The possibility of coherent manipulation of optical and thermal energies in noble metal nanostructures has given birth to an enduring research arena coined by thermoplasmonics. Upon interaction with electromagnetic radiation, the energy of the produced hot electrons in metallic nanostructures is converted into heat and is transferred to the medium as a consequence of numerous relaxation processes. Gold nanorods have, often, been adopted as the classical anisotropic nanostructures owing to excellent shape-selective plasmonic tunability in the vis–NIR region. When a pair of metallic nanostructures are sufficiently close to each other to imbue electromagnetic interaction, there occurs evolution of collective plasmon modes, substantial enhancement of near field and strong squeezing of electromagnetic energy at the interparticle spatial region of the dimeric nanostructures. Recent advances in the ‘tips and tricks’ guide to assembling, even, anisotropic nanostructures in colloidal dispersions have offered the opportunity to interplay with the phenomenological plasmonic and thermal characteristics. The photothermal attributes emerging due to electromagnetic coupling of fringing fields have been explored considering parallel and perpendicular configurations of gold nanorod dimers as the prototypical systems from theoretical and experimental perspectives and their biomedical consequences have been realised in a mice model towards the photothermal apoptosis of cancerous cells.