The article analyzes the concept of «death» in folklore (fairy tale) text at three levels: 1) as an object (embodied in a concrete character); 2) as a process (implemented through a motive); 3) as a spatial concept (expressed through the locus). 1) Anthropomorphic image of death in folk fairy prose functions in samples of novels. In the Ukrainian folk fairy tale tradition, the character of death is represented only as feminine gender. Unlike the western European tradition of depicting Death in the form of a skeleton with a scythe, in the Ukrainian tale it is an anthropomorphic character without any signs of decomposition (the scythe as its attribute occurs very rarely in the texts). The fairy tale emphasizes on such features of the death character as inevitability, justice, courtesy and nobility. 2) The motive of the death of the protagonist is frequent for a magic types of fairy tale. The motive of dying are mainly concerns protagonists and is realized through the motives of the hero’s journey to the otherworld. It is noteworthy that such a trip is stratified according to the gender principle: the voluntary journey of the hero, connected with the conflict in which the woman is mostly involved, and the forced journey of the heroine, who often does not suspect its true reason - the intention of the antagonist / evil stepmother who wants to see her perish. The motive of the death of the protagonist is predominantly in the enchanting heroic fairy-tales, where it is realized: a) through the swallowing of the hero by a monster, often a fish; b) petrification of the hero as a result of violation of the prohibition of keeping silence made by demonological beings; c) the murder of a hero by a traitor or antagonist (as a rule, with the further resurrection of the protagonist with the help of «healing and living water»). 3) The analysis of the texts confirms the presence of both vertical and horizontal planes with the semantics of the space of death. The horizontal plane does not have any vector (the fairy tale does not emphasize the eastern, western, southern or northern directions of the hero’s movement to the otherworld), but these planes always belong to the boundary space (the most frequent locus is the forest). The vertical plane of the death locus is located in the underground (lower projection of the vertical vector) and the celestial (upper projection of the vertical vector) worlds with the domination of the lower projection.