Lean burn spark ignition (SI) engines represent an effective solution for improving fuel economy and reducing exhaust emissions and can be implemented both in conventional and hybrid powertrains. On the other hand, lean operation increases cyclic variability with negative impact on power output, engine efficiency, roughness, and operating stability. Although this phenomenon has been widely investigated, the effects of flow field on the inception and development of flames in direct injection spark ignition (DISI) engines under lean burn conditions is not yet completely understood. In particular, the effect of spark plug geometry and electrode orientation with respect to tumble motion has been minimally investigated. For these reasons, two different spark-plug geometries (i.e., single- and double-ground electrode) and three different orientations (i.e., cross-, counter-, and uni-flow with respect to the direction of tumble motion) were investigated in an optically accessible DISI engine for understanding their influence on the initial phase of combustion. The relative air–fuel ratio (AFRrel) was changed from stoichiometric to lean burn (1.00 to 1.30) for different spark timings around the maximum brake torque setting at fixed engine speed (2000 rpm). An image processing procedure was developed for evaluating the morphological parameters of flame kernels and studying the effects of spark plug design on engine operating stability. With a focus on the correlation between the position where ignition occurs with the subsequent locations of the flame kernel during the first phases of the combustion process, the analysis allowed the gathering of a better understanding of the influence that the electrodes’ geometries and orientation can have on the first stages of combustion development.