract
The purpose of this study was presented that golf course manager could get the maximum of benefits. The strategies of relationship benefits for upgrading customer loyalty as analyzing a relation of customer loyalty and a variety of relationship benefits, such as psychological benefits, social benefits and special treatment benefits sensing customers at golf course effect relationship quality, such as trust. The conclusions of positive and analysis in detail are follow as; First, trust was effected by psychological benefits and social benefits as factors of relationship benefits at golf course. Second, customer loyalty was effected by trust as factors of relationship quality at golf course. We found out conclusions of this study. in the future, we would find out that customer loyalty about the impact as direct and indirect is effected by relationship benefits and trust as factors of relationship benefits.
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